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Central and Eastern European UPS MarketsPublished by: Frost & Sullivan Published: May. 2, 2006 - 70 Pages Table of Contents1. Executive Summary 2. Market Challenges 3. Market Drivers and Restraints 4. Total Central and Eastern Europe UPS Market 5. Competitive Analysis 6. Central and Eastern European Sales Channel Analysis 7. Market Trends 8. Forecast Analysis by Country and UPS Size AbstractResearch OverviewThis Frost & Sullivan research service titled Central & Eastern European UPS Market provides an overview of the UPS market as well as an analysis of the region by country. This study also provides an overview of the UPS market including segmentation by UPS power range. It analyses the key factors expected to drive the market during the forecast period, while also providing a description of market restraints. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: the UPS market by country, market segmentation by UPS power range as well as segmentation by end-user applications (which include the industrial, commercial and public/infrastructure sectors). Market Sectors By End Users:
The following technology is covered in this research:
European Union Accession to Spur Surge in Investments in the Central and Eastern European UPS Market The UPS market in central and eastern Europe (CEE) is currently growing, with several uninterruptible power supply (UPS) manufacturers expanding their operations in this region due to dwindling revenues in western Europe. The reduction of trade and political barriers is resulting in increased investments from the financial and manufacturing sectors in the region. Consequentially, the need for power protection for advanced equipment and infrastructure in financial institutions, data centres, hospitals and manufacturing facilities is expected to support the growth of the UPS market. Moreover, with continued social and economic reforms, the CEE region is emerging as a key destination for direct foreign investment, thus enhancing market expansion. After the accession of more European countries to the European Union (EU), the market is witnessing the entry of new companies from these countries. Hence, as the economies of these countries stabilise and converge with that of western Europe, opportunities for further growth are expected to increase. "The surge in investments in recent years has contributed to the growth of the market," remarks the analyst of this research service. "Further, as national governments and local companies leverage their links with the West, foreign and domestic investments are expected to increase." Strategic Planning Essential to Ensure Effective Distribution Channels to Combat Rising Competition Due to the significant growth potential of the market, leading global UPS suppliers (primarily from North America and western Europe) have already entered the market. Currently, the market is becoming increasingly competitive and price is anticipated to become a crucial factor for success. While key participants have targeted fast-emerging markets such as Poland and the Czech Republic, these companies are also likely to expand their networks in other regions in CEE. Accordingly, the CEE UPS market is projected to grow from €106.0 million in 2005 to achieve revenues of €164.0 million by 2012. "As a result of growing competition, companies will need to focus on strategic planning to improve product sales and increase their market presence," says the analyst. "Penetration into the CEE UPS market requires identification of best sales channels to suit the different types of UPS." Hence, knowledge of the local market and discovery of the best distribution method will become essential since the market is characterised by low awareness of power quality issues. Moreover, with the arrival of cheaper products from Asia and Africa, manufacturers will need to focus on their products range as well as the price factor. Get Full Details About This Report >> |
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