Broadband Digital Homes in North America: Consumers Provide Home Networking Insights : Market Research Report

Broadband Digital Homes in North America: Consumers Provide Home Networking Insights

Published by: In-Stat

Published: Apr. 30, 2006 - 64 Pages

Executive Summary

Methodology

Broadband NA
User Insights: The Leading Indicator
- Primary Method
  of Connecting to the Internet at Home
- Digital Entertainment
  Devices Used at Home
  - All Broadband
    Users
  - All Broadband
    Users vs. Home Network Users
- PCs Per Household
  - Broadband
    Users
  - Broadband
    Users vs. Home Network Users
  - Home Network
    User PC Ownership Growth
- Behavior in
  Backing Up PCs
  - Overall
    Backup Behavior
  - Perceived
    Backup Behavior If Had Network Drive
- Broadband Subscribers
  without a Home Network
  - Intentions
    to Set Up a Home Network
  - Where They
    Expect to Purchase Their Initial Home Network Equipment
  - Expected
    Uses of a Home Network by Those Planning to Install One
- Buying Channels
  for Obtaining Home Networking Equipment
  - Current
    Home Network Users: Source of Equipment
  - Those Considering
    an Upgrade in Their Home Network Equipment
  - Expected
    Buying Channels for Upgrades
- Broadband Subscribers
  with a Home Network
  - Home Networks
    That Were Set Up Only to Share Internet Access
  - Multi-Use
    Home Networks: Devices Connected
  - Multi-Use
    Home Networks: Regular Uses
  - Desired
    Uses by Multi-Use Home Network Users
  - Familiarity
    with Network Management & Setup Software
  - Brand/Name
    of Network Management & Setup Software in Use
  - Home Network
    Users’ Interest Level in Using Network Management &
    Setup Software
- Network Camera
  Use & Interest
  - Current
    Use vs. First-Time Users’ Expectations
  - Home Network
    Users’ Interest: Not Currently Using
- Type of Home
  Networking Technology.
  - Type of
    Router or Gateway with Router: Current Users, Planned Upgrades
    First-Time Users
  - Specific
    Type of Wireless LAN: Current Users, Planned Upgrades &
    First-Time Users
- Type of VoIP:
  Home Network vs. PC
  - Current
    vs. First-Time Users
- Audio &
  Video Use with Home Network
  - Current
    vs. First-Time Users
- Home Network
  Support Services
  - How Many
    Home Network Users Are Subscribing
  - Price Currently
    Paying
  - Providers
    for Current Subscribers
  - Non-Subscribers’
    Interest Level in Subscribing
  - Price Willing
    to Pay by Non-Subscribers
- Use Home Network
  for Home Automation
  - Current
    Regular Use vs. Interest
- Whole-Home
  DVR Interest
- Owners of Media
  Center PCs or PCs with TV Tuner
  - Users Who
    Are Recording TV
  - Sources
    of Recorded TV Show or Movie
  - Popular
    Uses for Entertainment Center Media Center PCs Other Than Recording
    TV Video
  - How Media
    Center PC Ownership is Changing Entertainment Watching Habits
- Media Center
  PCs/Media Servers: Non-Owner Perspectives
  - Level of
    Familiarity
  - Interest
    in Purchasing
  - Price Willing
    to Pay
  - Desired
    Applications to Use with Media Center or Media Server
  - Reasons
    for Some Consumers Not Interested in Media Centers/Media Servers
    Media Adapter
- Interest: Embedded
  in CE vs. Standalone
- Interest in
  Purchasing CE Devices with Wireless LAN Connection
  - DVD Player
  - DVD Recorder
  - High Definition
    TV Set
  - Standard
    TV Set
  - TV Service
    Set Top Box
  - PVR/DVR
  - MP3 Player
    or Video Media Player
  - Stereo
    System
  - Speakers
  - Digital
    Camera
  - Storage
    Disk Drive
  - Comparison
    of Devices with the Greatest Interest

Demographics
- Survey Respondents’
  Income Profile
- Gender Profile
- Age Profile
  of Respondents vs. US Census

List
of Tables

Table 1. Type of
Broadband Access to the Internet at Home

Table 2. Digital
Entertainment Devices Used at Home

Table 3. Comparison
of Ownership of Digital Entertainment Devices Used at Home: All Broadband
Users vs. Categories of Home Network & Non-Home Network Users

Table 4. Comparison
of PC Ownership: All Broadband Users vs. Home Network Users

Table 5. Comparison
of Home Network (HN) User PC Ownership: February 2006 vs. November 2003

Table 6. Current
PC Backup Behavior

Table 7. Perceived
PC Backup Behavior if Network-Connected Hard Drive Owned

Table 8. Perceived
PC Backup Behavior with Network-Connected Hard Drive: Comparison with
& without Home Network

Table 9. How Soon
Non-Home Network Users Intend to Set Up a Home Network.

Table 10. Where
Consumers Believe They Will Obtain Home Network Gear to Set Up Their
First Home Network

Table 11. Expected
Uses of Home Network by New Home Network Users

Table 12. Where
Consumers Have Been Buying Routers & Residential Gateways

Table 13. Percent
of Current Home Network Users Considering Equipment Upgrade

Table 14. Where
Home Network Users Are Considering Obtaining Home Network Equipment
Upgrades

Table 15. Home
Network Purpose: Only Sharing Internet Access vs. Used for Additional
Purposes

Table 16. Current
Home Network Users: Devices Connected to Network

Table 17. Current
Home Network Users: Regular Uses of Home Network

Table 18. Current
Home Network Users: Interested Uses of Home Network

Table 19. Home
Network Users’ Familiarity with Network Management & Setup
Software

Table 20. Brand
of Network Management & Setup Software in Use

Table 21. Interest
in Using Software to Manage Devices on Home Network

Table 22. Expected
vs. Current Use, and Interest in Network Camera

Table 23. Type
of Router/Gateway: Current Users, Planned Upgrades & First-Time
Users

Table 24. Type
of Wireless LAN: Current Users, Planned Upgrades & First-Time Users

Table 25. Home
Network VoIP vs. PC VoIP: Current Users vs. First-Time Users’ Expectations

Table 26. Type
of Media Activities with Home Network: Current Users vs. First-Time
Users’ Expectations

Table 27. Price
Currently Paying for Home Networking Support Services

Table 28. Providers
for Current Subscribers of Home Networking Support Services

Table 29. Interest
Level in Subscribing to Home Networking Support Services

Table 30. Price
Willing to Pay for Home Networking Support Services

Table 31. Home
Network Users & Home Automation: Regular Use vs. Interest

Table 32. Interest
in Watching Recorded Shows in Other Rooms

Table 33. How Many
Users Have Recorded a TV Broadcast onto a PC

Table 34. Sources
of Recorded TV Show/Movie on Media Center PC or PC with TV Tuner

Table 35. Other
Popular Uses for Entertainment Center Media Center PC

Table 36. Entertainment
Habit Changes Since Media Center PC Ownership

Table 37. Level
of Familiarity with Media Center PCs or Media Servers

Table 38. Interest
in Purchasing Media Center or Media Server

Table 39. Price
Willing to Pay for Media Center or Media Server

Table 40. Desired
Applications for Media Center or Media Server

Table 41. Reasons
for Lack of Interest in Media Center or Media Server

Table 42. Types
of Media Adapters Broadband Users Are Most Likely to Obtain

Table 43. Interest
in Purchasing DVD Player with Wireless LAN

Table 44. Interest
in Purchasing DVD Recorder with Wireless LAN

Table 45. Interest
in Purchasing High-Definition TV Set with Wireless LAN

Table 46. Interest
in Purchasing Standard TV Set with Wireless LAN

Table 47. Interest
in Purchasing TV Service Set Top Box with Wireless LAN

Table 48. Interest
in Purchasing PVR/DVR with Wireless LAN

Table 49. Interest
in Purchasing MP3 Player or Video Media Player with Wireless LAN

Table 50. Interest
in Purchasing Stereo System with Wireless LAN

Table 51. Interest
in Purchasing Speakers with Wireless LAN

Table 52. Interest
in Purchasing Digital Camera with Wireless LAN

Table 53. Interest
in Purchasing Storage Disk Drive with Wireless LAN

Table 54. Extremely
Interested or Very Interested: Comparison of All Devices

Table 55. Respondents
by Gender

Table 56. Age Profile
of Survey Respondents vs. US Census 2000

Table 57. US Interim
Population Projections by Age & Sex, 2000-2050

List
of Figures

Figure 1. Type
of Broadband Access to the Internet at Home

Figure 2. Digital
Entertainment Devices Used at Home

Figure 3. Number
of PCs Used at Home

Figure 4. Current
PC Backup Behavior

Figure 5. Perceived
PC Backup Behavior if Network-Connected Hard Drive Owned

Figure 6. How Soon
Non-Home Network Users Intend to Set Up a Home Network.

Figure 7. Where
Consumers Believe They Will Obtain Home Network Gear to Set Up Their
First Home Network

Figure 8. Expected
Uses of Home Network by New Home Network Users

Figure 9. Where
Consumers Have Been Buying Routers & Residential Gateways

Figure 10. Percent
of Current Home Network Users Considering Equipment Upgrade

Figure 11. Where
Home Network Users Are Considering Obtaining Home Network Equipment
Upgrades

Figure 12. Home
Network Purpose: Only Sharing Internet Access vs. Used for Additional
Purposes

Figure 13. Current
Home Network Users: Devices Connected to Network.

Figure 14. Current
Home Network Users: Regular Uses of Home Network

Figure 15. Current
Home Network Users: Interested Uses of Home Network

Figure 16. Home
Network Users’ Familiarity with Network Management & Setup
Software

Figure 17. Brand
of Network Management & Setup Software in Use.

Figure 18. Interest
in Using Software to Manage Devices on Home Network

Figure 19. Expected
vs. Current Use, and Interest in Network Camera.

Figure 20. Type
of Router/Gateway: Current Users, Planned Upgrades & First- Time
Users

Figure 21. Type
of Wireless LAN: Current Users, Planned Upgrades & First-Time Users

Figure 22. Percent
of Home Network Users Who Subscribe to Home Networking Support Services

Figure 23. Price
Currently Paying for Home Networking Support Services

Figure 24. Interest
Level in Subscribing to Home Networking Support Services

Figure 25. Price
Willing to Pay for Home Networking Support Services

Figure 26. Interest
in Watching Recorded Shows in Other Rooms

Figure 27. Sources
of Recorded TV Show/Movie on Media Center PC or PC with TV Tuner.

Figure 28. Other
Popular Uses for Entertainment Center Media Center PC

Figure 29. Entertainment
Habit Changes Since Media Center PC Ownership

Figure 30. Level
of Familiarity with Media Center PCs or Media Servers

Figure 31. Interest
in Purchasing Media Center or Media Server

Figure 32. Price
Willing to Pay for Media Center PC or Media Server.

Figure 33. Desired
Applications for Media Center or Media Server

Figure 34. Reasons
for Lack of Interest in Media Center or Media Server

Figure 35. Types
of Media Adapters Broadband Users Are Most Likely to Obtain

Figure 36. Respondents
by Household Income: All Respondents vs. with Home Network and without
Home Network

Figure 37. Respondents
by Age

Abstract

In-Stat completed a survey in February 2006 with broadband users to determine interest levels, and current use of, various digital home client devices and home networking applications. Although media networking is growing, many owners of Media Center PCs, or PCs with TV tuners, are still not using them for recording TV broadcasts. Analysis shows that many of these owners are not recording on those devices because they also own a Personal Video Recorder or Digital Video Recorder. As users become more familiar with media center functions, the percentage of those recording with them should grow; however, this growth may be limited if these owners continue to also add PVRs/DVRs to their digital homes. It remains to be seen how many consumers who own both, PC with TV tuner and PVR/DVR, will record regularly with both devices.

We gauged ownership, familiarity, use, and interest in many areas, with comparisons between broadband users with and without a home network, and those planning to install one, such as: Digital Entertainment Devices Used, PC Ownership & PC Backup Behavior, Buying Channels, Broadband Sharing Only vs. Multi-Use Home Networks, Network Equipment & Client Devices, Interest CE Devices with WLAN Connection, Home Network Management & Setup Software, Home Network Support Services, Audio & Video Media Use with Home Network & Usage Habits with Media Center PCs & PCs with TV Tuners.

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Broadband Digital Homes in North America: Consumers Provide Home Networking Insights

Table of Contents

Abstract