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Hispanic markets - Banking habits of Hispanic consumers

Published by: Statmark LLC

Published: Dec. 1, 2005 - 14 Pages


Table of Contents


Financial services used: checking, savings, mortgage and credit card


Main bank used


Customer profile of leading banks


Banks used for checking and savings accounts


Banks used for credit cards


Banks used for mortgages


Incidence of online banking users


Key considerations when selecting a bank

Abstract

Latin Review is an ongoing survey undertaken by Statmark - Florida among first generation Hispanics living in the United States. This publication provides information on demographics and consumer behavior across a broad variety of topics such communication, internet usage, money remittances, financial services, property ownership and credit and media habits, among other. Latin Review 2006 is the latest release of this publication, showing the findings of 420 South Florida Hispanics from Central America, South America and the Caribbean. Demographic analysis for key nationalities (Venezuela, Colombia, Peru, Argentina, Mexico, Cuba, Central America, and other South American countries) is made across all topics surveyed.

Latin Review 2006 is the second edition of this survey, directed and executed by StatMark market research, which studies the Hispanic communities in the US and key Latin American markets.

Hispanic markets - report on the banking habits of Hispanic consumers -
This report shows how bank choice varies according to financial services sought, in addition to identifying what Latinos seek when choosing a bank. Overall, there are three banks that lead as main provider among Hispanic consumers.

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