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Hispanic markets - Acquisition and investment behavior among Hispanic consumers

Published by: Statmark LLC

Published: Dec. 1, 2005 - 9 Pages


Table of Contents


Current property ownership: vehicles, home, investment property, businesses.


Current insurance ownership: US based health insurance vs international health insurance, life insurance, property insurance.


Next 12 months property and insurance ownership plans.

Abstract

Latin Review is an ongoing survey undertaken by Statmark - Florida among first generation Hispanics living in the United States. The publication provides information on demographics and consumer behavior across a broad variety of topics such as communication, internet usage, money remittances, financial services, property ownership and credit and media habits, among others. Latin Review 2006 is the latest release of this publication, showing the findings of 420 South Florida Hispanics from Central America, South America and the Caribbean. Demographic analysis for key nationalities (Venezuela, Colombia, Peru, Argentina, Mexico, Cuba, Central America, and other South American countries) is made across all topics surveyed.

Hispanic markets - Report on acquisitions and investment behavior among Hispanic consumers -

This report covers current insurance ownership and investments, as well as the growth opportunities through need identification for each of these markets. Findings show that nearly half of South Florida Hispanic´s surveyed are currently home owners, whilst one in five is a business owner. Vehicle ownership is close to universal, excepting among Cubans and Central Americans.

Latin Review 2006 is the second edition of this survey, directed and executed by StatMark market research, which studies Hispanic markets in the US and key Latin American markets.

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