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The ‘Magnificent Seven’ Food Trends to 2012

Published by: just-food

Published: May. 31, 2006 - 36 Pages


Table of Contents


Introduction


    Identifying the magnificent seven…

    The three megatrends show no signs of fading into the background

Health


    Will the backlash ever arrive?

    NPD and marketing potential of health megatrend

Convenience


    Location - a store to meet every occasion

    Portion control

    NPD and marketing potential of convenience megatrend

Premium and indulgent food


    NPD and marketing potential of the premium and indulgent megatrend

Ethnic influences


    Drivers behind ethnic influences trend

    Growing purchasing power of ethnic minorities

    Ummah Foods case study
    • Company background
    • Company ethos
    • Product sophistication

    Future for Muslim-targeted products

    Major NPD, flavour and ingredient trends

    Five top ‘ethnic’ cuisines to influence NPD to 2012

‘Free-from’ foods


    Innovation in the ‘free-from’ sector

    Five steps to success in the ‘free-from’ market

Good versus bad fats


    The bad guys - trans fats

    The good guys - essential fatty acids

Bespoke food

Conclusions

Further sources

List of tables


    Table 1: Mood enhancing ingredients for premium and indulgent occasions

List of figures


    Figure 1: 2006 megatrends potential

    Figure 2: 2012 megatrends potential

    Figure 3: NPD and marketing potential of the health megatrend in 2006

    Figure 4: NPD and marketing potential of the health megatrend in 2012

    Figure 5: NPD and marketing potential of the convenience megatrend in 2006

    Figure 6: NPD and marketing potential of the convenience megatrend in 2012

    Figure 7: NPD and marketing potential of the premium and indulgent megatrend in 2006

    Figure 8: NPD and marketing potential of the premium and indulgent megatrend in 2012

    Figure 9: The Village Bakery offers gluten-free products alongside its traditional range

    Figure 10: St. Ivel aims to eliminate omega 3 confusion with its new dairy spread

    Figure 11: The inter-relation of the seven food trends to 2012

Abstract

The ‘magnificent seven’ trends highlighted in this report are already stirring interest in parts of the global food industry and just-food believes they are set to explode over the next six years due to a combination of micro and macro drivers. This just-food briefing offers insight and perspective on seven of the many food trends currently influencing manufacturers, retailers and consumers. Just-food believes blue-sky predictions and crystal ball forecasts can provide inspiration for creativity, particularly in NPD departments, these are also covered in the briefing.

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