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World Video Encoders Markets

Published by: Frost & Sullivan

Published: Mar. 31, 2006 - 95 Pages



Table of Contents


1. Executive Summary
        1. Market Overview
                1. Introduction
                2. Competitive Analysis
                3. Product and Technology Definitions
        2. Key Research Findings
                1. Growth Opportunities & Forecasts
                2. Market Segment Analysis
                3. Strategic Conclusions

2. World Video Encoders Market
        1. An Overview of the World Video Encoders Market
                1. Introduction and Definitions
                2. Market Engineering Measurements Analysis
                3. Growth Drivers for the World Video Encoders Market
                a. Government Regulation Drives the Technology Movement towards Digital and High-Definition (HD) Formats
                b. Increased Competition among Service Operators Drives the Need for Superior Encoding Technologies
                c. The IPTV Take-off Pushes Demand for Effective Head-end Equipment, Especially Efficient Encoding systems
                d. The Value Proposition of Digitizing Content through Return on Investment (ROI) and Increased Flexibility and Access to Content Simulates Growth
                e. Demand for HD Content Drives the Need for Advanced Encoding Systems
                f. Adoption of Digital Content on Other Media such as the Internet, Mobile and Closed Networks Drives Demand for Conversion Systems
                g. Increasing Broadband Penetration and Bandwidth Utilization Fuels Growth
                h. Mergers, Acquisitions and Consolidation across the Digital Media Market Help Enhance Market Preparedness of Vendors by Bringing More Resources into the Industry
                4. Restraints to Market Growth for the World Video Encoders Market
                a. Legacy Systems of Incumbent Broadcasters, Cable and Satellite Operators Prevent Them from Adoption of Advanced Codec Formats Such as AVC and VC-1
                b. Lack of Receivers and AVC/VC-1 Compatible Set-Top Boxes is Expected to Hamper the Adoption of Advanced Formats
                c. Lack of Bandwidth Hampers Deployment of Technology to Enable High Definition Digital Content over IPTV
                d. Non-availability of Content in Advanced Codec Formats Holds Back Several Broadcasters from Adopting Advanced Compression Systems
                e. Encoding for Mobile Markets Faces a Number of Technical and Market Challenges
                f. Restructuring of Market as Industry Matures Slows Growth as Resources Get Diverted
                5. Market Challenges
        2. Forecast and Trend Analysis for the World Video Encoders Market
                1. Revenue Forecast and Analysis
                2. Demand Analysis
                3. Market and Technology Trends
                4. Pricing Trends
                5. Strategic Recommendations for Growth and to Overcome Identified Challenges Facing the Market
        3. Competitive Analysis of the World Video Encoders Market
                1. Competitive Structure of the Video Encoders Market
                2. Market Share Analysis
                3. Product Analysis
                4. Product Profiles
        4. Frost & Sullivan Awards for the World Video Encoders Market
                1. Total Market Leadership Award
                2. Market Leadership Award for the Enterprise Segment
                3. Market Leadership Award for the IPTV segment
                4. Entrepreneurial Company Award
                5. Product Differentiation Award
                6. Best Bang for the Buck Award

3. Decision Support Database for the World Video Encoders Market
        1. Decision Support Database
                1. Number of Internet Subscribers by Country/Region
                2. Number of Broadband Subscribers by Country/Region
                3. DSL Broadband Subscribers by Country/Region
                4. Cable Modem Broadband Subscribers by Country/Region
                5. Television Broadcasting Revenues
                6. Cable TV Revenue in North America (1999-2009)
                7. Number of Cable TV Subscribers in North America



List of Figures

Chapter 2

  • Video Encoders Market: Impact of Top Market Measurements on Business Functions (World), 2006-2012

  • Video Encoders Market: Market Drivers Ranked in Order of Impact (World), 2006-2012

  • Video Encoders Market: Impact of Top Industry Drivers on Business Functions (World), 2006-2012

  • Video Encoders Market: Market Restraints Ranked in Order of Impact (World), 2006-2012

  • Video Encoders Market: Impact of Top Industry Restraints on Business Functions (World), 2006-2012

  • Video Encoders Market: Impact of Top Industry Challenges (World), 2006-2012

  • Video Encoders Market: Revenue Forecasts (World), 2005-2012

  • Video Encoders Market: MPEG-2 Encoders Unit Forecasts (World), 2005-2012

  • Video Encoders Market: Advanced Format Encoders (AVC/VC-1) Unit Forecasts (World), 2005-2012

  • Video Encoders Market: Percent of Revenue Trends by Geographic Region (World), 2004-2005

  • Video Encoders Market: Revenue Forecasts by Application Segment (World), 2005-2012

  • Video Encoders Market: MPEG-2 and Advanced Format Standard Definition (SD) Encoders Pricing Forecasts per Channel (World), 2005-2012

  • Video Encoders Market: MPEG-2 and Advanced Format High Definition (HD) Encoders Pricing Forecasts per Channel (World), 2005-2012

  • Video Encoders Market: Competitive Structure (World), 2005

  • Video Encoders Market: Company Market Share by Revenues (World), 2005

  • Video Encoders Market: Products Offered by Major Market Participants (World), 2005


Chapter 3

  • Decision Support Database: Internet Subscribers in Million (World), 1999-2006

  • Decision Support Database: Total Broadband Subscribers in ’000 (World), 1999-2006

  • Decision Support Database: DSL Broadband Subscribers in ’000 (World), 1999-2006

  • Decision Support Database: Cable Modem Broadband Subscribers in ’000 (World), 1999-2006

  • Decision Support Database: Television Broadcasting Revenue in Mn USD (World), 1999-2006

  • Decision Support Database: Cable TV Revenue (North America), 1999 - 2009

  • Decision Support Database: Number of Cable TV Subscribers (North America), 1999-2009




List of Charts



Chapter 1

  • Video Encoders Market: Percentage of Deployments by Application Segment (World), 2005

  • Video Encoders Market: MPEG-2 SD & HD Encoders Unit Forecasts (World), 2005-2012

  • Video Encoders Market: Percentage of Deployments of MPEG-2 and Advanced Formats [AVC/VC-1] SD & HD Encoders (World), 2005


Chapter 2

  • Video Encoders Market: Market Engineering Measurements (World), 2005

  • Video Encoders Market: Revenue Forecasts (World), 2005-2012

  • Video Encoders Market: MPEG-2 Encoder Unit Forecasts (World), 2005-2012

  • Video Encoders Market: Advanced Format Encoders (AVC/VC-1) Unit Forecasts (World), 2005-2012

  • Video Encoders Market: Percent of Revenues by Geographic Region (World), 2005

  • Video Encoders Market: Hardware Encoders Pricing Trends (World), 2005-2012

  • Video Encoders Market: Company Market Share by Revenues (World), 2005

  • Video Encoders Market: Competitive Landscape (World) 2005

  • Video Encoders Market: Competitive Market Positioning Based on Application Segments (World), 2005

  • HD Video Encoder Market: Bang for the Buck Award 2006


Abstract

Research Overview

This Frost & Sullivan analysis titled World Video Encoders Market presents a comprehensive overview of video encoders used in applications including broadcast and enterprise. Based on extensive research and inputs gathered from leading vendors, service providers, and system integrators, this study provides insights into market and technology trends, pricing trends, as well as vendor profiles. In this study, Frost & Sullivan's expert analysts thoroughly examine the following markets/applications/technologies: MPEG-2, AVC/ VC1 standard-definition and high-definition encoders.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
  • Broadcast/Cable
  • Satellite
  • IPTV
  • Enterprise and private networks
Technologies

The following technologies are covered in this research:
  • Digital Encoding: It is the process of converting media in the form of audio or video into the digital format.
  • Streaming Video: This refers to the compression of video files into an appropriate digital format. This is necessary to allow video files to be viewed by end users with minimum latency.
Market Overview

Shift from Analog to Digital Likely to Boost Demand for Video Encoders

The market trend of going digital is resulting in increasing demand for delivery of video at low bit rates over multiple media without compromising on quality, thus driving the video encoders market. "Market trends such as government mandates to convert analog broadcasts to digital ones, intense competition among cable, satellite, and telco video service providers, as well as demand for high-definition services have led to a need for bit-efficient video encoders," notes the analyst of this study. "The increasing penetration of broadband and bandwidth utilization combined with the adoption of digital content in other media such as the Internet is likely to drive the need for advanced encoding systems."

Government decisions to convert to digital standards in countries such as the United States, South Korea, Japan, and many parts of Europe is expected to make available high-definition services to subscribers. In the United States, the Federal Communications Commission (FCC) mandate to shift to digital formats by 2009 is driving all service operators to upgrade their encoding systems in order to convert their analog content. Similarly, increasing numbers of customers in Europe are gaining access to digital terrestrial television (DTT) that transmits digital television signals over the air, thus providing a greater number of channels over the same frequency as well as better picture and sound quality than analog television signals.

Increasing Digitization Combined with Flexibility of Streaming Video to Boost demand for Video Encoders

Despite the immense potential exhibited by this market, the presence of legacy systems and high capital expenditures (CapExs) is posing a challenge to increased revenue generation. Small and medium-sized cable multiple system operators (MSOs) as well as digital broadcast satellite (DBS) are hindered in the adoption of advanced compression formats by these challenges. However, the flexibility and effectiveness of streaming media over the Internet and mobile have proved to be catalysts for steady adoption of video by enterprise applications. Also, high-speed Internet connections such as digital subscriber lines (DSL) and cable modems allow quality streaming of video files over networks. These boost demand for video encoders.

"The increasing penetration of mobile and handsets with video capture and playback capabilities increases the demand for video applications on mobile phones, thereby hiking demand for video encoders," explains the analyst. "Technology enhancements that enable smart management of bandwidth utilization also help reduce and even eliminate network latency."

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