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Published by: In-Stat
Published: Apr. 5, 2006 - 39 Pages
Table of Contents
- Executive Summary
- Methodology
- Residential Technology Survey (RTS)
- Technology Adoption Panel (TAP) Survey
- Introduction
- Portable Digital Audio Players
- Consumer Perspective
- RTS Survey: The Average US Consumer
- Which of the Following Types of Electronic Devices Do You CurrentlyOwn?
- Do You Own a Digital Audio or MP3 Player?
- How Likely Are You to Purchase a Portable Digital Audio or MP3 Player In the Next 12 Months?
- How Much Would You be Willing to Pay for a Digital Audio or MP3 Player?
- TAP Survey: The Earlier Adopter
- Primary Method of Connecting to the Internet at Home
- Do You Have a Home Network (Either Wired or Wireless)?
- Which, If Any, of the Following Devices Do You Own?
- Are You Planning to Buy an MP3 Player In the Next 12 Months?
- Would You Prefer to Listen to Your Digital Music On Your Mobile Phone or an MP3 Player?
- Have You Downloaded Music from the Internet?
- Manufacturers
- Apple
- Archos
- Creative Technology
- iRiver
- Rio
- SanDisk
- Samsung
- Portable Player Components
- Processors
- Texas Instruments
- PortalPlayer
- SigmaTel
- Memory
- Flash Memory
- Hard Disk Drives (HDD)
- Breakdown of 2005 Portable Audio Market by Memory Format
- Portable Player Forecast
- 2005 Portable Player Manufacturer Market Shares
- 2005 Total Unit Shipment (Flash and HDD) Market Shares
- Worldwide Unit Shipments
- Regional Distribution of Unit Shipments
- Worldwide Revenues
- Expected Digital Audio Player Market Trends in 2006
List of Tables - Table 1. Demographics of Respondents Who Own MP3 Players
- Table 2. Demographics of Respondents Very or Extremely Likely to Purchase a Digital Audio Player
- Table 3. What Brand(s) of MP3 Player Do You Own?
- Table 4. What Brand of Player Are You Most Likely to Buy?
- Table 5. Flash-Based and HDD-Based MP3 Players: Manufacturer Market Shares in 2005
- Table 6. Worldwide Portable Digital Audio Player Shipment Forecast, Solid State vs. HDD, 2004 to 2010 (Units in Thousands)
- Table 7. Breakout of Flash-Based MP3 Player Shipments by Capacity, 2004 to 2010 (Units in Thousands)
- Table 8. Breakout of HDD Player Shipments by Hard Drive Size, 2004 to 2010 (Units in Thousands)
- Table 9. Flash and HDD-Based Player Shipment Breakout, by Region, 2004 to 2010
- Table 10. Worldwide Digital Audio Player Revenue Forecast, 2004 to 2010 (US$ in Millions)
- Table 11. Worldwide Average Selling Price Forecast for Solid State and HDD MP3 Players, 2004 to 2010 (US$)
List of Figures - Figure 1. Worldwide Portable Digital Audio Player Shipment Forecast, 2004 to 2010 (Units in Thousands)
- Figure 2. Which of the Following Types of Electronic Devices Do You Currently Own?
- Figure 3. Respondents Who Own a Digital Audio Player, 2004 vs. 2005 vs. 2006
- Figure 4. Interest In Purchasing a Portable Digital Audio Player
- Figure 5. Price Willing to Pay for a Digital Audio Player
- Figure 6. Primary Method of Connecting to the Internet at Home
- Figure 7. Respondents’ Cable Modem and DSL Access, February 2005 vs. December 2005
- Figure 8. Do You Have a Home Network?
- Figure 9. Which, If Any, of the Following Devices Do You Own?
- Figure 10. Is this MP3 Player the First One You’ve Owned?
- Figure 11. What Type of MP3 Player(s) Do You Own?
- Figure 12. Are You Planning to Buy an MP3 Player In the Next 12 Months?
- Figure 13. What Type of Player Are You Most Likely to Buy?
- Figure 14. Would You Prefer to Listen to Your Digital Music on Your Mobile Phone or an MP3 Player?
- Figure 15. Have You Downloaded Music from the Internet?
- Figure 16. Respondents Who Have Paid for Downloaded Music, February 2005 vs. December 2005
- Figure 17. Total Worldwide Online Music Market, 2004 to 2010 (US$ in Millions)
- Figure 18. Apple iPod Shuffle
- Figure 19. Apple iPod Nano
- Figure 20. Apple iPod
- Figure 21. iRiver U10
- Figure 22. Samsung 2GB YP-Z5
- Figure 23. Breakdown of 2005 MP3 Player Market, by Memory Format
- Figure 24. Flash-Based and HDD-Based MP3 Players: Manufacturer Market Shares in 2005
- Figure 25. Worldwide Portable Digital Audio Player Shipment Forecast, Solid State vs. HDD, 2004 to 2010 (Units in Thousands)
AbstractThe worldwide market for Flash-based and Hard Disk Drive (HDD)-based players reached 140 million units in 2005, up from 35 million units in 2004. Expectations for this market are high, with In-Stat forecasting unit shipments to reach 286 million by 2010. Drivers for this thriving market include falling price points, the availability of legitimate subscription and pay-per-download online music sites, increasing Flash memory capacities, and enhanced functionality.
Sales of low-end, Flash-based players were especially strong in 2005. In a landmark move, Apple replaced its popular HDD-based iPod Mini with the Flash-based iPod Nano; and vendors rushed to launch competing models, which further propelled Flash-based player demand.
In-Stat’s latest report, Portable Digital Audio Players: Market Growth Exceeds Expectations (#IN0603155ID), includes results of a consumer survey about MP3 player ownership, profiles of leading portable audio player manufacturers and suppliers, as well as forecasts for portable audio player shipments and revenue.
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