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Winning Ideas for Marketing an Adult Day Care CenterPublished by: Managed Care Information Center Published: Jun. 2, 2005 Table of ContentsPlease Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report. AbstractMarketing your adult day care center can significantly increase awareness and boost census. The problem, however, is adult day centers are often strapped for additional funds to advertise their programs or are unable to identify the most effective ways to market the uniqueness of their center.“Winning Ideas for Marketing an Adult Day Care Center,” a new one-hour executive-level tele-briefing sponsored by the Adult Day Services Letter, was held on Thursday, June 2, 2005. “Marketing should be a part of a well thought out strategy for visibility in the community one serves and not just a sales/recruitment approach for potential clients and their families,” according to an adult day services director in North Carolina. Budget and time constraints, the negative stigma of adult day services, and finding ways to market the uniqueness of individual centers are among the biggest obstacles faced by those in charge of marketing adult day programs, according to participants in an exclusive Adult Day Services Letter online marketing survey. “Our biggest barrier in getting people to utilize day services is in getting people to realize the benefits of day services and overcoming the reluctance of the senior to attend in the first place,” explained the program director of an Arkansas non-profit. SPEAKER PANEL:
“Misconceptions by the public as to what we truly offer and the fact that some of the public is unaware of our existence,” is an obstacle said the outreach coordinator of a Louisiana center. “Most caregivers make the statement: ‘I never even knew this place existed. This is great!’” Get Full Details About This Report >> |
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