Technology Marketing: Customer Driven Convergence : Market Research Report

Technology Marketing: Customer Driven Convergence

Published by: eMarketer

Published: Apr. 1, 2006 - 16 Pages

Impetus: Computing Products Online Ad Spending in the US, 2003-2007 (millions and % of total online ad spending); Overview; Issues & Questions; The eMarketer Outlook; Implications for Your Business
A. Technology Marketing Online Overview: Online Advertising; Computing Products Online Ad Spending in the US, 2003-2007 (millions and % of total online ad spending); US Online Ad Spending by Select Technology Companies, 2001-2004 (thousands and % increase/decrease vs. 2001); Computing Products Media Mix; US Technology Vendors' B2B Marketing Budget Allocation, by Tactic, 2002-2005 (% of total budget); E-mail Marketing or Spam?; Methods that US Technology Vendors Used and Plan to Use to Generate B2B Sales Leads, 2004 & 2005 (% of respondents); Responses of Adult Internet Users Worldwide to Targeted Promotional E-Mails, January 2006 (% of respondents*)
B. The PC Market: The “Race to the Bottom”; PC Unit Shipments Worldwide, by Region or Country, 2004 & 2005 (thousands, % market share and % increase vs. prior year); PC Unit Shipments Worldwide, by Vendor, 2004 & 2005 (thousands, % market share and % increase vs. prior year); Average Retail Price for Notebook and Desktop Computers in the US, 2004 & 2005; PC Advertising Spending; US Total Advertising Spending by Select Computer Manufacturers, Online vs. Offline, 2004 & 2005 (thousands and % increase/decrease vs. prior year); US Online Advertising Spending by Select Computer Companies, 2004 & 2005 (thousands and % increase/decrease vs. prior year); US Total and Online Advertising Spending by Select Computer Companies, 2005 (thousands and online % of total); US Offline Advertising Spending by Select Computer Companies, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
C. The Consumer Software Market: Top 10 PC Software Titles in the US, Ranked by Units Sold, 2005; Software Advertising Spending; US Total Advertising Spending by Select Software; Publishers,Online vs. Offline, 2004 & 2005 (thousands and % increase/decrease vs. prior year); US Online Advertising Spending by Select Software Companies, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
D. Technology E-Commerce: Retail E-Commerce Revenues, by Category, 2005-2010 (billions and % of 2010 total retail); Percent of Select Category's US Retail Sales Conducted Online, 2005; Product Categories Included in the Last Three Online Purchases of Internet Users Worldwide, April-May 2005 (% of respondents); Technology Sites from the Customer’s POV; Reasons Customers Stop Using a Product according to Customers and Companies, November 2004 (% of respondents); Top 20 Technology Web Sites, Ranked by Online Customer Experience, 2006 (based on an index*)
E. The Technology Consumer, Online and Off: First They Research Products Online; Internet Sources that Influence Purchases of US Online Shoppers, 2005 (% of respondents); Demographic Profile of US At-Home and At-Work Internet Users Who Visit Computer Hardware Manufacturer Web Sites, January 2006 (thousands and % of total visitors); Top 15 Computer Hardware Manufacturer Web Sites among US At-Home and At-Work Internet Users, January 2006 (thousands, % active reach and hrs:mins:secs); Demographic Profile of US At-Home and At-Work Internet Users Who Visit Computer Software Manufacturer Web Sites, January 2006 (thousands and % of total visitors); Top 15 Software Manufacturer Web Sites among US At-Home and At-Work Internet Users, January 2006 (thousands, % active reach and hrs:mins:secs); Then They Hit the Stores; In-Store Influences on the Purchases of US Consumers Who Conducted Research Online, 2005 (% of respondents); Related Information and Links; Related Links; Related Charts; Suggested Keywords for eStat Database; Contact; Report Contributors; About eMarketer; eMarketer's Core Expertise; Dedicated Team; A Trusted Resource

Abstract

Attention: Marketers, Advertising Agencies, Hardware and Software and Gameware Producers, Peripheral Makers and Technical Content Sites.

The Technology Marketing report analyzes the forces driving a turnaround in advertising in the tech industry.

This year, after a two-year hiatus on major announcements, and even with the setback of Windows Vista until January 2007 - which will only delay another massive spending wave one or two quarters - several new products are coming to market and online advertising will once again be a major component of technology marketers' campaigns.

In addition, as hardware and software companies partner with Internet publishers and content providers to enter new markets and reach consumers in new ways, convergence of the two industries is well underway, heralding more new products and opportunities.

Key questions the "Technology Marketing" report answers:

Where are technology companies spending their marketing budgets?
Are technology marketers really more tech-savvy than other advertisers?
What will be the real effect of the Microsoft delay?
How do consumers shop for technology?
How is the online customer servicing process changing?
And many more…

eMarketer Reports—On-Target and Up-to-Date

The Technology Marketing report aggregates the latest data from leading marketing and advertising researchers with eMarketer numbers, projections and analysis to provide the information you need to stay one step ahead of rapidly developing consumer trends.

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Technology Marketing: Customer Driven Convergence

Table of Contents

Abstract