Streaming Video 1998 - 2010: March To Mainstream

Published by: AccuStream iMedia Research

Published: Apr. 1, 2006

Table of Contents

OVERVIEW

Historical and Forecast Streaming Video

An 8-Year Transition From Quirky, Scarce Content to a Robust, Brand-Inspired Broadband Medium

Video Streams Served: 1998 - 2010

Video Streams Served: 1998 - 2010

Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 through 2010

Broadband and Narrowband Streams Served Comparison and Analysis: 2000 - 2010

Video Streams Served by Content Category - Narrowband Estimates for 1999-2010

Video Streams Served by Content Category - Broadband Estimates for 1999-2010

SECTION ONE

Market Dynamics and Key Development Initiatives for Streaming Video 1998

Top Interactive Video Events 1998

Year Over Year Comparisons

The Evolution of Streaming Video: On-Demand Vs. “Live” Viewing

On-Demand Vs. "Live" Viewing Patterns 1998-1999 Events

MSNBC.com "Live" Vs. On-Demand Viewing Patterns

Narrowband Streams and Unique User Analysis 1998-1999

SECTION TWO

Market Dynamics and Key Development Initiatives for Streaming Video 1999

The Emergence of the Bandwidth Services (CDN) Segment

Top Interactive Video Events 1999

Top Streaming Channels, Networks, Events and Destinations--1999

Content Category Analysis: 1999

Content Category Summary Analysis: 1999

Content Category Analysis: 1999

Top Streaming Channels, Networks, Events and Destinations--1999

SECTION THREE

Market Dynamics and Key Development Initiatives for Streaming Video 2000

The Emergence of Destination-Based Streaming Video and the True Cross-Platform Streaming Media Brand

Cross-Platform Programming 2000

Streams to Unique Users: 1998/1999 - 2001

Streams Served to Unique Users: 1998/1999 - 2001

Totals Broadband and Narrowband Streams Served to Unique User Analysis 2000

Broadband Streams Served and Unique Users: 2000

On-Demand Vs. "Live" Viewing Patterns: 2000

Top Interactive Video Events 2000

Event video stream comparison

Content Category Share: Music Video At 26%

Content Category Viewing Share: 2000

Content Category Analysis by Month--Calendar Year 2000

Streaming Sites, Destinations, Channels, Networks and Events--Full Year 2000

SECTION FOUR

Market Dynamics and Key Development Initiatives for Streaming Video 2001

Broadband Streams Make a Substantial Impact on Market Growth and Emerge as the Market’s Main Driver

Content Category Comparison: 2001

Streaming Video Content Category Comparison: Full Year 2001

Content Category Analysis by Month--Full Calendar Year 2001

Streaming Video Consumption per Unique User Spikes in 2001

Streams Served to Unique Users: 2001

Broadband Users Revealed an Appetite for Broadband Video

Broadband Streams Served to Unique Users: 2001

Streams Served to Unique Users: 2001

The Top Ten Video Sites Averaged 80 Million Streams in 2001

Streaming Video: The Top Ten Sites and Networks 2001

Streaming Video Sites, Networks and Channels: Full Year 2001

SECTION FIVE

Market Dynamics and Key Development Initiatives for Streaming Video 2002

Content Category Comparison: 2002

Content Category Analysis by Month--Total Calendar Year 2002

Broadband Streams Viewed per Unique User Remained Static at 6.9 Streams per Month per Site in 2002

Broadband Streams to Unique Users: 2001 vs. 2002

Broadband Streams Served to Unique Users: 2002

Total Streams per Unique User Inch Up by 6.4% in 2002

Total Streams Served per Unique User: 2002 vs. 2001

Total Broadband and Narrowband Streams Served per Unique User: 2002

The Top Ten Video Sites Averaged 166 Million Streams per Month in 2002

Streaming Video: The Top Ten Sites and Networks 2002

Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams)

Streaming Video Sites, Networks and Channels: Full Year 2002

SECTION SIX

Market Dynamics and Key Development Initiatives for Streaming Video 2003

Video Streams Served: Annual Growth Rates

Content Category Market Share: An Analysis of 2003

Content Category Video Viewing Share: 2003

Category Share Analysis

Content Category Analysis by Month--2003

Broadband Streams to Unique Users Rose by 47.8% in 2003

Broadband Streams To Unique Users: 2001 through 2003

Broadband Streams Served to Unique Users: 2003

Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site

The top ten streaming video sites averaged 478 million streams served per month in 2003

Average Number of Video Streams Served Per Month

The Top Ten Streaming Video Sites and Destinations: 1st Q 2003

Top Ten Streaming Video Networks, Destinations and Sites

Top Ten Streaming Video Sites, Destinations, Networks and Channels

Historical Analysis of the Top Ten Streaming Video Sites, Networks and Aggregators: 2001 through 2003

Streaming Video Growth: Top Ten Sites—2001-- 2003

Streaming Video Sites, Networks, Aggregators: Full Year 2003 Database

SECTION SEVEN

Market Dynamics and Key Development Initiatives for Streaming Video 2004

Total Streams Served: Narrowband and Broadband 1999-2004

Content Category Market Share: An Analysis of 2004

Content Category Comparison: Full Year 2004

Category Share Analysis

Streaming Video Viewing Share and Content Category Analysis by Month--2004

Broadband Streams Served to Unique Users Rose by 36.3% in 2004

Broadband Streams to Unique Users: 2001 - 2004

Broadband Streams To Unique Users: 2001 through 2004

Total Video Streams Served Per Unique User: 2001 - 2004

Selected Sites and Channels

Top Ten Sites and Total Streams Served: Jan 2004 - Dec 2004

The Top Ten Streaming Video Sites and Networks: 2004

Streaming Video Sites, Networks, Aggregators: Full Year 2004 Database

SECTION EIGHT

Market Dynamics and Key Development Initiatives for Streaming Video 2005

Total Streams Served: Narrowband and Broadband 1999-2010

Content Category Analysis 2005: Music and News Dominate Usage Ratings

Category Share Analysis

Content Category Comparison: Full Year 2005

Streaming Video Viewing Share and Content Category Analysis by Month--2005

Broadband Streams per Unique User per Month Fall by 14% in 2005

Broadband Video Streams Served per Unique User per Month: 2005

Broadband Streams to Unique Users: 2001 - 2005

Broadband Streams to Unique Users: 2001 through 2005

Total Streams Served per Unique User: 2001 Through 2005 Comparison

Total Video Streams Served Per Unique User: 2001 - 2005

Total Video Streams Served per Unique User per Month: Broadband and Narrowband Sites 2005

The Top Ten Video Sites, Services and Networks Averaged 1 Billion Streams Served per Month in 2005

Top Ten Sites and Total Streams Served: Jan 2004 - Dec 2005

Average Video Streams per Month: The Top Ten Sites 2001 - 2005

The Top Ten Streaming Video Sites and Networks: 2005

Streaming Video Sites Networks and Destinations: Full Year Listing by Month 2005

Abstract

• Video streams have grown from 284.6 million served in 1998 to 18 billion served in 2005. Full year streaming video data and analysis for the years 1998 - 2005, with forecasts out to 2010
• The first streaming video events included a baby birth in 1998, open heart surgeries, Space Shuttle launches and a scattering of music and news programming. The report includes a comprehensive content category analysis over the past eight years, and audiences have made their preferences known.
• From 2000 - 2005 the primary stream growth driver has been broadband penetration and users (in offices and in residential markets). The growth in consumption of streaming video over the years is analyzed in detail.
• Availability of high-speed content, increased frequency of content updating and publishing also played a key role as the medium moved from event-based programming in the early years to more destination and brand-centric.

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