2006 Global Digital Media - Convergence, Triple Play and IPTV

Published by: Paul Budde Communication Pty Ltd

Published: Apr. 4, 2006 - 233 Pages

Table of Contents

1. DIGITAL MEDIA : ANALYSES, ISSUES, DEVELOPMENTS

1.1 The rise and rise of digital media

1.2 The Internet

1.2.1 The killer app

1.2.2 High-speed, always-on Internet

1.3 It’s worthwhile fighting for open networks

1.3.1 Structural changes to the industry are overdue

1.3.2 The farce of infrastructure-based competition

1.3.3 We should stand firm on open networks

1.3.4 The telcos failed for 30 years - Internet succeeded in 10

1.3.5 Open networks engine for innovation and growth

1.3.6 Large economic benefits

1.3.7 BT leading the way

1.3.8 Safe harbours undermine the Internet economy

1.3.9 Bill of Internet Rights

1.4 Digital content

1.4.1 Introduction

1.4.2 Watch out for the Internet media companies

2. CONVERGENCE - MASSIVE MEDIA CHANGES - ANALYSIS

2.1 Definition and broad introduction

2.2 Three distinct industry realignments

2.2.1 Infrastructure

2.2.2 Content

2.2.3 Appliances

2.3 Get a 360 degree vision

2.4 Action where there is media market dynamics

2.5 Telcos - losers in the march of progress

2.5.1 Incumbent telcos and media companies - the cracks are appearing

2.5.2 Financial market a victim of privatisation

2.5.3 Traditional businesses models are done for

2.5.4 Structural reforms are the only way forward

2.5.5 Keep an eye on BT and Internet companies

2.5.6 The Internet is rapidly becoming a national asset

2.6 Converging media services

2.6.1 ‘User experience’ pushing up demand

2.6.2 Plasma screens

2.7 Continental competition

2.7.1 From calls to applications

2.7.2 Expect delays and roadblocks

2.7.3 Fragmentation, consolidation, mergers and acquisitions

2.7.4 Where are the new opportunities?

2.7.5 Think international

2.7.6 DVRs

2.8 Broadcasters losing out

2.8.1 Broadcasters should take their lead from the BBC

2.9 Google takes on the media giants

2.10 Good old radio - here to stay

2.11 Publishers need to move into the new media faster

2.11.1 Newspaper jobs cut - bad decision in growing online industry

2.11.2 Blogging creating havoc in news media

2.12 The video rental business

2.13 Policies and strategies

2.13.1 Separation and integration

2.13.2 Structural separation is inevitable

3. INDUSTRY BUSINESS MODELS

3.1 The role of the telcos

3.2 The role of the broadcasters

3.3 The role of the content providers

3.4 The role of the it industry

3.4.1 Introduction

3.4.2 The IT industry

3.4.3 Consumer electronics

3.4.4 Software companies

3.5 Triple play business models

3.6 Internet economy based business models

3.6.1 The new telco giants

3.6.2 Back to the ancient marketplaces

3.6.3 Industry separations

3.6.4 BT the only shining beacon in the telco world

3.6.5 So who are the new leaders?

4. TRIPLE PLAY MODELS

4.1 Introduction

4.2 The ABC of triple play

4.2.1 Infrastructure

4.2.2 Content

4.2.3 Appliances

4.3 Lower costs open up access to new models

4.4 Killer Apps

4.4.1 Killer app one: always-on, affordable high-speed Internet access

4.4.2 Killer app two: broadband TV

4.4.3 Killer app three: broadband VoIP

4.4.4 IP Centrex

4.5 Triple play in Cable TV

4.5.1 MSOs

4.5.2 Role of cable

4.6 Triple Play in Telecoms

4.6.1 Broadband providers are taking the lead

4.6.2 Telco’s arrogant stand on content

4.6.3 Bonded DSL broadens broadband

4.7 Triple play will deliver transparent bills

4.8 The future of triple play

4.8.1 Introduction

4.8.2 FttH - ultimate triple-play infrastructure

4.8.3 Media centres in the home

4.8.4 Separation and integration

4.8.5 Triple play forecasts

4.9 Triple-play developments around the world

5. INTERNET MEDIA COMPANIES

5.1 From old to new media

5.2 Google

5.2.1 Innovations keep google in lead

5.3 Yahoo!

5.3.1 Yahoo! expands services

5.4 News Corp

5.4.1 Not a leader in move to convergence

5.4.2 News moving into content niches

5.5 Digital media applications

5.6 Internet media bypassing the telcos

6. BRANDING AND CUSTOMER SERVICE

6.1 Branding

6.1.1 Customers not companies create brands

6.1.2 Brands and reputations are earned not created

6.1.3 Emotional and cultural values

6.1.4 Brand does not reflect a product but an image

6.2 Customer service

6.2.1 Business market

6.2.2 SOHO market

6.2.3 The misuse of ‘customer service’

6.2.4 Costs of customer acquisition

7. MARKETING STRATEGIES

7.1 Internet companies taking over the bat

7.1.1 Telcos operators of internet economy infrastructure

7.1.2 Internet strategies around core business

7.1.3 Niche marketing for smaller telcos

7.1.4 Internet business models

7.1.5 New virtual business models

7.1.6 Wholesale to the internet companies

7.1.7 Spinning off into the internet economy

7.2 The key drivers of growth

7.3 The role of service providers

7.3.1 Service providers as e-commerce leaders

7.3.2 E-cash service providers

7.3.3 The role of isps

7.3.4 New telcos - no winner, many losers

7.4 Customer loyalty

7.4.1 emagine

7.4.2 Loyalty until the next deal

7.4.3 Customer segmentation

7.4.4 Effectiveness of loyalty programs

7.4.5 Customer value management

7.5 Advertising

7.5.1 New advertising models are long overdue

8. ADVERTISING STRATEGIES, OVERVIEW, REVENUES

8.1 Internet advertising

8.1.1 Marketing issues

8.1.2 Costs advantage of Internet advertising

8.1.3 Changes in web advertising

8.2 Advertising statistics and market trends

8.2.1 Web advertising goes mainstream

8.3 Dubious ‘advertsing’ tactics

8.3.1 Mouse-trapping

8.3.2 Spawning

8.3.3 Spam

8.4 Advertising and the digital media - analysis

8.4.1 Infrastructure bottleneck in Internet economy

8.4.2 New technologies, same customers

8.4.3 Permission-based models

8.4.4 Advertising industry needs to go digital

8.4.5 Traditional media are missing the boat

8.4.6 Broadcasters are too broad

8.5 Interactive advertising

8.5.1 Individually addressed advertisements

8.5.2 And again…permission-based models

8.5.3 Revenue opportunities

9. VIDEO MEDIA

9.1 The end of the video store?

9.2 New emerging business models

9.3 Video entertainment

9.3.1 DSL TV

9.3.2 Broadcasting over IP (BoIP)

9.3.3 Interactive TV

9.3.4 Tele-presence

9.4 Personal video services

9.4.1 Killer applications: personal video

9.4.2 Vlogging

9.4.3 Personal sites

9.4.4 Corporate video blogs

9.4.5 Think different, re: Video iPods

9.5 Video on Demand

9.5.1 Programming on demand

9.5.2 VoD needs more work

9.5.3 Other forms of VoD

9.5.4 A need for more and better content

9.5.5 Is VOD ready to take off?

9.6 Video Media: not if but when

9.7 VOD statistics and forecasts

9.7.1 Reports from 2005

9.7.2 Reports from 2004

10. DIGITAL TV OVERVIEW AND ANALYSES

10.1 Introduction

10.2 First digital TV developments

10.3 Pay tv - mature vs emerging markets

10.4 Free digital vs pay digital

10.5 Cross-platform competition

10.6 USA

10.6.1 Market overview

10.7 Canada

10.7.1 Market overview

10.8 Latin America

10.8.1 Market overview

10.9 Europe

10.9.1 Market overview

10.10 Africa

10.10.1 Market overview

10.11 Asia

10.11.1 Market overview

11. HDTV AND DATACASTING

11.1 Introduction to digital HDTV

11.1.1 History of HDTV

11.2 HDTV set market

11.3 HDTV included in DVB

11.3.1 Conditional access

11.4 DSL TV

11.5 Datacasting

11.5.1 Introduction

11.5.2 Brief history

11.5.3 Digital datacasting

11.5.4 Video programming delivery

11.5.5 Ill-fated V-Chip

11.5.6 New datacasting initiatives

11.6 Interactive TV

11.6.1 Introduction

11.6.2 Market analysis 2006

11.7 i-Advertising (Analysis)

11.7.1 Individually addressed advertisements

11.7.2 And again….permission-based models

11.7.3 Revenue opportunities

11.7.4 Statistics and forecasts

11.7.5 Business modelling

11.7.6 The History of interactive TV

12. DIGITAL VIDEO RECORDERS (DVR)

12.1 DVRS and PVRS (Personal Video Recorders)

12.1.1 What is a DVR?

12.1.2 Disruptive technology

12.1.3 The advance of DVR is slow but sure

12.1.4 DVR and advertising

12.1.5 Electronic Program Guide

12.1.6 Advanced DVRs

12.1.7 DVRs vs DVD

12.2 DVR market statistics

12.2.1 Reports from 2005

12.2.2 Reports from 2004

13. BROADBAND TV (IPTV)

13.1 TV services over broadband IP networks

13.1.1 Pay TV a la carte is gaining support

13.2 Broadband TV gaining momentum

13.2.1 Europe

13.2.2 Australia

13.2.3 Asia

13.2.4 North America (Microsoft IPTV)

13.2.5 Falling IPTV costs

13.3 DOCSIS 3.0 a kick in the teeth for IPTV - December 2005

13.3.1 DOCSIS 3.0

13.3.2 Conclusion

13.3.3 IPTV statistics and forecasts from 2005

13.4 Broadcasting over IP (BOIP)

13.5 Market analyses by Paul Budde

13.5.1 Late 2005

13.5.2 Early 2005

13.5.3 Late 1990s - still relevant today

13.6 Broadband TV started with streaming video

13.6.1 What is it?

13.6.2 The advantages of broadband TV

13.6.3 Major broadband progress in 2004

13.6.4 Narrowband videostreaming didn’t quite make it

13.7 Early developments

13.7.1 Narrowband developments of the 1990s

13.7.2 Broadband networks key to breakthrough

13.7.3 The International Webcasting Association (IWA)

14. HOME MEDIA CENTRES

14.1 Market in progress

14.1.1 Intel’s VIIV platform

14.1.2 Comcast Media Center

14.1.3 Microsoft’s Media Centre

14.2 Consumer confusion

14.2.1 The Home Gateway Initiative (HGI)

14.2.2 AACS LA - industry cooperation

14.3 Key trends and developments

14.3.1 The new face of consumer electronics

14.3.2 Content digitisation

14.3.3 No merger for the PC and TV

14.3.4 The impact of broadband connections on the growth of home leisure networks

14.3.5 Development of storage options

14.3.6 Are we moving towards new business models for CE

14.3.7 Growth markets - software components and hardware for digital devices

14.4 US cable industry

14.4.1 Trailblazers

14.4.2 Universal CableCard standard

14.5 Satellite TV

14.6 DVRS

14.7 CE Industry

14.7.1 Product and services developments

14.7.2 Key players and their strategies

14.8 IT Industry

14.9 Broadcasters are the losers

15. GLOBAL MOBILE TV

15.1 Mobile TV - are you serious?

15.2 Mobile TV Phase 2

15.3 TV to go mobile by 2008

15.4 The broadcaster and the mobile operator

15.5 Key elements of SMS/TV

15.6 Case studies

15.6.1 Vodafone

15.6.2 Sogecable Spain

15.6.3 O2 UK

15.6.4 Predikta India

15.6.5 MTV

15.6.6 Blue Factory in Sweden

15.6.7 SMS in advertising

15.6.8 Mobile gaming

15.7 Challenges ahead

15.8 Permission-based is killer app

15.9 New opportunities

15.10 The future of SMS/TV

15.10.1 Risk: high costs

15.10.2 New driver behind iTV

15.11 Mobile TV standard

16. REGIONAL OVERVIEW

16.1 USA

16.1.1 Overview

16.1.2 The 1996 Telecommunications Act

16.1.3 The growth of cable

16.1.4 Cable VoIP

16.1.5 Cable modem vs DSL

16.1.6 RBOC bundling with satellite TV

16.1.7 Fibre network roll-out

16.1.8 IPTV over fibre

16.1.9 Market consolidation

16.1.10 Internet triple play

16.1.11 Wireless quadruple play

16.2 Canada

16.2.1 Overview

16.2.2 Key general trends

16.2.3 Digital TV

16.2.4 iTV

16.2.5 Video-on-Demand (VoD)

16.2.6 Broadband TV, TV-over-DSL (IPTV)

16.2.7 Satellite TV

16.2.8 Convergence in wireless

16.3 Latin America

16.3.1 Digital media and Triple Play

16.3.2 Triple play models

16.3.3 Industry analyses

16.4 Europe

16.4.1 The digital media market

16.4.2 Industry realignments

16.4.3 Structural reforms required

16.4.4 Developing IP-networks

16.4.5 Developing strategies

16.4.6 Converging media

16.4.7 The IPTV example

16.4.8 Digital media in Europe - case studies

16.5 Eastern Europe

16.5.1 Digital TV, IPTV

16.6 The Middle East

16.6.1 Overview

16.6.2 Israel

16.6.3 United Arab Emirates

16.7 Africa

16.7.1 Overview

16.7.2 Converging infrastructure

16.7.3 Pay TV in Africa

16.7.4 Digital TV in Africa

16.7.5 Interactive TV

16.7.6 Broadband TV, Triple-Play

16.7.7 Personal video recorders (PVR)

16.7.8 Convergence developments in various African markets

16.8 Asia

16.8.1 Market overview

16.8.2 Japan

16.8.3 South Korea

16.8.4 China

16.8.5 Hong Kong

16.8.6 Singapore

16.8.7 Taiwan

16.8.8 Malaysia

16.9 Australia

16.9.1 Introduction

16.9.2 Triple play models

16.9.3 Industry analyses

16.9.4 Internet media companies

16.9.5 Digital media services

16.9.6 Digital TV, IPTV

16.9.7 Broadband TV - IPTV

16.9.8 Electronic Program Guides

16.9.9 Home media centres

16.9.10 Mobile content

16.9.11 Mobile TV

16.9.12 Wireless mobility

16.9.13 Wireless Personal Area Network (WPAN)

16.9.14 Media reforms in Australia

16.10 New Zealand

16.10.1 Overview

16.10.2 State of triple play services in New Zealand in late 2005

16.10.3 Telecom’s market dominance will hinder Triple Play adoption

16.10.4 Media centres in the home

16.10.5 DSL TV

16.10.6 Streaming video in New Zealand

16.11 South Pacific

16.11.1 Overview

16.11.2 Wireless broadband network rollout in Fiji

16.11.3 ADSL fixed broadband services

17. GLOSSARY OF ABBREVIATIONS

Exhibit 1 - Some application bit rates

Exhibit 2 - Drivers of high-speed Internet

Exhibit 3 - Intermix Media

Exhibit 4 - Media centre devices

Exhibit 5 - Cable TV ramps to superhighways

Exhibit 6 - Intermix Media

Exhibit 7 - Telecommunication convergence

Exhibit 8 - Digital media marketing commandments

Exhibit 9 - Digital Video Broadcasting Project

Exhibit 10 - The DVR marketplace - mid 2004

Exhibit 11 - Equivalence between access modes and traditional audiovisual use

Exhibit 12 - Internet Broadcasting - snapshot mid-2004

Exhibit 13 - NCTA’s - Broadband Home at the 2004 exhibition

Exhibit 14 - Media Centre, Applications & Products

Exhibit 15 - Research and industry information on DVR in the USA

Exhibit 16 - Media Centre Devices

Exhibit 17 - Networked client devices

Exhibit 18 - Wireless carriers and alliances with RBOCs and MSOs - November 2005

Exhibit 19 - Reeltime retail pricing strategy

Exhibit 20 - Key issues for Mobility Industry

Table 1 - DSL, 1Gb/s, DWDM transmission speeds - what does it mean?

Table 2 - Mobile & Broadband (Triple Play) & emerging markets the growth opportunities - 2005 - 2010

Table 3 - Triple Play Households by region - 2005, 2010, 2015

Table 4 - Online users and other media

Table 5 - US cable VoD-capable households - 2004 - 2009

Table 6 - VoD/NVoD households and revenues by region - 2005; 2010

Table 7 - VoD/NVoD households per continent - 2003 - 2005; 20010

Table 8 - US HDTV adoption forecast - 2008

Table 9 - DVR households by region - 2003 - 2005, 2010

Table 10 - DVR households in the US by platform - 2004 - 2009

Table 11 - Worldwide integrated DVR sales - 2002 - 2008

Table 12 - Double and triple play tariffs for selected operators - February 2005

Table 13 - IPTV European projects - 2005

Table 14 - IPTV subscribers worldwide - Dec 2004, June 2005

Table 15 - Triple Play households - 2005; 2010; 2015

Table 16 - Growth of digital cable and cable broadband subscribers by operator - 2004 - 2005

Table 17 - Cable and DBS share of the pay TV market - 1999 - 2005

Table 18 - Broadband subscribers - cable vs DSL - 2004 - 2005

Table 19 - Cable modem subscribers by MSO - December 2005

Table 20 - UPC voice subscribers in Eastern European countries - December 2005

Table 21 - ADSL subscribers and penetration of Eastern European EU countries - October 2005

Table 22 - Naspers pay TV subscribers in Africa - 2003 - 2004

Table 23 - Hong Kong pay TV subscribers by platform - 2001 - 2005

Table 24 - Digital TV adoption by number of devices - mid 2005

Table 25 - EPG forecasts Australia - 2005; 2007; 2010; 2015

Table 26 - DVR Penetration Forecasts

Table 27 - Media Centre penetration forecasts Australia - 2005; 2007; 2010; 2015

Table 28 - Mobile data, Mobile Voice and Wireless Revenues - 2005; 2010; 2015

Abstract

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.