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Case Study: OCBC Bank Boosts RSVP Responses Through CRM at the ATM

Published by: TowerGroup

Published: Jan. 17, 2005 - 9 Pages


Table of Contents


TowerGroup Take-Aways




Report Coverage




Background




Bringing Relationship Banking to the ATM




The New Face of ATM Banking at OCBC


Exhibit 1: Sample OCBC ATM "Quick Transaction" Screen




Beyond Personalization


Exhibit 2: Sample OCBC ATM Marketing Campaign Screen

Exhibit 3: Sample OCBC ATM Product Reminder Screen




Connecting the ATM to the Customer Relationship System


Exhibit 4: ATM CRM Architecture at OCBC Bank




Summary

Do Relationships Pay?

Abstract

This Research Note looks at the implementation of advanced ATM technologies at OCBC and provides information on the business implications of those technologies. As one of Asia's premier banks, OCBC is interested in leveraging as much as possible from its investment in the ATM channel.

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