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IDC's Business Projector Survey, 2005: What Users Want

Published by: IDC

Published: Jan. 20, 2006 - 48 Pages


Table of Contents


Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Demographics Overview
Figure: Business IT Respondents' Title or Role
Figure: Respondents' Primary Business
Projector Drivers
Figure: Titles of Individuals Determining Projector Need
Figure: Titles of Individuals Determining Projector Specifications
Usage
Applications
Figure: Projector Application Types
Replacement Cycle for Projectors
Figure: Length of Use for Projectors
How Many Is Enough?
Figure: Number of Projectors Designated for Individual Users
Future Projector Acquisitions
How Many Do You Want?
Figure: Number of Future Projector Purchases
Reasons for Purchase and the Price You Would Pay
Table: Business IT Respondents' Projector Purchase Factors by Site Size and Industry (% of Respondents)
Researching the Best Projectors on the Market
Table: Business IT Respondents' Planned Cost of Future Projector Purchase by Company Size, Site Size, and Industry (% of Respondents)
Figure: Research Methods for Projector Purchase
The Channel and Brands
Where to Buy Projectors
Figure: Purchase Locations for Future Projector Purchase
Figure: Retail Chain Store Purchase Location
Figure: Online Store/Web Site Purchase Location
Table: Business IT Respondents' Reasons for Purchasing Projectors Through a Different Distribution Channel by Company Size, Site Size, and Industry (% of Respondents)
Top Projector Brands
Form Factor Preferences
Factors Influencing Buying Decisions
Figure: Top 24 Brands for Future Projector Purchase
Figure: Reasons for Brand Purchase
Figure: Summary of Value Placed on Purchase Criteria
Table: Top 3 Influencing Factors for Projector Purchase (% of Respondents)
Figure: Bulb Influence on Future Projector Purchases
Figure: Influential Features
DLP Versus LCD Technology
Weight Preference and Accessories
Table: Business IT Respondents' LCD or DLP Technology Preference by Company Size, Site Size, and Industry (% of Respondents)
Table: Business IT Respondents' Reason for LCD Technology Preference by Company Size, Site Size, and Industry (% of Respondents)
Table: Business IT Respondents' Reason for DLP Technology Preference by Company Size, Site Size, and Industry (% of Respondents)
Table: Average of Business IT Respondents Future Preferences for Projector Weight by Company Size, Site Size, and Industry (% of Respondents)
Table: Planned Accessory Purchases by Company Size, Site Size, and Industry (% of Respondents)
Future Outlook
Essential Guidance
Learn More
Related Research
Appendix: Survey Questionnaire
Business Projector Survey
Your Future Purchase of a Projector
Future Purchase Channel/Brand
Your Organization
Synopsis

Abstract

This IDC study shows the results of an online survey presented to 829 business IT buyers and users of projectors to determine their future technology, channel, and product needs. The survey also investigated the leading projector brands and price ranges for future acquisitions.

"As the projector market becomes more commoditized, projector vendors need to focus on the basics and deliver products that meet the essential requirements ? good resolution and good brightness at a good price. In addition, vendors have an opportunity for widescreen projectors that are optimized for business and educational applications." ? Eric Haruki, research manager, Displays and Projectors



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