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Australia Digital Home Consumer Trends and Attitudes: What's in Store for Christmas?Published by: IDC Published: Oct. 12, 2005 - 37 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Figure: Respondents by State Figure: Respondents by Gender Figure: Respondents by Age Group Executive Summary Situation Overview Introduction Survey Findings Video Devices DVD Recorder Figure: Awareness of DVD Recorders Figure: Planned DVD Recorder Purchase Price Figure: DVD Recorder Brand Preference Personal Video Recorder Figure: Awareness of Personal Video Recorders Figure: Level of Interest in Digital Video Recording Figure: Planned Personal Video Recorder Purchase Price Figure: Personal Video Recorder Brand Preference What Is a Digital Set-Top Box? Figure: Awareness of Digital Set-Top Boxes Figure: Planned Digital Set-Top Box Purchase Price Figure: Digital Set-Top Box Brand Preference High-Definition?Capable Television ? The Most Hyped Video Device! Figure: Awareness of High-Definition Television Figure: High-Definition Television Characteristics Rated Important or Very Important Figure: Information Sources Rated Important or Very Important in Researching High-Definition Television Figure: Display Technology Most Likely to Be Purchased Figure: Planned High-Definition Television Purchase Size Figure: Planned High-Definition Television Purchase Price Figure: High-Definition Television Brand Preference Video Services Figure: Level of Interest in Triple-Play Services Figure: Pay-TV Characteristics Rated Important or Very Important MP3 Players or Mobile Phones? Table: Awareness of Portable Audio Devices (% of Respondents) Table: Likelihood to Purchase Portable Audio Devices (% of Respondents) Table: Portable Audio Device Characteristics Rated Important or Very Important (% of Respondents) Figure: Planned Portable MP3 Player Purchase Price Figure: Portable MP3 Player Brand Preference Online Music and Podcasts Table: Usage of Audio Services (% of Respondents) Table: Interest in Paid Online Music Services (% of Respondents) Gaming Devices Table: Awareness of Gaming Devices (% of Respondents) Table: Likelihood to Purchase Videogame Device (% of Respondents) Figure: Videogame Device Characteristics Rated Important or Very Important Online Gaming Figure: Online Gaming Usage Figure: Online Gaming Platforms Home Networking ? Connecting IT and Consumer Electronics Figure: Awareness of Home Networking Sharing Broadband Sharing Files Sharing Printers Playing Games Online Streaming Music Streaming Video Installing Electronic Home Security Systems Table: Interest in Home Networking Applications Knowledgeable Friends Are the Key Source Table: Importance of Information Sources by Age Group (Mean Score) Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study presents the results from IDC's Australia Digital Home Consumer Trends and Attitudes Survey, which was conducted in September 2005. Covered in this study are key consumer technologies, including video, audio, gaming, and home networking. The primary purpose of this study is to examine users' ownership of, awareness of, and intention to purchase new consumer technologies. "The survey results point in the direction of a growing consumer awareness and ownership of new consumer technologies. Australian consumers are generally excited about and interested in new technologies, and some consumers are broadening their choices by experimenting with new channels of content distribution," says Sophie Lo, research analyst, Consumer Digital Markets, IDC Australia. Get Full Details About This Report >> |
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