NBJ's Sports Nutrition & Weight Loss Report 2005

Published by: Nutrition Business Journal

Published: Jun. 1, 2005 - 412 Pages

Table of Contents

1. TABLE OF CONTENTS

2. EXECUTIVE SUMMARY

2.1. ACKNOWLEDGEMENTS

2.2. RESEARCH METHODOLOGY

2.3. DEFINITIONS

3. MARKET DATA & OVERVIEW

3.1. U.S. SNWL & SUPPLEMENT INDUSTRY

3.2. U.S. NUTRITION INDUSTRY

3.3. HISTORICAL & PROJECTED GROWTH

3.4. OBESITY

3.5. REGULATORY ISSUES

3.6. PRICING

3.7. CONSUMER USAGE & SPENDING

3.8. SCIENCE

3.9. STRATEGIES

3.10. HISTORY OF SNWL

3.11. FOUNDING PLAYERS IN U.S. SPORTS NUTRITION

3.12. MERGERS & ACQUISITIONS

3.13. LESSER EVIL FOODS

4. PRODUCTS

4.1. LOW-CARB PRODUCTS

4.2. WEIGHT LOSS PILLS

4.3. SPORTS NUTRITION SUPPLEMENTS

4.4. NUTRITION BARS

4.5. SPORTS/ENERGY BEVERAGES

4.6. MEAL REPLACEMENT SUPPLEMENTS FOR WEIGHT LOSS

5. SALES CHANNELS & DISTRIBUTION

5.1. NATURAL & SPECIALTY SUPPLEMENT RETAIL

5.2. MASS MARKET

5.3. DIRECT CHANNELS

5.4. DISTRIBUTION

5.5. FITNESS CENTERS AND SPORTS CLUBS

6. SNWL RAW MATERIAL & INGREDIENT SUPPLY

6.1. CALCIUM LINKED TO WEIGHT LOSS

6.2. SUPPLIERS ANTICIPATE POST LOW CARB INTEREST IN NUTRITIONAL INGREDIENTS

6.3. WAY FORWARD FOR WHEY

6.4. CONTRACT MANUFACTURING

7. COMPANY PROFILES

7.1 ABBOTT LABS (ENSURE)

7.2 ABBOTT LABS (ZONEPERFECT)

7.3 ALMASED

7.4 ALPINE AIRE

7.5 AMERIFIT

7.6 ANHEUSER BUSCH

7.7 APEX FITNESS

7.8 AST SPORTS SCIENCE

7.9 ATKINS NUTRITIONALS

7.10 BASIC RESEARCH (ZANTREX, KLEIN-BECKER, ZOLLER LABS)

7.11 BDI MARKETING

7.12 BETASTATIN NUTRITIONAL RESEARCH

7.13 BIOPLEX NUTRITION

7.14 BIOTEST LABORATORIES

7.15 BLITZ

7.16 BODY BUILDING SUPPLEMENTS (BBS)

7.17 BODYONICS

7.18 BREAKTHROUGH ENGINEERED NUTRITION

7.19 BRICKER LABS

7.20 BSN

7.21 BUMBLE BAR

7.22 CADBURY SCHWEPPES (SNAPPLE VENOM)

7.23 CAPITAL BEVERAGE CORPORATION (BLUE OX)

7.24 CARBOLITE FOODS

7.25 CARBSENSE

7.26 CELEBRITY PRODUCTS DIRECT (HOLLYWOOD CELEBRITY DIET)

7.27 CHAMPION NUTRITION

7.28 CHATTEM (DEXATRIM NATURAL)

7.29 CHEF JAY'S (TRI-O-PLEX)

7.30 CLIF BAR

7.31 CLINICAL PRODUCTS

7.32 COCA-COLA (KMX)

7.33 COCA-COLA (POWERADE)

7.34 COLORADO BAKING COMPANY (PEAK BAR)

7.35 COUNTRY LIFE (BIOCHEM, IRON TEK)

7.36 CYBERGENICS

7.37 CYTODYNE TECHNOLOGIES (XENADRINE)

7.38 CYTOSPORT

7.39 DA VINCI'S GOURMET

7.40 DEBOER

7.41 DELICIOUSLY SLIM

7.42 EAS (MYOPLEX, ADVANTEDGE)

7.43 ECLIPSE

7.44 ENFORMA NATURAL PRODUCTS

7.45 ERGOPHARM

7.46 EXPERT FOODS

7.47 FIZOGEN PRECISION TECHNOLOGIES

7.48 FOREVER LIVING

7.49 GLENNYS SLIM

7.50 GNC PERFORMANCE

7.51 GOEN GROUP (TRIMSPA, NUTRAMERICA)

7.52 GOLDSHIELD

7.53 G-PUSH

7.54 GRAM'S GOURMET

7.55 HAIN CELESTIAL GROUP (WESTSOY, SOY SLENDER)

7.56 HANSEN'S (MONSTER ENERGY)

7.57 HEALTH & NUTRITION SYSTEMS (CARB CUTTER, THIN TABS, ACUTRIM

NATURAL)

7.58 HEINZ

7.59 HERBALIFE

7.60 HERSHEY'S

7.61 HOBARAMA (BAWLS GUARAMA)

7.62 HOLLYWOOD MIRACLE DIET

7.63 HP HOOD

7.64 IMPACT NUTRITION

7.65 ISATORI GLOBAL TECHNOLOGIES

7.66 ISS RESEARCH

7.67 JENNY CRAIG

7.68 JOSEPH'S

7.69 KAIZEN NUTRITION

7.70 KELLOGG (KASHI)

7.71 KETO FOODS

7.72 KETOGENICS

7.73 KRAFT FOODS (BALANCE BAR)

7.74 LA NOUBA

7.75 LA TORTILLA

7.76 LABRADA BODYBUILDING NUTRITION

7.77 LOGIC NUTRITION

7.78 LOW CARB CREATIONS

7.79 LOW CARB LIVING

7.80 LOW CARB SUCCESS

7.81 MARS (SNICKERS MARATHON)

7.82 MAX MUSCLE

7.83 MAXIMUM HUMAN PERFORMANCE

7.84 MD LABS

7.85 MEDICAL RESEARCH INSTITUTE (NO2)

7.86 METABOLIC NUTRITION

7.87 METABOLIC RESPONSE MODIFIERS

7.88 METABOLIC TECHNOLOGIES

7.89 METABOLIFE

7.90 MLO PRODUCTS

7.91 MOLECULAR NUTRITION

7.92 MONARCH (ALL SPORT)

7.93 MOUNTAIN BREAD

7.94 MUSCLE LINK

7.95 MUSCLE MARKETING USA

7.96 MUSCLETECH R&D INC

7.97 NATROL (PROLAB)

7.98 NATURADE

7.99 NATURE'S BEST

7.100 NBTY (REXALL, RICHARDSON, WORLDWIDE, METRX, XTREMETRIM)

7.101 NESTLE (POWERBAR & CARNATION)

7.102 NEWAYS

7.103 NEXT PROTEINS INTERNATIONAL

7.104 NOVARTIS (BOOST)

7.105 NSPIRED (PUMPKORN)

7.106 NUTREX RESEARCH

7.107 NUTRITION 21

7.108 NUTRITIONAL TECHNOLOGIES

7.109 NVE PHARMACEUTICAL (STACKER, YELLOW JACKET)

7.110 OLYMPIAN LABS

7.111 OPTIMUM NUTRITION

7.112 ORGANIC MILLING (NUTRITIOUS LIVING)

7.113 PATENTHEALTH (PATENTLEAN)

7.114 PEPSI (AMP, MOUNTAIN DEW)

7.115 PEPSI (GATORADE)

7.116 PEPSI (SOBE)

7.117 PHARMAGENX

7.118 POWERMEDICA

7.119 PREMIER NUTRITION

7.120 PRIME HEALTH SUPPLEMENTS (THINK! THIN)

7.121 PROMATRIX

7.122 PURE DE-LITE

7.123 RED BULL

7.124 RHINO NATURALS

7.125 RIPFAST

7.126 ROCKSTAR

7.127 ROSS CHOCOLATES

7.128 ROYAL NUMICO (GNC, REXALL, RICHARDSON, WORLDWIDE, MET-RX)

7.129 SAN CORPORATION

7.130 SCHWARTZ LABORATORIES

7.131 SCIFIT

7.132 SCITEC NUTRITION

7.133 SPECIALTY CHEESE

7.134 SPORTPHARMA (PROMAX BAR)

7.135 STEEL'S GOURMET

7.136 SYNTRAX (SI2)

7.137 THERMO-LIFE INTERNATIONAL

7.138 TWINLAB CORPORATION

7.139 ULTIMATE NUTRITION

7.140 UNILEVER (SLIMFAST)

7.141 UNIVERSAL NUTRITION CORP

7.142 VHT BODY

7.143 VITAMIN SHOPPE: RETAIL

7.144 WALDEN FARMS

7.145 WEIDER NUTRITION INTERNATIONAL

7.146 WEIGHT WATCHERS

7.147 WELLNESS INTERNATIONAL

7.148 WINDMILL CONSUMER (VITAQUEST, GARDEN STATE NUTRITION,

CELEMARK)

7.149 WINDOW ROCK (CORTISLIM)

7.150 YAMATE CHOCOLATIER

INDEX OF FIGURES

Figure 2-1 US Total SNWL Sales & Annual Growth, 1997-2013

Figure 2-2 US Total SNWL Sales by Product, 2004

Figure 3-1 US Total SNWL Sales by Product, 2004

Figure 3-2 U.S. Total SNWL Sales vs. Total Nutrition Industry Sales, 1997-2004

Figure 3-3 U.S. Total SNWL Sales vs. Total Nutrition Industry Sales, 2005-2013

Figure 3-4 US Total SNWL Sales & Annual Growth, 1997-2013

Figure 3-5 US Total Supplement Sales & Annual Growth, 1997-2013

Figure 3-6 US Total SNWL Sales & Annual Growth, 1997-2013

Figure 3-7 U.S. Total SNWL Sales by Product Subcategory 1997 - 2004

Figure 3-8 U.S. Total SNWL Sales by Product Subcategory 2005 - 2013

Figure 3-9 U.S. Total SNWL % of total sales by Product Subcategory 1997 - 2004

Figure 3-10 U.S. Total SNWL %of total Sales by Product Subcategory 2005 - 2012

Figure 3-11 U.S. Total SNWL Sales Growth by Product Subcategory 1998 - 2004

Figure 3-12 U.S. Total SNWL Sales Growth by Product Subcategory 2005 - 2012

Figure 3-13 U.S. Total SNWL Sales by Channel, 2004

Figure 3-14 U.S. Total SNWL Channel Sales, Growth, & % of Total, 2002-2004

Figure 3-15 US SNWL Supplements vs. Total Supplement Market, 1997-2004

Figure 3-16 US SNWL Supplements vs. Total Supplement Market, 2005-2013

Figure 3-17 US SNWL Supplements* vs. Total Supplement Market, 2004

Figure 3-18 US SNWL Pills & Meal Supps vs. Total Supplement Market, 2013

Figure 3-19 US Total Supplement Sales & Annual Growth, 1997-2013

Figure 3-20 Top 30 Companies in SNWL (wholesale $M), 2001-2004 Sales & Growth

Figure 3-21 U.S. Nutrition Industry Revenues, 2004 ($mil, consumer sales)

Figure 3-22 U.S. Nutrition Industry Revenues, 2003 ($mil, consumer sales)

Figure 3-23 U.S. Nutrition Industry by Product, 1997-2004 ($mil, consumer sales)

Figure 3-24 U.S. Nutrition Industry by Product Growth, 1998-2004 & ‘05-’8 Forecast

Figure 3-25 US Total Supplement Sales & Annual Growth, 1997-2004

Figure 3-26 Distribution of US Supplement Sales, 2004

Figure 3-27 U.S. Supplement Sales ($mil) by Sales Channel 1997-2004

Figure 3-28 U.S. Supplement Sales Growth by Channel, 2004

Figure 3-29 Supplement Sales by Retail Category, 2002

Figure 3-30 U.S. Supplement Sales Growth Rates, Mass Market vs. Natural Food/Specialty

Retail in 1997-2004

Figure 3-31 U.S. Supplement Sales Growth Rates by Channel, Mass Market Stores vs. All

Supplements, 1997-2004

Figure 3-32 U.S. Supplement Sales Growth Rates by Channel, NF/Specialty Stores vs. All

Supplements 1997-2004

Figure 3-33 U.S. Supplement Sales Growth Rates by Channel, Mail Order & Internet vs. All

Supplements 1997-2004

Figure 3-34 U.S. Supplement Sales Growth Rates by Channel, Multi-Level Marketing vs. All

Supplements 1997-2004

Figure 3-35 U.S. Supplement Sales Growth Rates by Channel, Practitioners vs. All Supplements,

1997-2004

Figure 3-36 Growth in Supplement and Nutrition Industry Product Sales, All Channels, 2004

Figure 3-37 U.S. Supplement vs. Total Nutrition Industry Annual Sales Growth Rates, 1995-

2013

Figure 3-38 U.S. Supplement vs. Functional Foods Annual Sales Growth Rates, 1995-2013

Figure 3-39 U.S. SNWL Subcategory Compound Annual Growth, 2005-2010

Figure 3-40 U.S. SNWL Subcategory Compound Annual Growth, 2008-2013

Figure 3-41 U.S. SNWL Subcategory Compound Annual Growth, 2003-2013

Figure 3-42 US Total Supplement Sales & Annual Growth, 2005-2013

Figure 3-43 U.S. Sports Nutrition Supplement vs. Total Supplement Sales Annual Growth Rates,

1990-2013

Figure 3-44 U.S. Meal Replacement vs. Total Supplements Sales Annual Growth Rates, 1990-

2013

Figure 3-45 Annual U.S. Consumer Sales of Supplements, 2002-2013 in $mil

Figure 3-46 NBJ Growth Forecast in Supplement Sales: Annual Average, 2004-2013 CAGR

Figure 3-47 NBJ Supplement Sales Growth Rate Forecasts by Product Category, 2005-2013

Figure 3-48 NBJ Supplement Sales Growth Forecasts by Product Category, 2005-2013 ($mil)

Figure 3-49 Sales of US Supplements by Product, 1998

Figure 3-50 Distribution of US Supplement Sales, 2002

Figure 3-51 Distribution of US Supplement Sales, 2004

Figure 3-52 Representative Pricing Comparison by Product and Sales Channel in 2004

Figure 3-53 Average Sports Nutrition Supplement Prices by Channel, 1999-2003

Figure 3-54 Average Sports Nutrition Supplement Price Growth by Channel, 2000-2003

Figure 3-55 US Sports Nutrition Supplement Pricing & Annual Growth, 1999-2003

Figure 3-56 U.S Consumer Sports Nutrition Supplement Use, 2004

Figure 3-57 Sports Nutrition Supplements Use: U.S Consumer Type Market share, 1999-

Figure 3-58 Sports Supp Use: U.S Consumer Type by Number of Users, 1999-2004

Figure 3-59 U.S Consumer Supplement Use Summary, 2004

Figure 3-60 All Supplements Use: U.S Consumer Type and Market share, 1999-2004

Figure 3-61 All Supplements Use: U.S Consumer Type All Supplements by Number of Users,

1999-2004 (millions of American adults)

Figure 3-62 Supplements Users & Non-Users, 2004

Figure 3-63 U.S Consumer Weight Loss Supplement Use, 2003

Figure 3-64 U.S Consumer Weight Loss Supplement Use, 2004

Figure 3-65 All Weight Loss Supplement Use: U.S Consumer Type and Market share, 2000-

Figure 3-66 Weight Loss Supplement Use: U.S Consumer Type and Weight Loss Supplements by

Number of Users, 2000-2004 (millions of American adults)

Figure 3-67 U.S Consumer Total Meal Replacement Supplement Use, 2004

Figure 3-68 Total Meal Replacement Supplements Use: U.S Consumer Type Market share,

1999-2004

Figure 3-69 Total Meal Replacement Supp Use: U.S Consumer Type by Number of Users, 1999-

2004

Figure 3-70 U.S. Total Retail Food Industry Sales by NBJ Food Type, 2003

Figure 3-71 U.S. Healthy Food Sales & % of Total Retail Food Sales: 1995-2003

Figure 3-72 U.S. Lesser Evil Food Industry Sales by 8 Major Food Categories, 2003

Figure 3-73 Penetration Rate Ranking of U.S. Lesser Evil Food as a Percentage of Total U.S

Food Sales by Product: 2003

Figure 4-1 US Total SNWL Sales by Product, 2004

Figure 4-2 Top Companies in Low-Carb Foods (wholesale $M), 2002 -2004 & 2004 Growth

Figure 4-3 Annual U.S. Consumer Sales of Low-Carb Foods, 1997-2004 in $mil

Figure 4-4 U.S. Low Carb Foods Sales by Quarter, 2003-2004

Figure 4-5 U.S. Low Carb Foods as a % of Total SNWL Sales, 2004

Figure 4-6 Annual U.S. Consumer Sales of Low-Carb Foods, 2005-2013 in $mil

Figure 4-7 U.S. Low-Carb Foods vs. Total SNWL Sales Annual Growth Rates, 1998-2013

Figure 4-8 U.S. Low-Carb Foods vs. Total SNWL Sales Annual Growth Rates, 1998-2013

Figure 4-9 U.S. Low-Carb Foods (including low carb bars & meal supps vs. Total SNWL Sales

Annual Growth Rates, 1998-2013

Figure 4-10 US Low-Carb Food Sales by Channel, 2004

Figure 4-11 US Total Weight-Loss Pills Consumer Sales & Annual Growth, 1997-2013

Figure 5-1 US Retail vs. Direct/Other SNWL Sales, 2004

Figure 5-2 US Natural/Specialty Retail vs Retail Mass Market Sports Nutrition Supplement

Sales, 2004

Figure 5-3 US Sports Nutrition Supplement Sales by Channel: 2002-2004

Figure 5-4 US Natural/Specialty Retail vs Retail Mass Market WL Pill Supplement Sales,

Figure 5-5 US Internet Channel SNWL Sales by Product, 2004

Figure 5-6 Internet Channel SNWL Sales by Product, 2002-2004

Figure 5-7 US Private Label vs. Branded Sports Nutrition Supplement Sales, 2004

Figure 5-8 US Private Label vs. Branded Meal Supplement Sales, 2004

Abstract

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