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The Market for Obstacle Sensing Technologies in Passenger Cars and Commercial Vehicles in Europe

Published by: Frost & Sullivan

Published: Sep. 19, 2005 - 171 Pages


Table of Contents


1. Executive Summary
        1. Overview
                1. Introduction
        2. Key Research Findings and Conclusions
                1. Technology Evolution
                2. Application Analysis
                3. Market Opportunities and Forecasts
                4. Competitive Scenario Analysis
                5. Strategic Conclusions

2. Total Market for Obstacle Sensing Technologies in Europe
        1. Overview
                1. Introduction
                2. Definitions
        2. Total Roadmap to 2015 for Obstacle Sensing Technologies
                1. Total Application Roadmap
        3. Key Technology, Market and Legislation Trends
                1. Technology Trends
                2. Market Trends
                3. Legislative Trends
        4. Total Market Drivers and Restraints
                1. Market Drivers
                a. Increasing Installation in the Heavy Commercial Vehicles
                b. Expansion of Market: Installation in SUV and Mid-segment (D Segment) Cars
                c. Compliance with the European Union Safety Targets
                d. Move Towards Active Safety
                2. Market Restraints
                a. Higher Cost of Safety Systems
                b. Poor Performance of Lidar and Vision Sensors in Bad Weather Conditions
                c. Legislation - limited Time Period for Usage of 24 Ghz Radar Sensor in Europe
                d. Vehicle Manufacturers Reluctance to Adopt New Technologies Due to Heavy Investment in Radar
        5. Market Engineering Measurements
                1. Total Market for Obstacle Sensing Technologies
                2. Forecast for Penetration of Sensors in Passenger Cars
                3. Forecast for Penetration of Sensors in Commercial Vehicles
        6. Competitor Analysis and Product Portfolio Analysis
                1. Competitor Analysis
                2. Product Portfolio Analysis
        7. Strategic Analysis and Opportunities
                1. Opportunities for Vehicle Manufacturers
                2. Opportunities for Suppliers
        8. Profiles of Key Suppliers
                1. Bosch
                2. Continental
                3. Delphi
                4. Hella
                5. Iteris
                6. Mobileye
                7. Omron
                8. Siemens VDO
                9. TRW
                10. Valeo

3. Market for Long Range Radar Sensors
        1. Overview
                1. Introduction
        2. Roadmap to 2015 for Long Range Radar Sensing Technologies
                1. Technology Options
                2. Application Roadmap
        3. Key Market Drivers and Restraints
                1. Market Drivers
                a. Robustness of Radar Sensors
                b. Expansion of Market - Installation in Mid-segment (D Segment) Cars
                c. Vehicle Manufacturers Binding to Radar Solution
                d. Increasing Installation in the Heavy Commercial Vehicles
                e. Increasing Volumes Bringing the Cost Down
                2. Market Restraints
                a. Reduced Multifunction Scalability Characteristics
                b. Higher Cost Compared to Competing Technologies
        4. Market Measurements
                1. Forecast for Unit Shipment and Revenues to 2015
                2. Pricing Analysis and Forecast till 2015
                3. Forecast for Penetration of Long Range Radar Sensor in Passenger Cars
                4. Forecast for Penetration Rate of Long Range Radar Sensor in Commercial Vehicles
                5. Market Share Analysis

4. Market for Short Range Radar Sensors
        1. Overview
                1. Introduction
        2. Roadmap for Short Range Radar Sensing Technology
                1. Technology Options
                2. Application Roadmap
        3. Key Market Drivers and Restraints
                1. Market Drivers
                a. Move Towards Active Safety
                b. Requirement of Robust All-weather Functioning Capability
                c. Applications in Blind Spot Detection Sytems
                d. Near Object Sensing in Conjunction with the Radar (77Ghz) Sensor
                e. Compliance with the European Union Safety Targets
                2. Market Restraints
                a. Lower Cost-Competitiveness of the Radar Solution for Near and Far Object ACC Detection
                b. Legislation - limited Time Period for Usage of 24 Ghz Radar Sensor in Europe
                c. Non-availability of Reuseable Passive Devices Hinder Pre-crash System Proliferation
        4. Market Measurements
                1. Forecast for Total Units and Revenues till 2015
                2. Pricing Analysis and Forecast till 2015
                3. Forecast for Penetration Rate of Short Range Radar Sensor in Passenger Cars
                4. Forecast for Penetration Rate of Short Range Radar Sensor in Commercial Vehicles
                5. Market Share Analysis

5. Market for Video Sensors
        1. Overview
                1. Introduction
        2. Roadmap for Video Sensor Technologies
                1. Technology Options
                2. Application Roadmap
        3. Key Market Drivers and Restraints
                1. Market Drivers
                a. Lower Cost of the Video (CMOS) Sensor
                b. Better Multi-function Scalability Characteristics
                c. Product Differentiation Opportunity for Vehicle Manufacturers
                2. Market Restraints
                a. Vehicle Manufacturer Reluctance to Adopt New Technologies
        4. Market Measurements
                1. Forecast for Total Units and Revenues till 2015
                2. Pricing Analysis and Forecast till 2015
                3. Forecast for Penetration Rate of Video Sensor in Passenger Cars
                4. Forecast for Penetration Rate of Video Sensor in Commercial Vehicles
                5. Market Share Analysis

6. Market for Lidar Sensors
        1. Overview
                1. Introduction
        2. Roadmap for Lidar Sensing Technology
                1. Technology Options
                2. Application Roadmap
        3. Key Market Drivers and Restraints
                1. Market Drivers
                a. Cost-competitiveness of the Lidar Solution Makes it Attractive in Comparison to Radar
                b. Better Multi-function Scalability Characteristics Increases Attractiveness Over Radar
                c. Potential Demand for Low Cost Applications in Mid-segment (D and C Segment) Cars
                2. Market Restraints
                a. Vehicle Manufacturer Reluctance to Adopt New Technologies
                b. Poor Functionality in Bad Weather Conditions
                c. Reluctance of Premium Brands to Install Lidar-based Solutions
        4. Market Measurements
                1. Forecast for Total Units and Revenues till 2015
                2. Pricing Analysis and Forecast till 2015
                3. Forecast for Penetration Rate of Lidar Sensor in Passenger Cars
                4. Market Share Analysis

7. Analysis of Vehicle Manufacturer Profiles - Initiatives and Philosophies
        1. Passenger Car Manufacturers
                1. BMW
                2. Daimler-Chrysler
                3. Fiat
                4. Ford and PAG
                5. General Motors
                6. Honda
                7. PSA Peugeot Citroen
                8. Renault - Nissan
                9. Toyota
                10. Volkswagen
        2. Commercial Vehicle Manufacturers
                1. Daf Trucks
                2. DaimlerChrysler Trucks
                3. MAN Trucks
                4. Iveco Trucks
                5. Scania Trucks
                6. Volvo Trucks

8. Frost & Sullivan Awards
        1. Awards
                1. 2005 Product Innovation Award
                2. 2005 Technology Innovation Award
                3. 2005 Product Line Strategy Leadership Award
                4. 2005 Vertical Market Penetration Leadership Award

Abstract

Move towards Active Safety Opens Up Growth Opportunities

The increasing shift in emphasis from passive to active safety in the automotive industry is the primary driver for the use of obstacle sensing technologies in vehicles today. Basic sensors that perform obstacle sensing by detecting the presence and selected characteristics of objects have been in existence for more than a decade. However, the evolving needs of safety systems, which increasingly seek to provide comprehensive road safety, call for equally sophisticated obstacle detection sensors. This has created a substantial market for various complementing sensor technologies that can fulfil the twin requirements of obstacle sensing and classification. With the introduction of vision and short range sensors as well as the increasing penetration of long range radar sensors in passenger and commercial vehicles, the market for obstacle sensing technologies is set to grow from 14.4 million euros in 2004 to 194.7 million euros in 2015.

This Frost & Sullivan research service explores the market for various obstacle sensing technologies such as long range and short range radar as well as vision and LIDAR sensors. It identifies key technology trends and attempts to identify the sensor expected to emerge as the preferred option for use in various car and truck brands. It also discusses major market opportunities for vehicle manufacturers and suppliers.

Introduction of Systems in New Segments Expected to Drive Market Demand

From installing safety systems only in luxury cars, vehicle manufacturers have started incorporating them in mass-market segments as well. Since car sales volumes in these segments are much larger when compared to those in higher segments, the installation of safety systems in such vehicles offers considerable potential for increased uptake of sensors. Simultaneously, there is a growing trend of implementing safety systems in heavy commercial vehicles. Together, these segments are likely to drive significant market demand.

"Commercial vehicle manufacturers are increasingly installing long range radar-based systems in heavy commercial vehicles due to the demand for adaptive cruise control (ACC) and the benefits it offers," says the analyst of this research service. "These installations are expected to strengthen the demand for long range radar sensors."

Video Sensors Hold Strong Potential

Video sensors offer an opportunity to introduce low-cost safety systems. This increases their potential in cost-conscious segments that are wary of purchasing expensive safety systems without gaining any tangible increase in productivity. Unlike other sensors, video sensors alert the driver through visual images as well as through audible warnings. They can also be used for multiple applications, making them a preferred option for obstacle detection in automobiles.

"Video sensors are making a strong claim to be installed in automobiles," says the analyst. "Their ability to not only identify but also classify road objects enables them to be used in myriad applications such as lane departure warning (LDW), night vision, pre-crash pedestrian detection, occupant detection, blind spot detection (BSD) and rear-view applications, among others."



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