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European Video: Market assessment and forecast to 2009

Published by: Screen Digest

Published: Jan. 1, 2006 - 250 Pages


Table of Contents



List of tables and charts




Methodology




Statistical methodology

Hardware methodology

Software methodology

Evaluation and refinement of forecasts

Piracy methodology

Exchange rate methodology




European overview




Spending on video flattens in 2005

Rental market steady

Hardware sales fail to ignite software spending

Box sets keep price collapse at bay

Retailers maintain margins

Distribution methods mature

Europe on the world stage

TV DVD is the biggest growth category

Piracy

European ranking tables




Country profiles




Total Europe

West Europe

Central/East Europe

Austria

Belgium

Croatia

Czech Republic

Denmark

Finland

France

Germany

Greece

Hungary

Iceland

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Russia

Spain

Sweden

Switzerland

UK

Abstract

Country profiles - detailed statistical analysis of video business in 17 Western and 5 Eastern European markets. Each profile contains the following:
  • Key data
  • TV and video hardware, volume, value and average prices at distributor and consumer level for retail DVD, retail VHS, DVD rental and VHS rental
  • Distributor market shares, VHS and DVD sales and rental splits by genre, leading retail and rental chains (where available)
Main Section:

The report assesses the size, structure and future prospects of the European home video industry based on Screen Digest's analysis of the latest market data and our own detailed computer model. Current and historic data in this report is the result of the long-standing co-operation between Screen Digest and the International Video Federation (IVF), the only international professional video organisation. Screen Digest's detailed forecasts for every aspect of the home video sector (VHS, and DVD, rental and retail, trade and consumer level) build on this data to provide an invaluable reference source for anyone involved in the video industry.

Key points
  • Consumer spending on video is likely to plateau in 2005 despite the fact that there will be more videos sold this year than ever before.
  • European consumer spending on DVD (retail and rental) is expected to reach to €12.6bn in 2005, almost 30 times the size of consumer spending on VHS in 2005, just €0.4bn.
  • For the second year running the growth in spending on video in Central and Eastern Europe is expected to be greater than that in West Europe, However, growth in both regions will slow down considerably (0.7 per cent growth compared to 0.4 per cent).
  • This overview covers the 22 European countries analysed in detail by Screen Digest. The five largest European video markets, UK, France, Germany, Italy and Spain, will account for more than three quarters of consumer spending in Europe in 2005, whilst just under two thirds will be generated by the top three countries.
  • By the end of 2004 there was a DVD player/recorder in more than half of West European television households.
  • Spending on DVD rental in Europe is expected to reach reached €2.2bn in 2005 15 of the 22 countries analysed experienced an increase in the average number of DVD discs purchased per DVD equipped household in 2004, however this total is expected to fall to 10 in 2005.
  • Average European DVD consumer prices are expected to fall by more than 10% in 2005


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