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Just-Auto's Latin America Automotive Industry Review - Management Briefing

Published by: just-auto

Published: Mar. 31, 2006 - 22 Pages


Table of Contents


Mercosur - the forgotten market stages a comeback

Argentina recovers

Market dynamics - small cars and alternative fuels

Automaker strategies

Fiat

Volkswagen

General Motors

Ford

PSA Peugeot Citroën

Renault-Nissan

Toyota

Honda

Mitsubishi

Hyundai-Kia

DaimlerChrysler

Abstract

Latin America has staged something of a comeback as an emerging market that was previously overshadowed by the explosive growth of China, and the enlargement of the European Union into Central Europe. Looking at the Mercosur region, particularly Argentina, this briefing highlights the performance, development and recovery of each country’s auto industry, along with strategies of key automakers.

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