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Published by: just-food
Published: Feb. 28, 2006 - 68 Pages
Table of Contents
- Executive summary
- Report aims and introduction
- Chapter 1 Investigating indulgent trends, consumer behaviour and consumption patterns
- The top drivers behind the indulgent food trend
- Reward culture
- Healthy indulgence
- Ethical indulgence
- Cravings
- Guilt versus pleasure
- Hedonics
- Over-indulgence
- Taste
- Eating out
- Debits and credits
- Indulgent occasions
- Leading indulgent trends and insight
- Masstige
- Attitude-behaviour differential to healthy eating
- Planned spontaneity
- Super-premium
- Experimentation, travel and provenance
- Organic, whole and natural
- Hand-made, local, speciality and artisan
- Food as a status symbol
- Targeting indulgent consumers
- Chapter 2 Target audience: everything you need to know about 'foodies'
- Who are these 'foodies'?
- Foodies
- Non-foodies
- Chapter 3 Indulgent ideas for retail from the foodservice arena
- Taking a leaf out of restaurant menus
- Meeting of the minds: retail and foodservice
- Trend no. 1: Middle East and African cuisine
- Trend no. 2: no more pretence
- Trend no. 3: back to basics
- Trend no. 4: limiting choice
- Trend no. 5: portion control
- Trend no. 6: gourmet, fresh and healthy, grab-and-go
- Chapter 4 Category insight - dairy & indulgence
- Yoghurts
- Butter
- Cream
- In-depth analysis of growth and profit opportunities
- Dairy-based chilled desserts
- Quantifying market opportunities to 2012
- Drivers in the UK chilled dessert sector
- Drivers in the French chilled dessert sector
- Insight: innovative, indulgent NPD
- Blue-sky NPD forecast to 2012
- Cheese
- Quantifying market opportunities to 2012
- Drivers in the European cheese sector
- Drivers in the US cheese sector
- Insight: innovative, indulgent NPD
- Blue-sky NPD forecast
- Ice cream
- Quantifying market opportunities to 2012
- Flavour trends in the global ice cream sector
- Drivers in the Irish ice cream sector
- Insight: innovative, indulgent NPD
- NPD case study: Cold Stone Creamery
- Blue-sky NPD forecast
- Seven best practice growth strategies for the ice cream sector
- Chapter 5 Category insight - confectionery
- Confectionery
- Chocolate
- Quantifying market opportunities to 2012
- Drivers in the global chocolate sector
- Insight: innovative indulgent NPD
- Blue-sky NPD forecast
- Chapter 6 Category insight - bakery and indulgence
- Cakes and biscuits
- Quantifying market opportunities to 2012
- Drivers in the Chinese cakes and biscuits market
- Drivers in the European cakes and biscuits sector
- Drivers in the Australian cakes and biscuits sector
- Insight: innovative indulgent NPD
- Healthy indulgence is leading growth in biscuits while me-time indulgence leads for cakes
- United Biscuits, UK and Ireland case study
- Blue-sky NPD forecast
- Chapter 7 What consumers really want
- Simple, unfussy indulgence
- Innovation inspired by the indulgent consumer
- Healthy indulgence versus pure indulgence
- Taste
- Quality of ingredients
- Easy to please
- Not-so-easy to please
- NPD conclusions
- Chapter 8 Notes for action
- Notes for action - healthy indulgence
- Notes for action - me-time indulgence
- Notes for action - indulgence to impress
- List of tables
- Table 1: Global fairtrade market value 2004 to 2012 (US$bn)
- Table 2: just-food survey question: Do you agree with any of the following statements?
- Table 3: just-food survey question: Which of the following statements regarding your eating habits can you identify with?
- Table 4: Western European chilled dairy desserts market value, 2000 to 2012 (US$bn)
- Table 5: Numbers of new product launches in the chilled desserts sector, worldwide, 2000 to 2012
- Table 6: US overall cheese and speciality cheese consumption, 2000 to 2012, pounds (lbs) m
- Table 7: Cheese production in the US, 2004 compared to 2005, pounds (lbs) thousands
- Table 8: Ice cream market value, Western Europe and US, 2000 to 2012 (US$bn)
- Table 9: Global confectionery market value and volume, 2000 to 2012 (US$bn, bn tonnes)
- Table 10: Confectionery market value in selected markets, 2000 to 2012 (US$bn)
- Table 11: Chocolate market value in selected Western European countries, 2004 to 2012 (US$m)
- Table 12: US chocolate market value, 2004 to 2012 (US$bn)
- Table 13: UK, ROI, China and US biscuits (sweet and savoury) market value, 2000 to 2012 (US$m)
- Table 14: Cakes market value in the UK and US, 2000 to 2012 (US$m)
- Table 15: just-food survey: My idea of the perfect indulgent food eaten in the home is...
- Table 16: just-food survey question: If you could ask a food manufacturer to develop your ideal indulgent food/meal, what would it be?
- List of figures
- Figure 1: just-food survey question: On average how often do you eat out in restaurants?
- Figure 2: just-food survey question: Why do you purchase indulgent food to eat at home?
- Figure 3: just-food survey: Health is a major priority when purchasing food in a supermarket - not indulgence
- Figure 4: just-food survey: More people prefer attending dinner parties to hosting them
- Figure 5: just-food survey: Percentage of respondents who class themselves as foodies
- Figure 6: Top three European countries by chocolate consumption, kg per capita
AbstractJust-food has conducted in-depth analysis of the following established indulgent food categories: chilled dairy desserts, cheese, ice cream, chocolate, cakes and biscuits. Each category section of this report considers the quantifiable market opportunities to 2012, drivers in specific regions including Europe, Asia, North America and the Middle East, insight into innovative NPD, and offers blue-sky NPD forecasts to 2012.
The aim of this report is to answer all these questions with a strong focus on NPD, innovation and inspiration.
What will be the major drivers behind growth in indulgent food to 2012?
How important will healthy indulgence be in today’s health conscious society?
What will be the key new product development (NPD) strategies and innovative ideas?
Who are the typical consumers of indulgent food?
How popular will leading indulgent food categories be in 2012?
The report also considers marketing strategies and NPD techniques across the food industry as well as the foodservice sector.
Just-foods exclusive global market review of the indulgence food market - forecasts to 2012 contains:
Executive Summary
Chapter 1 - Investigating indulgent trends, consumer behaviour and consumption patterns.
This chapter starts by highlighting the top drivers behind the indulgent food trend, broken down into bite-size chunks in order to fully understand the difference between the impulse purchase of a high fat, high calorie chocolate countline. It aims to help with targeting indulgent consumers by understanding: What leads to consumers choosing the low fat, less creamy, fruit-based chilled dessert rather than the high-fat, luxurious chocolate dessert sitting next to it on the shelf? What prompts these decisions? What do consumers want from an indulgent food? Why do consumers want indulgent products?
Chapter 2 Target audience - everything you need to know about ‘foodies’.
Just-food commissioned an online survey to its global audience in January 2006 to find out more about ‘foodies’ and identify what consumers really want from indulgent food. This chapter aims to help understand who these ‘foodies’ are.
Chapter 3 Indulgent ideas - for retail from the foodservice arena.
This section of the report provides an overview of activity in various countries around the world and highlights those trends that just-food believes will exert influence over food and drink manufacturers over the next six years - ultimately resulting in indulgent NPD.
Chapter 4 Category insight - dairy & indulgence.
Health conscious consumers are seeking indulgent treats without compromising on their nutritional intake. This chapter covers Yogurts, Butter and cream and gives in-depth analysis of growth and profit opportunities. just-food has chosen three dairy sub-sectors to analyse in greater depth, providing insight into NPD opportunities specifically relating to indulgence:Dairy-based chilled desserts, Cheese and Ice cream (non-dairy products are also addressed in this section). Each section quantifies the market opportunities to 2012. It highlights best practices for growth strategies.
Chapter 5 Category insight - confectionery.
Covering Chocolate and it's market opportunities to 2012, drivers in the global chocolate sector, it gives an insight into innovative indulgent NPD, NPD forecast.
Chapter 6 Category insight - bakery and indulgence.
just-food has delved into the biscuits and cakes category where indulgence will be a major theme.This chapter quantifies market opportunities to 2012. It highlights the drivers in the Chinese cakes and biscuits market, drivers in the European cakes and biscuits sector and drivers in the Australian cakes and biscuits sector. United Biscuits, UK and Ireland case studied and Blue-sky NPD forecasts are made.
Chapter 7 - What consumers really want.
Talking directly to consumers offers fantastic insight into what they really want when it comes to indulgence. just-food surveyed more than 100 consumers from around the world to find out more about what they are looking for in indulgent food.
Chapter 8 - Notes for action
The indulgent food market offers massive potential for the industry over the forecast period to 2012. This report has highlighted major NPD opportunities and offered specific innovative ideas to consider, as well as insight into industry developments, quantifiable market opportunities and trends analysis. The final chapter highlights all the major points for action.
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