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International Licensing: A Status Report, 4th EditionPublished by: EPM Communications Inc Published: Jun. 1, 2005 - 224 Pages Table of ContentsTable of Contents Introduction Executive Summary Part I: Overview of International Licensing Sales of Licensed Products Worldwide Trends in International Licensing Continued Growth of Global Retailing Consolidation on All Levels of Business The Internet Globalization of Trends Increased Global Velocity of Entertainment and Brands More Global Properties From Outside the U.S. Companies Expand Into New Territories Overall Business Environment and its Effect on Licensing Overview of Types of Licensing Worldwide Entertainment/Character Licensing Fashion Licensing Sports Licensing Corporate Trademarks/Brands Art / "Lifestyle" Other Property Types Celebrities/Estates Music Non-Profit Publishing-Based Properties Toys and Games Overview of Licensing Activity by Product Category Overall Demand for Products Manufacturing and Location of Licensees The Role of Licensing Promotional Support Part II: Factors Affecting the Licensing Business Environment Population Economic, Monetary and Political Factors Income Inflation and Exchange Rates Retail Pricing Importation Versus Domestic Licensees Political Factors Legal Aspects Infrastructure Trade Tariffs/Duties Quotas General Agreement on Tariffs and Trade (GATT) Regional Trade Agreements Economic or Customs Unions Export Licenses Retail/Distribution Dominant Retail Channels Buying Structure Retailers as Licensees Promotions Selling Seasons Norms and Culture Language(s) Types of Licensing New Opportunities for Properties Without Domestic Licensing Changing a Property to Fit a Market Product Categories Product Considerations Business Propriety Media Television Film/Video Interactive Media/The Internet Lead Times Advertising Part III: Practical Considerations Affecting Licensing Trademark, Intellectual Property and Other Laws Trademarks Trademark Conflicts Copyright Other Intellectual Property Legislation Counterfeiting and Enforcement Customs Grey Market Goods Methods of Entering A New Market (Licensors) In-House Control of the Licensing Program Subsidiaries/Joint Ventures Licensing Agents Global, Regional or Local Licensees; Master or Category Licensees? Methods of Entering a New Market (Licensees) Exporting Subsidiaries/Joint Ventures Sublicensing Defining the Property, Identifying Categories and Selecting Regions Where to Launch Adapting a Property Payment and Contracts Agency Commissions F.O.B. Pricing Sublicensing Tax Issues Contracts Trade Shows Part IV: Licensing Trends in Key Markets U.S. and Canada United States Media and Communications Retailing and Distribution Licensing Activity Canada Media and Communications Retailing and Distribution Licensing Activity Western Europe Media and Communications Retailing and Distribution Licensing Activity United Kingdom and Eire UK Media and Communications Retailing and Distribution Licensing Activity Eire Media and Communications Retailing and Distribution Licensing Activity German-Language Territories Media and Communications Retailing and Distribution Licensing Activity Germany Media and Communications Retailing and Distribution Licensing Activity Austria Media and Communications Retailing and Distribution Licensing Activity Switzerland Media and Communications Retailing and Distribution Licensing Activity France Media and Communications Retailing and Distribution Licensing Activity Italy Media and Communications Retailing and Distribution Licensing Activity Benelux Media and Communications Licensing Activity Netherlands Media and Communications Retailing and Distribution Licensing Activity Belgium Media and Communications Retailing and Distribution Licensing Activity Luxembourg Media and Communications Retailing and Distribution Licensing Activity Scandinavia Media and Communications Retailing and Distribution Licensing Activity Sweden Media and Communications Retailing and Distribution Licensing Activity Denmark Media and Communications Retailing and Distribution Licensing Activity Norway Media and Communications Retailing and Distribution Licensing Activity Finland Media and Communications Retailing and Distribution Licensing Activity Spain/Portugal Media and Communications Retailing and Distribution Licensing Activity Spain Media and Communications Retailing and Distribution Licensing Activity Portugal Media and Communications Retailing and Distribution Licensing Activity Greece and Turkey Media and Communications Retailing and Distribution Licensing Activity Greece Media and Communications Retailing and Distribution Licensing Activity Turkey Media and Communications Retailing and Distribution Licensing Activity Asia Media and Communications Retailing and Distribution Licensing Activity Japan Media and Communications Retailing and Distribution Licensing Activity China Media and Communications Retailing and Distribution Licensing Activity Eastern Asia South Korea Media and Communications Retailing and Distribution Licensing Activity Taiwan Media and Communications Retailing and Distribution Licensing Activity Hong Kong Media and Communications Retailing and Distribution Licensing Activity Singapore Media and Communications Retailing and Distribution Licensing Activity Malaysia Media and Communications Retailing and Distribution Licensing Activity Thailand Media and Communications Retailing and Distribution Licensing Activity Indonesia Media and Communications Retailing and Distribution Licensing Activity Philippines Media and Communications Retailing and Distribution Licensing Activity Australia and New Zealand Australia Media and Communications Retailing and Distribution Licensing Activity New Zealand Media and Communications Retailing and Distribution Licensing Activity Latin America Media and Communications Retailing and Distribution Licensing Activity Brazil Media and Communications Retailing and Distribution Licensing Activity Mexico Media and Communications Retailing and Distribution Licensing Activity Argentina Media and Communications Retailing and Distribution Licensing Activity Chile Media and Communications Retailing and Distribution Licensing Activity Central and Eastern Europe Media and Communications Retailing and Distribution Licensing Activity Other Markets India Media and Communications Retailing and Distribution Licensing Activity Middle East Media and Communications Retailing and Distribution Licensing Activity Israel Media and Communications Retailing and Distribution Licensing Activity Arab States Media and Communications Retailing and Distribution Licensing Activity Africa Licensing Activity South Africa Media and Communications Retailing and Distribution Licensing Activity Part V: Case Studies Barbie Bob The Builder Everlast Jeep Lord of the Rings Mary-Kate and Ashley Miffy Pablo Picasso Playboy RSPCA Part VI: Research Resources Part VII: Licensing Business Glossary AbstractDiscover opportunities and pitfalls in worldwide licensing with this executive-level strategy report. From global trends to regional licensing activity, you get the macro and micro data you need to develop market entry strategies and boost market share.Get Full Details About This Report >> |
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