Darwin Laughs Again: Exploring Mid-Sized Business Perceptions of US Mergers, US Mid-Sized Businesses (100 to 999 Employees) : Market Research Report

Darwin Laughs Again: Exploring Mid-Sized Business Perceptions of US Mergers, US Mid-Sized Businesses (100 to 999 Employees)

Published by: In-Stat

Published: Dec. 31, 2005 - 17 Pages

Executive Summary

Mid-Sized Business
Perceptions of US Carriers
- Brand Perceptions
  - AT&T—Where
    SBC Can Help
  - Sprint—Transformation
    Takes Root
  - MCI—Remains
    in Worldcom’s Shadow
  - SBC—More
    Synergies with AT&T
  - BellSouth—Solid
    and Steady
  - Verizon—Leadership.
    Innovation. RBOC?
  - Qwest—The
    Spirit of Solutions

Merger Perceptions

Conclusion

Methodology
- Regional Definitions

List
of Tables

Table 1. Comparison
of Decision Maker Perceptions of AT&T, Sprint, and MCI— Mid-Sized
Business, 2005

Table 2. AT&T
Customer and Non-Customer Decision Maker Brand Perceptions— Mid-Sized
Business, 2005

Table 3. Sprint
Customer and Non-Customer Decision Maker Brand Perceptions— Mid-Sized
Business, 2005

Table 4. MCI Customer
and Non-Customer Decision Maker Brand Perceptions of MCI—Mid-Sized
Business, 2005

Table 5. SBC Region
and Out-of-Region Decision Maker Brand Perceptions of SBC— Mid-Sized
Business, 2005

Table 6. BellSouth
Region and Out-of-Region Decision Maker Brand Perceptions of BellSouth—Mid-Sized
Business, 2005

Table 7. Verizon
Region and Out-of-Region Decision Maker Brand Perceptions of Verizon—Mid-Sized
Business, 2005

Table 8. Qwest
Region and Out-of-Region Decision Maker Brand Perceptions of Qwest—Mid-Sized
Business, 2005

Table 9. Perceptions
of Cingular/AT&T Wireless Merger by Size of Business—Mid-Sized
Business, 2005

Table 10. Perceptions
of Sprint/Nextel Merger by Size of Business— Mid-Sized Business,
2005

Table 11. Perceptions
of SBC/AT&T Merger by Size of Business— Mid-Sized Business,
2005

List
of Figures

Figure 1. Perceptions
of Merger of Cingular and AT&T Wireless— Mid-Sized Business,
2005

Figure 2. Perceptions
of Merger of Sprint and Nextel—Mid-Sized Business, 2005

Figure 3. Perceptions
of Merger of SBC and AT&T—Mid-Sized Business, 2005

Figure 4. Respondents’
Knowledge of Company’s Telecom Services & Products— Mid-Sized
Business, 2005

Abstract

Mid-sized business brand perception data is presented for each of the providers. For the national providers (AT&T, Sprint, and MCI), perceptions among customers and non-customers are compared. For the regional providers (BellSouth, Qwest, SBC, Verizon, and Comcast), perceptions among in-region and out-of-region firms are compared. Data on the perceptions concerning three recent telecom mergers is also presented. The mergers included in the research are: Cingular/AT&T Wireless, Sprint/Nextel, and SBC/AT&T.

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Darwin Laughs Again: Exploring Mid-Sized Business Perceptions of US Mergers, US Mid-Sized Businesses (100 to 999 Employees)

Table of Contents

Abstract