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Bakery & Cereals in Japan to 2009

Published by: Datamonitor

Published: Jan. 25, 2006 - 156 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 17

CHAPTER 1 INTRODUCTION 19

What is this report about? 19

How to use this report 19

Definitions 19

CHAPTER 2 JAPAN BAKERY & CEREALS 23

2.1 Value 23

2.2 Volume 30

2.3 Market Share 34

2.4 Distribution 36

2.5 Expenditure & consumption per head 37

CHAPTER 3 JAPAN BREAD & ROLLS 43

3.1 Value 43

3.2 Volume 48

3.3 Market Share 51

3.4 Distribution 52

3.5 Expenditure & consumption per head 53

3.6 ConsumerGraphics 56

CHAPTER 4 JAPAN BREAKFAST CEREALS 58

4.1 Value 58

4.2 Volume 63

4.3 Market Share 66

4.4 Distribution 67

4.5 Expenditure & consumption per head 68

4.6 ConsumerGraphics 71

CHAPTER 5 JAPAN CAKES & PASTRIES 73

5.1 Value 73

5.2 Volume 78

5.3 Market Share 81

5.4 Distribution 82

5.5 Expenditure & consumption per head 83

5.6 ConsumerGraphics 86

CHAPTER 6 JAPAN COOKIES (SWEET BISCUITS) 88

6.1 Value 88

6.2 Volume 96

6.3 Market Share 100

6.4 Distribution 101

6.5 Expenditure & consumption per head 102

6.6 ConsumerGraphics 108

CHAPTER 7 JAPAN CRACKERS (SAVORY BISCUITS) 110

7.1 Value 110

7.2 Volume 115

7.3 Market Share 118

7.4 Distribution 119

7.5 Expenditure & consumption per head 120

7.6 ConsumerGraphics 123

CHAPTER 8 JAPAN MORNING GOODS 125

8.1 Value 125

8.2 Volume 130

8.3 Market Share 133

8.4 Distribution 134

8.5 Expenditure & consumption per head 135

8.6 ConsumerGraphics 138

CHAPTER 9 JAPAN SOCIOECONOMIC PROFILE 140

9.1 Country Overview 140

9.2 Key Facts 141

9.3 Political Overview 142

9.4 Japan Economic Overview 144

CHAPTER 10 JAPAN MACROECONOMIC PROFILE 145

10.1 Macroeconomic Indicators 145

CHAPTER 11 RESEARCH METHODOLOGY 151

11.1 Methodology overview 151

11.2 Secondary research 152

11.3 Market modelling 153

11.4 Primary research 154

11.5 Data finalisation 155

11.6 Ongoing research 155

CHAPTER 12 APPENDIX 156

12.1 Future readings 156

12.2 Research team 156

CAROL RATCLIFFE CRATCLIFFE@DATAMONITOR.COM 156

SENIOR ANALYST, CONSUMER MARKETS +44 161 238 4072 156

12.3 How to contact experts in your industry 156

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 156

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 156

GILES WATTS GWATTS@DATAMONITOR.COM 156

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 156

SARAH PERSON SPERSON@DATAMONITOR.COM 156

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 156

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 156



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 20

Table 2: Bakery & Cereals distribution channels 22

Table 3: Japan Bakery & Cereals value, 1999-2004 (Ja¥ m, nominal Prices) 23

Table 4: Japan Bakery & Cereals value forecast, 2004-2009 (Ja¥ m, nominal Prices) 24

Table 5: Japan Bakery & Cereals value, 1999-2004 (Ja¥ m, 2004 Prices) 26

Table 6: Japan Bakery & Cereals value forecast, 2004-2009 (Ja¥ m, 2004 Prices) 27

Table 7: Japan Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 28

Table 8: Japan Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 28

Table 9: Japan Bakery & Cereals volume, 1999-2004 (kg m) 30

Table 10: Japan Bakery & Cereals volume forecast, 2004-2009 (kg m) 31

Table 11: Japan Bakery & Cereals company share, by value, 2003-2004 (%) 34

Table 12: Japan Bakery & Cereals value, by company, 2003-2004 (Ja¥ m) 35

Table 13: Japan Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 36

Table 14: Japan Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (Ja¥ m) nominal prices 36

Table 15: Japan Bakery & Cereals expenditure per head, 1999-2004 (Ja¥, 2004 Prices) 37

Table 16: Japan Bakery & Cereals forecast expenditure per head, 2004-2009 (Ja¥, 2004 Prices) 38

Table 17: Japan Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 39

Table 18: Japan Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 40

Table 19: Japan Bakery & Cereals consumption per head, 1999-2004 (kg) 41

Table 20: Japan Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 42

Table 21: Japan Bread & rolls value, 1999-2004 (Ja¥ m, nominal Prices) 43

Table 22: Japan Bread & rolls value forecast, 2004-2009 (Ja¥ m, nominal Prices) 43

Table 23: Japan Bread & rolls value, 1999-2004 (Ja¥ m, 2004 Prices) 45

Table 24: Japan Bread & rolls value forecast, 2004-2009 (Ja¥ m, 2004 Prices) 45

Table 25: Japan Bread & rolls value, 1999-2004 (US$ m nominal prices) 46

Table 26: Japan Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 46

Table 27: Japan Bread & rolls volume, 1999-2004 (kg m) 48

Table 28: Japan Bread & rolls volume forecast, 2004-2009 (kg m) 48

Table 29: Japan Bread & rolls company share, by value, 2003-2004 (%) 51

Table 30: Japan Bread & rolls value, by company, 2003-2004 (Ja¥ m) 51

Table 31: Japan Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 52

Table 32: Japan Bread & rolls off-trade value, by distribution channel, 2003-2004 (Ja¥ m) 52

Table 33: Japan Bread & rolls expenditure per head, 1999-2004 (Ja¥, nominal Prices) 53

Table 34: Japan Bread & rolls forecast expenditure per head, 2004-2009 (Ja¥, nominal Prices) 53

Table 35: Japan Bread & rolls expenditure per head, 1999-2004 (US$) 54

Table 36: Japan Bread & rolls forecast expenditure per head, 2004-2009 (US$) 54

Table 37: Japan Bread & rollsconsumption per head, 1999-2004 (kg) 55

Table 38: Japan Bread & rollsforecast consumption per head, 2004-2009 (kg) 55

Table 39: Japan Bread & rolls value, by age group, 2004 56

Table 40: Japan Bread & rolls value, by income group, 2004 56

Table 41: Japan Bread & rolls value, by gender, 2004 56

Table 42: Japan Bread & rolls value, by marital status, 2004 57

Table 43: Japan Bread & rolls value, by size of household, 2004 57

Table 44: Japan Bread & rolls value, by urban/rural residence, 2004 57

Table 45: Japan Breakfast cereals value, 1999-2004 (Ja¥ m, nominal Prices) 58

Table 46: Japan Breakfast cereals value forecast, 2004-2009 (Ja¥ m, nominal Prices) 58

Table 47: Japan Breakfast cereals value, 1999-2004 (Ja¥ m, 2004 Prices) 60

Table 48: Japan Breakfast cereals value forecast, 2004-2009 (Ja¥ m, 2004 Prices) 60

Table 49: Japan Breakfast cereals value, 1999-2004 (US$ m nominal prices) 61

Table 50: Japan Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 61

Table 51: Japan Breakfast cereals volume, 1999-2004 (kg m) 63

Table 52: Japan Breakfast cereals volume forecast, 2004-2009 (kg m) 63

Table 53: Japan Breakfast cereals company share, by value, 2003-2004 (%) 66

Table 54: Japan Breakfast cereals value, by company, 2003-2004 (Ja¥ m) 66

Table 55: Japan Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 67

Table 56: Japan Breakfast cereals off-trade value, by distribution channel, 2003-2004 (Ja¥ m) 67

Table 57: Japan Breakfast cereals expenditure per head, 1999-2004 (Ja¥, nominal Prices) 68

Table 58: Japan Breakfast cereals forecast expenditure per head, 2004-2009 (Ja¥, nominal Prices) 68

Table 59: Japan Breakfast cereals expenditure per head, 1999-2004 (US$) 69

Table 60: Japan Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 69

Table 61: Japan Breakfast cereals consumption per head, 1999-2004 (kg) 70

Table 62: Japan Breakfast cereals forecast consumption per head, 2004-2009 (kg) 70

Table 63: Japan Breakfast cereals value, by age group, 2004 71

Table 64: Japan Breakfast cereals value, by income group, 2004 71

Table 65: Japan Breakfast cereals value, by gender, 2004 71

Table 66: Japan Breakfast cereals value, by marital status, 2004 72

Table 67: Japan Breakfast cereals value, by size of household, 2004 72

Table 68: Japan Breakfast cereals value, by urban/rural residence, 2004 72

Table 69: Japan Cakes & pastries value, 1999-2004 (Ja¥ m, nominal Prices) 73

Table 70: Japan Cakes & pastries value forecast, 2004-2009 (Ja¥ m, nominal Prices) 73

Table 71: Japan Cakes & pastries value, 1999-2004 (Ja¥ m, 2004 Prices) 75

Table 72: Japan Cakes & pastries value forecast, 2004-2009 (Ja¥ m, 2004 Prices) 75

Table 73: Japan Cakes & pastries value, 1999-2004 (US$ m nominal prices) 76

Table 74: Japan Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 76

Table 75: Japan Cakes & pastries volume, 1999-2004 (kg m) 78

Table 76: Japan Cakes & pastries volume forecast, 2004-2009 (kg m) 78

Table 77: Japan Cakes & pastries company share, by value, 2003-2004 (%) 81

Table 78: Japan Cakes & pastries value, by company, 2003-2004 (Ja¥ m) 81

Table 79: Japan Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 82

Table 80: Japan Cakes & pastries off-trade value, by distribution channel, 2003-2004 (Ja¥ m) 82

Table 81: Japan Cakes & pastries expenditure per head, 1999-2004 (Ja¥, nominal Prices) 83

Table 82: Japan Cakes & pastries forecast expenditure per head, 2004-2009 (Ja¥, nominal Prices) 83

Table 83: Japan Cakes & pastries expenditure per head, 1999-2004 (US$) 84

Table 84: Japan Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 84

Table 85: Japan Cakes & pastries consumption per head, 1999-2004 (kg) 85

Table 86: Japan Cakes & pastries forecast consumption per head, 2004-2009 (kg) 85

Table 87: Japan Cakes & pastries value, by age group, 2004 86

Table 88: Japan Cakes & pastries value, by income group, 2004 86

Table 89: Japan Cakes & pastries value, by gender, 2004 86

Table 90: Japan Cakes & pastries value, by marital status, 2004 87

Table 91: Japan Cakes & pastries value, by size of household, 2004 87

Table 92: Japan Cakes & pastries value, by urban/rural residence, 2004 87

Table 93: Japan Cookies (sweet biscuits) value, 1999-2004 (Ja¥ m, nominal Prices) 88

Table 94: Japan Cookies (sweet biscuits) value forecast, 2004-2009 (Ja¥ m, nominal Prices) 89

Table 95: Japan Cookies (sweet biscuits) value, 1999-2004 (Ja¥ m, 2004 Prices) 91

Table 96: Japan Cookies (sweet biscuits) value forecast, 2004-2009 (Ja¥ m, 2004 Prices) 92

Table 97: Japan Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 93

Table 98: Japan Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 94

Table 99: Japan Cookies (sweet biscuits) volume, 1999-2004 (kg m) 96

Table 100: Japan Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 97

Table 101: Japan Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 100

Table 102: Japan Cookies (sweet biscuits) value, by company, 2003-2004 (Ja¥ m) 100

Table 103: Japan Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004(%) 101

Table 104: Japan Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (Ja¥ m) 101

Table 105: Japan Cookies (sweet biscuits) expenditure per head, 1999-2004 (Ja¥, nominal Prices) 102

Table 106: Japan Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (Ja¥, nominal Prices) 103

Table 107: Japan Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 104

Table 108: Japan Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 105

Table 109: Japan Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 106

Table 110: Japan Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 107

Table 111: Japan Cookies (sweet biscuits) value, by age group, 2004 108

Table 112: Japan Cookies (sweet biscuits) value, by income group, 2004 108

Table 113: Japan Cookies (sweet biscuits) value, by gender, 2004 108

Table 114: Japan Cookies (sweet biscuits) value, by marital status, 2004 109

Table 115: Japan Cookies (sweet biscuits) value, by size of household, 2004 109

Table 116: Japan Cookies (sweet biscuits) value, by urban/rural residence, 2004 109

Table 117: Japan Crackers (savory biscuits) value, 1999-2004 (Ja¥ m, nominal Prices) 110

Table 118: Japan Crackers (savory biscuits) value forecast, 2004-2009 (Ja¥ m, nominal Prices) 110

Table 119: Japan Crackers (savory biscuits) value, 1999-2004 (Ja¥ m, 2004 Prices) 112

Table 120: Japan Crackers (savory biscuits) value forecast, 2004-2009 (Ja¥ m, 2004 Prices) 112

Table 121: Japan Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 113

Table 122: Japan Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 113

Table 123: Japan Crackers (savory biscuits) volume, 1999-2004 (kg m) 115

Table 124: Japan Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 115

Table 125: Japan Crackers (savory biscuits) company share, by value, 2003-2004 (%) 118

Table 126: Japan Crackers (savory biscuits) value, by company, 2003-2004 (Ja¥ m) 118

Table 127: Japan Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004(%) 119

Table 128: Japan Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (Ja¥ m) 119

Table 129: Japan Crackers (savory biscuits) expenditure per head, 1999-2004 (Ja¥, nominal Prices) 120

Table 130: Japan Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (Ja¥, nominal Prices) 120

Table 131: Japan Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 121

Table 132: Japan Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 121

Table 133: Japan Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 122

Table 134: Japan Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 122

Table 135: Japan Crackers (savory biscuits) value, by age group, 2004 123

Table 136: Japan Crackers (savory biscuits) value, by income group, 2004 123

Table 137: Japan Crackers (savory biscuits) value, by gender, 2004 123

Table 138: Japan Crackers (savory biscuits) value, by marital status, 2004 124

Table 139: Japan Crackers (savory biscuits) value, by size of household, 2004 124

Table 140: Japan Crackers (savory biscuits) value, by urban/rural residence, 2004 124

Table 141: Japan Morning goods value, 1999-2004 (Ja¥ m, nominal prices) 125

Table 142: Japan Morning goods value forecast, 2004-2009 (Ja¥ m, nominal prices) 125

Table 143: Japan Morning goods value, 1999-2004 (Ja¥ m, 2004 Prices) 127

Table 144: Japan Morning goods value forecast, 2004-2009 (Ja¥ m, 2004 Prices) 127

Table 145: Japan Morning goods value, 1999-2004 (US$ m nominal prices) 128

Table 146: Japan Morning goods value forecast, 2004-2009 (US$ m nominal prices) 128

Table 147: Japan Morning goods volume, 1999-2004 (kg m) 130

Table 148: Japan Morning goods volume forecast, 2004-2009 (kg m) 130

Table 149: Japan Morning goods company share, by value, 2003-2004 (%) 133

Table 150: Japan Morning goods value, by company, 2003-2004 (Ja¥ m) 133

Table 151: Japan Morning goods off-trade distribution channels, by value, 2003-2004 (%) 134

Table 152: Japan Morning goods off-trade value, by distribution channel, 2003-2004 (Ja¥ m) 134

Table 153: Japan Morning goods expenditure per head, 1999-2004 (Ja¥, nominal prices 135

Table 154: Japan Morning goods forecast expenditure per head, 2004-2009 (Ja¥, nominal prices) 135

Table 155: Japan Morning goods expenditure per head, 1999-2004 (US$) 136

Table 156: Japan Morning goods forecast expenditure per head, 2004-2009 (US$) 136

Table 157: Japan Morning goods consumption per head, 1999-2004 (kg) 137

Table 158: Japan Morning goods forecast consumption per head, 2004-2009 (kg) 137

Table 159: Japan Morning goods value, by age group, 2004 138

Table 160: Japan Morning goods value, by income group, 2004 138

Table 161: Japan Morning goods value, by gender, 2004 138

Table 162: Japan Morning goods value, by marital status, 2004 139

Table 163: Japan Morning goods value, by size of household, 2004 139

Table 164: Japan Morning goods value, by urban/rural residence, 2004 139

Table 165: Japan Key Facts 141

Table 166: Japan population, by age group, 1999-2004 (millions) 145

Table 167: Japan population forecast, by age group, 2004-2009(millions) 146

Table 168: Japan population, by gender, 1999-2004 (millions) 147

Table 169: Japan population forecast, by gender, 2004-2009(millions) 147

Table 170: Japan real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 148

Table 171: Japan real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 148

Table 172: Japan nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 149

Table 173: Japan nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 149

Table 174: Japan consumer price index, 1999-2004 (2004=100) 150

Table 175: Japan consumer price index, 2004-2009(2004=100) 150

Table 176: Japan exchange rate, 1999-2004 150





LIST OF FIGURES

Figure 1: Japan Bakery & Cereals value & value forecast, 1999-2009 (Ja¥ m, nominal Prices) 25

Figure 2: Japan Bakery & Cereals category growth comparison, by value, 1999-2009 29

Figure 3: Japan Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 32

Figure 4: Japan Bakery & Cereals category growth comparison, by volume, 1999-2009 33

Figure 5: Japan Bread & rolls value & value forecast, 1999-2009 (Ja¥ m, nominal Prices) 44

Figure 6: Japan Bread & rolls segment growth comparison, by value, 1999-2009 47

Figure 7: Japan Bread & rolls volume & volume forecast, 1999-2009 (kg m) 49

Figure 8: Japan Bread & rolls category growth comparison, by volume, 1999-2009 50

Figure 9: Japan Breakfast cereals value & value forecast, 1999-2009 (Ja¥ m, nominal Prices) 59

Figure 10: Japan Breakfast cereals segment growth comparison, by value, 1999-2009 62

Figure 11: Japan Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 64

Figure 12: Japan Breakfast cereals category growth comparison, by volume, 1999-2009 65

Figure 13: Japan Cakes & pastries value & value forecast, 1999-2009 (Ja¥ m, nominal Prices) 74

Figure 14: Japan Cakes & pastries segment growth comparison, by value, 1999-2009 77

Figure 15: Japan Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 79

Figure 16: Japan Cakes & pastries category growth comparison, by volume, 1999-2009 80

Figure 17: Japan Cookies (sweet biscuits) value & value forecast, 1999-2009 (Ja¥ m, nominal Prices) 90

Figure 18: Japan Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 95

Figure 19: Japan Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 98

Figure 20: Japan Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009 99

Figure 21: Japan Crackers (savory biscuits) value & value forecast, 1999-2009 (Ja¥ m, nominal Prices) 111

Figure 22: Japan Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 114

Figure 23: Japan Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 116

Figure 24: Japan Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 117

Figure 25: Japan Morning goods value & value forecast, 1999-2009 (Ja¥ m, nominal prices) 126

Figure 26: Japan Morning goods segment growth comparison, by value, 1999-2009 129

Figure 27: Japan Morning goods volume & volume forecast, 1999-2009 (kg m) 131

Figure 28: Japan Morning goods category growth comparison, by volume, 1999-2009 132

Figure 29: Map of Japan 141

Figure 30: Annual data review process 152





Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Japan. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Japan increased between 1999-2004, growing at an average annual rate of 1.1%.

The leading company in the market in 2004 was Yamazaki . The second-largest player was Kellogg Company, with Shikisama in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


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