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Bakery & Cereals in Italy to 2009

Published by: Datamonitor

Published: Jan. 25, 2006 - 169 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 18

CHAPTER 1 INTRODUCTION 20

What is this report about? 20

How to use this report 20

Definitions 20

CHAPTER 2 ITALY BAKERY & CEREALS 24

2.1 Value 24

2.2 Volume 32

2.3 Market Share 36

2.4 Distribution 40

2.5 Expenditure & consumption per head 41

CHAPTER 3 ITALY BREAD & ROLLS 47

3.1 Value 47

3.2 Volume 52

3.3 Market Share 55

3.4 Distribution 57

3.5 Expenditure & consumption per head 58

3.6 ConsumerGraphics 61

CHAPTER 4 ITALY BREAKFAST CEREALS 64

4.1 Value 64

4.2 Volume 69

4.3 Market Share 72

4.4 Distribution 73

4.5 Expenditure & consumption per head 74

4.6 ConsumerGraphics 77

CHAPTER 5 ITALY CAKES & PASTRIES 80

5.1 Value 80

5.2 Volume 85

5.3 Market Share 88

5.4 Distribution 89

5.5 Expenditure & consumption per head 90

5.6 ConsumerGraphics 93

CHAPTER 6 ITALY COOKIES (SWEET BISCUITS) 96

6.1 Value 96

6.2 Volume 104

6.3 Market Share 108

6.4 Distribution 109

6.5 Expenditure & consumption per head 110

6.6 ConsumerGraphics 116

CHAPTER 7 ITALY CRACKERS (SAVORY BISCUITS) 119

7.1 Value 119

7.2 Volume 124

7.3 Market Share 127

7.4 Distribution 128

7.5 Expenditure & consumption per head 129

7.6 ConsumerGraphics 132

CHAPTER 8 ITALY MORNING GOODS 135

8.1 Value 135

8.2 Volume 140

8.3 Market Share 143

8.4 Distribution 144

8.5 Expenditure & consumption per head 145

8.6 ConsumerGraphics 148

CHAPTER 9 ITALY SOCIOECONOMIC PROFILE 151

9.1 Country Overview 151

9.2 Key Facts 154

9.3 Political Overview 155

9.4 Italy Economic Overview 156

CHAPTER 10 ITALY MACROECONOMIC PROFILE 157

10.1 Macroeconomic Indicators 157

CHAPTER 11 RESEARCH METHODOLOGY 164

11.1 Methodology overview 164

11.2 Secondary research 165

11.3 Market modelling 166

11.4 Primary research 167

11.5 Data finalisation 168

11.6 Ongoing research 168

CHAPTER 12 APPENDIX 169

12.1 Future readings 169

12.2 Research team 169

CAROL RATCLIFFE CRATCLIFFE@DATAMONITOR.COM 169

SENIOR ANALYST, CONSUMER MARKETS +44 161 238 4072 169

12.3 How to contact experts in your industry 169

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 169

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 169

GILES WATTS GWATTS@DATAMONITOR.COM 169

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 169

SARAH PERSON SPERSON@DATAMONITOR.COM 169

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 169

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 169



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 21

Table 2: Bakery & Cereals distribution channels 23

Table 3: Italy Bakery & Cereals value, 1999-2004 (€ m, nominal Prices) 24

Table 4: Italy Bakery & Cereals value forecast, 2004-2009 (€ m, nominal Prices) 25

Table 5: Italy Bakery & Cereals value, 1999-2004 (€ m, 2004 Prices) 27

Table 6: Italy Bakery & Cereals value forecast, 2004-2009 (€ m, 2004 Prices) 28

Table 7: Italy Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 29

Table 8: Italy Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 30

Table 9: Italy Bakery & Cereals volume, 1999-2004 (kg m) 32

Table 10: Italy Bakery & Cereals volume forecast, 2004-2009 (kg m) 33

Table 11: Italy Bakery & Cereals brand share, by value, 2003-2004 (%) 36

Table 12: Italy Bakery & Cereals value, by brand, 2003-2004 (€ m) nominal prices 37

Table 13: Italy Bakery & Cereals company share, by value, 2003-2004 (%) 38

Table 14: Italy Bakery & Cereals value, by company, 2003-2004 (€ m) 39

Table 15: Italy Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 40

Table 16: Italy Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 40

Table 17: Italy Bakery & Cereals expenditure per head, 1999-2004 (€, 2004 Prices) 41

Table 18: Italy Bakery & Cereals forecast expenditure per head, 2004-2009 (€, 2004 Prices) 42

Table 19: Italy Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 43

Table 20: Italy Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 44

Table 21: Italy Bakery & Cereals consumption per head, 1999-2004 (kg) 45

Table 22: Italy Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 46

Table 23: Italy Bread & rolls value, 1999-2004 (€ m, nominal Prices) 47

Table 24: Italy Bread & rolls value forecast, 2004-2009 (€ m, nominal Prices) 47

Table 25: Italy Bread & rolls value, 1999-2004 (€ m, 2004 Prices) 49

Table 26: Italy Bread & rolls value forecast, 2004-2009 (€ m, 2004 Prices) 49

Table 27: Italy Bread & rolls value, 1999-2004 (US$ m nominal prices) 50

Table 28: Italy Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 50

Table 29: Italy Bread & rolls volume, 1999-2004 (kg m) 52

Table 30: Italy Bread & rolls volume forecast, 2004-2009 (kg m) 52

Table 31: Italy Bread & rolls brand share, by value, 2003-2004 (%) 55

Table 32: Italy Bread & rolls value, by brand, 2003-2004 (€ m) 55

Table 33: Italy Bread & rolls company share, by value, 2003-2004 (%) 56

Table 34: Italy Bread & rolls value, by company, 2003-2004 (€ m) 56

Table 35: Italy Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 57

Table 36: Italy Bread & rolls off-trade value, by distribution channel, 2003-2004 (€ m) 57

Table 37: Italy Bread & rolls expenditure per head, 1999-2004 (€, nominal Prices) 58

Table 38: Italy Bread & rolls forecast expenditure per head, 2004-2009 (€, nominal Prices) 58

Table 39: Italy Bread & rolls expenditure per head, 1999-2004 (US$) 59

Table 40: Italy Bread & rolls forecast expenditure per head, 2004-2009 (US$) 59

Table 41: Italy Bread & rollsconsumption per head, 1999-2004 (kg) 60

Table 42: Italy Bread & rollsforecast consumption per head, 2004-2009 (kg) 60

Table 43: Italy Bread & rolls value, by age group, 2004 61

Table 44: Italy Bread & rolls value, by income group, 2004 61

Table 45: Italy Bread & rolls value, by gender, 2004 61

Table 46: Italy Bread & rolls value, by marital status, 2004 62

Table 47: Italy Bread & rolls value, by size of household, 2004 62

Table 48: Italy Bread & rolls value, by region, 2004 63

Table 49: Italy Bread & rolls value, by urban/rural residence, 2004 63

Table 50: Italy Breakfast cereals value, 1999-2004 (€ m, nominal Prices) 64

Table 51: Italy Breakfast cereals value forecast, 2004-2009 (€ m, nominal Prices) 64

Table 52: Italy Breakfast cereals value, 1999-2004 (€ m, 2004 Prices) 66

Table 53: Italy Breakfast cereals value forecast, 2004-2009 (€ m, 2004 Prices) 66

Table 54: Italy Breakfast cereals value, 1999-2004 (US$ m nominal prices) 67

Table 55: Italy Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 67

Table 56: Italy Breakfast cereals volume, 1999-2004 (kg m) 69

Table 57: Italy Breakfast cereals volume forecast, 2004-2009 (kg m) 69

Table 58: Italy Breakfast cereals company share, by value, 2003-2004 (%) 72

Table 59: Italy Breakfast cereals value, by company, 2003-2004 (€ m) 72

Table 60: Italy Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 73

Table 61: Italy Breakfast cereals off-trade value, by distribution channel, 2003-2004 (€ m) 73

Table 62: Italy Breakfast cereals expenditure per head, 1999-2004 (€, nominal Prices) 74

Table 63: Italy Breakfast cereals forecast expenditure per head, 2004-2009 (€, nominal Prices) 74

Table 64: Italy Breakfast cereals expenditure per head, 1999-2004 (US$) 75

Table 65: Italy Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 75

Table 66: Italy Breakfast cereals consumption per head, 1999-2004 (kg) 76

Table 67: Italy Breakfast cereals forecast consumption per head, 2004-2009 (kg) 76

Table 68: Italy Breakfast cereals value, by age group, 2004 77

Table 69: Italy Breakfast cereals value, by income group, 2004 77

Table 70: Italy Breakfast cereals value, by gender, 2004 77

Table 71: Italy Breakfast cereals value, by marital status, 2004 78

Table 72: Italy Breakfast cereals value, by size of household, 2004 78

Table 73: Italy Breakfast cereals value, by region, 2004 79

Table 74: Italy Breakfast cereals value, by urban/rural residence, 2004 79

Table 75: Italy Cakes & pastries value, 1999-2004 (€ m, nominal Prices) 80

Table 76: Italy Cakes & pastries value forecast, 2004-2009 (€ m, nominal Prices) 80

Table 77: Italy Cakes & pastries value, 1999-2004 (€ m, 2004 Prices) 82

Table 78: Italy Cakes & pastries value forecast, 2004-2009 (€ m, 2004 Prices) 82

Table 79: Italy Cakes & pastries value, 1999-2004 (US$ m nominal prices) 83

Table 80: Italy Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 83

Table 81: Italy Cakes & pastries volume, 1999-2004 (kg m) 85

Table 82: Italy Cakes & pastries volume forecast, 2004-2009 (kg m) 85

Table 83: Italy Cakes & pastries company share, by value, 2003-2004 (%) 88

Table 84: Italy Cakes & pastries value, by company, 2003-2004 (€ m) 88

Table 85: Italy Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 89

Table 86: Italy Cakes & pastries off-trade value, by distribution channel, 2003-2004 (€ m) 89

Table 87: Italy Cakes & pastries expenditure per head, 1999-2004 (€, nominal Prices) 90

Table 88: Italy Cakes & pastries forecast expenditure per head, 2004-2009 (€, nominal Prices) 90

Table 89: Italy Cakes & pastries expenditure per head, 1999-2004 (US$) 91

Table 90: Italy Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 91

Table 91: Italy Cakes & pastries consumption per head, 1999-2004 (kg) 92

Table 92: Italy Cakes & pastries forecast consumption per head, 2004-2009 (kg) 92

Table 93: Italy Cakes & Pastries value, by age group, 2004 93

Table 94: Italy Cakes & Pastries value, by income group, 2004 93

Table 95: Italy Cakes & Pastries value, by gender, 2004 93

Table 96: Italy Cakes & Pastries value, by marital status, 2004 94

Table 97: Italy Cakes & Pastries value, by size of household, 2004 94

Table 98: Italy Cakes & Pastries value, by region, 2004 95

Table 99: Italy Cakes & Pastries value, by urban/rural residence, 2004 95

Table 100: Italy Cookies (sweet biscuits) value, 1999-2004 (€ m, nominal Prices) 96

Table 101: Italy Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 97

Table 102: Italy Cookies (sweet biscuits) value, 1999-2004 (€ m, 2004 Prices) 99

Table 103: Italy Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 100

Table 104: Italy Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 101

Table 105: Italy Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 102

Table 106: Italy Cookies (sweet biscuits) volume, 1999-2004 (kg m) 104

Table 107: Italy Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 105

Table 108: Italy Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 108

Table 109: Italy Cookies (sweet biscuits) value, by company, 2003-2004 (€ m) 108

Table 110: Italy Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004(%) 109

Table 111: Italy Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) 109

Table 112: Italy Cookies (sweet biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 110

Table 113: Italy Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 111

Table 114: Italy Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 112

Table 115: Italy Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 113

Table 116: Italy Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 114

Table 117: Italy Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 115

Table 118: Italy Cookies (sweet biscuits) value, by age group, 2004 116

Table 119: Italy Cookies (sweet biscuits) value, by income group, 2004 116

Table 120: Italy Cookies (sweet biscuits) value, by gender, 2004 116

Table 121: Italy Cookies (sweet biscuits) value, by marital status, 2004 117

Table 122: Italy Cookies (sweet biscuits) value, by size of household, 2004 117

Table 123: Italy Cookies (sweet biscuits) value, by region, 2004 118

Table 124: Italy Cookies (sweet biscuits) value, by urban/rural residence, 2004 118

Table 125: Italy Crackers (savory biscuits) value, 1999-2004 (€ m, nominal Prices) 119

Table 126: Italy Crackers (savory biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 119

Table 127: Italy Crackers (savory biscuits) value, 1999-2004 (€ m, 2004 Prices) 121

Table 128: Italy Crackers (savory biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 121

Table 129: Italy Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 122

Table 130: Italy Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 122

Table 131: Italy Crackers (savory biscuits) volume, 1999-2004 (kg m) 124

Table 132: Italy Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 124

Table 133: Italy Crackers (savory biscuits) company share, by value, 2003-2004 (%) 127

Table 134: Italy Crackers (savory biscuits) value, by company, 2003-2004 (€ m) 127

Table 135: Italy Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004(%) 128

Table 136: Italy Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) 128

Table 137: Italy Crackers (savory biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 129

Table 138: Italy Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 129

Table 139: Italy Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 130

Table 140: Italy Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 130

Table 141: Italy Crackers (savory biscuits)s consumption per head, 1999-2004 (kg) 131

Table 142: Italy Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 131

Table 143: Italy Crackers (savory biscuits) value, by age group, 2004 132

Table 144: Italy Crackers (savory biscuits) value, by income group, 2004 132

Table 145: Italy Crackers (savory biscuits) value, by gender, 2004 132

Table 146: Italy Crackers (savory biscuits) value, by marital status, 2004 133

Table 147: Italy Crackers (savory biscuits) value, by size of household, 2004 133

Table 148: Italy Crackers (savory biscuits) value, by region, 2004 134

Table 149: Italy Crackers (savory biscuits) value, by urban/rural residence, 2004 134

Table 150: Italy Morning goods value, 1999-2004 (€ m, nominal prices) 135

Table 151: Italy Morning goods value forecast, 2004-2009 (€ m, nominal prices) 135

Table 152: Italy Morning goods value, 1999-2004 (€ m, 2004 Prices) 137

Table 153: Italy Morning goods value forecast, 2004-2009 (€ m, 2004 Prices) 137

Table 154: Italy Morning goods value, 1999-2004 (US$ m nominal prices) 138

Table 155: Italy Morning goods value forecast, 2004-2009 (US$ m nominal prices) 138

Table 156: Italy Morning goods volume, 1999-2004 (kg m) 140

Table 157: Italy Morning goods volume forecast, 2004-2009 (kg m) 140

Table 158: Italy Morning goods company share, by value, 2003-2004 (%) 143

Table 159: Italy Morning goods value, by company, 2003-2004 (€ m) 143

Table 160: Italy Morning goods off-trade distribution channels, by value, 2003-2004 (%) 144

Table 161: Italy Morning goods off-trade value, by distribution channel, 2003-2004 (€ m) 144

Table 162: Italy Morning goods expenditure per head, 1999-2004 (€, nominal prices 145

Table 163: Italy Morning goods forecast expenditure per head, 2004-2009 (€, nominal prices) 145

Table 164: Italy Morning goods expenditure per head, 1999-2004 (US$) 146

Table 165: Italy Morning goods forecast expenditure per head, 2004-2009 (US$) 146

Table 166: Italy Morning goods consumption per head, 1999-2004 (kg) 147

Table 167: Italy Morning goods forecast consumption per head, 2004-2009 (kg) 147

Table 168: Italy Morning goods value, by age group, 2004 148

Table 169: Italy Morning goods value, by income group, 2004 148

Table 170: Italy Morning goods value, by gender, 2004 148

Table 171: Italy Morning goods value, by marital status, 2004 149

Table 172: Italy Morning goods value, by size of household, 2004 149

Table 173: Italy Morning goods value, by region, 2004 150

Table 174: Italy Morning goods value, by urban/rural residence, 2004 150

Table 175: Italy Key Facts 154

Table 176: Italy population, by age group, 1999-2004 (millions) 157

Table 177: Italy population forecast, by age group, 2004-2009(millions) 158

Table 178: Italy population, by gender, 1999-2004 (millions) 159

Table 179: Italy population forecast, by gender, 2004-2009(millions) 159

Table 180: Italy real GDP forecast, 2004-2009(base year=2004) (local bn, real prices 160

Table 181: Italy real GDP, 1999-2004 (base year = 2004) (local bn, real prices) 160

Table 182: Italy nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 161

Table 183: Italy nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 161

Table 184: Italy real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 162

Table 185: Italy real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 162

Table 186: Italy consumer price index, 1999-2004 (2004=100) 163

Table 187: Italy consumer price index, 2004-2009(2004=100) 163

Table 188: Italy exchange rate, 1999-2004 163





LIST OF FIGURES

Figure 1: Italy Bakery & Cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 26

Figure 2: Italy Bakery & Cereals category growth comparison, by value, 1999-2009 31

Figure 3: Italy Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 34

Figure 4: Italy Bakery & Cereals category growth comparison, by volume, 1999-2009 35

Figure 5: Italy Bread & rolls value & value forecast, 1999-2009 (€ m, nominal Prices) 48

Figure 6: Italy Bread & rolls segment growth comparison, by value, 1999-2009 51

Figure 7: Italy Bread & rolls volume & volume forecast, 1999-2009 (kg m) 53

Figure 8: Italy Bread & rolls category growth comparison, by volume, 1999-2009 54

Figure 9: Italy Breakfast cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 65

Figure 10: Italy Breakfast cereals segment growth comparison, by value, 1999-2009 68

Figure 11: Italy Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 70

Figure 12: Italy Breakfast cereals category growth comparison, by volume, 1999-2009 71

Figure 13: Italy Cakes & pastries value & value forecast, 1999-2009 (€ m, nominal Prices) 81

Figure 14: Italy Cakes & pastries segment growth comparison, by value, 1999-2009 84

Figure 15: Italy Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 86

Figure 16: Italy Cakes & pastries category growth comparison, by volume, 1999-2009 87

Figure 17: Italy Cookies (sweet biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 98

Figure 18: Italy Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 103

Figure 19: Italy Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 106

Figure 20: Italy Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009 107

Figure 21: Italy Crackers (savory biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 120

Figure 22: Italy Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 123

Figure 23: Italy Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 125

Figure 24: Italy Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 126

Figure 25: Italy Morning goods value & value forecast, 1999-2009 (€ m, nominal prices) 136

Figure 26: Italy Morning goods segment growth comparison, by value, 1999-2009 139

Figure 27: Italy Morning goods volume & volume forecast, 1999-2009 (kg m) 141

Figure 28: Italy Morning goods category growth comparison, by volume, 1999-2009 142

Figure 29: Map of Italy 154

Figure 30: Annual data review process 165





Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Italy. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Italy increased between 1999-2004, growing at an average annual rate of 5.4%.

The leading company in the market in 2004 was Barilla G & R Fratelli S.p.A . The second-largest player was Kellogg Company, with Ferrero in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


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