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Bakery & Cereals in Greece to 2009

Published by: Datamonitor

Published: Jan. 25, 2006 - 165 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 15

CHAPTER 1 INTRODUCTION 17

What is this report about? 17

How to use this report 17

Definitions 17

CHAPTER 2 GREECE BAKERY & CEREALS 21

2.1 Value 21

2.2 Volume 27

2.3 Market Share 31

2.4 Distribution 35

2.5 Expenditure & consumption per head 36

CHAPTER 3 GREECE BREAD & ROLLS 40

3.1 Value 40

3.2 Volume 45

3.3 Market Share 48

3.4 Distribution 50

3.5 Expenditure & consumption per head 51

3.6 ConsumerGraphics 54

CHAPTER 4 GREECE BREAKFAST CEREALS 57

4.1 Value 57

4.2 Volume 62

4.3 Market Share 65

4.4 Distribution 67

4.5 Expenditure & consumption per head 68

4.6 ConsumerGraphics 71

CHAPTER 5 GREECE CAKES & PASTRIES 74

5.1 Value 74

5.2 Volume 79

5.3 Market Share 82

5.4 Distribution 84

5.5 Expenditure & consumption per head 85

5.6 ConsumerGraphics 88

CHAPTER 6 GREECE COOKIES (SWEET BISCUITS) 91

6.1 Value 91

6.2 Volume 98

6.3 Market Share 101

6.4 Distribution 103

6.5 Expenditure & consumption per head 104

6.6 ConsumerGraphics 110

CHAPTER 7 GREECE CRACKERS (SAVORY BISCUITS) 113

7.1 Value 113

7.2 Volume 118

7.3 Market Share 121

7.4 Distribution 123

7.5 Expenditure & consumption per head 124

7.6 ConsumerGraphics 127

CHAPTER 8 GREECE MORNING GOODS 130

8.1 Value 130

8.2 Volume 135

8.3 Market Share 138

8.4 Distribution 140

8.5 Expenditure & consumption per head 141

8.6 ConsumerGraphics 144

CHAPTER 9 GREECE SOCIOECONOMIC PROFILE 147

9.1 Country Overview 147

9.2 Key Facts 148

9.3 Political Overview 149

9.4 Greece Economic Overview 150

CHAPTER 10 GREECE MACROECONOMIC PROFILE 151

10.1 Macroeconomic Indicators 151

CHAPTER 11 RESEARCH METHODOLOGY 157

11.1 Methodology overview 157

11.2 Secondary research 158

11.3 Market modelling 159

11.4 Primary research 160

11.5 Data finalisation 161

11.6 Ongoing research 161

CHAPTER 12 APPENDIX 162

12.1 Future readings 162

12.2 Research team 162

CAROL RATCLIFFE CRATCLIFFE@DATAMONITOR.COM 162

SENIOR ANALYST, CONSUMER MARKETS +44 161 238 4072 162

12.3 How to contact experts in your industry 162

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 162

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 162

GILES WATTS GWATTS@DATAMONITOR.COM 162

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 162

SARAH PERSON SPERSON@DATAMONITOR.COM 162

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 162

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 162



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 21

Table 2: Bakery & Cereals distribution channels 23

Table 3: Greece Bakery & Cereals value, 1999-2004 (€ m, nominal Prices) 24

Table 4: Greece Bakery & Cereals value forecast, 2004-2009 (€ m, nominal Prices) 25

Table 5: Greece Bakery & Cereals value, 1999-2004 (€ m, 2004 Prices) 27

Table 6: Greece Bakery & Cereals value forecast, 2004-2009 (€ m, 2004 Prices) 27

Table 7: Greece Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 28

Table 8: Greece Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 28

Table 9: Greece Bakery & Cereals volume, 1999-2004 (kg m) 30

Table 10: Greece Bakery & Cereals volume forecast, 2004-2009 (kg m) 31

Table 11: Greece Bakery & Cereals brand share, by value, 2003-2004 (%) 34

Table 12: Greece Bakery & Cereals value, by brand, 2003-2004 (€ m) nominal prices 35

Table 13: Greece Bakery & Cereals company share, by value, 2003-2004 (%) 36

Table 14: Greece Bakery & Cereals value, by company, 2003-2004 (€ m) 37

Table 15: Greece Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 38

Table 16: Greece Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 38

Table 17: Greece Bakery & Cereals expenditure per head, 1999-2004 (€, 2004 Prices) 39

Table 18: Greece Bakery & Cereals forecast expenditure per head, 2004-2009 (€, 2004 Prices) 40

Table 19: Greece Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 41

Table 20: Greece Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 41

Table 21: Greece Bakery & Cereals consumption per head, 1999-2004 (kg) 42

Table 22: Greece Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 42

Table 23: Greece Bread & rolls value, 1999-2004 (€ m, nominal Prices) 43

Table 24: Greece Bread & rolls value forecast, 2004-2009 (€ m, nominal Prices) 43

Table 25: Greece Bread & rolls value, 1999-2004 (€ m, 2004 Prices) 45

Table 26: Greece Bread & rolls value forecast, 2004-2009 (€ m, 2004 Prices) 45

Table 27: Greece Bread & rolls value, 1999-2004 (US$ m nominal prices) 46

Table 28: Greece Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 46

Table 29: Greece Bread & rolls volume, 1999-2004 (kg m) 48

Table 30: Greece Bread & rolls volume forecast, 2004-2009 (kg m) 48

Table 31: Greece Bread & rolls brand share, by value, 2003-2004 (%) 51

Table 32: Greece Bread & rolls value, by brand, 2003-2004 (€ m) nominal prices 51

Table 33: Greece Bread & rolls company share, by value, 2003-2004 (%) 52

Table 34: Greece Bread & rolls value, by company, 2003-2004 (€ m) 52

Table 35: Greece Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 53

Table 36: Greece Bread & rolls off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 53

Table 37: Greece Bread & rolls expenditure per head, 1999-2004 (€, nominal Prices) 54

Table 38: Greece Bread & rolls forecast expenditure per head, 2004-2009 (€, nominal Prices) 54

Table 39: Greece Bread & rolls expenditure per head, 1999-2004 (US$) 55

Table 40: Greece Bread & rolls forecast expenditure per head, 2004-2009 (US$) 55

Table 41: Greece Bread & rollsconsumption per head, 1999-2004 (kg) 56

Table 42: Greece Bread & rollsforecast consumption per head, 2004-2009 (kg) 56

Table 43: Greece Bread & rolls value, by age group, 2004 57

Table 44: Greece Bread & rolls value, by income group, 2004 57

Table 45: Greece Bread & rolls value, by gender, 2004 57

Table 46: Greece Bread & rolls value, by marital status, 2004 58

Table 47: Greece Bread & rolls value, by size of household, 2004 58

Table 48: Greece Bread & rolls value, by region, 2004 58

Table 49: Greece Bread & rolls value, by urban/rural residence, 2004 59

Table 50: Greece Breakfast cereals value, 1999-2004 (€ m, nominal Prices) 60

Table 51: Greece Breakfast cereals value forecast, 2004-2009 (€ m, nominal Prices) 60

Table 52: Greece Breakfast cereals value, 1999-2004 (€ m, 2004 Prices) 62

Table 53: Greece Breakfast cereals value forecast, 2004-2009 (€ m, 2004 Prices) 62

Table 54: Greece Breakfast cereals value, 1999-2004 (US$ m nominal prices) 63

Table 55: Greece Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 63

Table 56: Greece Breakfast cereals volume, 1999-2004 (kg m) 65

Table 57: Greece Breakfast cereals volume forecast, 2004-2009 (kg m) 65

Table 58: Greece Breakfast cereals brand share, by value, 2003-2004 (%) 68

Table 59: Greece Breakfast cereals value, by brand, 2003-2004 (€ m) nominal prices 68

Table 60: Greece Breakfast cereals company share, by value, 2003-2004 (%) 69

Table 61: Greece Breakfast cereals value, by company, 2003-2004 (€ m) 69

Table 62: Greece Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 70

Table 63: Greece Breakfast cereals off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 70

Table 64: Greece Breakfast cereals expenditure per head, 1999-2004 (€, nominal Prices) 71

Table 65: Greece Breakfast cereals forecast expenditure per head, 2004-2009 (€, nominal Prices) 71

Table 66: Greece Breakfast cereals expenditure per head, 1999-2004 (US$) 72

Table 67: Greece Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 72

Table 68: Greece Breakfast cereals consumption per head, 1999-2004 (kg) 73

Table 69: Greece Breakfast cereals forecast consumption per head, 2004-2009 (kg) 73

Table 70: Greece Breakfast cereals value, by age group, 2004 74

Table 71: Greece Breakfast cereals value, by income group, 2004 74

Table 72: Greece Breakfast cereals value, by gender, 2004 74

Table 73: Greece Breakfast cereals value, by marital status, 2004 75

Table 74: Greece Breakfast cereals value, by size of household, 2004 75

Table 75: Greece Breakfast cereals value, by region, 2004 75

Table 76: Greece Breakfast cereals value, by urban/rural residence, 2004 76

Table 77: Greece Cakes & pastries value, 1999-2004 (€ m, nominal Prices) 77

Table 78: Greece Cakes & pastries value forecast, 2004-2009 (€ m, nominal Prices) 77

Table 79: Greece Cakes & pastries value, 1999-2004 (€ m, 2004 Prices) 79

Table 80: Greece Cakes & pastries value forecast, 2004-2009 (€ m, 2004 Prices) 79

Table 81: Greece Cakes & pastries value, 1999-2004 (US$ m nominal prices) 80

Table 82: Greece Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 80

Table 83: Greece Cakes & pastries volume, 1999-2004 (kg m) 82

Table 84: Greece Cakes & pastries volume forecast, 2004-2009 (kg m) 82

Table 85: Greece Cakes & pastries brand share, by value, 2003-2004 (%) 85

Table 86: Greece Cakes & pastries value, by brand, 2003-2004 (€ m) nominal prices 85

Table 87: Greece Cakes & pastries company share, by value, 2003-2004 (%) 86

Table 88: Greece Cakes & pastries value, by company, 2003-2004 (€ m) 86

Table 89: Greece Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 87

Table 90: Greece Cakes & pastries off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 87

Table 91: Greece Cakes & pastries expenditure per head, 1999-2004 (€, nominal Prices) 88

Table 92: Greece Cakes & pastries forecast expenditure per head, 2004-2009 (€, nominal Prices) 88

Table 93: Greece Cakes & pastries expenditure per head, 1999-2004 (US$) 89

Table 94: Greece Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 89

Table 95: Greece Cakes & pastries consumption per head, 1999-2004 (kg) 90

Table 96: Greece Cakes & pastries forecast consumption per head, 2004-2009 (kg) 90

Table 97: Greece Cakes & pastries value, by age group, 2004 91

Table 98: Greece Cakes & pastries value, by income group, 2004 91

Table 99: Greece Cakes & pastries value, by gender, 2004 91

Table 100: Greece Cakes & pastries value, by marital status, 2004 92

Table 101: Greece Cakes & pastries value, by size of household, 2004 92

Table 102: Greece Cakes & pastries value, by region, 2004 92

Table 103: Greece Cakes & pastries value, by urban/rural residence, 2004 93

Table 104: Greece Cookies (sweet biscuits) value, 1999-2004 (€ m, nominal Prices) 94

Table 105: Greece Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 95

Table 106: Greece Cookies (sweet biscuits) value, 1999-2004 (€ m, 2004 Prices) 97

Table 107: Greece Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 98

Table 108: Greece Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 99

Table 109: Greece Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 100

Table 110: Greece Cookies (sweet biscuits) volume, 1999-2004 (kg m) 101

Table 111: Greece Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 102

Table 112: Greece Cookies (sweet biscuits) brand share, by value, 2003-2004 (%) 104

Table 113: Greece Cookies (sweet biscuits) value, by brand, 2003-2004 (€ m) nominal prices 104

Table 114: Greece Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 105

Table 115: Greece Cookies (sweet biscuits) value, by company, 2003-2004 (€ m) 105

Table 116: Greece Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%) 106

Table 117: Greece Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 106

Table 118: Greece Cookies (sweet biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 107

Table 119: Greece Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 108

Table 120: Greece Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 109

Table 121: Greece Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 110

Table 122: Greece Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 111

Table 123: Greece Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 112

Table 124: Greece Cookies (sweet biscuits) value, by age group, 2004 113

Table 125: Greece Cookies (sweet biscuits) value, by income group, 2004 113

Table 126: Greece Cookies (sweet biscuits) value, by gender, 2004 113

Table 127: Greece Cookies (sweet biscuits) value, by marital status, 2004 114

Table 128: Greece Cookies (sweet biscuits) value, by size of household, 2004 114

Table 129: Greece Cookies (sweet biscuits) value, by region, 2004 114

Table 130: Greece Cookies (sweet biscuits) value, by urban/rural residence, 2004 115

Table 131: Greece Crackers (savory biscuits) value, 1999-2004 (€ m, nominal Prices) 116

Table 132: Greece Crackers (savory biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 116

Table 133: Greece Crackers (savory biscuits) value, 1999-2004 (€ m, 2004 Prices) 118

Table 134: Greece Crackers (savory biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 118

Table 135: Greece Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 119

Table 136: Greece Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 119

Table 137: Greece Crackers (savory biscuits) volume, 1999-2004 (kg m) 121

Table 138: Greece Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 121

Table 139: Greece Crackers (savory biscuits) brand share, by value, 2003-2004 (%) 124

Table 140: Greece Crackers (savory biscuits) value, by brand, 2003-2004 (€ m) nominal prices 124

Table 141: Greece Crackers (savory biscuits) company share, by value, 2003-2004 (%) 125

Table 142: Greece Crackers (savory biscuits) value, by company, 2003-2004 (€ m) 125

Table 143: Greece Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%) 126

Table 144: Greece Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 126

Table 145: Greece Crackers (savory biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 127

Table 146: Greece Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 127

Table 147: Greece Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 128

Table 148: Greece Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 128

Table 149: Greece Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 129

Table 150: Greece Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 129

Table 151: Greece Crackers (savory biscuits) value, by age group, 2004 130

Table 152: Greece Crackers (savory biscuits) value, by income group, 2004 130

Table 153: Greece Crackers (savory biscuits) value, by gender, 2004 130

Table 154: Greece Crackers (savory biscuits) value, by marital status, 2004 131

Table 155: Greece Crackers (savory biscuits) value, by size of household, 2004 131

Table 156: Greece Crackers (savory biscuits) value, by region, 2004 131

Table 157: Greece Crackers (savory biscuits) value, by urban/rural residence, 2004 132

Table 158: Greece Morning goods value, 1999-2004 (€ m, nominal prices) 133

Table 159: Greece Morning goods value forecast, 2004-2009 (€ m, nominal prices) 133

Table 160: Greece Morning goods value, 1999-2004 (€ m, 2004 Prices) 135

Table 161: Greece Morning goods value forecast, 2004-2009 (€ m, 2004 Prices) 135

Table 162: Greece Morning goods value, 1999-2004 (US$ m nominal prices) 136

Table 163: Greece Morning goods value forecast, 2004-2009 (US$ m nominal prices) 136

Table 164: Greece Morning goods volume, 1999-2004 (kg m) 138

Table 165: Greece Morning goods volume forecast, 2004-2009 (kg m) 138

Table 166: Greece Morning goods brand share, by value, 2003-2004 (%) 141

Table 167: Greece Morning goods value, by brand, 2003-2004 (€ m) nominal prices 141

Table 168: Greece Morning goods company share, by value, 2003-2004 (%) 142

Table 169: Greece Morning goods value, by company, 2003-2004 (€ m) 142

Table 170: Greece Morning goods off-trade distribution channels, by value, 2003-2004 (%) 143

Table 171: Greece Morning goods off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 143

Table 172: Greece Morning goods expenditure per head, 1999-2004 (€, nominal prices 144

Table 173: Greece Morning goods forecast expenditure per head, 2004-2009 (€, nominal prices) 144

Table 174: Greece Morning goods expenditure per head, 1999-2004 (US$) 145

Table 175: Greece Morning goods forecast expenditure per head, 2004-2009 (US$) 145

Table 176: Greece Morning goods consumption per head, 1999-2004 (kg) 146

Table 177: Greece Morning goods forecast consumption per head, 2004-2009 (kg) 146

Table 178: Greece Morning goods value, by age group, 2004 147

Table 179: Greece Morning goods value, by income group, 2004 147

Table 180: Greece Morning goods value, by gender, 2004 147

Table 181: Greece Morning goods value, by marital status, 2004 148

Table 182: Greece Morning goods value, by size of household, 2004 148

Table 183: Greece Morning goods value, by region, 2004 148

Table 184: Greece Morning goods value, by urban/rural residence, 2004 149

Table 185: Greece Key Facts 151

Table 186: Greece population, by age group, 1999-2004 (millions) 154

Table 187: Greece population forecast, by age group, 2004-2009(millions) 155

Table 188: Greece population, by gender, 1999-2004 (millions) 156

Table 189: Greece population forecast, by gender, 2004-2009(millions) 156

Table 190: Greece real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 157

Table 191: Greece real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 157

Table 192: Nominal GDP, 1999-2004 (base year = 2004) (€ bn, nominal prices) 158

Table 193: Greece nominal GDP forecast, 2004-2009(base year=2004) (€ bn, nominal prices) 158

Table 194: Greece consumer price index, 1999-2004 (2004=100) 159

Table 195: Greece consumer price index, 2004-2009(2004=100) 159

Table 196: Greece exchange rate, 1999-2004 159





LIST OF FIGURES

Figure 1: Greece Bakery & Cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 26

Figure 2: Greece Bakery & Cereals category growth comparison, by value, 1999-2009 29

Figure 3: Greece Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 32

Figure 4: Greece Bakery & Cereals category growth comparison, by volume, 1999-2009 33

Figure 5: Greece Bread & rolls value & value forecast, 1999-2009 (€ m, nominal Prices) 44

Figure 6: Greece Bread & rolls segment growth comparison, by value, 1999-2009 47

Figure 7: Greece Bread & rolls volume & volume forecast, 1999-2009 (kg m) 49

Figure 8: Greece Bread & rolls category growth comparison, by volume, 1999-2009 50

Figure 9: Greece Breakfast cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 61

Figure 10: Greece Breakfast cereals segment growth comparison, by value, 1999-2009 64

Figure 11: Greece Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 66

Figure 12: Greece Breakfast cereals category growth comparison, by volume, 1999-2009 67

Figure 13: Greece Cakes & pastries value & value forecast, 1999-2009 (€ m, nominal Prices) 78

Figure 14: Greece Cakes & pastries segment growth comparison, by value, 1999-2009 81

Figure 15: Greece Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 83

Figure 16: Greece Cakes & pastries category growth comparison, by volume, 1999-2009 84

Figure 17: Greece Cookies (sweet biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 96

Figure 18: Greece Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 103

Figure 19: Greece Crackers (savory biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 117

Figure 20: Greece Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 120

Figure 21: Greece Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 122

Figure 22: Greece Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 123

Figure 23: Greece Morning goods value & value forecast, 1999-2009 (€ m, nominal prices) 134

Figure 24: Greece Morning goods segment growth comparison, by value, 1999-2009 137

Figure 25: Greece Morning goods volume & volume forecast, 1999-2009 (kg m) 139

Figure 26: Greece Morning goods category growth comparison, by volume, 1999-2009 140

Figure 27: Map of Greece 151

Figure 28: Annual data review process 161





Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Greece. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Greece increased between 1999-2004, growing at an average annual rate of 1%.

The leading company in the market in 2004 was Chipita . The second-largest player was Hellenic Biscuit Company, with Katselis in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


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