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Bakery & Cereals in Finland to 2009

Published by: Datamonitor

Published: Jan. 25, 2006 - 165 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 15

CHAPTER 1 INTRODUCTION 17

What is this report about? 17

How to use this report 17

Definitions 17

CHAPTER 2 FINLAND BAKERY & CEREALS 21

2.1 Value 21

2.2 Volume 27

2.3 Market Share 31

2.4 Distribution 35

2.5 Expenditure & consumption per head 36

CHAPTER 3 FINLAND BREAD & ROLLS 40

3.1 Value 40

3.2 Volume 45

3.3 Market Share 48

3.4 Distribution 49

3.5 Expenditure & consumption per head 50

3.6 ConsumerGraphics 53

CHAPTER 4 FINLAND BREAKFAST CEREALS 56

4.1 Value 56

4.2 Volume 61

4.3 Market Share 64

4.4 Distribution 65

4.5 Expenditure & consumption per head 66

4.6 ConsumerGraphics 69

CHAPTER 5 FINLAND CAKES & PASTRIES 72

5.1 Value 72

5.2 Volume 77

5.3 Market Share 80

5.4 Distribution 82

5.5 Expenditure & consumption per head 83

5.6 ConsumerGraphics 86

CHAPTER 6 FINLAND COOKIES (SWEET BISCUITS) 89

6.1 Value 89

6.2 Volume 96

6.3 Market Share 99

6.4 Distribution 101

6.5 Expenditure & consumption per head 102

6.6 ConsumerGraphics 108

CHAPTER 7 FINLAND CRACKERS (SAVORY BISCUITS) 111

7.1 Value 111

7.2 Volume 116

7.3 Market Share 119

7.4 Distribution 121

7.5 Expenditure & consumption per head 122

7.6 ConsumerGraphics 125

CHAPTER 8 FINLAND MORNING GOODS 128

8.1 Value 128

8.2 Volume 133

8.3 Market Share 136

8.4 Distribution 138

8.5 Expenditure & consumption per head 139

8.6 ConsumerGraphics 142

CHAPTER 9 FINLAND SOCIOECONOMIC PROFILE 145

9.1 Country Overview 145

9.2 Key Facts 147

9.3 Political Overview 149

9.4 Finland Economic Overview 150

CHAPTER 10 FINLAND MACROECONOMIC PROFILE 151

Macroeconomic Indicators 151

CHAPTER 11 RESEARCH METHODOLOGY 157

11.1 Methodology overview 157

11.2 Secondary research 158

11.3 Market modelling 159

11.4 Primary research 160

11.5 Data finalisation 161

11.6 Ongoing research 161

CHAPTER 12 APPENDIX 162

12.1 Future readings 162

12.2 Research team 162

CAROL RATCLIFFE CRATCLIFFE@DATAMONITOR COM 162

SENIOR ANALYST, CONSUMER MARKETS +44 161 238 4072 162

12.3 How to contact experts in your industry 162

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 162

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 162

GILES WATTS GWATTS@DATAMONITOR.COM 162

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 1 62

SARAH PERSON SPERSON@DATAMONITOR.COM 162

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 162

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 162



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 21

Table 2: Bakery & Cereals distribution channels 23

Table 3: Finland Bakery & Cereals value, 1999-2004 (€ m, nominal Prices) 24

Table 4: Finland Bakery & Cereals value forecast, 2004-2009 (€ m, nominal Prices) 25

Table 5: Finland Bakery & Cereals value, 1999-2004 (€ m, 2004 Prices) 27

Table 6: Finland Bakery & Cereals value forecast, 2004-2009 (€ m, 2004 Prices) 27

Table 7: Finland Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 28

Table 8: Finland Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 28

Table 9: Finland Bakery & Cereals volume, 1999-2004 (kg m) 30

Table 10: Finland Bakery & Cereals volume forecast, 2004-2009 (kg m) 31

Table 11: Finland Bakery & Cereals brand share, by value, 2003-2004 (%) 34

Table 12: Finland Bakery & Cereals value, by brand, 2003-2004 (€ m) nominal prices 35

Table 13: Finland Bakery & Cereals company share, by value, 2003-2004 (%) 36

Table 14: Finland Bakery & Cereals value, by company, 2003-2004 (€ m) 37

Table 15: Finland Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 38

Table 16: Finland Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 38

Table 17: Finland Bakery & Cereals expenditure per head, 1999-2004 (€, 2004 Prices) 39

Table 18: Finland Bakery & Cereals forecast expenditure per head, 2004-2009 (€, 2004 Prices) 40

Table 19: Finland Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 41

Table 20: Finland Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 41

Table 21: Finland Bakery & Cereals consumption per head, 1999-2004 (kg) 42

Table 22: Finland Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 42

Table 23: Finland Bread & rolls value, 1999-2004 (€ m, nominal Prices) 43

Table 24: Finland Bread & rolls value forecast, 2004-2009 (€ m, nominal Prices) 43

Table 25: Finland Bread & rolls value, 1999-2004 (€ m, 2004 Prices) 45

Table 26: Finland Bread & rolls value forecast, 2004-2009 (€ m, 2004 Prices) 45

Table 27: Finland Bread & rolls value, 1999-2004 (US$ m nominal prices) 46

Table 28: Finland Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 46

Table 29: Finland Bread & rolls volume, 1999-2004 (kg m) 48

Table 30: Finland Bread & rolls volume forecast, 2004-2009 (kg m) 48

Table 31: Finland Bread & rolls company share, by value, 2003-2004 (%) 51

Table 32: Finland Bread & rolls value, by company, 2003-2004 (€ m) 51

Table 33: Finland Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 52

Table 34: Finland Bread & rolls off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 52

Table 35: Finland Bread & rolls expenditure per head, 1999-2004 (€, nominal Prices) 53

Table 36: Finland Bread & rolls forecast expenditure per head, 2004-2009 (€, nominal Prices) 53

Table 37: Finland Bread & rolls expenditure per head, 1999-2004 (US$) 54

Table 38: Finland Bread & rolls forecast expenditure per head, 2004-2009 (US$) 54

Table 39: Finland Bread & rollsconsumption per head, 1999-2004 (kg) 55

Table 40: Finland Bread & rollsforecast consumption per head, 2004-2009 (kg) 55

Table 41: Finland Bread & rolls value, by age group, 2004 56

Table 42: Finland Bread & rolls value, by income group, 2004 56

Table 43: Finland Bread & rolls value, by gender, 2004 56

Table 44: Finland Bread & rolls value, by marital status, 2004 57

Table 45: Finland Bread & rolls value, by size of household, 2004 57

Table 46: Finland Bread & rolls value, by region, 2004 57

Table 47: Finland Bread & rolls value, by urban/rural residence, 2004 58

Table 48: Finland Breakfast cereals value, 1999-2004 (€ m, nominal Prices) 59

Table 49: Finland Breakfast cereals value forecast, 2004-2009 (€ m, nominal Prices) 59

Table 50: Finland Breakfast cereals value, 1999-2004 (€ m, 2004 Prices) 61

Table 51: Finland Breakfast cereals value forecast, 2004-2009 (€ m, 2004 Prices) 61

Table 52: Finland Breakfast cereals value, 1999-2004 (US$ m nominal prices) 62

Table 53: Finland Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 62

Table 54: Finland Breakfast cereals volume, 1999-2004 (kg m) 64

Table 55: Finland Breakfast cereals volume forecast, 2004-2009 (kg m) 64

Table 56: Finland Breakfast cereals company share, by value, 2003-2004 (%) 67

Table 57: Finland Breakfast cereals value, by company, 2003-2004 (€ m) 67

Table 58: Finland Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 68

Table 59: Finland Breakfast cereals off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 68

Table 60: Finland Breakfast cereals expenditure per head, 1999-2004 (€, nominal Prices) 69

Table 61: Finland Breakfast cereals forecast expenditure per head, 2004-2009 (€, nominal Prices) 69

Table 62: Finland Breakfast cereals expenditure per head, 1999-2004 (US$) 70

Table 63: Finland Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 70

Table 64: Finland Breakfast cereals consumption per head, 1999-2004 (kg) 71

Table 65: Finland Breakfast cereals forecast consumption per head, 2004-2009 (kg) 71

Table 66: Finland Breakfast cereals value, by age group, 2004 72

Table 67: Finland Breakfast cereals value, by income group, 2004 72

Table 68: Finland Breakfast cereals value, by gender, 2004 72

Table 69: Finland Breakfast cereals value, by marital status, 2004 73

Table 70: Finland Breakfast cereals value, by size of household, 2004 73

Table 71: Finland Breakfast cereals value, by region, 2004 73

Table 72: Finland Breakfast cereals value, by urban/rural residence, 2004 74

Table 73: Finland Cakes & pastries value, 1999-2004 (€ m, nominal Prices) 75

Table 74: Finland Cakes & pastries value forecast, 2004-2009 (€ m, nominal Prices) 75

Table 75: Finland Cakes & pastries value, 1999-2004 (€ m, 2004 Prices) 77

Table 76: Finland Cakes & pastries value forecast, 2004-2009 (€ m, 2004 Prices) 77

Table 77: Finland Cakes & pastries value, 1999-2004 (US$ m nominal prices) 78

Table 78: Finland Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 78

Table 79: Finland Cakes & pastries volume, 1999-2004 (kg m) 80

Table 80: Finland Cakes & pastries volume forecast, 2004-2009 (kg m) 80

Table 81: Finland Cakes & pastries brand share, by value, 2003-2004 (%) 83

Table 82: Finland Cakes & pastries value, by brand, 2003-2004 (€ m) nominal prices 83

Table 83: Finland Cakes & pastries company share, by value, 2003-2004 (%) 84

Table 84: Finland Cakes & pastries value, by company, 2003-2004 (€ m) 84

Table 85: Finland Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 85

Table 86: Finland Cakes & pastries off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 85

Table 87: Finland Cakes & pastries expenditure per head, 1999-2004 (€, nominal Prices) 86

Table 88: Finland Cakes & pastries forecast expenditure per head, 2004-2009 (€, nominal Prices) 86

Table 89: Finland Cakes & pastries expenditure per head, 1999-2004 (US$) 87

Table 90: Finland Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 87

Table 91: Finland Cakes & pastries consumption per head, 1999-2004 (kg) 88

Table 92: Finland Cakes & pastries forecast consumption per head, 2004-2009 (kg) 88

Table 93: Finland Cakes & pastries value, by age group, 2004 89

Table 94: Finland Cakes & pastries value, by income group, 2004 89

Table 95: Finland Cakes & pastries value, by gender, 2004 89

Table 96: Finland Cakes & pastries value, by marital status, 2004 90

Table 97: Finland Cakes & pastries value, by size of household, 2004 90

Table 98: Finland Cakes & pastries value, by region, 2004 90

Table 99: Finland Cakes & pastries value, by urban/rural residence, 2004 91

Table 100: Finland Cookies (sweet biscuits) value, 1999-2004 (€ m, nominal Prices) 92

Table 101: Finland Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 93

Table 102: Finland Cookies (sweet biscuits) value, 1999-2004 (€ m, 2004 Prices) 95

Table 103: Finland Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 96

Table 104: Finland Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 97

Table 105: Finland Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 98

Table 106: Finland Cookies (sweet biscuits) volume, 1999-2004 (kg m) 99

Table 107: Finland Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 100

Table 108: Finland Cookies (sweet biscuits) brand share, by value, 2003-2004 (%) 102

Table 109: Finland Cookies (sweet biscuits) value, by brand, 2003-2004 (€ m) nominal prices 102

Table 110: Finland Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 103

Table 111: Finland Cookies (sweet biscuits) value, by company, 2003-2004 (€ m) 103

Table 112: Finland Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%) 104

Table 113: Finland Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 104

Table 114: Finland Cookies (sweet biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 105

Table 115: Finland Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 106

Table 116: Finland Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 107

Table 117: Finland Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 108

Table 118: Finland Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 109

Table 119: Finland Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 110

Table 120: Finland Cookies (sweet biscuits) value, by age group, 2004 111

Table 121: Finland Cookies (sweet biscuits) value, by income group, 2004 111

Table 122: Finland Cookies (sweet biscuits) value, by gender, 2004 111

Table 123: Finland Cookies (sweet biscuits) value, by marital status, 2004 112

Table 124: Finland Cookies (sweet biscuits) value, by size of household, 2004 112

Table 125: Finland Cookies (sweet biscuits) value, by region, 2004 112

Table 126: Finland Cookies (sweet biscuits) value, by urban/rural residence, 2004 113

Table 127: Finland Crackers (savory biscuits) value, 1999-2004 (€ m, nominal Prices) 114

Table 128: Finland Crackers (savory biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 114

Table 129: Finland Crackers (savory biscuits) value, 1999-2004 (€ m, 2004 Prices) 116

Table 130: Finland Crackers (savory biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 116

Table 131: Finland Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 117

Table 132: Finland Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 117

Table 133: Finland Crackers (savory biscuits) volume, 1999-2004 (kg m) 119

Table 134: Finland Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 119

Table 135: Finland Crackers (savory biscuits) brand share, by value, 2003-2004 (%) 122

Table 136: Finland Crackers (savory biscuits) value, by brand, 2003-2004 (€ m) nominal prices 122

Table 137: Finland Crackers (savory biscuits) company share, by value, 2003-2004 (%) 123

Table 138: Finland Crackers (savory biscuits) value, by company, 2003-2004 (€ m) 123

Table 139: Finland Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%) 124

Table 140: Finland Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 124

Table 141: Finland Crackers (savory biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 125

Table 142: Finland Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 125

Table 143: Finland Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 126

Table 144: Finland Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 126

Table 145: Finland Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 127

Table 146: Finland Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 127

Table 147: Finland Crackers (savory biscuits) value, by age group, 2004 128

Table 148: Finland Crackers (savory biscuits) value, by income group, 2004 128

Table 149: Finland Crackers (savory biscuits) value, by gender, 2004 128

Table 150: Finland Crackers (savory biscuits) value, by marital status, 2004 129

Table 151: Finland Crackers (savory biscuits) value, by size of household, 2004 129

Table 152: Finland Crackers (savory biscuits) value, by region, 2004 129

Table 153: Finland Crackers (savory biscuits) value, by urban/rural residence, 2004 130

Table 154: Finland Morning goods value, 1999-2004 (€ m, nominal prices) 131

Table 155: Finland Morning goods value forecast, 2004-2009 (€ m, nominal prices) 131

Table 156: Finland Morning goods value, 1999-2004 (€ m, 2004 Prices) 133

Table 157: Finland Morning goods value forecast, 2004-2009 (€ m, 2004 Prices) 133

Table 158: Finland Morning goods value, 1999-2004 (US$ m nominal prices) 134

Table 159: Finland Morning goods value forecast, 2004-2009 (US$ m nominal prices) 134

Table 160: Finland Morning goods volume, 1999-2004 (kg m) 136

Table 161: Finland Morning goods volume forecast, 2004-2009 (kg m) 136

Table 162: Finland Morning goods brand share, by value, 2003-2004 (%) 139

Table 163: Finland Morning goods value, by brand, 2003-2004 (€ m) nominal prices 139

Table 164: Finland Morning goods company share, by value, 2003-2004 (%) 140

Table 165: Finland Morning goods value, by company, 2003-2004 (€ m) 140

Table 166: Finland Morning goods off-trade distribution channels, by value, 2003-2004 (%) 141

Table 167: Finland Morning goods off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 141

Table 168: Finland Morning goods expenditure per head, 1999-2004 (€, nominal prices 142

Table 169: Finland Morning goods forecast expenditure per head, 2004-2009 (€, nominal prices) 142

Table 170: Finland Morning goods expenditure per head, 1999-2004 (US$) 143

Table 171: Finland Morning goods forecast expenditure per head, 2004-2009 (US$) 143

Table 172: Finland Morning goods consumption per head, 1999-2004 (kg) 144

Table 173: Finland Morning goods forecast consumption per head, 2004-2009 (kg) 144

Table 174: Finland Morning goods value, by age group, 2004 145

Table 175: Finland Morning goods value, by income group, 2004 145

Table 176: Finland Morning goods value, by gender, 2004 145

Table 177: Finland Morning goods value, by marital status, 2004 146

Table 178: Finland Morning goods value, by size of household, 2004 146

Table 179: Finland Crackers (savory biscuits) value, by region, 2004 146

Table 180: Finland Morning goods value, by urban/rural residence, 2004 147

Table 181: Finland Key Facts 150

Table 182: Finland population, by age group, 1999-2004 (millions) 154

Table 183: Finland population forecast, by age group, 2004-2009(millions) 155

Table 184: Finland population, by gender, 1999-2004 (millions) 156

Table 185: Finland population, by gender, 2004-2009 (millions) 156

Table 186: Finland real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 157

Table 187: Finland real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 157

Table 188: Finland nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 158

Table 189: Finland nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 158

Table 190: Finland consumer price index, 1999-2004 (2004=100) 159

Table 191: Finland consumer price index, 2004-2009(2004=100) 159

Table 192: Finland exchange rate, 1999-2004 159





LIST OF FIGURES

Figure 1: Finland Bakery & Cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 26

Figure 2: Finland Bakery & Cereals category growth comparison, by value, 1999-2009 29

Figure 3: Finland Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 32

Figure 4: Finland Bakery & Cereals category growth comparison, by volume, 1999-2009 33

Figure 5: Finland Bread & rolls value & value forecast, 1999-2009 (€ m, nominal Prices) 44

Figure 6: Finland Bread & rolls segment growth comparison, by value, 1999-2009 47

Figure 7: Finland Bread & rolls volume & volume forecast, 1999-2009 (kg m) 49

Figure 8: Finland Bread & rolls category growth comparison, by volume, 1999-2009 50

Figure 9: Finland Breakfast cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 60

Figure 10: Finland Breakfast cereals segment growth comparison, by value, 1999-2009 63

Figure 11: Finland Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 65

Figure 12: Finland Breakfast cereals category growth comparison, by volume, 1999-2009 66

Figure 13: Finland Cakes & pastries value & value forecast, 1999-2009 (€ m, nominal Prices) 76

Figure 14: Finland Cakes & pastries segment growth comparison, by value, 1999-2009 79

Figure 15: Finland Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 81

Figure 16: Finland Cakes & pastries category growth comparison, by volume, 1999-2009 82

Figure 17: Finland Cookies (sweet biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 94

Figure 18: Finland Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 101

Figure 19: Finland Crackers (savory biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 115

Figure 20: Finland Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 118

Figure 21: Finland Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 120

Figure 22: Finland Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 121

Figure 23: Finland Morning goods value & value forecast, 1999-2009 (€ m, nominal prices) 132

Figure 24: Finland Morning goods segment growth comparison, by value, 1999-2009 135

Figure 25: Finland Morning goods volume & volume forecast, 1999-2009 (kg m) 137

Figure 26: Finland Morning goods category growth comparison, by volume, 1999-2009 138

Figure 27: Map of Finland 151

Figure 28: Annual data review process 161





Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Finland. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Finland increased between 1999-2004, growing at an average annual rate of 3.9%.

The leading company in the market in 2004 was Cloetta Fazer AB . The second-largest player was Vaasamills, with Kellogg Company in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


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