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Bakery & Cereals in Colombia to 2009

Published by: Datamonitor

Published: Jan. 25, 2006 - 161 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 16

CHAPTER 1 INTRODUCTION 18

What is this report about? 18

How to use this report 18

Definitions 18

CHAPTER 2 COLOMBIA BAKERY & CEREALS 22

2.1 Value 22

2.2 Volume 29

2.3 Market Share 33

2.4 Distribution 37

2.5 Expenditure & consumption per head 38

CHAPTER 3 COLOMBIA BREAD & ROLLS 42

3.1 Value 42

3.2 Volume 48

3.3 Market Share 51

3.4 Distribution 52

3.5 Expenditure & consumption per head 53

3.6 ConsumerGraphics 56

CHAPTER 4 COLOMBIA BREAKFAST CEREALS 58

4.1 Value 58

4.2 Volume 63

4.3 Market Share 66

4.4 Distribution 67

4.5 Expenditure & consumption per head 68

4.6 ConsumerGraphics 71

CHAPTER 5 COLOMBIA CAKES & PASTRIES 73

5.1 Value 73

5.2 Volume 78

5.3 Market Share 81

5.4 Distribution 82

5.5 Expenditure & consumption per head 83

5.6 ConsumerGraphics 86

CHAPTER 6 COLOMBIA COOKIES (SWEET BISCUITS) 88

6.1 Value 88

6.2 Volume 96

6.3 Market Share 100

6.4 Distribution 101

6.5 Expenditure & consumption per head 102

6.6 ConsumerGraphics 108

CHAPTER 7 COLOMBIA CRACKERS (SAVORY BISCUITS) 110

7.1 Value 110

7.2 Volume 115

7.3 Market Share 118

7.4 Distribution 120

7.5 Expenditure & consumption per head 121

7.6 ConsumerGraphics 124

CHAPTER 8 COLOMBIA MORNING GOODS 126

8.1 Value 126

8.2 Volume 131

8.3 Market Share 134

8.4 Distribution 135

8.5 Expenditure & consumption per head 136

8.6 ConsumerGraphics 139

CHAPTER 9 COLOMBIA SOCIOECONOMIC PROFILE 141

9.1 Country Overview 141

9.2 Key Facts 144

9.3 Political Overview 146

9.4 Economic Overview 147

CHAPTER 10 COLOMBIA MACROECONOMIC PROFILE 148

10.1 Macroeconomic Indicators 148

CHAPTER 11 RESEARCH METHODOLOGY 154

11.1 Methodology overview 154

11.2 Secondary research 155

11.3 Market modelling 156

11.4 Primary research 157

11.5 Data finalisation 158

11.6 Ongoing research 158

CHAPTER 12 APPENDIX 159

12.1 Future readings 159

12.2 Research team 159

NEIL HENDRY NHENDRY@DATAMONITOR.COM 159

DIRECTOR OF ANALYSIS, CONSUMER MARKETS +44 161 232 3325 159

12.3 How to contact experts in your industry 159

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 159

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 159

GILES WATTS GWATTS@DATAMONITOR.COM 159

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 159

SARAH PERSON SPERSON@DATAMONITOR.COM 159

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 159

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 159



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 21

Table 2: Bakery & Cereals distribution channels 23

Table 3: Colombia Bakery & Cereals value, 1999-2004 (COP m, nominal Prices) 24

Table 4: Colombia Bakery & Cereals value forecast, 2004-2009 (COP m, nominal Prices) 25

Table 5: Colombia Bakery & Cereals value, 1999-2004 (COP m, 2004 Prices) 27

Table 6: Colombia Bakery & Cereals value forecast, 2004-2009 (COP m, 2004 Prices) 28

Table 7: Colombia Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 29

Table 8: Colombia Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 29

Table 9: Colombia Bakery & Cereals volume, 1999-2004 (kg m) 31

Table 10: Colombia Bakery & Cereals volume forecast, 2004-2009 (kg m) 32

Table 11: Colombia Bakery & Cereals brand share, by value, 2003-2004 (%) 35

Table 12: Colombia Bakery & Cereals value, by brand, 2003-2004 (COP m) nominal prices 36

Table 13: Colombia Bakery & Cereals company share, by value, 2003-2004 (%) 37

Table 14: Colombia Bakery & Cereals value, by company, 2003-2004 (COP m) 38

Table 15: Colombia Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 39

Table 16: Colombia Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (COP m) nominal prices 39

Table 17: Colombia Bakery & Cereals expenditure per head, 1999-2004 (COP, 2004 Prices) 40

Table 18: Colombia Bakery & Cereals forecast expenditure per head, 2004-2009 (COP, 2004 Prices) 41

Table 19: Colombia Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 42

Table 20: Colombia Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 42

Table 21: Colombia Bakery & Cereals consumption per head, 1999-2004 (kg) 43

Table 22: Colombia Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 43

Table 23: Colombia Bread & rolls value, 1999-2004 (COP m, nominal Prices) 44

Table 24: Colombia Bread & rolls value forecast, 2004-2009 (COP m, nominal Prices) 45

Table 25: Colombia Bread & rolls value, 1999-2004 (COP m, 2004 Prices) 47

Table 26: Colombia Bread & rolls value forecast, 2004-2009 (COP m, 2004 Prices) 47

Table 27: Colombia Bread & rolls value, 1999-2004 (US$ m nominal prices) 48

Table 28: Colombia Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 48

Table 29: Colombia Bread & rolls volume, 1999-2004 (kg m) 50

Table 30: Colombia Bread & rolls volume forecast, 2004-2009 (kg m) 50

Table 31: Colombia Bread & rolls company share, by value, 2003-2004 (%) 53

Table 32: Colombia Bread & rolls value, by company, 2003-2004 (COP m) 53

Table 33: Colombia Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 54

Table 34: Colombia Bread & rolls off-trade value, by distribution channel, 2003-2004 (COP m) nominal prices 54

Table 35: Colombia Bread & rolls expenditure per head, 1999-2004 (COP, nominal Prices) 55

Table 36: Colombia Bread & rolls forecast expenditure per head, 2004-2009 (COP, nominal Prices) 55

Table 37: Colombia Bread & rolls expenditure per head, 1999-2004 (US$) 56

Table 38: Colombia Bread & rolls forecast expenditure per head, 2004-2009 (US$) 56

Table 39: Colombia Bread & rollsconsumption per head, 1999-2004 (kg) 57

Table 40: Colombia Bread & rollsforecast consumption per head, 2004-2009 (kg) 57

Table 41: Colombia Bread & rolls value, by age group, 2004 58

Table 42: Colombia Bread & rolls value, by income group, 2004 58

Table 43: Colombia Bread & rolls value, by gender, 2004 58

Table 44: Colombia Bread & rolls value, by marital status, 2004 59

Table 45: Colombia Bread & rolls value, by size of household, 2004 59

Table 46: Colombia Bread & rolls value, by urban/rural residence, 2004 59

Table 47: Colombia Breakfast cereals value, 1999-2004 (COP m, nominal Prices) 60

Table 48: Colombia Breakfast cereals value forecast, 2004-2009 (COP m, nominal Prices) 60

Table 49: Colombia Breakfast cereals value, 1999-2004 (COP m, 2004 Prices) 62

Table 50: Colombia Breakfast cereals value forecast, 2004-2009 (COP m, 2004 Prices) 62

Table 51: Colombia Breakfast cereals value, 1999-2004 (US$ m nominal prices) 63

Table 52: Colombia Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 63

Table 53: Colombia Breakfast cereals volume, 1999-2004 (kg m) 65

Table 54: Colombia Breakfast cereals volume forecast, 2004-2009 (kg m) 65

Table 55: Colombia Breakfast cereals company share, by value, 2003-2004 (%) 68

Table 56: Colombia Breakfast cereals value, by company, 2003-2004 (COP m) 68

Table 57: Colombia Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 69

Table 58: Colombia Breakfast cereals off-trade value, by distribution channel, 2003-2004 (COP m) nominal prices 69

Table 59: Colombia Breakfast cereals expenditure per head, 1999-2004 (COP, nominal Prices) 70

Table 60: Colombia Breakfast cereals forecast expenditure per head, 2004-2009 (COP, nominal Prices) 70

Table 61: Colombia Breakfast cereals expenditure per head, 1999-2004 (US$) 71

Table 62: Colombia Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 71

Table 63: Colombia Breakfast cereals consumption per head, 1999-2004 (kg) 72

Table 64: Colombia Breakfast cereals forecast consumption per head, 2004-2009 (kg) 72

Table 65: Colombia Breakfast cereals value, by age group, 2004 73

Table 66: Colombia Breakfast cereals value, by income group, 2004 73

Table 67: Colombia Breakfast cereals value, by gender, 2004 73

Table 68: Colombia Breakfast cereals value, by marital status, 2004 74

Table 69: Colombia Breakfast cereals value, by size of household, 2004 74

Table 70: Colombia Breakfast cereals value, by urban/rural residence, 2004 74

Table 71: Colombia Cakes & pastries value, 1999-2004 (COP m, nominal Prices) 75

Table 72: Colombia Cakes & pastries value forecast, 2004-2009 (COP m, nominal Prices) 75

Table 73: Colombia Cakes & pastries value, 1999-2004 (COP m, 2004 Prices) 77

Table 74: Colombia Cakes & pastries value forecast, 2004-2009 (COP m, 2004 Prices) 77

Table 75: Colombia Cakes & pastries value, 1999-2004 (US$ m nominal prices) 78

Table 76: Colombia Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 78

Table 77: Colombia Cakes & pastries volume, 1999-2004 (kg m) 80

Table 78: Colombia Cakes & pastries volume forecast, 2004-2009 (kg m) 80

Table 79: Colombia Cakes & pastries company share, by value, 2003-2004 (%) 83

Table 80: Colombia Cakes & pastries value, by company, 2003-2004 (COP m) 83

Table 81: Colombia Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 84

Table 82: Colombia Cakes & pastries off-trade value, by distribution channel, 2003-2004 (COP m) nominal prices 84

Table 83: Colombia Cakes & pastries expenditure per head, 1999-2004 (COP, nominal Prices) 85

Table 84: Colombia Cakes & pastries forecast expenditure per head, 2004-2009 (COP, nominal Prices) 85

Table 85: Colombia Cakes & pastries expenditure per head, 1999-2004 (US$) 86

Table 86: Colombia Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 86

Table 87: Colombia Cakes & pastries consumption per head, 1999-2004 (kg) 87

Table 88: Colombia Cakes & pastries forecast consumption per head, 2004-2009 (kg) 87

Table 89: Colombia Cakes & pastries value, by age group, 2004 88

Table 90: Colombia Cakes & pastries value, by income group, 2004 88

Table 91: Colombia Cakes & pastries value, by gender, 2004 88

Table 92: Colombia Cakes & pastries value, by marital status, 2004 89

Table 93: Colombia Cakes & pastries value, by size of household, 2004 89

Table 94: Colombia Cakes & pastries value, by urban/rural residence, 2004 89

Table 95: Colombia Cookies (sweet biscuits) value, 1999-2004 (COP m, nominal Prices) 90

Table 96: Colombia Cookies (sweet biscuits) value forecast, 2004-2009 (COP m, nominal Prices) 91

Table 97: Colombia Cookies (sweet biscuits) value, 1999-2004 (COP m, 2004 Prices) 93

Table 98: Colombia Cookies (sweet biscuits) value forecast, 2004-2009 (COP m, 2004 Prices) 94

Table 99: Colombia Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 95

Table 100: Colombia Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 96

Table 101: Colombia Cookies (sweet biscuits) volume, 1999-2004 (kg m) 98

Table 102: Colombia Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 99

Table 103: Colombia Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 102

Table 104: Colombia Cookies (sweet biscuits) value, by company, 2003-2004 (COP m) 102

Table 105: Colombia Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%) 103

Table 106: Colombia Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (COP m) nominal prices 103

Table 107: Colombia Cookies (sweet biscuits) expenditure per head, 1999-2004 (COP, nominal Prices) 104

Table 108: Colombia Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (COP, nominal Prices) 105

Table 109: Colombia Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 106

Table 110: Colombia Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 107

Table 111: Colombia Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 108

Table 112: Colombia Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 109

Table 113: Colombia Cookies (sweet biscuits) value, by age group, 2004 110

Table 114: Colombia Cookies (sweet biscuits) value, by income group, 2004 110

Table 115: Colombia Cookies (sweet biscuits) value, by gender, 2004 110

Table 116: Colombia Cookies (sweet biscuits) value, by marital status, 2004 111

Table 117: Colombia Cookies (sweet biscuits) value, by size of household, 2004 111

Table 118: Colombia Cookies (sweet biscuits) value, by urban/rural residence, 2004 111

Table 119: Colombia Crackers (savory biscuits) value, 1999-2004 (COP m, nominal Prices) 112

Table 120: Colombia Crackers (savory biscuits) value forecast, 2004-2009 (COP m, nominal Prices) 112

Table 121: Colombia Crackers (savory biscuits) value, 1999-2004 (COP m, 2004 Prices) 114

Table 122: Colombia Crackers (savory biscuits) value forecast, 2004-2009 (COP m, 2004 Prices) 114

Table 123: Colombia Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 115

Table 124: Colombia Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 115

Table 125: Colombia Crackers (savory biscuits) volume, 1999-2004 (kg m) 117

Table 126: Colombia Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 117

Table 127: Colombia Crackers (savory biscuits) brand share, by value, 2003-2004 (%) 120

Table 128: Colombia Crackers (savory biscuits) value, by brand, 2003-2004 (COP m) nominal prices 120

Table 129: Colombia Crackers (savory biscuits) company share, by value, 2003-2004 (%) 121

Table 130: Colombia Crackers (savory biscuits) value, by company, 2003-2004 (COP m) 121

Table 131: Colombia Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%) 122

Table 132: Colombia Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (COP m) nominal prices 122

Table 133: Colombia Crackers (savory biscuits) expenditure per head, 1999-2004 (COP, nominal Prices) 123

Table 134: Colombia Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (COP, nominal Prices) 123

Table 135: Colombia Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 124

Table 136: Colombia Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 124

Table 137: Colombia Morning goods consumption per head, 1999-2004 (kg) 125

Table 138: Colombia Morning goods forecast consumption per head, 2004-2009 (kg) 125

Table 139: Colombia Crackers (savory biscuits) value, by age group, 2004 126

Table 140: Colombia Crackers (savory biscuits) value, by income group, 2004 126

Table 141: Colombia Crackers (savory biscuits) value, by gender, 2004 126

Table 142: Colombia Crackers (savory biscuits) value, by marital status, 2004 127

Table 143: Colombia Crackers (savory biscuits) value, by size of household, 2004 127

Table 144: Colombia Crackers (savory biscuits) value, by urban/rural residence, 2004 127

Table 145: Colombia Morning goods value, 1999-2004 (COP m, nominal prices) 128

Table 146: Colombia Morning goods value forecast, 2004-2009 (COP m, nominal prices) 128

Table 147: Colombia Morning goods value, 1999-2004 (COP m, 2004 Prices) 130

Table 148: Colombia Morning goods value forecast, 2004-2009 (COP m, 2004 Prices) 130

Table 149: Colombia Morning goods value, 1999-2004 (US$ m nominal prices) 131

Table 150: Colombia Morning goods value forecast, 2004-2009 (US$ m nominal prices) 131

Table 151: Colombia Morning goods volume, 1999-2004 (kg m) 133

Table 152: Colombia Morning goods volume forecast, 2004-2009 (kg m) 133

Table 153: Colombia Morning goods company share, by value, 2003-2004 (%) 136

Table 154: Colombia Morning goods value, by company, 2003-2004 (COP m) 136

Table 155: Colombia Morning goods off-trade distribution channels, by value, 2003-2004 (%) 137

Table 156: Colombia Morning goods off-trade value, by distribution channel, 2003-2004 (COP m) nominal prices 137

Table 157: Colombia Morning goods expenditure per head, 1999-2004 (COP, nominal prices 138

Table 158: Colombia Morning goods forecast expenditure per head, 2004-2009 (COP, nominal prices) 138

Table 159: Colombia Morning goods expenditure per head, 1999-2004 (US$) 139

Table 160: Colombia Morning goods forecast expenditure per head, 2004-2009 (US$) 139

Table 161: Colombia Morning goods consumption per head, 1999-2004 (kg) 140

Table 162: Colombia Morning goods forecast consumption per head, 2004-2009 (kg) 140

Table 163: Colombia Morning goods value, by age group, 2004 141

Table 164: Colombia Morning goods value, by income group, 2004 141

Table 165: Colombia Morning goods value, by gender, 2004 141

Table 166: Colombia Morning goods value, by marital status, 2004 142

Table 167: Colombia Morning goods value, by size of household, 2004 142

Table 168: Colombia Morning goods value, by urban/rural residence, 2004 142

Table 169: Colombia Key Facts 146

Table 170: Colombia population, by age group, 1999-2004 (millions) 150

Table 171: Colombia population forecast, by age group, 2004-2009(millions) 151

Table 172: Colombia population, by gender, 1999-2004 (millions) 152

Table 173: Colombia population forecast, by gender, 2004-2009(millions) 152

Table 174: Colombia real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 153

Table 175: Colombia real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 153

Table 176: Colombia nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 154

Table 177: Colombia nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 154

Table 178: Colombia consumer price index, 1999-2004 (2004=100) 155

Table 179: Colombia consumer price index, 2004-2009(2004=100) 155

Table 180: Colombia exchange rate, 1999-2004 155





LIST OF FIGURES

Figure 1: Colombia Bakery & Cereals value & value forecast, 1999-2009 (COP m, nominal Prices) 26

Figure 2: Colombia Bakery & Cereals category growth comparison, by value, 1999-2009 30

Figure 3: Colombia Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 33

Figure 4: Colombia Bakery & Cereals category growth comparison, by volume, 1999-2009 34

Figure 5: Colombia Bread & rolls value & value forecast, 1999-2009 (COP m, nominal Prices) 46

Figure 6: Colombia Bread & rolls segment growth comparison, by value, 1999-2009 49

Figure 7: Colombia Bread & rolls volume & volume forecast, 1999-2009 (kg m) 51

Figure 8: Colombia Bread & rolls category growth comparison, by volume, 1999-2009 52

Figure 9: Colombia Breakfast cereals value & value forecast, 1999-2009 (COP m, nominal Prices) 61

Figure 10: Colombia Breakfast cereals segment growth comparison, by value, 1999-2009 64

Figure 11: Colombia Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 66

Figure 12: Colombia Breakfast cereals category growth comparison, by volume, 1999-2009 67

Figure 13: Colombia Cakes & pastries value & value forecast, 1999-2009 (COP m, nominal Prices) 76

Figure 14: Colombia Cakes & pastries segment growth comparison, by value, 1999-2009 79

Figure 15: Colombia Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 81

Figure 16: Colombia Cakes & pastries category growth comparison, by volume, 1999-2009 82

Figure 17: Colombia Cookies (sweet biscuits) value & value forecast, 1999-2009 (COP m, nominal Prices) 92

Figure 18: Colombia Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 97

Figure 19: Colombia Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 100

Figure 20: Colombia Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009 101

Figure 21: Colombia Crackers (savory biscuits) value & value forecast, 1999-2009 (COP m, nominal Prices) 113

Figure 22: Colombia Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 116

Figure 23: Colombia Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 118

Figure 24: Colombia Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 119

Figure 25: Colombia Morning goods value & value forecast, 1999-2009 (COP m, nominal prices) 129

Figure 26: Colombia Morning goods segment growth comparison, by value, 1999-2009 132

Figure 27: Colombia Morning goods volume & volume forecast, 1999-2009 (kg m) 134

Figure 28: Colombia Morning goods category growth comparison, by volume, 1999-2009 135

Figure 29: Map of Colombia 147

Figure 30: Annual data review process 157



Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Colombia. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Colombia increased between 1999-2004, growing at an average annual rate of 4.9%.

The leading company in the market in 2004 was Noel . The second-largest player was Nestle S.A., with Kraft Foods, Inc. in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


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