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Bakery & Cereals in Chile to 2009

Published by: Datamonitor

Published: Jan. 25, 2006 - 157 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 15

CHAPTER 1 INTRODUCTION 17

What is this report about? 17

How to use this report 17

Definitions 17

CHAPTER 2 CHILE BAKERY & CEREALS 21

2.1 Value 21

2.2 Volume 28

2.3 Market Share 32

2.4 Distribution 36

2.5 Expenditure & consumption per head 37

CHAPTER 3 CHILE BREAD & ROLLS 41

3.1 Value 41

3.2 Volume 46

3.3 Market Share 48

3.4 Distribution 51

3.5 Expenditure & consumption per head 52

3.6 ConsumerGraphics 55

CHAPTER 4 CHILE BREAKFAST CEREALS 57

4.1 Value 57

4.2 Volume 62

4.3 Market Share 65

4.4 Distribution 66

4.5 Expenditure & consumption per head 67

4.6 ConsumerGraphics 70

CHAPTER 5 CHILE CAKES & PASTRIES 72

5.1 Value 72

5.2 Volume 77

5.3 Market Share 80

5.4 Distribution 82

5.5 Expenditure & consumption per head 83

5.6 ConsumerGraphics 86

CHAPTER 6 CHILE COOKIES (SWEET BISCUITS) 88

6.1 Value 88

6.2 Volume 96

6.3 Market Share 100

6.4 Distribution 101

6.5 Expenditure & consumption per head 102

6.6 ConsumerGraphics 108

CHAPTER 7 CHILE CRACKERS (SAVORY BISCUITS) 110

7.1 Value 110

7.2 Volume 115

7.3 Market Share 118

7.4 Distribution 119

7.5 Expenditure & consumption per head 120

7.6 ConsumerGraphics 123

CHAPTER 8 CHILE MORNING GOODS 125

8.1 Value 125

8.2 Volume 130

8.3 Market Share 133

8.4 Distribution 134

8.5 Expenditure & consumption per head 135

8.6 ConsumerGraphics 138

CHAPTER 9 CHILE SOCIOECONOMIC PROFILE 140

9.1 Country Overview 140

9.2 Key Facts 141

9.3 Political Overview 143

9.4 Chile Economic Overview 144

CHAPTER 10 CHILE MACROECONOMIC PROFILE 145

10.1 Macroeconomic Indicators 145

CHAPTER 11 RESEARCH METHODOLOGY 150

11.1 Methodology overview 150

11.2 Secondary research 151

11.3 Market modelling 152

11.4 Primary research 153

11.5 Data finalisation 154

11.6 Ongoing research 154

CHAPTER 12 APPENDIX 155

12.1 Future readings 155

12.2 Research team 155

NEIL HENDRY NHENDRY@DATAMONITOR.COM 155

DIRECTOR OF ANALYSIS, CONSUMER MARKETS +44 161 232 3325 155

12.3 How to contact experts in your industry 155

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 155

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 155

GILES WATTS GWATTS@DATAMONITOR.COM 155

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 155

SARAH PERSON SPERSON@DATAMONITOR.COM 155

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 155

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 155



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 20

Table 2: Bakery & Cereals distribution channels 22

Table 3: Chile Bakery & Cereals value, 1999-2004 (CLP m, nominal Prices) 23

Table 4: Chile Bakery & Cereals value forecast, 2004-2009 (CLP m, nominal Prices) 24

Table 5: Chile Bakery & Cereals value, 1999-2004 (CLP m, 2004 Prices) 26

Table 6: Chile Bakery & Cereals value forecast, 2004-2009 (CLP m, 2004 Prices) 27

Table 7: Chile Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 28

Table 8: Chile Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 28

Table 9: Chile Bakery & Cereals volume, 1999-2004 (kg m) 30

Table 10: Chile Bakery & Cereals volume forecast, 2004-2009 (kg m) 31

Table 11: Chile Bakery & Cereals brand share, by value, 2003-2004 (%) 34

Table 12: Chile Bakery & Cereals value, by brand, 2003-2004 (CLP m) nominal prices 35

Table 13: Chile Bakery & Cereals company share, by value, 2003-2004 (%) 36

Table 14: Chile Bakery & Cereals value, by company, 2003-2004 (CLP m) 37

Table 15: Chile Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 38

Table 16: Chile Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (CLP m) nominal prices 38

Table 17: Chile Bakery & Cereals expenditure per head, 1999-2004 (CLP, 2004 Prices) 39

Table 18: Chile Bakery & Cereals forecast expenditure per head, 2004-2009 (CLP, 2004 Prices) 40

Table 19: Chile Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 41

Table 20: Chile Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 41

Table 21: Chile Bakery & Cereals consumption per head, 1999-2004 (kg) 42

Table 22: Chile Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 42

Table 23: Chile Bread & rolls value, 1999-2004 (CLP m, nominal Prices) 43

Table 24: Chile Bread & rolls value forecast, 2004-2009 (CLP m, nominal Prices) 44

Table 25: Chile Bread & rolls value, 1999-2004 (CLP m, 2004 Prices) 46

Table 26: Chile Bread & rolls value forecast, 2004-2009 (CLP m, 2004 Prices) 46

Table 27: Chile Bread & rolls value, 1999-2004 (US$ m nominal prices) 47

Table 28: Chile Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 47

Table 29: Chile Bread & rolls volume, 1999-2004 (kg m) 48

Table 30: Chile Bread & rolls volume forecast, 2004-2009 (kg m) 48

Table 31: Chile Bread & rolls brand share, by value, 2003-2004 (%) 50

Table 32: Chile Bread & rolls value, by brand, 2003-2004 (CLP m) nominal prices 51

Table 33: Chile Bread & rolls company share, by value, 2003-2004 (%) 52

Table 34: Chile Bread & rolls value, by company, 2003-2004 (CLP m) 52

Table 35: Chile Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 53

Table 36: Chile Bread & rolls off-trade value, by distribution channel, 2003-2004 (CLP m) nominal prices 53

Table 37: Chile Bread & rolls expenditure per head, 1999-2004 (CLP, nominal Prices) 54

Table 38: Chile Bread & rolls forecast expenditure per head, 2004-2009 (CLP, nominal Prices) 54

Table 39: Chile Bread & rolls expenditure per head, 1999-2004 (US$) 55

Table 40: Chile Bread & rolls forecast expenditure per head, 2004-2009 (US$) 55

Table 41: Chile Bread & rollsconsumption per head, 1999-2004 (kg) 56

Table 42: Chile Bread & rollsforecast consumption per head, 2004-2009 (kg) 56

Table 43: Chile Bread & rolls value, by age group, 2004 57

Table 44: Chile Bread & rolls value, by income group, 2004 57

Table 45: Chile Bread & rolls value, by gender, 2004 57

Table 46: Chile Bread & rolls value, by marital status, 2004 58

Table 47: Chile Bread & rolls value, by size of household, 2004 58

Table 48: Chile Bread & rolls value, by urban/rural residence, 2004 58

Table 49: Chile Breakfast cereals value, 1999-2004 (CLP m, nominal Prices) 59

Table 50: Chile Breakfast cereals value forecast, 2004-2009 (CLP m, nominal Prices) 59

Table 51: Chile Breakfast cereals value, 1999-2004 (CLP m, 2004 Prices) 61

Table 52: Chile Breakfast cereals value forecast, 2004-2009 (CLP m, 2004 Prices) 61

Table 53: Chile Breakfast cereals value, 1999-2004 (US$ m nominal prices) 62

Table 54: Chile Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 62

Table 55: Chile Breakfast cereals volume, 1999-2004 (kg m) 64

Table 56: Chile Breakfast cereals volume forecast, 2004-2009 (kg m) 64

Table 57: Chile Breakfast cereals company share, by value, 2003-2004 (%) 67

Table 58: Chile Breakfast cereals value, by company, 2003-2004 (CLP m) 67

Table 59: Chile Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 68

Table 60: Chile Breakfast cereals off-trade value, by distribution channel, 2003-2004 (CLP m) nominal prices 68

Table 61: Chile Breakfast cereals expenditure per head, 1999-2004 (CLP, nominal Prices) 69

Table 62: Chile Breakfast cereals forecast expenditure per head, 2004-2009 (CLP, nominal Prices) 69

Table 63: Chile Breakfast cereals expenditure per head, 1999-2004 (US$) 70

Table 64: Chile Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 70

Table 65: Chile Breakfast cereals consumption per head, 1999-2004 (kg) 71

Table 66: Chile Breakfast cereals forecast consumption per head, 2004-2009 (kg) 71

Table 67: Chile Breakfast cereals value, by age group, 2004 72

Table 68: Chile Breakfast cereals value, by income group, 2004 72

Table 69: Chile Breakfast cereals value, by gender, 2004 72

Table 70: Chile Breakfast cereals value, by marital status, 2004 73

Table 71: Chile Breakfast cereals value, by size of household, 2004 73

Table 72: Chile Breakfast cereals value, by urban/rural residence, 2004 73

Table 73: Chile Cakes & pastries value, 1999-2004 (CLP m, nominal Prices) 74

Table 74: Chile Cakes & pastries value forecast, 2004-2009 (CLP m, nominal Prices) 74

Table 75: Chile Cakes & pastries value, 1999-2004 (CLP m, 2004 Prices) 76

Table 76: Chile Cakes & pastries value forecast, 2004-2009 (CLP m, 2004 Prices) 76

Table 77: Chile Cakes & pastries value, 1999-2004 (US$ m nominal prices) 77

Table 78: Chile Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 77

Table 79: Chile Cakes & pastries volume, 1999-2004 (kg m) 79

Table 80: Chile Cakes & pastries volume forecast, 2004-2009 (kg m) 79

Table 81: Chile Cakes & pastries brand share, by value, 2003-2004 (%) 82

Table 82: Chile Cakes & pastries value, by brand, 2003-2004 (CLP m) nominal prices 82

Table 83: Chile Cakes & pastries company share, by value, 2003-2004 (%) 83

Table 84: Chile Cakes & pastries value, by company, 2003-2004 (CLP m) 83

Table 85: Chile Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 84

Table 86: Chile Cakes & pastries off-trade value, by distribution channel, 2003-2004 (CLP m) nominal prices 84

Table 87: Chile Cakes & pastries expenditure per head, 1999-2004 (CLP, nominal Prices) 85

Table 88: Chile Cakes & pastries forecast expenditure per head, 2004-2009 (CLP, nominal Prices) 85

Table 89: Chile Cakes & pastries expenditure per head, 1999-2004 (US$) 86

Table 90: Chile Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 86

Table 91: Chile Cakes & pastries consumption per head, 1999-2004 (kg) 87

Table 92: Chile Cakes & pastries forecast consumption per head, 2004-2009 (kg) 87

Table 93: Chile Cakes & pastries value, by age group, 2004 88

Table 94: Chile Cakes & pastries value, by income group, 2004 88

Table 95: Chile Cakes & pastries value, by gender, 2004 88

Table 96: Chile Cakes & pastries value, by marital status, 2004 89

Table 97: Chile Cakes & pastries value, by size of household, 2004 89

Table 98: Chile Cakes & pastries value, by urban/rural residence, 2004 89

Table 99: Chile Cookies (sweet biscuits) value, 1999-2004 (CLP m, nominal Prices) 90

Table 100: Chile Cookies (sweet biscuits) value forecast, 2004-2009 (CLP m, nominal Prices) 91

Table 101: Chile Cookies (sweet biscuits) value, 1999-2004 (CLP m, 2004 Prices) 93

Table 102: Chile Cookies (sweet biscuits) value forecast, 2004-2009 (CLP m, 2004 Prices) 94

Table 103: Chile Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 95

Table 104: Chile Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 96

Table 105: Chile Cookies (sweet biscuits) volume, 1999-2004 (kg m) 98

Table 106: Chile Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 99

Table 107: Chile Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 102

Table 108: Chile Cookies (sweet biscuits) value, by company, 2003-2004 (CLP m) 102

Table 109: Chile Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%) 103

Table 110: Chile Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (CLP m) nominal prices 103

Table 111: Chile Cookies (sweet biscuits) expenditure per head, 1999-2004 (CLP, nominal Prices) 104

Table 112: Chile Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (CLP, nominal Prices) 105

Table 113: Chile Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 106

Table 114: Chile Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 107

Table 115: Chile Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 108

Table 116: Chile Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 109

Table 117: Chile Cookies (sweet biscuits) value, by age group, 2004 110

Table 118: Chile Cookies (sweet biscuits) value, by income group, 2004 110

Table 119: Chile Cookies (sweet biscuits) value, by gender, 2004 110

Table 120: Chile Cookies (sweet biscuits) value, by marital status, 2004 111

Table 121: Chile Cookies (sweet biscuits) value, by size of household, 2004 111

Table 122: Chile Cookies (sweet biscuits) value, by urban/rural residence, 2004 111

Table 123: Chile Crackers (savory biscuits) value, 1999-2004 (CLP m, nominal Prices) 112

Table 124: Chile Crackers (savory biscuits) value forecast, 2004-2009 (CLP m, nominal Prices) 112

Table 125: Chile Crackers (savory biscuits) value, 1999-2004 (CLP m, 2004 Prices) 114

Table 126: Chile Crackers (savory biscuits) value forecast, 2004-2009 (CLP m, 2004 Prices) 114

Table 127: Chile Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 115

Table 128: Chile Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 115

Table 129: Chile Crackers (savory biscuits) volume, 1999-2004 (kg m) 117

Table 130: Chile Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 117

Table 131: Chile Crackers (savory biscuits) company share, by value, 2003-2004 (%) 120

Table 132: Chile Crackers (savory biscuits) value, by company, 2003-2004 (CLP m) 120

Table 133: Chile Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%) 121

Table 134: Chile Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (CLP m) nominal prices 121

Table 135: Chile Crackers (savory biscuits) expenditure per head, 1999-2004 (CLP, nominal Prices) 122

Table 136: Chile Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (CLP, nominal Prices) 122

Table 137: Chile Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 123

Table 138: Chile Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 123

Table 139: Chile Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 124

Table 140: Chile Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 124

Table 141: Chile Crackers (savory biscuits) value, by age group, 2004 125

Table 142: Chile Crackers (savory biscuits) value, by income group, 2004 125

Table 143: Chile Crackers (savory biscuits) value, by gender, 2004 125

Table 144: Chile Crackers (savory biscuits) value, by marital status, 2004 126

Table 145: Chile Crackers (savory biscuits) value, by size of household, 2004 126

Table 146: Chile Crackers (savory biscuits) value, by urban/rural residence, 2004 126

Table 147: Chile Morning goods value, 1999-2004 (CLP m, nominal prices) 127

Table 148: Chile Morning goods value forecast, 2004-2009 (CLP m, nominal prices) 127

Table 149: Chile Morning goods value, 1999-2004 (CLP m, 2004 Prices) 129

Table 150: Chile Morning goods value forecast, 2004-2009 (CLP m, 2004 Prices) 129

Table 151: Chile Morning goods value, 1999-2004 (US$ m nominal prices) 130

Table 152: Chile Morning goods value forecast, 2004-2009 (US$ m nominal prices) 130

Table 153: Chile Morning goods volume, 1999-2004 (kg m) 132

Table 154: Chile Morning goods volume forecast, 2004-2009 (kg m) 132

Table 155: Chile Morning goods company share, by value, 2003-2004 (%) 135

Table 156: Chile Morning goods value, by company, 2003-2004 (CLP m) 135

Table 157: Chile Morning goods off-trade distribution channels, by value, 2003-2004 (%) 136

Table 158: Chile Morning goods off-trade value, by distribution channel, 2003-2004 (CLP m) nominal prices 136

Table 159: Chile Morning goods expenditure per head, 1999-2004 (CLP, nominal prices 137

Table 160: Chile Morning goods forecast expenditure per head, 2004-2009 (CLP, nominal prices) 137

Table 161: Chile Morning goods expenditure per head, 1999-2004 (US$) 138

Table 162: Chile Morning goods forecast expenditure per head, 2004-2009 (US$) 138

Table 163: Chile Morning goods consumption per head, 1999-2004 (kg) 139

Table 164: Chile Morning goods forecast consumption per head, 2004-2009 (kg) 139

Table 165: Chile Morning goods value, by age group, 2004 140

Table 166: Chile Morning goods value, by income group, 2004 140

Table 167: Chile Morning goods value, by gender, 2004 140

Table 168: Chile Morning goods value, by marital status, 2004 141

Table 169: Chile Morning goods value, by size of household, 2004 141

Table 170: Chile Morning goods value, by urban/rural residence, 2004 141

Table 171: Chile Key Facts 143

Table 172: Chile population, by age group, 1999-2004 (millions) 147

Table 173: Chile population forecast, by age group, 2004-2009(millions) 148

Table 174: Chile population, by gender, 1999-2004 (millions) 148

Table 175: Chile population forecast, by gender, 2004-2009(millions) 149

Table 176: Chile real GDP, 1999-2004 (base year=2003) (ChP bn, 2004 prices) 149

Table 177: Chile real GDP forecast, 2004-2009(base year=2003) (ChP bn, 2004 prices) 149

Table 178: Chile nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 150

Table 179: Chile nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 150

Table 180: Chile consumer price index, 1999-2004 (2004=100) 151

Table 181: Chile consumer price index, 2004-2009(2004=100) 151

Table 182: Chile exchange rate, 1999-2004 151





LIST OF FIGURES

Figure 1: Chile Bakery & Cereals value & value forecast, 1999-2009 (CLP m, nominal Prices) 25

Figure 2: Chile Bakery & Cereals category growth comparison, by value, 1999-2009 29

Figure 3: Chile Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 32

Figure 4: Chile Bakery & Cereals category growth comparison, by volume, 1999-2009 33

Figure 5: Chile Bread & rolls value & value forecast, 1999-2009 (CLP m, nominal Prices) 45

Figure 6: Chile Bread & rolls volume & volume forecast, 1999-2009 (kg m) 49

Figure 7: Chile Breakfast cereals value & value forecast, 1999-2009 (CLP m, nominal Prices) 60

Figure 8: Chile Breakfast cereals segment growth comparison, by value, 1999-2009 63

Figure 9: Chile Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 65

Figure 10: Chile Breakfast cereals category growth comparison, by volume, 1999-2009 66

Figure 11: Chile Cakes & pastries value & value forecast, 1999-2009 (CLP m, nominal Prices) 75

Figure 12: Chile Cakes & pastries segment growth comparison, by value, 1999-2009 78

Figure 13: Chile Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 80

Figure 14: Chile Cakes & pastries category growth comparison, by volume, 1999-2009 81

Figure 15: Chile Cookies (sweet biscuits) value & value forecast, 1999-2009 (CLP m, nominal Prices) 92

Figure 16: Chile Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 97

Figure 17: Chile Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 100

Figure 18: Chile Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009 101

Figure 19: Chile Crackers (savory biscuits) value & value forecast, 1999-2009 (CLP m, nominal Prices) 113

Figure 20: Chile Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 116

Figure 21: Chile Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 118

Figure 22: Chile Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 119

Figure 23: Chile Morning goods value & value forecast, 1999-2009 (CLP m, nominal prices) 128

Figure 24: Chile Morning goods segment growth comparison, by value, 1999-2009 131

Figure 25: Chile Morning goods volume & volume forecast, 1999-2009 (kg m) 133

Figure 26: Chile Morning goods category growth comparison, by volume, 1999-2009 134

Figure 27: Map of Chile 144

Figure 28: Annual data review process 153





Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Chile. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Chile increased between 1999-2004, growing at an average annual rate of 1.9%.

The leading company in the market in 2004 was Grupo Bimbo S.A. de C.V. . The second-largest player was Costa, with Nestle S.A. in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


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