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Bakery & Cereals in Australia to 2009

Published by: Datamonitor

Published: Jan. 25, 2006 - 161 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 18

CHAPTER 1 INTRODUCTION 20

What is this report about? 20

How to use this report 20

Definitions 20

CHAPTER 2 AUSTRALIA BAKERY & CEREALS 24

2.1 Value 24

2.2 Volume 32

2.3 Market Share 36

2.4 Distribution 40

2.5 Expenditure & consumption per head 41

CHAPTER 3 AUSTRALIA BREAD & ROLLS 47

3.1 Value 47

3.2 Volume 52

3.3 Market Share 55

3.4 Distribution 57

3.5 Expenditure & consumption per head 58

3.6 ConsumerGraphics 61

CHAPTER 4 AUSTRALIA BREAKFAST CEREALS 63

4.1 Value 63

4.2 Volume 68

4.3 Market Share 71

4.4 Distribution 72

4.5 Expenditure & consumption per head 73

4.6 ConsumerGraphics 76

CHAPTER 5 AUSTRALIA CAKES & PASTRIES 78

5.1 Value 78

5.2 Volume 83

5.3 Market Share 86

5.4 Distribution 87

5.5 Expenditure & consumption per head 88

5.6 ConsumerGraphics 91

CHAPTER 6 AUSTRALIA COOKIES (SWEET BISCUITS) 93

6.1 Value 93

6.2 Volume 101

6.3 Market Share 105

6.4 Distribution 106

6.5 Expenditure & consumption per head 107

6.6 ConsumerGraphics 113

CHAPTER 7 AUSTRALIA CRACKERS (SAVORY BISCUITS) 115

7.1 Value 115

7.2 Volume 120

7.3 Market Share 123

7.4 Distribution 124

7.5 Expenditure & consumption per head 125

7.6 ConsumerGraphics 128

CHAPTER 8 AUSTRALIA MORNING GOODS 130

8.1 Value 130

8.2 Volume 135

8.3 Market Share 138

8.4 Distribution 139

8.5 Expenditure & consumption per head 140

8.6 ConsumerGraphics 143

CHAPTER 9 AUSTRALIA SOCIOECONOMIC PROFILE 145

9.1 Country Overview 145

9.2 Key Facts 146

9.3 Political Overview 148

9.4 Australia Economic Overview 149

CHAPTER 10 AUSTRALIA MACROECONOMIC PROFILE 150

10.1 Macroeconomic Indicators 150

CHAPTER 11 METHODOLOGY OVERVIEW 156

11.1 Secondary research 157

11.2 Market modelling 158

11.3 Primary research 159

11.4 Data finalisation 160

11.5 Ongoing research 160

CHAPTER 12 APPENDIX 161

12.1 Future readings 161

12.2 Research team 161

CAROL RATCLIFFE CRATCLIFFE@DATAMONITOR.COM 161

SENIOR ANALYST, CONSUMER MARKETS, +44 161 238 4072 161

12.3 How to contact experts in your industry 161

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 161

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 161

GILES WATTS GWATTS@DATAMONITOR.COM 161

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 161

SARAH PERSON SPERSON@DATAMONITOR.COM 161

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 161

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 161



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 21

Table 2: Bakery & Cereals distribution channels 23

Table 3: Australia Bakery & Cereals value, 1999-2004 (AU$ m, nominal Prices) 24

Table 4: Australia Bakery & Cereals value forecast, 2004-2009 (AU$ m, nominal Prices) 25

Table 5: Australia Bakery & Cereals value, 1999-2004 (AU$ m, 2004 Prices) 27

Table 6: Australia Bakery & Cereals value forecast, 2004-2009 (AU$ m, 2004 Prices) 28

Table 7: Australia Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 29

Table 8: Australia Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 30

Table 9: Australia Bakery & Cereals volume, 1999-2004 (kg m) 32

Table 10: Australia Bakery & Cereals volume forecast, 2004-2009 (kg m) 33

Table 11: Australia Bakery & Cereals brand share, by value, 2003-2004 (%) 36

Table 12: Australia Bakery & Cereals value, by brand, 2003-2004 (AU$ m) nominal prices 37

Table 13: Australia Bakery & Cereals company share, by value, 2003-2004 (%) 38

Table 14: Australia Bakery & Cereals value, by company, 2003-2004 (AU$ m) 39

Table 15: Australia Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 40

Table 16: Australia Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (AU$ m) nominal prices 40

Table 17: Australia Bakery & Cereals expenditure per head, 1999-2004 (AU$, 2004 Prices) 41

Table 18: Australia Bakery & Cereals forecast expenditure per head, 2004-2009 (AU$, 2004 Prices) 42

Table 19: Australia Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 43

Table 20: Australia Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 44

Table 21: Australia Bakery & Cereals consumption per head, 1999-2004 (kg) 45

Table 22: Australia Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 46

Table 23: Australia Bread & rolls value, 1999-2004 (AU$ m, nominal Prices) 47

Table 24: Australia Bread & rolls value forecast, 2004-2009 (AU$ m, nominal Prices) 47

Table 25: Australia Bread & rolls value, 1999-2004 (AU$ m, 2004 Prices) 49

Table 26: Australia Bread & rolls value forecast, 2004-2009 (AU$ m, 2004 Prices) 49

Table 27: Australia Bread & rolls value, 1999-2004 (US$ m nominal prices) 50

Table 28: Australia Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 50

Table 29: Australia Bread & rolls volume, 1999-2004 (kg m) 52

Table 30: Australia Bread & rolls volume forecast, 2004-2009 (kg m) 52

Table 31: Australia Bread & rolls brand share, by value, 2003-2004 (%) 55

Table 32: Australia Bread & rolls value, by brand, 2003-2004 (AU$ m) 55

Table 33: Australia Bread & rolls company share, by value, 2003-2004 (%) 56

Table 34: Australia Bread & rolls value, by company, 2003-2004 (AU$ m) 56

Table 35: Australia Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 57

Table 36: Australia Bread & rolls off-trade value, by distribution channel, 2003-2004 (AU$ m) 57

Table 37: Australia Bread & rolls expenditure per head, 1999-2004 (AU$, nominal Prices) 58

Table 38: Australia Bread & rolls forecast expenditure per head, 2004-2009 (AU$, nominal Prices) 58

Table 39: Australia Bread & rolls expenditure per head, 1999-2004 (US$) 59

Table 40: Australia Bread & rolls forecast expenditure per head, 2004-2009 (US$) 59

Table 41: Australia Bread & rollsconsumption per head, 1999-2004 (kg) 60

Table 42: Australia Bread & rollsforecast consumption per head, 2004-2009 (kg) 60

Table 43: Australia Bread & rolls value, by age group, 2004 61

Table 44: Australia Bread & rolls value, by income group, 2004 61

Table 45: Australia Bread & rolls value, by gender, 2004 61

Table 46: Australia Bread & rolls value, by marital status, 2004 62

Table 47: Australia Bread & rolls value, by size of household, 2004 62

Table 48: Australia Bread & rolls value, by urban/rural residence, 2004 62

Table 49: Australia Breakfast cereals value, 1999-2004 (AU$ m, nominal Prices) 63

Table 50: Australia Breakfast cereals value forecast, 2004-2009 (AU$ m, nominal Prices) 63

Table 51: Australia Breakfast cereals value, 1999-2004 (AU$ m, 2004 Prices) 65

Table 52: Australia Breakfast cereals value forecast, 2004-2009 (AU$ m, 2004 Prices) 65

Table 53: Australia Breakfast cereals value, 1999-2004 (US$ m nominal prices) 66

Table 54: Australia Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 66

Table 55: Australia Breakfast cereals volume, 1999-2004 (kg m) 68

Table 56: Australia Breakfast cereals volume forecast, 2004-2009 (kg m) 68

Table 57: Australia Breakfast cereals company share, by value, 2003-2004 (%) 71

Table 58: Australia Breakfast cereals value, by company, 2003-2004 (AU$ m) 71

Table 59: Australia Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 72

Table 60: Australia Breakfast cereals off-trade value, by distribution channel, 2003-2004 (AU$ m) 72

Table 61: Australia Breakfast cereals expenditure per head, 1999-2004 (AU$, nominal Prices) 73

Table 62: Australia Breakfast cereals forecast expenditure per head, 2004-2009 (AU$, nominal Prices) 73

Table 63: Australia Breakfast cereals expenditure per head, 1999-2004 (US$) 74

Table 64: Australia Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 74

Table 65: Australia Breakfast cereals consumption per head, 1999-2004 (kg) 75

Table 66: Australia Breakfast cereals forecast consumption per head, 2004-2009 (kg) 75

Table 67: Australia Breakfast cereals value, by age group, 2004 76

Table 68: Australia Breakfast cereals value, by income group, 2004 76

Table 69: Australia Breakfast cereals value, by gender, 2004 76

Table 70: Australia Breakfast cereals value, by marital status, 2004 77

Table 71: Australia Breakfast cereals value, by size of household, 2004 77

Table 72: Australia Breakfast cereals value, by urban/rural residence, 2004 77

Table 73: Australia Cakes & pastries value, 1999-2004 (AU$ m, nominal Prices) 78

Table 74: Australia Cakes & pastries value forecast, 2004-2009 (AU$ m, nominal Prices) 78

Table 75: Australia Cakes & pastries value, 1999-2004 (AU$ m, 2004 Prices) 80

Table 76: Australia Cakes & pastries value forecast, 2004-2009 (AU$ m, 2004 Prices) 80

Table 77: Australia Cakes & pastries value, 1999-2004 (US$ m nominal prices) 81

Table 78: Australia Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 81

Table 79: Australia Cakes & pastries volume, 1999-2004 (kg m) 83

Table 80: Australia Cakes & pastries volume forecast, 2004-2009 (kg m) 83

Table 81: Australia Cakes & pastries company share, by value, 2003-2004 (%) 86

Table 82: Australia Cakes & pastries value, by company, 2003-2004 (AU$ m) 86

Table 83: Australia Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 87

Table 84: Australia Cakes & pastries off-trade value, by distribution channel, 2003-2004 (AU$ m) 87

Table 85: Australia Cakes & pastries expenditure per head, 1999-2004 (AU$, nominal Prices) 88

Table 86: Australia Cakes & pastries forecast expenditure per head, 2004-2009 (AU$, nominal Prices) 88

Table 87: Australia Cakes & pastries expenditure per head, 1999-2004 (US$) 89

Table 88: Australia Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 89

Table 89: Australia Cakes & pastries consumption per head, 1999-2004 (kg) 90

Table 90: Australia Cakes & pastries forecast consumption per head, 2004-2009 (kg) 90

Table 91: Australia Cakes & pastries value, by age group, 2004 91

Table 92: Australia Cakes & pastries value, by income group, 2004 91

Table 93: Australia Cakes & pastries value, by gender, 2004 91

Table 94: Australia Cakes & pastries value, by marital status, 2004 92

Table 95: Australia Cakes & pastries value, by size of household, 2004 92

Table 96: Australia Cakes & pastries value, by urban/rural residence, 2004 92

Table 97: Australia Cookies (sweet biscuits) value, 1999-2004 (AU$ m, nominal Prices) 93

Table 98: Australia Cookies (sweet biscuits) value forecast, 2004-2009 (AU$ m, nominal Prices) 94

Table 99: Australia Cookies (sweet biscuits) value, 1999-2004 (AU$ m, 2004 Prices) 96

Table 100: Australia Cookies (sweet biscuits) value forecast, 2004-2009 (AU$ m, 2004 Prices) 97

Table 101: Australia Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 98

Table 102: Australia Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 99

Table 103: Australia Cookies (sweet biscuits) volume, 1999-2004 (kg m) 101

Table 104: Australia Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 102

Table 105: Australia Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 105

Table 106: Australia Cookies (sweet biscuits) value, by company, 2003-2004 (AU$ m) 105

Table 107: Australia Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004(%) 106

Table 108: Australia Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (AU$ m) 106

Table 109: Australia Cookies (sweet biscuits) expenditure per head, 1999-2004 (AU$, nominal Prices) 107

Table 110: Australia Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (AU$, nominal Prices) 108

Table 111: Australia Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 109

Table 112: Australia Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 110

Table 113: Australia Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 111

Table 114: Australia Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 112

Table 115: Australia Cookies (sweet biscuits) value, by age group, 2004 113

Table 116: Australia Cookies (sweet biscuits) value, by income group, 2004 113

Table 117: Australia Cookies (sweet biscuits) value, by gender, 2004 113

Table 118: Australia Cookies (sweet biscuits) value, by marital status, 2004 114

Table 119: Australia Cookies (sweet biscuits) value, by size of household, 2004 114

Table 120: Australia Cookies (sweet biscuits) value, by urban/rural residence, 2004 114

Table 121: Australia Crackers (savory biscuits) value, 1999-2004 (AU$ m, nominal Prices) 115

Table 122: Australia Crackers (savory biscuits) value forecast, 2004-2009 (AU$ m, nominal Prices) 115

Table 123: Australia Crackers (savory biscuits) value, 1999-2004 (AU$ m, 2004 Prices) 117

Table 124: Australia Crackers (savory biscuits) value forecast, 2004-2009 (AU$ m, 2004 Prices) 117

Table 125: Australia Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 118

Table 126: Australia Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 118

Table 127: Australia Crackers (savory biscuits) volume, 1999-2004 (kg m) 120

Table 128: Australia Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 120

Table 129: Australia Crackers (savory biscuits) company share, by value, 2003-2004 (%) 123

Table 130: Australia Crackers (savory biscuits) value, by company, 2003-2004 (AU$ m) 123

Table 131: Australia Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004(%) 124

Table 132: Australia Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (AU$ m) 124

Table 133: Australia Crackers (savory biscuits) expenditure per head, 1999-2004 (AU$, nominal Prices) 125

Table 134: Australia Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (AU$, nominal Prices) 125

Table 135: Australia Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 126

Table 136: Australia Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 126

Table 137: Australia Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 127

Table 138: Australia Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 127

Table 139: Australia Crackers (savory biscuits) value, by age group, 2004 128

Table 140: Australia Crackers (savory biscuits) value, by income group, 2004 128

Table 141: Australia Crackers (savory biscuits) value, by gender, 2004 128

Table 142: Australia Crackers (savory biscuits) value, by marital status, 2004 129

Table 143: Australia Crackers (savory biscuits) value, by size of household, 2004 129

Table 144: Australia Crackers (savory biscuits) value, by urban/rural residence, 2004 129

Table 145: Australia Morning goods value, 1999-2004 (AU$ m, nominal prices) 130

Table 146: Australia Morning goods value forecast, 2004-2009 (AU$ m, nominal prices) 130

Table 147: Australia Morning goods value, 1999-2004 (AU$ m, 2004 Prices) 132

Table 148: Australia Morning goods value forecast, 2004-2009 (AU$ m, 2004 Prices) 132

Table 149: Australia Morning goods value, 1999-2004 (US$ m nominal prices) 133

Table 150: Australia Morning goods value forecast, 2004-2009 (US$ m nominal prices) 133

Table 151: Australia Morning goods volume, 1999-2004 (kg m) 135

Table 152: Australia Morning goods volume forecast, 2004-2009 (kg m) 135

Table 153: Australia Morning goods company share, by value, 2003-2004 (%) 138

Table 154: Australia Morning goods value, by company, 2003-2004 (AU$ m) 138

Table 155: Australia Morning goods off-trade distribution channels, by value, 2003-2004 (%) 139

Table 156: Australia Morning goods off-trade value, by distribution channel, 2003-2004 (AU$ m) 139

Table 157: Australia Morning goods expenditure per head, 1999-2004 (AU$, nominal prices 140

Table 158: Australia Morning goods forecast expenditure per head, 2004-2009 (AU$, nominal prices) 140

Table 159: Australia Morning goods expenditure per head, 1999-2004 (US$) 141

Table 160: Australia Morning goods forecast expenditure per head, 2004-2009 (US$) 141

Table 161: Australia Morning goods consumption per head, 1999-2004 (kg) 142

Table 162: Australia Morning goods forecast consumption per head, 2004-2009 (kg) 142

Table 163: Australia Morning goods value, by age group, 2004 143

Table 164: Australia Morning goods value, by income group, 2004 143

Table 165: Australia Morning goods value, by gender, 2004 143

Table 166: Australia Morning goods value, by marital status, 2004 144

Table 167: Australia Morning goods value, by size of household, 2004 144

Table 168: Australia Morning goods value, by urban/rural residence, 2004 144

Table 169: Australia Key Facts 146

Table 170: Australia population, by age group, 1999-2004 (millions) 150

Table 171: Australia population forecast, by age group, 2004-2009(millions) 151

Table 172: Australia population, by gender, 1999-2004 (millions) 152

Table 173: Australia population forecast, by gender, 2004-2009(millions) 152

Table 174: Australia real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 153

Table 175: Australia real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 153

Table 176: Australia nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 154

Table 177: Australia nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 154

Table 178: Australia consumer price index, 1999-2004 (2004=100) 155

Table 179: Australia consumer price index, 2004-2009(2004=100) 155

Table 180: Australia exchange rate, 1999-2004 155





LIST OF FIGURES

Figure 1: Australia Bakery & Cereals value & value forecast, 1999-2009 (AU$ m, nominal Prices) 26

Figure 2: Australia Bakery & Cereals category growth comparison, by value, 1999-2009 31

Figure 3: Australia Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 34

Figure 4: Australia Bakery & Cereals category growth comparison, by volume, 1999-2009 35

Figure 5: Australia Bread & rolls value & value forecast, 1999-2009 (AU$ m, nominal Prices) 48

Figure 6: Australia Bread & rolls segment growth comparison, by value, 1999-2009 51

Figure 7: Australia Bread & rolls volume & volume forecast, 1999-2009 (kg m) 53

Figure 8: Australia Bread & rolls category growth comparison, by volume, 1999-2009 54

Figure 9: Australia Breakfast cereals value & value forecast, 1999-2009 (AU$ m, nominal Prices) 64

Figure 10: Australia Breakfast cereals segment growth comparison, by value, 1999-2009 67

Figure 11: Australia Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 69

Figure 12: Australia Breakfast cereals category growth comparison, by volume, 1999-2009 70

Figure 13: Australia Cakes & pastries value & value forecast, 1999-2009 (AU$ m, nominal Prices) 79

Figure 14: Australia Cakes & pastries segment growth comparison, by value, 1999-2009 82

Figure 15: Australia Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 84

Figure 16: Australia Cakes & pastries category growth comparison, by volume, 1999-2009 85

Figure 17: Australia Cookies (sweet biscuits) value & value forecast, 1999-2009 (AU$ m, nominal Prices) 95

Figure 18: Australia Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 100

Figure 19: Australia Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 103

Figure 20: Australia Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009 104

Figure 21: Australia Crackers (savory biscuits) value & value forecast, 1999-2009 (AU$ m, nominal Prices) 116

Figure 22: Australia Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 119

Figure 23: Australia Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 121

Figure 24: Australia Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 122

Figure 25: Australia Morning goods value & value forecast, 1999-2009 (AU$ m, nominal prices) 131

Figure 26: Australia Morning goods segment growth comparison, by value, 1999-2009 134

Figure 27: Australia Morning goods volume & volume forecast, 1999-2009 (kg m) 136

Figure 28: Australia Morning goods category growth comparison, by volume, 1999-2009 137

Figure 29: Map of Australia 147

Figure 30: Annual data review process 156



Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Australia. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Australia increased between 1999-2004, growing at an average annual rate of 3.1%.

The leading company in the market in 2004 was Goodman Fielder Ltd . The second-largest player was Campbell Soup, with Kellogg Company in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.



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