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Bakery & Cereals in Belgium to 2009

Published by: Datamonitor

Published: Jan. 25, 2006 - 165 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 18

CHAPTER 1 INTRODUCTION 20

What is this report about? 20

How to use this report 20

Definitions 20

CHAPTER 2 BELGIUM BAKERY & CEREALS 24

2.1 Value 24

2.2 Volume 30

2.3 Market Share 34

2.4 Distribution 38

2.5 Expenditure & consumption per head 39

CHAPTER 3 BELGIUM BREAD & ROLLS 43

3.1 Value 43

3.2 Volume 48

3.3 Market Share 51

3.4 Distribution 52

3.5 Expenditure & consumption per head 53

3.6 ConsumerGraphics 56

CHAPTER 4 BELGIUM BREAKFAST CEREALS 59

4.1 Value 59

4.2 Volume 64

4.3 Market Share 67

4.4 Distribution 69

4.5 Expenditure & consumption per head 70

4.6 ConsumerGraphics 73

CHAPTER 5 BELGIUM CAKES & PASTRIES 76

5.1 Value 76

5.2 Volume 81

5.3 Market Share 84

5.4 Distribution 85

5.5 Expenditure & consumption per head 86

5.6 ConsumerGraphics 89

CHAPTER 6 BELGIUM COOKIES (SWEET BISCUITS) 92

6.1 Value 92

6.2 Volume 100

6.3 Market Share 104

6.4 Distribution 106

6.5 Expenditure & consumption per head 107

6.6 ConsumerGraphics 113

CHAPTER 7 BELGIUM CRACKERS (SAVORY BISCUITS) 116

7.1 Value 116

7.2 Volume 121

7.3 Market Share 124

7.4 Distribution 126

7.5 Expenditure & consumption per head 127

7.6 ConsumerGraphics 130

CHAPTER 8 BELGIUM MORNING GOODS 133

8.1 Value 133

8.2 Volume 138

8.3 Market Share 141

8.4 Distribution 142

8.5 Expenditure & consumption per head 143

8.6 ConsumerGraphics 146

CHAPTER 9 BELGIUM SOCIOECONOMIC PROFILE 149

9.1 Country Overview 149

9.2 Key Facts 150

9.3 Political Overview 152

9.4 Belgium Economic Overview 153

CHAPTER 10 BELGIUM MACROECONOMIC PROFILE 154

Macroeconomics Indicators 154

CHAPTER 11 RESEARCH METHODOLOGY 160

11.1 Methodology overview 160

11.2 Secondary research 161

11.3 Market modelling 162

11.4 Primary research 163

11.5 Data finalisation 164

11.6 Ongoing research 164

CHAPTER 12 APPENDIX 165

12.1 Future readings 165

12.2 Research team 165

CAROL RATCLIFFE CRATCLIFFE@DATAMONITOR.COM 165

SENIOR ANALYST, CONSUMER MARKETS +44 161 238 4072 165

12.3 How to contact experts in your industry 165

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 165

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 165

GILES WATTS GWATTS@DATAMONITOR.COM 165

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 165

SARAH PERSON SPERSON@DATAMONITOR.COM 165

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 165

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 165



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 21

Table 2: Bakery & Cereals distribution channels 23

Table 3: Belgium Bakery & Cereals value, 1999-2004 (€ m, nominal Prices) 24

Table 4: Belgium Bakery & Cereals value forecast, 2004-2009 (€ m, nominal Prices) 25

Table 5: Belgium Bakery & Cereals value, 1999-2004 (€ m, 2004 Prices) 27

Table 6: Belgium Bakery & Cereals value forecast, 2004-2009 (€ m, 2004 Prices) 27

Table 7: Belgium Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 28

Table 8: Belgium Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 28

Table 9: Belgium Bakery & Cereals volume, 1999-2004 (kg m) 30

Table 10: Belgium Bakery & Cereals volume forecast, 2004-2009 (kg m) 31

Table 11: Belgium Bakery & Cereals brand share, by value, 2003-2004 (%) 34

Table 12: Belgium Bakery & Cereals value, by brand, 2003-2004 (€ m) nominal prices 35

Table 13: Belgium Bakery & Cereals company share, by value, 2003-2004 (%) 36

Table 14: Belgium Bakery & Cereals value, by company, 2003-2004 (€ m) 37

Table 15: Belgium Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 38

Table 16: Belgium Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 38

Table 17: Belgium Bakery & Cereals expenditure per head, 1999-2004 (€, 2004 Prices) 39

Table 18: Belgium Bakery & Cereals forecast expenditure per head, 2004-2009 (€, 2004 Prices) 40

Table 19: Belgium Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 41

Table 20: Belgium Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 41

Table 21: Belgium Bakery & Cereals consumption per head, 1999-2004 (kg) 42

Table 22: Belgium Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 42

Table 23: Belgium Bread & rolls value, 1999-2004 (€ m, nominal Prices) 43

Table 24: Belgium Bread & rolls value forecast, 2004-2009 (€ m, nominal Prices) 43

Table 25: Belgium Bread & rolls value, 1999-2004 (€ m, 2004 Prices) 45

Table 26: Belgium Bread & rolls value forecast, 2004-2009 (€ m, 2004 Prices) 45

Table 27: Belgium Bread & rolls value, 1999-2004 (US$ m nominal prices) 46

Table 28: Belgium Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 46

Table 29: Belgium Bread & rolls volume, 1999-2004 (kg m) 48

Table 30: Belgium Bread & rolls volume forecast, 2004-2009 (kg m) 48

Table 31: Belgium Bread & rolls company share, by value, 2003-2004 (%) 51

Table 32: Belgium Bread & rolls value, by company, 2003-2004 (€ m) 51

Table 33: Belgium Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 52

Table 34: Belgium Bread & rolls off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 52

Table 35: Belgium Bread & rolls expenditure per head, 1999-2004 (€, nominal Prices) 53

Table 36: Belgium Bread & rolls forecast expenditure per head, 2004-2009 (€, nominal Prices) 53

Table 37: Belgium Bread & rolls expenditure per head, 1999-2004 (US$) 54

Table 38: Belgium Bread & rolls forecast expenditure per head, 2004-2009 (US$) 54

Table 39: Belgium Bread & rollsconsumption per head, 1999-2004 (kg) 55

Table 40: Belgium Bread & rollsforecast consumption per head, 2004-2009 (kg) 55

Table 41: Belgium Bread & rolls value, by age group, 2004 56

Table 42: Belgium Bread & rolls value, by income group, 2004 56

Table 43: Belgium Bread & rolls value, by gender, 2004 56

Table 44: Belgium Bread & rolls value, by marital status, 2004 57

Table 45: Belgium Bread & rolls value, by size of household, 2004 57

Table 46: Belgium Bread & rolls value, by region, 2004 57

Table 47: Belgium Bread & rolls value, by urban/rural residence, 2004 58

Table 48: Belgium Breakfast cereals value, 1999-2004 (€ m, nominal Prices) 59

Table 49: Belgium Breakfast cereals value forecast, 2004-2009 (€ m, nominal Prices) 59

Table 50: Belgium Breakfast cereals value, 1999-2004 (€ m, 2004 Prices) 61

Table 51: Belgium Breakfast cereals value forecast, 2004-2009 (€ m, 2004 Prices) 61

Table 52: Belgium Breakfast cereals value, 1999-2004 (US$ m nominal prices) 62

Table 53: Belgium Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 62

Table 54: Belgium Breakfast cereals volume, 1999-2004 (kg m) 64

Table 55: Belgium Breakfast cereals volume forecast, 2004-2009 (kg m) 64

Table 56: Belgium Breakfast cereals brand share, by value, 2003-2004 (%) 67

Table 57: Belgium Breakfast cereals value, by brand, 2003-2004 (€ m) nominal prices 67

Table 58: Belgium Breakfast cereals company share, by value, 2003-2004 (%) 68

Table 59: Belgium Breakfast cereals value, by company, 2003-2004 (€ m) 68

Table 60: Belgium Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 69

Table 61: Belgium Breakfast cereals off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 69

Table 62: Belgium Breakfast cereals expenditure per head, 1999-2004 (€, nominal Prices) 70

Table 63: Belgium Breakfast cereals forecast expenditure per head, 2004-2009 (€, nominal Prices) 70

Table 64: Belgium Breakfast cereals expenditure per head, 1999-2004 (US$) 71

Table 65: Belgium Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 71

Table 66: Belgium Breakfast cereals consumption per head, 1999-2004 (kg) 72

Table 67: Belgium Breakfast cereals forecast consumption per head, 2004-2009 (kg) 72

Table 68: Belgium Breakfast cereals value, by age group, 2004 73

Table 69: Belgium Breakfast cereals value, by income group, 2004 73

Table 70: Belgium Breakfast cereals value, by gender, 2004 73

Table 71: Belgium Breakfast cereals value, by marital status, 2004 74

Table 72: Belgium Breakfast cereals value, by size of household, 2004 74

Table 73: Belgium Breakfast cereals value, by region, 2004 74

Table 74: Belgium Breakfast cereals value, by urban/rural residence, 2004 75

Table 75: Belgium Cakes & pastries value, 1999-2004 (€ m, nominal Prices) 76

Table 76: Belgium Cakes & pastries value forecast, 2004-2009 (€ m, nominal Prices) 76

Table 77: Belgium Cakes & pastries value, 1999-2004 (€ m, 2004 Prices) 78

Table 78: Belgium Cakes & pastries value forecast, 2004-2009 (€ m, 2004 Prices) 78

Table 79: Belgium Cakes & pastries value, 1999-2004 (US$ m nominal prices) 79

Table 80: Belgium Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 79

Table 81: Belgium Cakes & pastries volume, 1999-2004 (kg m) 81

Table 82: Belgium Cakes & pastries volume forecast, 2004-2009 (kg m) 81

Table 83: Belgium Cakes & pastries company share, by value, 2003-2004 (%) 84

Table 84: Belgium Cakes & pastries value, by company, 2003-2004 (€ m) 84

Table 85: Belgium Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 85

Table 86: Belgium Cakes & pastries off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 85

Table 87: Belgium Cakes & pastries expenditure per head, 1999-2004 (€, nominal Prices) 86

Table 88: Belgium Cakes & pastries forecast expenditure per head, 2004-2009 (€, nominal Prices) 86

Table 89: Belgium Cakes & pastries expenditure per head, 1999-2004 (US$) 87

Table 90: Belgium Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 87

Table 91: Belgium Cakes & pastries consumption per head, 1999-2004 (kg) 88

Table 92: Belgium Cakes & pastries forecast consumption per head, 2004-2009 (kg) 88

Table 93: Belgium Cakes & pastries value, by age group, 2004 89

Table 94: Belgium Cakes & pastries value, by income group, 2004 89

Table 95: Belgium Cakes & pastries value, by gender, 2004 89

Table 96: Belgium Cakes & pastries value, by marital status, 2004 90

Table 97: Belgium Cakes & pastries value, by size of household, 2004 90

Table 98: Belgium Cakes & pastries value, by region, 2004 90

Table 99: Belgium Cakes & pastries value, by urban/rural residence, 2004 91

Table 100: Belgium Cookies (sweet biscuits) value, 1999-2004 (€ m, nominal Prices) 92

Table 101: Belgium Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 93

Table 102: Belgium Cookies (sweet biscuits) value, 1999-2004 (€ m, 2004 Prices) 95

Table 103: Belgium Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 96

Table 104: Belgium Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 97

Table 105: Belgium Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 98

Table 106: Belgium Cookies (sweet biscuits) volume, 1999-2004 (kg m) 100

Table 107: Belgium Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 101

Table 108: Belgium Cookies (sweet biscuits) brand share, by value, 2003-2004 (%) 104

Table 109: Belgium Cookies (sweet biscuits) value, by brand, 2003-2004 (€ m) nominal prices 104

Table 110: Belgium Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 105

Table 111: Belgium Cookies (sweet biscuits) value, by company, 2003-2004 (€ m) 105

Table 112: Belgium Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%) 106

Table 113: Belgium Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 106

Table 114: Belgium Cookies (sweet biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 107

Table 115: Belgium Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 108

Table 116: Belgium Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 109

Table 117: Belgium Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 110

Table 118: Belgium Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 111

Table 119: Belgium Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 112

Table 120: Belgium Cookies (sweet biscuits) value, by age group, 2004 113

Table 121: Belgium Cookies (sweet biscuits) value, by income group, 2004 113

Table 122: Belgium Cookies (sweet biscuits) value, by gender, 2004 113

Table 123: Belgium Cookies (sweet biscuits) value, by marital status, 2004 114

Table 124: Belgium Cookies (sweet biscuits) value, by size of household, 2004 114

Table 125: Belgium Cookies (sweet biscuits) value, by region, 2004 114

Table 126: Belgium Cookies (sweet biscuits) value, by urban/rural residence, 2004 115

Table 127: Belgium Crackers (savory biscuits) value, 1999-2004 (€ m, nominal Prices) 116

Table 128: Belgium Crackers (savory biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 116

Table 129: Belgium Crackers (savory biscuits) value, 1999-2004 (€ m, 2004 Prices) 118

Table 130: Belgium Crackers (savory biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 118

Table 131: Belgium Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 119

Table 132: Belgium Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 119

Table 133: Belgium Crackers (savory biscuits) volume, 1999-2004 (kg m) 121

Table 134: Belgium Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 121

Table 135: Belgium Crackers (savory biscuits) brand share, by value, 2003-2004 (%) 124

Table 136: Belgium Crackers (savory biscuits) value, by brand, 2003-2004 (€ m) nominal prices 124

Table 137: Belgium Crackers (savory biscuits) company share, by value, 2003-2004 (%) 125

Table 138: Belgium Crackers (savory biscuits) value, by company, 2003-2004 (€ m) 125

Table 139: Belgium Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%) 126

Table 140: Belgium Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 126

Table 141: Belgium Crackers (savory biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 127

Table 142: Belgium Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 127

Table 143: Belgium Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 128

Table 144: Belgium Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 128

Table 145: Belgium Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 129

Table 146: Belgium Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 129

Table 147: Belgium Crackers (savory biscuits) value, by age group, 2004 130

Table 148: Belgium Crackers (savory biscuits) value, by income group, 2004 130

Table 149: Belgium Crackers (savory biscuits) value, by gender, 2004 130

Table 150: Belgium Crackers (savory biscuits) value, by marital status, 2004 131

Table 151: Belgium Crackers (savory biscuits) value, by size of household, 2004 131

Table 152: Belgium Crackers (savory biscuits) value, by region, 2004 131

Table 153: Belgium Crackers (savory biscuits) value, by urban/rural residence, 2004 132

Table 154: Belgium Morning goods value, 1999-2004 (€ m, nominal prices) 133

Table 155: Belgium Morning goods value forecast, 2004-2009 (€ m, nominal prices) 133

Table 156: Belgium Morning goods value, 1999-2004 (€ m, 2004 Prices) 135

Table 157: Belgium Morning goods value forecast, 2004-2009 (€ m, 2004 Prices) 135

Table 158: Belgium Morning goods value, 1999-2004 (US$ m nominal prices) 136

Table 159: Belgium Morning goods value forecast, 2004-2009 (US$ m nominal prices) 136

Table 160: Belgium Morning goods volume, 1999-2004 (kg m) 138

Table 161: Belgium Morning goods volume forecast, 2004-2009 (kg m) 138

Table 162: Belgium Morning goods company share, by value, 2003-2004 (%) 141

Table 163: Belgium Morning goods value, by company, 2003-2004 (€ m) 141

Table 164: Belgium Morning goods off-trade distribution channels, by value, 2003-2004 (%) 142

Table 165: Belgium Morning goods off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 142

Table 166: Belgium Morning goods expenditure per head, 1999-2004 (€, nominal prices 143

Table 167: Belgium Morning goods forecast expenditure per head, 2004-2009 (€, nominal prices) 143

Table 168: Belgium Morning goods expenditure per head, 1999-2004 (US$) 144

Table 169: Belgium Morning goods forecast expenditure per head, 2004-2009 (US$) 144

Table 170: Belgium Morning goods consumption per head, 1999-2004 (kg) 145

Table 171: Belgium Morning goods forecast consumption per head, 2004-2009 (kg) 145

Table 172: Belgium Morning goods value, by age group, 2004 146

Table 173: Belgium Morning goods value, by income group, 2004 146

Table 174: Belgium Morning goods value, by gender, 2004 146

Table 175: Belgium Morning goods value, by marital status, 2004 147

Table 176: Belgium Morning goods value, by size of household, 2004 147

Table 177: Belgium Morning goods value, by region, 2004 147

Table 178: Belgium Morning goods value, by urban/rural residence, 2004 148

Table 179: Belgium Key Facts 150

Table 180: Belgium population, by age group, 1999-2004 (millions) 154

Table 181: Belgium population forecast, by age group, 2004-2009(millions) 155

Table 182: Belgium population, by gender, 1999-2004 (millions) 156

Table 183: Belgium population forecast, by gender, 2004-2009(millions) 156

Table 184: Belgium real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 157

Table 185: Belgium real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 157

Table 186: Belgium nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 158

Table 187: Belgium nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 158

Table 188: Belgium consumer price index, 1999-2004 (2004=100) 159

Table 189: Belgium consumer price index, 2004-2009(2004=100) 159

Table 190: Belgium exchange rate, 1999-2004 159





LIST OF FIGURES

Figure 1: Belgium Bakery & Cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 26

Figure 2: Belgium Bakery & Cereals category growth comparison, by value, 1999-2009 29

Figure 3: Belgium Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 32

Figure 4: Belgium Bakery & Cereals category growth comparison, by volume, 1999-2009 33

Figure 5: Belgium Bread & rolls value & value forecast, 1999-2009 (€ m, nominal Prices) 44

Figure 6: Belgium Bread & rolls segment growth comparison, by value, 1999-2009 47

Figure 7: Belgium Bread & rolls volume & volume forecast, 1999-2009 (kg m) 49

Figure 8: Belgium Bread & rolls category growth comparison, by volume, 1999-2009 50

Figure 9: Belgium Breakfast cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 60

Figure 10: Belgium Breakfast cereals segment growth comparison, by value, 1999-2009 63

Figure 11: Belgium Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 65

Figure 12: Belgium Breakfast cereals category growth comparison, by volume, 1999-2009 66

Figure 13: Belgium Cakes & pastries value & value forecast, 1999-2009 (€ m, nominal Prices) 77

Figure 14: Belgium Cakes & pastries segment growth comparison, by value, 1999-2009 80

Figure 15: Belgium Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 82

Figure 16: Belgium Cakes & pastries category growth comparison, by volume, 1999-2009 83

Figure 17: Belgium Cookies (sweet biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 94

Figure 18: Belgium Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 99

Figure 19: Belgium Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 102

Figure 20: Belgium Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009 103

Figure 21: Belgium Crackers (savory biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 117

Figure 22: Belgium Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 120

Figure 23: Belgium Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 122

Figure 24: Belgium Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 123

Figure 25: Belgium Morning goods value & value forecast, 1999-2009 (€ m, nominal prices) 134

Figure 26: Belgium Morning goods segment growth comparison, by value, 1999-2009 137

Figure 27: Belgium Morning goods volume & volume forecast, 1999-2009 (kg m) 139

Figure 28: Belgium Morning goods category growth comparison, by volume, 1999-2009 140

Figure 29: Map of Belgium 151

Figure 30: Annual data review process 161



Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Belgium. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Belgium increased between 1999-2004, growing at an average annual rate of 2%.

The leading company in the market in 2004 was Groupe Danone . The second-largest player was Kellogg Company, with United Biscuits (Holdings) Plc in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


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