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Bakery & Cereals in Netherlands to 2009

Published by: Datamonitor

Published: Jan. 26, 2006 - 155 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 19

CHAPTER 1 INTRODUCTION 21

What is this report about? 21

How to use this report 21

Definitions 21

CHAPTER 2 NETHERLANDS BAKERY & CEREALS 25

2.1 Value 25

2.2 Volume 31

2.3 Market Share 35

2.4 Distribution 39

Expenditure & consumption per head 40

CHAPTER 3 NETHERLANDS BREAD & ROLLS 44

3.1 Value 44

3.2 Volume 48

3.3 Market Share 50

3.4 Distribution 52

3.5 Expenditure & consumption per head 53

3.6 ConsumerGraphics 56

CHAPTER 4 NETHERLANDS BREAKFAST CEREALS 59

4.1 Value 59

4.2 Volume 63

4.3 Market Share 65

4.4 Distribution 67

4.5 Expenditure & consumption per head 68

4.6 ConsumerGraphics 71

CHAPTER 5 NETHERLANDS CAKES & PASTRIES 74

5.1 Value 74

5.2 Volume 78

5.3 Market Share 80

5.4 Distribution 82

5.5 Expenditure & consumption per head 83

5.6 ConsumerGraphics 86

CHAPTER 6 NETHERLANDS COOKIES (SWEET BISCUITS) 89

6.1 Value 89

6.2 Volume 96

6.3 Market Share 99

6.4 Distribution 101

6.5 Expenditure & consumption per head 102

6.6 ConsumerGraphics 108

CHAPTER 7 NETHERLANDS CRACKERS (SAVORY BISCUITS) 111

7.1 Value 111

7.2 Volume 115

7.3 Market Share 117

7.4 Distribution 119

7.5 Expenditure & consumption per head 120

7.6 ConsumerGraphics 123

CHAPTER 8 NETHERLANDS MORNING GOODS 126

8.1 Value 126

8.2 Volume 130

8.3 Market Share 132

8.4 Distribution 133

8.5 Expenditure & consumption per head 134

8.6 ConsumerGraphics 137

CHAPTER 9 NETHERLANDS SOCIOECONOMIC PROFILE 140

9.1 Country Overview 140

9.2 Key Facts 141

9.3 Political Overview 142

9.4 Netherlands Economic Overview 143

CHAPTER 10 NETHERLANDS MACROECONOMIC PROFILE 144

10.1 Macroeconomic Indicators 144

CHAPTER 11 RESEARCH METHODOLOGY 150

11.1 Methodology overview 150

11.2 Secondary research 151

11.3 Market modelling 152

11.4 Primary research 153

11.5 Data finalisation 154

11.6 Ongoing research 154

CHAPTER 12 APPENDIX 155

12.1 Future readings 155

12.2 Research team 155

CAROL RATCLIFFE CRATCLIFFE@DATAMONITOR.COM 155

SENIOR ANALYST, CONSUMER MARKETS +44 161 238 4072 155

12.3 How to contact experts in your industry 155

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 155

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 155

GILES WATTS GWATTS@DATAMONITOR.COM 155

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 155

SARAH PERSON SPERSON@DATAMONITOR.COM 155

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 155

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 155



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 22

Table 2: Bakery & Cereals distribution channels 24

Table 3: Netherlands Bakery & Cereals value, 1999-2004 (€ m, nominal Prices) 25

Table 4: Netherlands Bakery & Cereals value forecast, 2004-2009 (€ m, nominal Prices) 26

Table 5: Netherlands Bakery & Cereals value, 1999-2004 (€ m, 2004 Prices) 28

Table 6: Netherlands Bakery & Cereals value forecast, 2004-2009 (€ m, 2004 Prices) 28

Table 7: Netherlands Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 29

Table 8: Netherlands Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 29

Table 9: Netherlands Bakery & Cereals volume, 1999-2004 (kg m) 31

Table 10: Netherlands Bakery & Cereals volume forecast, 2004-2009 (kg m) 32

Table 11: Netherlands Bakery & Cereals brand share, by value, 2003-2004 (%) 35

Table 12: Netherlands Bakery & Cereals value, by brand, 2003-2004 (€ m) nominal prices 36

Table 13: Netherlands Bakery & Cereals company share, by value, 2003-2004 (%) 37

Table 14: Netherlands Bakery & Cereals value, by company, 2003-2004 (€ m) 38

Table 15: Netherlands Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 39

Table 16: Netherlands Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (€ m) nominal prices 39

Table 17: Netherlands Bakery & Cereals expenditure per head, 1999-2004 (€, 2004 Prices) 40

Table 18: Netherlands Bakery & Cereals forecast expenditure per head, 2004-2009 (€, 2004 Prices) 41

Table 19: Netherlands Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 42

Table 20: Netherlands Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 42

Table 21: Netherlands Bakery & Cereals consumption per head, 1999-2004 (kg) 43

Table 22: Netherlands Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 43

Table 23: Netherlands Bread & rolls value, 1999-2004 (€ m, nominal Prices) 44

Table 24: Netherlands Bread & rolls value forecast, 2004-2009 (€ m, nominal Prices) 44

Table 25: Netherlands Bread & rolls value, 1999-2004 (€ m, 2004 Prices) 46

Table 26: Netherlands Bread & rolls value forecast, 2004-2009 (€ m, 2004 Prices) 46

Table 27: Netherlands Bread & rolls value, 1999-2004 (US$ m nominal prices) 47

Table 28: Netherlands Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 47

Table 29: Netherlands Bread & rolls volume, 1999-2004 (kg m) 48

Table 30: Netherlands Bread & rolls volume forecast, 2004-2009 (kg m) 48

Table 31: Netherlands Bread & rolls brand share, by value, 2003-2004 (%) 50

Table 32: Netherlands Bread & rolls value, by brand, 2003-2004 (€ m) 50

Table 33: Netherlands Bread & rolls company share, by value, 2003-2004 (%) 51

Table 34: Netherlands Bread & rolls value, by company, 2003-2004 (€ m) 51

Table 35:Netherlands Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 52

Table 36:Netherlands Bread & rolls off-trade value, by distribution channel, 2003-2004 (€ m) 52

Table 37: Netherlands Bread & rolls expenditure per head, 1999-2004 (€, nominal Prices) 53

Table 38: Netherlands Bread & rolls forecast expenditure per head, 2004-2009 (€, nominal Prices) 53

Table 39: Netherlands Bread & rolls expenditure per head, 1999-2004 (US$) 54

Table 40: Netherlands Bread & rolls forecast expenditure per head, 2004-2009 (US$) 54

Table 41: Netherlands Bread & rollsconsumption per head, 1999-2004 (kg) 55

Table 42: Netherlands Bread & rollsforecast consumption per head, 2004-2009 (kg) 55

Table 43: Netherlands Bread & rolls value, by age group, 2004 56

Table 44: Netherlands Bread & rolls value, by income group, 2004 56

Table 45: Netherlands Bread & rolls value, by gender, 2004 56

Table 46: Netherlands Bread & rolls value, by marital status, 2004 57

Table 47: Netherlands Bread & rolls value, by size of household, 2004 57

Table 48: Netherlands Bread & rolls value, by region, 2004 57

Table 49: Netherlands Bread & rolls value, by urban/rural residence, 2004 58

Table 50: Netherlands Breakfast cereals value, 1999-2004 (€ m, nominal Prices) 59

Table 51: Netherlands Breakfast cereals value forecast, 2004-2009 (€ m, nominal Prices) 59

Table 52: Netherlands Breakfast cereals value, 1999-2004 (€ m, 2004 Prices) 61

Table 53: Netherlands Breakfast cereals value forecast, 2004-2009 (€ m, 2004 Prices) 61

Table 54: Netherlands Breakfast cereals value, 1999-2004 (US$ m nominal prices) 62

Table 55: Netherlands Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 62

Table 56: Netherlands Breakfast cereals volume, 1999-2004 (kg m) 63

Table 57: Netherlands Breakfast cereals volume forecast, 2004-2009 (kg m) 63

Table 58: Netherlands Breakfast cereals brand share, by value, 2003-2004 (%) 65

Table 59: Netherlands Breakfast cereals value, by brand, 2003-2004 (€ m) 65

Table 60: Netherlands Breakfast cereals company share, by value, 2003-2004 (%) 66

Table 61: Netherlands Breakfast cereals value, by company, 2003-2004 (€ m) 66

Table 62: Netherlands Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 67

Table 63: Netherlands Breakfast cereals off-trade value, by distribution channel, 2003-2004 (€ m) 67

Table 64: Netherlands Breakfast cereals expenditure per head, 1999-2004 (€, nominal Prices) 68

Table 65: Netherlands Breakfast cereals forecast expenditure per head, 2004-2009 (€, nominal Prices) 68

Table 66: Netherlands Breakfast cereals expenditure per head, 1999-2004 (US$) 69

Table 67: Netherlands Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 69

Table 68: Netherlands Breakfast cereals consumption per head, 1999-2004 (kg) 70

Table 69: Netherlands Breakfast cereals forecast consumption per head, 2004-2009 (kg) 70

Table 70: Netherlands Breakfast cereals value, by age group, 2004 71

Table 71: Netherlands Breakfast cereals value, by income group, 2004 71

Table 72: Netherlands Breakfast cereals value, by gender, 2004 71

Table 73: Netherlands Breakfast cereals value, by marital status, 2004 72

Table 74: Netherlands Breakfast cereals value, by size of household, 2004 72

Table 75: Netherlands Breakfast cereals value, by region, 2004 72

Table 76: Netherlands Breakfast cereals value, by urban/rural residence, 2004 73

Table 77: Netherlands Cakes & pastries value, 1999-2004 (€ m, nominal Prices) 74

Table 78: Netherlands Cakes & pastries value forecast, 2004-2009 (€ m, nominal Prices) 74

Table 79: Netherlands Cakes & pastries value, 1999-2004 (€ m, 2004 Prices) 76

Table 80: Netherlands Cakes & pastries value forecast, 2004-2009 (€ m, 2004 Prices) 76

Table 81: Netherlands Cakes & pastries value, 1999-2004 (US$ m nominal prices) 77

Table 82: Netherlands Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 77

Table 83: Netherlands Cakes & pastries volume, 1999-2004 (kg m) 78

Table 84: Netherlands Cakes & pastries volume forecast, 2004-2009 (kg m) 78

Table 85: Netherlands Cakes & pastries brand share, by value, 2003-2004 (%) 80

Table 86: Netherlands Cakes & pastries value, by brand, 2003-2004 (€ m) 80

Table 87: Netherlands Cakes & pastries company share, by value, 2003-2004 (%) 81

Table 88: Netherlands Cakes & pastries value, by company, 2003-2004 (€ m) 81

Table 89: Netherlands Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 82

Table 90: Netherlands Cakes & pastries off-trade value, by distribution channel, 2003-2004 (€ m) 82

Table 91: Netherlands Cakes & pastries expenditure per head, 1999-2004 (€, nominal Prices) 83

Table 92: Netherlands Cakes & pastries forecast expenditure per head, 2004-2009 (€, nominal Prices) 83

Table 93: Netherlands Cakes & pastries expenditure per head, 1999-2004 (US$) 84

Table 94: Netherlands Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 84

Table 95: Netherlands Cakes & pastries consumption per head, 1999-2004 (kg) 85

Table 96: Netherlands Cakes & pastries forecast consumption per head, 2004-2009 (kg) 85

Table 97: Netherlands Cakes & pastries value, by age group, 2004 86

Table 98: Netherlands Cakes & pastries value, by income group, 2004 86

Table 99: Netherlands Cakes & pastries value, by gender, 2004 86

Table 100: Netherlands Cakes & pastries value, by marital status, 2004 87

Table 101: Netherlands Cakes & pastries value, by size of household, 2004 87

Table 102: Netherlands Cakes & pastries value, by region, 2004 87

Table 103: Netherlands Cakes & pastries value, by urban/rural residence, 2004 88

Table 104: Netherlands Cookies (sweet biscuits) value, 1999-2004 (€ m, nominal Prices) 89

Table 105: Netherlands Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 90

Table 106: Netherlands Cookies (sweet biscuits) value, 1999-2004 (€ m, 2004 Prices) 92

Table 107: Netherlands Cookies (sweet biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 93

Table 108: Netherlands Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 94

Table 109: Netherlands Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 95

Table 110: Netherlands Cookies (sweet biscuits) volume, 1999-2004 (kg m) 96

Table 111: Netherlands Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 97

Table 112: Netherlands Cookies (sweet biscuits) brand share, by value, 2003-2004 (%) 99

Table 113: Netherlands Cookies (sweet biscuits) value, by brand, 2003-2004 (€ m) 99

Table 114: Netherlands Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 100

Table 115: Netherlands Cookies (sweet biscuits) value, by company, 2003-2004 (€ m) 100

Table 116: Netherlands Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004(%) 101

Table 117: Netherlands Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) 101

Table 118: Netherlands Cookies (sweet biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 102

Table 119: Netherlands Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 103

Table 120: Netherlands Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 104

Table 121: Netherlands Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 105

Table 122: Netherlands Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 106

Table 123: Netherlands Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 107

Table 124: Netherlands Cookies (sweet biscuits) value, by age group, 2004 108

Table 125: Netherlands Cookies (sweet biscuits) value, by income group, 2004 108

Table 126: Netherlands Cookies (sweet biscuits) value, by gender, 2004 108

Table 127: Netherlands Cookies (sweet biscuits) value, by marital status, 2004 109

Table 128: Netherlands Cookies (sweet biscuits) value, by size of household, 2004 109

Table 129: Netherlands Cookies (sweet biscuits) value, by region, 2004 109

Table 130: Netherlands Cookies (sweet biscuits) value, by urban/rural residence, 2004 110

Table 131: Netherlands Crackers (savory biscuits) value, 1999-2004 (€ m, nominal Prices) 111

Table 132: Netherlands Crackers (savory biscuits) value forecast, 2004-2009 (€ m, nominal Prices) 111

Table 133: Netherlands Crackers (savory biscuits) value, 1999-2004 (€ m, 2004 Prices) 113

Table 134: Netherlands Crackers (savory biscuits) value forecast, 2004-2009 (€ m, 2004 Prices) 113

Table 135: Netherlands Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 114

Table 136: Netherlands Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 114

Table 137: Netherlands Crackers (savory biscuits) volume, 1999-2004 (kg m) 115

Table 138: Netherlands Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 115

Table 139: Netherlands Crackers (savory biscuits) brand share, by value, 2003-2004 (%) 117

Table 140: Netherlands Crackers (savory biscuits) value, by brand, 2003-2004 (€ m) 117

Table 141: Netherlands Crackers (savory biscuits) company share, by value, 2003-2004 (%) 118

Table 142: Netherlands Crackers (savory biscuits) value, by company, 2003-2004 (€ m) 118

Table 143: Netherlands Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004(%) 119

Table 144: Netherlands Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (€ m) 119

Table 145: Netherlands Crackers (savory biscuits) expenditure per head, 1999-2004 (€, nominal Prices) 120

Table 146: Netherlands Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (€, nominal Prices) 120

Table 147: Netherlands Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 121

Table 148: Netherlands Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 121

Table 149: Netherlands Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 122

Table 150: Netherlands Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 122

Table 151: Netherlands Crackers (savory biscuits) value, by age group, 2004 123

Table 152: Netherlands Crackers (savory biscuits) value, by income group, 2004 123

Table 153: Netherlands Crackers (savory biscuits) value, by gender, 2004 123

Table 154: Netherlands Crackers (savory biscuits) value, by marital status, 2004 124

Table 155: Netherlands Crackers (savory biscuits) value, by size of household, 2004 124

Table 156: Netherlands Crackers (savory biscuits) value, by region, 2004 124

Table 157: Netherlands Crackers (savory biscuits) value, by urban/rural residence, 2004 125

Table 158: Netherlands Morning goods value, 1999-2004 (€ m, nominal prices) 126

Table 159: Netherlands Morning goods value forecast, 2004-2009 (€ m, nominal prices) 126

Table 160: Netherlands Morning goods value, 1999-2004 (€ m, 2004 Prices) 128

Table 161: Netherlands Morning goods value forecast, 2004-2009 (€ m, 2004 Prices) 128

Table 162: Netherlands Morning goods value, 1999-2004 (US$ m nominal prices) 129

Table 163: Netherlands Morning goods value forecast, 2004-2009 (US$ m nominal prices) 129

Table 164: Netherlands Morning goods volume, 1999-2004 (kg m) 130

Table 165: Netherlands Morning goods volume forecast, 2004-2009 (kg m) 130

Table 166: Netherlands Morning goods company share, by value, 2003-2004 (%) 132

Table 167: Netherlands Morning goods value, by company, 2003-2004 (€ m) 132

Table 168: Netherlands Morning goods off-trade distribution channels, by value, 2003-2004 (%) 133

Table 169: Netherlands Morning goods off-trade value, by distribution channel, 2003-2004 (€ m) 133

Table 170: Netherlands Morning goods expenditure per head, 1999-2004 (€, nominal prices 134

Table 171: Netherlands Morning goods forecast expenditure per head, 2004-2009 (€, nominal prices) 134

Table 172: Netherlands Morning goods expenditure per head, 1999-2004 (US$) 135

Table 173: Netherlands Morning goods forecast expenditure per head, 2004-2009 (US$) 135

Table 174: Netherlands Morning goods consumption per head, 1999-2004 (kg) 136

Table 175: Netherlands Morning goods forecast consumption per head, 2004-2009 (kg) 136

Table 176: Netherlands Morning goods value, by age group, 2004 137

Table 177: Netherlands Morning goods value, by income group, 2004 137

Table 178: Netherlands Morning goods value, by gender, 2004 137

Table 179: Netherlands Morning goods value, by marital status, 2004 138

Table 180: Netherlands Morning goods value, by size of household, 2004 138

Table 181: Netherlands Morning goods value, by region, 2004 138

Table 182: Netherlands Morning goods value, by urban/rural residence, 2004 139

Table 183: Netherlands Key Facts 141

Table 184: Netherlands population, by age group, 1999-2004 (millions) 144

Table 185: Netherlands population forecast, by age group, 2004-2009(millions) 145

Table 186: Netherlands population, by gender, 1999-2004 (millions) 146

Table 187: Netherlands population forecast, by gender, 2004-2009(millions) 146

Table 188: Netherlands real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 147

Table 189: Netherlands real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 147

Table 190: Netherlands nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 148

Table 191: Netherlands nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 148

Table 192: Netherlands consumer price index, 1999-2004 (2004=100) 149

Table 193: Netherlands consumer price index, 2004-2009(2004=100) 149

Table 194: Netherlands exchange rate, 1999-2004 149





LIST OF FIGURES

Figure 1: Netherlands Bakery & Cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 27

Figure 2: Netherlands Bakery & Cereals category growth comparison, by value, 1999-2009 30

Figure 3: Netherlands Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 33

Figure 4: Netherlands Bakery & Cereals category growth comparison, by volume, 1999-2009 34

Figure 5: Netherlands Bread & rolls value & value forecast, 1999-2009 (€ m, nominal Prices) 45

Figure 6: Netherlands Bread & rolls volume & volume forecast, 1999-2009 (kg m) 49

Figure 7: Netherlands Breakfast cereals value & value forecast, 1999-2009 (€ m, nominal Prices) 60

Figure 8: Netherlands Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 64

Figure 9: Netherlands Cakes & pastries value & value forecast, 1999-2009 (€ m, nominal Prices) 75

Figure 10: Netherlands Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 79

Figure 11: Netherlands Cookies (sweet biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 91

Figure 12: Netherlands Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 98

Figure 13: Netherlands Crackers (savory biscuits) value & value forecast, 1999-2009 (€ m, nominal Prices) 112

Figure 14: Netherlands Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 116

Figure 15: Netherlands Morning goods value & value forecast, 1999-2009 (€ m, nominal prices) 127

Figure 16: Netherlands Morning goods volume & volume forecast, 1999-2009 (kg m) 131

Figure 17: Map of the Netherlands 141

Figure 17: Annual data review process 151

Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Netherlands. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Netherlands increased between 1999-2004, growing at an average annual rate of 0.5%.

The leading company in the market in 2004 was Saba . The second-largest player was Quality Bakers, with Goodman Fielder Ltd in third place.

Reasons to Purchase
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


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