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Bakery & Cereals in Canada to 2009

Published by: Datamonitor

Published: Jan. 30, 2006 - 157 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 18

CHAPTER 1 INTRODUCTION 20

What is this report about? 20

How to use this report 20

Definitions 20

CHAPTER 2 CANADA BAKERY & CEREALS 24

2.1 Value 24

2.2 Volume 30

2.3 Market Share 34

2.4 Distribution 37

2.5 Expenditure & consumption per head 38

CHAPTER 3 CANADA BREAD & ROLLS 42

3.1 Value 42

3.2 Volume 47

3.3 Market Share 50

3.4 Distribution 51

3.5 Expenditure & consumption per head 52

3.6 ConsumerGraphics 55

CHAPTER 4 CANADA BREAKFAST CEREALS 57

4.1 Value 57

4.2 Volume 62

4.3 Market Share 65

4.4 Distribution 66

4.5 Expenditure & consumption per head 67

4.6 ConsumerGraphics 70

CHAPTER 5 CANADA CAKES & PASTRIES 72

5.1 Value 72

5.2 Volume 77

5.3 Market Share 80

5.4 Distribution 81

5.5 Expenditure & consumption per head 82

5.6 ConsumerGraphics 85

CHAPTER 6 CANADA COOKIES (SWEET BISCUITS) 87

6.1 Value 87

6.2 Volume 95

6.3 Market Share 99

6.4 Distribution 100

6.5 Expenditure & consumption per head 101

6.6 ConsumerGraphics 107

CHAPTER 7 CANADA CRACKERS (SAVORY BISCUITS) 109

7.1 Value 109

7.2 Volume 114

7.3 Market Share 117

7.4 Distribution 119

7.5 Expenditure & consumption per head 120

7.6 ConsumerGraphics 123

CHAPTER 8 CANADA MORNING GOODS 125

8.1 Value 125

8.2 Volume 130

8.3 Market Share 133

8.4 Distribution 134

8.5 Expenditure & consumption per head 135

8.6 ConsumerGraphics 138

CHAPTER 9 CANADA SOCIOECONOMIC PROFILE 140

9.1 Country Overview 140

9.2 Key Facts 141

9.3 Political Overview 143

9.4 Canada Economic Overview 144

CHAPTER 10 CANADA MACROECONOMIC PROFILE 145

Macroeconomic Indicators 145

CHAPTER 11 RESEARCH METHODOLOGY 152

11.1 Methodology overview 152

11.2 Secondary research 153

11.3 Market modelling 154

11.4 Primary research 155

11.5 Data finalisation 156

11.6 Ongoing research 156

CHAPTER 12 APPENDIX 157

12.1 Future readings 157

12.2 Research team 157

CAROL RATCLIFFE CRATCLIFFE@DATAMONITOR.COM 157

SENIOR ANALYST, CONSUMER MARKETS +44 161 238 4072 157

12.3 How to contact experts in your industry 157

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 157

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 157

GILES WATTS GWATTS@DATAMONITOR.COM 157

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 157

SARAH PERSON SPERSON@DATAMONITOR.COM 157

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 157

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 157



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 21

Table 2: Bakery & Cereals distribution channels 23

Table 3: Canada Bakery & Cereals value, 1999-2004 (C$ m, nominal Prices) 24

Table 4: Canada Bakery & Cereals value forecast, 2004-2009 (C$ m, nominal Prices) 25

Table 5: Canada Bakery & Cereals value, 1999-2004 (C$ m, 2004 Prices) 27

Table 6: Canada Bakery & Cereals value forecast, 2004-2009 (C$ m, 2004 Prices) 27

Table 7: Canada Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 28

Table 8: Canada Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 28

Table 9: Canada Bakery & Cereals volume, 1999-2004 (kg m) 30

Table 10: Canada Bakery & Cereals volume forecast, 2004-2009 (kg m) 31

Table 11: Canada Bakery & Cereals brand share, by value, 2003-2004 (%) 34

Table 12: Canada Bakery & Cereals value, by brand, 2003-2004 (C$ m) nominal prices 35

Table 13: Canada Bakery & Cereals company share, by value, 2003-2004 (%) 36

Table 14: Canada Bakery & Cereals value, by company, 2003-2004 (C$ m) 36

Table 15: Canada Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 37

Table 16: Canada Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (C$ m) nominal prices 37

Table 17: Canada Bakery & Cereals expenditure per head, 1999-2004 (C$, 2004 Prices) 38

Table 18: Canada Bakery & Cereals forecast expenditure per head, 2004-2009 (C$, 2004 Prices) 39

Table 19: Canada Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 40

Table 20: Canada Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 40

Table 21: Canada Bakery & Cereals consumption per head, 1999-2004 (kg) 41

Table 22: Canada Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 41

Table 23: Canada Bread & rolls value, 1999-2004 (C$ m, nominal Prices) 42

Table 24: Canada Bread & rolls value forecast, 2004-2009 (C$ m, nominal Prices) 42

Table 25: Canada Bread & rolls value, 1999-2004 (C$ m, 2004 Prices) 44

Table 26: Canada Bread & rolls value forecast, 2004-2009 (C$ m, 2004 Prices) 44

Table 27: Canada Bread & rolls value, 1999-2004 (US$ m nominal prices) 45

Table 28: Canada Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 45

Table 29: Canada Bread & rolls volume, 1999-2004 (kg m) 47

Table 30: Canada Bread & rolls volume forecast, 2004-2009 (kg m) 47

Table 31: Canada Bread & rolls company share, by value, 2003-2004 (%) 50

Table 32: Canada Bread & rolls value, by company, 2003-2004 (C$ m) 50

Table 33: Canada Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 51

Table 34: Canada Bread & rolls off-trade value, by distribution channel, 2003-2004 (C$ m) nominal prices 51

Table 35: Canada Bread & rolls expenditure per head, 1999-2004 (C$, nominal Prices) 52

Table 36: Canada Bread & rolls forecast expenditure per head, 2004-2009 (C$, nominal Prices) 52

Table 37: Canada Bread & rolls expenditure per head, 1999-2004 (US$) 53

Table 38: Canada Bread & rolls forecast expenditure per head, 2004-2009 (US$) 53

Table 39: Canada Bread & rollsconsumption per head, 1999-2004 (kg) 54

Table 40: Canada Bread & rollsforecast consumption per head, 2004-2009 (kg) 54

Table 41: Canada Bread & rolls value, by age group, 2004 55

Table 42: Canada Bread & rolls value, by income group, 2004 55

Table 43: Canada Bread & rolls value, by gender, 2004 55

Table 44: Canada Bread & rolls value, by marital status, 2004 56

Table 45: Canada Bread & rolls value, by size of household, 2004 56

Table 46: Canada Bread & rolls value, by urban/rural residence, 2004 56

Table 47: Canada Breakfast cereals value, 1999-2004 (C$ m, nominal Prices) 57

Table 48: Canada Breakfast cereals value forecast, 2004-2009 (C$ m, nominal Prices) 57

Table 49: Canada Breakfast cereals value, 1999-2004 (C$ m, 2004 Prices) 59

Table 50: Canada Breakfast cereals value forecast, 2004-2009 (C$ m, 2004 Prices) 59

Table 51: Canada Breakfast cereals value, 1999-2004 (US$ m nominal prices) 60

Table 52: Canada Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 60

Table 53: Canada Breakfast cereals volume, 1999-2004 (kg m) 62

Table 54: Canada Breakfast cereals volume forecast, 2004-2009 (kg m) 62

Table 55: Canada Breakfast cereals company share, by value, 2003-2004 (%) 65

Table 56: Canada Breakfast cereals value, by company, 2003-2004 (C$ m) 65

Table 57: Canada Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 66

Table 58: Canada Breakfast cereals off-trade value, by distribution channel, 2003-2004 (C$ m) nominal prices 66

Table 59: Canada Breakfast cereals expenditure per head, 1999-2004 (C$, nominal Prices) 67

Table 60: Canada Breakfast cereals forecast expenditure per head, 2004-2009 (C$, nominal Prices) 67

Table 61: Canada Breakfast cereals expenditure per head, 1999-2004 (US$) 68

Table 62: Canada Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 68

Table 63: Canada Breakfast cereals consumption per head, 1999-2004 (kg) 69

Table 64: Canada Breakfast cereals forecast consumption per head, 2004-2009 (kg) 69

Table 65: Canada Breakfast cereals value, by age group, 2004 70

Table 66: Canada Breakfast cereals value, by income group, 2004 70

Table 67: Canada Breakfast cereals value, by gender, 2004 70

Table 68: Canada Breakfast cereals value, by marital status, 2004 71

Table 69: Canada Breakfast cereals value, by size of household, 2004 71

Table 70: Canada Breakfast cereals value, by urban/rural residence, 2004 71

Table 71: Canada Cakes & pastries value, 1999-2004 (C$ m, nominal Prices) 72

Table 72: Canada Cakes & pastries value forecast, 2004-2009 (C$ m, nominal Prices) 72

Table 73: Canada Cakes & pastries value, 1999-2004 (C$ m, 2004 Prices) 74

Table 74: Canada Cakes & pastries value forecast, 2004-2009 (C$ m, 2004 Prices) 74

Table 75: Canada Cakes & pastries value, 1999-2004 (US$ m nominal prices) 75

Table 76: Canada Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 75

Table 77: Canada Cakes & pastries volume, 1999-2004 (kg m) 77

Table 78: Canada Cakes & pastries volume forecast, 2004-2009 (kg m) 77

Table 79: Canada Cakes & pastries company share, by value, 2003-2004 (%) 80

Table 80: Canada Cakes & pastries value, by company, 2003-2004 (C$ m) 80

Table 81: Canada Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 81

Table 82: Canada Cakes & pastries off-trade value, by distribution channel, 2003-2004 (C$ m) nominal prices 81

Table 83: Canada Cakes & pastries expenditure per head, 1999-2004 (C$, nominal Prices) 82

Table 84: Canada Cakes & pastries forecast expenditure per head, 2004-2009 (C$, nominal Prices) 82

Table 85: Canada Cakes & pastries expenditure per head, 1999-2004 (US$) 83

Table 86: Canada Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 83

Table 87: Canada Cakes & pastries consumption per head, 1999-2004 (kg) 84

Table 88: Canada Cakes & pastries forecast consumption per head, 2004-2009 (kg) 84

Table 89: Canada Cakes & pastries value, by age group, 2004 85

Table 90: Canada Cakes & pastries value, by income group, 2004 85

Table 91: Canada Cakes & pastries value, by gender, 2004 85

Table 92: Canada Cakes & pastries value, by marital status, 2004 86

Table 93: Canada Cakes & pastries value, by size of household, 2004 86

Table 94: Canada Cakes & pastries value, by urban/rural residence, 2004 86

Table 95: Canada Cookies (sweet biscuits) value, 1999-2004 (C$ m, nominal Prices) 87

Table 96: Canada Cookies (sweet biscuits) value forecast, 2004-2009 (C$ m, nominal Prices) 88

Table 97: Canada Cookies (sweet biscuits) value, 1999-2004 (C$ m, 2004 Prices) 90

Table 98: Canada Cookies (sweet biscuits) value forecast, 2004-2009 (C$ m, 2004 Prices) 91

Table 99: Canada Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 92

Table 100: Canada Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 93

Table 101: Canada Cookies (sweet biscuits) volume, 1999-2004 (kg m) 95

Table 102: Canada Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 96

Table 103: Canada Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 99

Table 104: Canada Cookies (sweet biscuits) value, by company, 2003-2004 (C$ m) 99

Table 105: Canada Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%) 100

Table 106: Canada Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (C$ m) nominal prices 100

Table 107: Canada Cookies (sweet biscuits) expenditure per head, 1999-2004 (C$, nominal Prices) 101

Table 108: Canada Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (C$, nominal Prices) 102

Table 109: Canada Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 103

Table 110: Canada Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 104

Table 111: Canada Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 105

Table 112: Canada Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 106

Table 113: Canada Cookies (sweet biscuits) value, by age group, 2004 107

Table 114: Canada Cookies (sweet biscuits) value, by income group, 2004 107

Table 115: Canada Cookies (sweet biscuits) value, by gender, 2004 107

Table 116: Canada Cookies (sweet biscuits) value, by marital status, 2004 108

Table 117: Canada Cookies (sweet biscuits) value, by size of household, 2004 108

Table 118: Canada Cookies (sweet biscuits) value, by urban/rural residence, 2004 108

Table 119: Canada Crackers (savory biscuits) value, 1999-2004 (C$ m, nominal Prices) 109

Table 120: Canada Crackers (savory biscuits) value forecast, 2004-2009 (C$ m, nominal Prices) 109

Table 121: Canada Crackers (savory biscuits) value, 1999-2004 (C$ m, 2004 Prices) 111

Table 122: Canada Crackers (savory biscuits) value forecast, 2004-2009 (C$ m, 2004 Prices) 111

Table 123: Canada Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 112

Table 124: Canada Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 112

Table 125: Canada Crackers (savory biscuits) volume, 1999-2004 (kg m) 114

Table 126: Canada Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 114

Table 127: Canada Crackers (savory biscuits) brand share, by value, 2003-2004 (%) 117

Table 128: Canada Crackers (savory biscuits) value, by brand, 2003-2004 (C$ m) nominal prices 117

Table 129: Canada Crackers (savory biscuits) company share, by value, 2003-2004 (%) 118

Table 130: Canada Crackers (savory biscuits) value, by company, 2003-2004 (C$ m) 118

Table 131: Canada Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%) 119

Table 132: Canada Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (C$ m) nominal prices 119

Table 133: Canada Crackers (savory biscuits) expenditure per head, 1999-2004 (C$, nominal Prices) 120

Table 134: Canada Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (C$, nominal Prices) 120

Table 135: Canada Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 121

Table 136: Canada Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 121

Table 137: Canada Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 122

Table 138: Canada Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 122

Table 139: Canada Crackers (savory biscuits) value, by age group, 2004 123

Table 140: Canada Crackers (savory biscuits) value, by income group, 2004 123

Table 141: Canada Crackers (savory biscuits) value, by gender, 2004 123

Table 142: Canada Crackers (savory biscuits) value, by marital status, 2004 124

Table 143: Canada Crackers (savory biscuits) value, by size of household, 2004 124

Table 144: Canada Crackers (savory biscuits) value, by urban/rural residence, 2004 124

Table 145: Canada Morning goods value, 1999-2004 (C$ m, nominal prices) 125

Table 146: Canada Morning goods value forecast, 2004-2009 (C$ m, nominal prices) 125

Table 147: Canada Morning goods value, 1999-2004 (C$ m, 2004 Prices) 127

Table 148: Canada Morning goods value forecast, 2004-2009 (C$ m, 2004 Prices) 127

Table 149: Canada Morning goods value, 1999-2004 (US$ m nominal prices) 128

Table 150: Canada Morning goods value forecast, 2004-2009 (US$ m nominal prices) 128

Table 151: Canada Morning goods volume, 1999-2004 (kg m) 130

Table 152: Canada Morning goods volume forecast, 2004-2009 (kg m) 130

Table 153: Canada Morning goods company share, by value, 2003-2004 (%) 133

Table 154: Canada Morning goods value, by company, 2003-2004 (C$ m) 133

Table 155: Canada Morning goods off-trade distribution channels, by value, 2003-2004 (%) 134

Table 156: Canada Morning goods off-trade value, by distribution channel, 2003-2004 (C$ m) nominal prices 134

Table 157: Canada Morning goods expenditure per head, 1999-2004 (C$, nominal prices 135

Table 158: Canada Morning goods forecast expenditure per head, 2004-2009 (C$, nominal prices) 135

Table 159: Canada Morning goods expenditure per head, 1999-2004 (US$) 136

Table 160: Canada Morning goods forecast expenditure per head, 2004-2009 (US$) 136

Table 161: Canada Morning goods consumption per head, 1999-2004 (kg) 137

Table 162: Canada Morning goods forecast consumption per head, 2004-2009 (kg) 137

Table 163: Canada Morning goods value, by age group, 2004 138

Table 164: Canada Morning goods value, by income group, 2004 138

Table 165: Canada Morning goods value, by gender, 2004 138

Table 166: Canada Morning goods value, by marital status, 2004 139

Table 167: Canada Morning goods value, by size of household, 2004 139

Table 168: Canada Morning goods value, by urban/rural residence, 2004 139

Table 169: Canada Key Facts 141

Table 170: Canada population, by age group, 1999-2004 (millions). 145

Table 171: Canada population forecast, by age group, 2004-2009 (millions) 146

Table 172: Canada population, by gender, 1999-2004 (millions) 147

Table 173: Canada population forecast, by gender, , 2004-2009 (millions) 147

Table 174: Canada real GDP, 1999-2004 (base year = 2004) (Can$ bn, 2004 prices) 148

Table 175: Canada real GDP forecast, , 2004-2009 (base year=2004) (Can$ bn, 2004 prices 148

Table 176: Canada nominal GDP, 1999-2004 (base year = 2004) (Can$ bn, nominal prices) 149

Table 177: Canada nominal GDP forecast, , 2004-2009 (base year=2004) (Can$ bn, nominal prices) 149

Table 178: Canada real GDP, 1999-2004 (base year = 2004) (US$ bn, 2004 prices) 150

Table 179: Canada real GDP forecast, , 2004-2009 (base year=2004) (US$ bn, 2004 prices) 150

Table 180: Canada consumer price index, 1999-2004 (2004=100) 151

Table 181: Canada consumer price index, , 2004-2009 (2004=100) 151

Table 182: Canada exchange rate, 1999-2004 151





LIST OF FIGURES

Figure 1: Canada Bakery & Cereals value & value forecast, 1999-2009 (C$ m, nominal Prices) 26

Figure 2: Canada Bakery & Cereals category growth comparison, by value, 1999-2009 29

Figure 3: Canada Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 32

Figure 4: Canada Bakery & Cereals category growth comparison, by volume, 1999-2009 33

Figure 5: Canada Bread & rolls value & value forecast, 1999-2009 (C$ m, nominal Prices) 43

Figure 6: Canada Bread & rolls segment growth comparison, by value, 1999-2009 46

Figure 7: Canada Bread & rolls volume & volume forecast, 1999-2009 (kg m) 48

Figure 8: Canada Bread & rolls category growth comparison, by volume, 1999-2009 49

Figure 9: Canada Breakfast cereals value & value forecast, 1999-2009 (C$ m, nominal Prices) 58

Figure 10: Canada Breakfast cereals segment growth comparison, by value, 1999-2009 61

Figure 11: Canada Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 63

Figure 12: Canada Breakfast cereals category growth comparison, by volume, 1999-2009 64

Figure 13: Canada Cakes & pastries value & value forecast, 1999-2009 (C$ m, nominal Prices) 73

Figure 14: Canada Cakes & pastries segment growth comparison, by value, 1999-2009 76

Figure 15: Canada Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 78

Figure 16: Canada Cakes & pastries category growth comparison, by volume, 1999-2009 79

Figure 17: Canada Cookies (sweet biscuits) value & value forecast, 1999-2009 (C$ m, nominal Prices) 89

Figure 18: Canada Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 94

Figure 19: Canada Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 97

Figure 20: Canada Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009 98

Figure 21: Canada Crackers (savory biscuits) value & value forecast, 1999-2009 (C$ m, nominal Prices) 110

Figure 22: Canada Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 113

Figure 23: Canada Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 115

Figure 24: Canada Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 116

Figure 25: Canada Morning goods value & value forecast, 1999-2009 (C$ m, nominal prices) 126

Figure 26: Canada Morning goods segment growth comparison, by value, 1999-2009 129

Figure 27: Canada Morning goods volume & volume forecast, 1999-2009 (kg m) 131

Figure 28: Canada Morning goods category growth comparison, by volume, 1999-2009 132

Figure 29: Map of Canada 142

Figure 30: Annual data review process 153

Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Canada. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
  • Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
  • Includes company and brand share data by category, as well as distribution channel data.
  • Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Canada increased between 1999-2004, growing at an average annual rate of 2.3%.

The leading company in the market in 2004 was Kraft Foods, Inc.. The second-largest player was Maple Leaf, with Kellogg Company in third place.

Reasons to Purchase
  • Discover the major quantitative trends affecting the bakery & cereals markets.
  • Understand consumers' consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historical data and full five year forecasting.


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