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Bakery & Cereals in Taiwan to 2009

Published by: Datamonitor

Published: Feb. 1, 2006 - 155 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

TABLE OF CONTENTS 3

LIST OF TABLES 8

LIST OF FIGURES 15

CHAPTER 1 INTRODUCTION 17

What is this report about? 17

How to use this report 17

Definitions 17

CHAPTER 2 TAIWAN BAKERY & CEREALS 21

2.1 Value 21

2.2 Volume 27

2.3 Market Share 31

2.4 Distribution 34

2.5 Expenditure & consumption per head 35

CHAPTER 3 TAIWAN BREAD & ROLLS 39

3.1 Value 39

3.2 Volume 44

3.3 Market Share 47

3.4 Distribution 48

3.5 Expenditure & consumption per head 49

3.6 ConsumerGraphics 52

CHAPTER 4 TAIWAN BREAKFAST CEREALS 54

4.1 Value 54

4.2 Volume 59

4.3 Market Share 62

4.4 Distribution 64

4.5 Expenditure & consumption per head 65

4.6 ConsumerGraphics 68

CHAPTER 5 TAIWAN CAKES & PASTRIES 70

5.1 Value 70

5.2 Volume 75

5.3 Market Share 78

5.4 Distribution 79

5.5 Expenditure & consumption per head 80

5.6 ConsumerGraphics 83

CHAPTER 6 TAIWAN COOKIES (SWEET BISCUITS) 85

6.1 Value 85

6.2 Volume 93

6.3 Market Share 97

6.4 Distribution 98

6.5 Expenditure & consumption per head 99

6.6 ConsumerGraphics 105

CHAPTER 7 TAIWAN CRACKERS (SAVORY BISCUITS) 107

7.1 Value 107

7.2 Volume 112

7.3 Market Share 115

7.4 Distribution 116

7.5 Expenditure & consumption per head 117

7.6 ConsumerGraphics 120

CHAPTER 8 TAIWAN MORNING GOODS 122

8.1 Value 122

8.2 Volume 127

8.3 Market Share 130

8.4 Distribution 131

8.5 Expenditure & consumption per head 132

8.6 ConsumerGraphics 135

CHAPTER 9 TAIWAN SOCIOECONOMIC PROFILE 137

9.1 Country Overview 137

9.2 Key Facts 138

9.3 Political Overview 140

9.4 Taiwan Economic Overview 141

CHAPTER 10 TAIWAN MACROECONOMIC PROFILE 142

10.1 Macroeconomic Indicators 142

CHAPTER 11 RESEARCH METHODOLOGY 148

11.1 Methodology overview 148

11.2 Secondary research 149

11.3 Market modelling 150

11.4 Primary research 151

11.5 Data finalisation 152

11.6 Ongoing research 152

CHAPTER 12 APPENDIX 153

12.1 Future readings 153

12.2 Research team 153

CAROL RATCLIFFE CRATCLIFFE@DATAMONITOR.COM 153

SENIOR ANALYST, CONSUMER MARKETS +44 161 238 4072 153

12.3 How to contact experts in your industry 153

GARTH STIRLING CMMARKETING@DATAMONITOR.COM 153

MARKETING MANAGER, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 153

GILES WATTS GWATTS@DATAMONITOR.COM 153

SALES DIRECTOR, CONSUMER BUSINESS UNIT - EUROPE +44 20 7675 7000 153

SARAH PERSON SPERSON@DATAMONITOR.COM 153

PRODUCT MANAGER, CONSUMER BUSINESS UNIT - US +1 212 686 7400 153

CHET REVINSKI CREVINSKI@DATAMONITOR.COM 153



LIST OF TABLES

Table 1: Bakery & Cereals category definitions 20

Table 2: Bakery & Cereals distribution channels 22

Table 3: Taiwan Bakery & Cereals value, 1999-2004 (NT$ m, nominal Prices) 23

Table 4: Taiwan Bakery & Cereals value forecast, 2004-2009 (NT$ m, nominal Prices) 24

Table 5: Taiwan Bakery & Cereals value, 1999-2004 (NT$ m, 2004 Prices) 26

Table 6: Taiwan Bakery & Cereals value forecast, 2004-2009 (NT$ m, 2004 Prices) 26

Table 7: Taiwan Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 27

Table 8: Taiwan Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 27

Table 9: Taiwan Bakery & Cereals volume, 1999-2004 (kg m) 29

Table 10: Taiwan Bakery & Cereals volume forecast, 2004-2009 (kg m) 30

Table 11: Taiwan Bakery & Cereals brand share, by value, 2003-2004 (%) 33

Table 12: Taiwan Bakery & Cereals value, by brand, 2003-2004 (NT$ m) nominal prices 34

Table 13: Taiwan Bakery & Cereals company share, by value, 2003-2004 (%) 35

Table 14: Taiwan Bakery & Cereals value, by company, 2003-2004 (NT$ m) 35

Table 15: Taiwan Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 36

Table 16: Taiwan Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 36

Table 17: Taiwan Bakery & Cereals expenditure per head, 1999-2004 (NT$, 2004 Prices) 37

Table 18: Taiwan Bakery & Cereals forecast expenditure per head, 2004-2009 (NT$, 2004 Prices) 38

Table 19: Taiwan Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 39

Table 20: Taiwan Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 39

Table 21: Taiwan Bakery & Cereals consumption per head, 1999-2004 (kg) 40

Table 22: Taiwan Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 40

Table 23: Taiwan Bread & rolls value, 1999-2004 (NT$ m, nominal Prices) 41

Table 24: Taiwan Bread & rolls value forecast, 2004-2009 (NT$ m, nominal Prices) 41

Table 25: Taiwan Bread & rolls value, 1999-2004 (NT$ m, 2004 Prices) 43

Table 26: Taiwan Bread & rolls value forecast, 2004-2009 (NT$ m, 2004 Prices) 43

Table 27: Taiwan Bread & rolls value, 1999-2004 (US$ m nominal prices) 44

Table 28: Taiwan Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 44

Table 29: Taiwan Bread & rolls volume, 1999-2004 (kg m) 46

Table 30: Taiwan Bread & rolls volume forecast, 2004-2009 (kg m) 46

Table 31: Taiwan Bread & rolls company share, by value, 2003-2004 (%) 49

Table 32: Taiwan Bread & rolls value, by company, 2003-2004 (NT$ m) 49

Table 33: Taiwan Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 50

Table 34: Taiwan Bread & rolls off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 50

Table 35: Taiwan Bread & rolls expenditure per head, 1999-2004 (NT$, nominal Prices) 51

Table 36: Taiwan Bread & rolls forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 51

Table 37: Taiwan Bread & rolls expenditure per head, 1999-2004 (US$) 52

Table 38: Taiwan Bread & rolls forecast expenditure per head, 2004-2009 (US$) 52

Table 39: Taiwan Bread & rollsconsumption per head, 1999-2004 (kg) 53

Table 40: Taiwan Bread & rollsforecast consumption per head, 2004-2009 (kg) 53

Table 41: Taiwan Bread & rolls value, by age group, 2004 54

Table 42: Taiwan Bread & rolls value, by income group, 2004 54

Table 43: Taiwan Bread & rolls value, by gender, 2004 54

Table 44: Taiwan Bread & rolls value, by marital status, 2004 55

Table 45: Taiwan Bread & rolls value, by size of household, 2004 55

Table 46: Taiwan Bread & rolls value, by urban/rural residence, 2004 55

Table 47: Taiwan Breakfast cereals value, 1999-2004 (NT$ m, nominal Prices) 56

Table 48: Taiwan Breakfast cereals value forecast, 2004-2009 (NT$ m, nominal Prices) 56

Table 49: Taiwan Breakfast cereals value, 1999-2004 (NT$ m, 2004 Prices) 58

Table 50: Taiwan Breakfast cereals value forecast, 2004-2009 (NT$ m, 2004 Prices) 58

Table 51: Taiwan Breakfast cereals value, 1999-2004 (US$ m nominal prices) 59

Table 52: Taiwan Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 59

Table 53: Taiwan Breakfast cereals volume, 1999-2004 (kg m) 61

Table 54: Taiwan Breakfast cereals volume forecast, 2004-2009 (kg m) 61

Table 55: Taiwan Breakfast cereals brand share, by value, 2003-2004 (%) 64

Table 56: Taiwan Breakfast cereals value, by brand, 2003-2004 (NT$ m) nominal prices 64

Table 57: Taiwan Breakfast cereals company share, by value, 2003-2004 (%) 65

Table 58: Taiwan Breakfast cereals value, by company, 2003-2004 (NT$ m) 65

Table 59: Taiwan Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 66

Table 60: Taiwan Breakfast cereals off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 66

Table 61: Taiwan Breakfast cereals expenditure per head, 1999-2004 (NT$, nominal Prices) 67

Table 62: Taiwan Breakfast cereals forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 67

Table 63: Taiwan Breakfast cereals expenditure per head, 1999-2004 (US$) 68

Table 64: Taiwan Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 68

Table 65: Taiwan Breakfast cereals consumption per head, 1999-2004 (kg) 69

Table 66: Taiwan Breakfast cereals forecast consumption per head, 2004-2009 (kg) 69

Table 67: Taiwan Breakfast cereals value, by age group, 2004 70

Table 68: Taiwan Breakfast cereals value, by income group, 2004 70

Table 69: Taiwan Breakfast cereals value, by gender, 2004 70

Table 70: Taiwan Breakfast cereals value, by marital status, 2004 71

Table 71: Taiwan Breakfast cereals value, by size of household, 2004 71

Table 72: Taiwan Breakfast cereals value, by urban/rural residence, 2004 71

Table 73: Taiwan Cakes & pastries value, 1999-2004 (NT$ m, nominal Prices) 72

Table 74: Taiwan Cakes & pastries value forecast, 2004-2009 (NT$ m, nominal Prices) 72

Table 75: Taiwan Cakes & pastries value, 1999-2004 (NT$ m, 2004 Prices) 74

Table 76: Taiwan Cakes & pastries value forecast, 2004-2009 (NT$ m, 2004 Prices) 74

Table 77: Taiwan Cakes & pastries value, 1999-2004 (US$ m nominal prices) 75

Table 78: Taiwan Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 75

Table 79: Taiwan Cakes & pastries volume, 1999-2004 (kg m) 77

Table 80: Taiwan Cakes & pastries volume forecast, 2004-2009 (kg m) 77

Table 81: Taiwan Cakes & pastries company share, by value, 2003-2004 (%) 80

Table 82: Taiwan Cakes & pastries value, by company, 2003-2004 (NT$ m) 80

Table 83: Taiwan Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 81

Table 84: Taiwan Cakes & pastries off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 81

Table 85: Taiwan Cakes & pastries expenditure per head, 1999-2004 (NT$, nominal Prices) 82

Table 86: Taiwan Cakes & pastries forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 82

Table 87: Taiwan Cakes & pastries expenditure per head, 1999-2004 (US$) 83

Table 88: Taiwan Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 83

Table 89: Taiwan Cakes & pastries consumption per head, 1999-2004 (kg) 84

Table 90: Taiwan Cakes & pastries forecast consumption per head, 2004-2009 (kg) 84

Table 91: Taiwan Cakes & pastries value, by age group, 2004 85

Table 92: Taiwan Cakes & pastries value, by income group, 2004 85

Table 93: Taiwan Cakes & pastries value, by gender, 2004 85

Table 94: Taiwan Cakes & pastries value, by marital status, 2004 86

Table 95: Taiwan Cakes & pastries value, by size of household, 2004 86

Table 96: Taiwan Cakes & pastries value, by urban/rural residence, 2004 86

Table 97: Taiwan Cookies (sweet biscuits) value, 1999-2004 (NT$ m, nominal Prices) 87

Table 98: Taiwan Cookies (sweet biscuits) value forecast, 2004-2009 (NT$ m, nominal Prices) 88

Table 99: Taiwan Cookies (sweet biscuits) value, 1999-2004 (NT$ m, 2004 Prices) 90

Table 100: Taiwan Cookies (sweet biscuits) value forecast, 2004-2009 (NT$ m, 2004 Prices) 91

Table 101: Taiwan Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 92

Table 102: Taiwan Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 93

Table 103: Taiwan Cookies (sweet biscuits) volume, 1999-2004 (kg m) 95

Table 104: Taiwan Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 96

Table 105: Taiwan Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 99

Table 106: Taiwan Cookies (sweet biscuits) value, by company, 2003-2004 (NT$ m) 99

Table 107: Taiwan Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%) 100

Table 108: Taiwan Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 100

Table 109: Taiwan Cookies (sweet biscuits) expenditure per head, 1999-2004 (NT$, nominal Prices) 101

Table 110: Taiwan Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 102

Table 111: Taiwan Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 103

Table 112: Taiwan Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 104

Table 113: Taiwan Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 105

Table 114: Taiwan Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 106

Table 115: Taiwan Cookies (sweet biscuits) value, by age group, 2004 107

Table 116: Taiwan Cookies (sweet biscuits) value, by income group, 2004 107

Table 117: Taiwan Cookies (sweet biscuits) value, by gender, 2004 107

Table 118: Taiwan Cookies (sweet biscuits) value, by marital status, 2004 108

Table 119: Taiwan Cookies (sweet biscuits) value, by size of household, 2004 108

Table 120: Taiwan Cookies (sweet biscuits) value, by urban/rural residence, 2004 108

Table 121: Taiwan Crackers (savory biscuits) value, 1999-2004 (NT$ m, nominal Prices) 109

Table 122: Taiwan Crackers (savory biscuits) value forecast, 2004-2009 (NT$ m, nominal Prices) 109

Table 123: Taiwan Crackers (savory biscuits) value, 1999-2004 (NT$ m, 2004 Prices) 111

Table 124: Taiwan Crackers (savory biscuits) value forecast, 2004-2009 (NT$ m, 2004 Prices) 111

Table 125: Taiwan Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 112

Table 126: Taiwan Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 112

Table 127: Taiwan Crackers (savory biscuits) volume, 1999-2004 (kg m) 114

Table 128: Taiwan Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 114

Table 129: Taiwan Crackers (savory biscuits) company share, by value, 2003-2004 (%) 117

Table 130: Taiwan Crackers (savory biscuits) value, by company, 2003-2004 (NT$ m) 117

Table 131: Taiwan Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%) 118

Table 132: Taiwan Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 118

Table 133: Taiwan Crackers (savory biscuits) expenditure per head, 1999-2004 (NT$, nominal Prices) 119

Table 134: Taiwan Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (NT$, nominal Prices) 119

Table 135: Taiwan Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 120

Table 136: Taiwan Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 120

Table 137: Taiwan Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 121

Table 138: Taiwan Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 121

Table 139: Taiwan Crackers (savory biscuits) value, by age group, 2004 122

Table 140: Taiwan Crackers (savory biscuits) value, by income group, 2004 122

Table 141: Taiwan Crackers (savory biscuits) value, by gender, 2004 122

Table 142: Taiwan Crackers (savory biscuits) value, by marital status, 2004 123

Table 143: Taiwan Crackers (savory biscuits) value, by size of household, 2004 123

Table 144: Taiwan Crackers (savory biscuits) value, by urban/rural residence, 2004 123

Table 145: Taiwan Morning goods value, 1999-2004 (NT$ m, nominal prices) 124

Table 146: Taiwan Morning goods value forecast, 2004-2009 (NT$ m, nominal prices) 124

Table 147: Taiwan Morning goods value, 1999-2004 (NT$ m, 2004 Prices) 126

Table 148: Taiwan Morning goods value forecast, 2004-2009 (NT$ m, 2004 Prices) 126

Table 149: Taiwan Morning goods value, 1999-2004 (US$ m nominal prices) 127

Table 150: Taiwan Morning goods value forecast, 2004-2009 (US$ m nominal prices) 127

Table 151: Taiwan Morning goods volume, 1999-2004 (kg m) 129

Table 152: Taiwan Morning goods volume forecast, 2004-2009 (kg m) 129

Table 153: Taiwan Morning goods company share, by value, 2003-2004 (%) 132

Table 154: Taiwan Morning goods value, by company, 2003-2004 (NT$ m) 132

Table 155: Taiwan Morning goods off-trade distribution channels, by value, 2003-2004 (%) 133

Table 156: Taiwan Morning goods off-trade value, by distribution channel, 2003-2004 (NT$ m) nominal prices 133

Table 157: Taiwan Morning goods expenditure per head, 1999-2004 (NT$, nominal prices 134

Table 158: Taiwan Morning goods forecast expenditure per head, 2004-2009 (NT$, nominal prices) 134

Table 159: Taiwan Morning goods expenditure per head, 1999-2004 (US$) 135

Table 160: Taiwan Morning goods forecast expenditure per head, 2004-2009 (US$) 135

Table 161: Taiwan Morning goods consumption per head, 1999-2004 (kg) 136

Table 162: Taiwan Morning goods forecast consumption per head, 2004-2009 (kg) 136

Table 163: Taiwan Morning goods value, by age group, 2004 137

Table 164: Taiwan Morning goods value, by income group, 2004 137

Table 165: Taiwan Morning goods value, by gender, 2004 137

Table 166: Taiwan Morning goods value, by marital status, 2004 138

Table 167: Taiwan Morning goods value, by size of household, 2004 138

Table 168: Taiwan Morning goods value, by urban/rural residence, 2004 138

Table 169: Taiwan Key Facts 140

Table 170: Taiwan population, by age group, 1999-2004 (millions) 144

Table 171: Taiwan population forecast, by age group, 2004-2009(millions) 145

Table 172: Taiwan population, by gender, 1999-2004 (millions) 146

Table 173: Taiwan population forecast, by gender, 2004-2009(millions) 146

Table 174: Taiwan real GDP, 1999-2004 (base year=2003) (US$ bn, 2004 prices) 147

Table 175: Taiwan real GDP forecast, 2004-2009(base year=2003) (US$ bn, 2004 prices) 147

Table 176: Taiwan nominal GDP, 1999-2004 (base year = 2004) (US$ bn, nominal prices) 148

Table 177: Taiwan nominal GDP forecast, 2004-2009(base year=2004) (US$ bn, nominal prices) 148

Table 178: Taiwan consumer price index, 1999-2004 (2004=100) 149

Table 179: Taiwan consumer price index, 2004-2009(2004=100) 149

Table 180: Taiwan exchange rate, 1999-2004 149





LIST OF FIGURES

Figure 1: Taiwan Bakery & Cereals value & value forecast, 1999-2009 (NT$ m, nominal Prices) 25

Figure 2: Taiwan Bakery & Cereals category growth comparison, by value, 1999-2009 28

Figure 3: Taiwan Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 31

Figure 4: Taiwan Bakery & Cereals category growth comparison, by volume, 1999-2009 32

Figure 5: Taiwan Bread & rolls value & value forecast, 1999-2009 (NT$ m, nominal Prices) 42

Figure 6: Taiwan Bread & rolls segment growth comparison, by value, 1999-2009 45

Figure 7: Taiwan Bread & rolls volume & volume forecast, 1999-2009 (kg m) 47

Figure 8: Taiwan Bread & rolls category growth comparison, by volume, 1999-2009 48

Figure 9: Taiwan Breakfast cereals value & value forecast, 1999-2009 (NT$ m, nominal Prices) 57

Figure 10: Taiwan Breakfast cereals segment growth comparison, by value, 1999-2009 60

Figure 11: Taiwan Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 62

Figure 12: Taiwan Breakfast cereals category growth comparison, by volume, 1999-2009 63

Figure 13: Taiwan Cakes & pastries value & value forecast, 1999-2009 (NT$ m, nominal Prices) 73

Figure 14: Taiwan Cakes & pastries segment growth comparison, by value, 1999-2009 76

Figure 15: Taiwan Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 78

Figure 16: Taiwan Cakes & pastries category growth comparison, by volume, 1999-2009 79

Figure 17: Taiwan Cookies (sweet biscuits) value & value forecast, 1999-2009 (NT$ m, nominal Prices) 89

Figure 18: Taiwan Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 94

Figure 19: Taiwan Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 97

Figure 20: Taiwan Cookies (sweet biscuits) category growth comparison, by volume, 1999-2009 98

Figure 21: Taiwan Crackers (savory biscuits) value & value forecast, 1999-2009 (NT$ m, nominal Prices) 110

Figure 22: Taiwan Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 113

Figure 23: Taiwan Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 115

Figure 24: Taiwan Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 116

Figure 25: Taiwan Morning goods value & value forecast, 1999-2009 (NT$ m, nominal prices) 125

Figure 26: Taiwan Morning goods segment growth comparison, by value, 1999-2009 128

Figure 27: Taiwan Morning goods volume & volume forecast, 1999-2009 (kg m) 130

Figure 28: Taiwan Morning goods category growth comparison, by volume, 1999-2009 131

Figure 29: Map of Taiwan 141

Figure 30: Annual data review process 151





Abstract

Introduction
This databook is a detailed information resource covering all the key data points on Bakery & Cereals in Taiwan. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.

Scope
  • Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
  • Includes company and brand share data by category, as well as distribution channel data.
  • Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Bakery & Cereals in Taiwan increased between 1999-2004, growing at an average annual rate of 2.3%.

The leading company in the market in 2004 was I-Mei Foods . The second-largest player was Kraft Foods, Inc., with Coco in third place.

Reasons to Purchase
  • Discover the major quantitative trends affecting the bakery & cereals markets.
  • Understand consumers' consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historical data and full five year forecasting.


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