|
|
Charities - UKPublished by: Mintel International Group Ltd. Published: Jan. 1, 2006 - 73 Pages Table of ContentsIntroduction and Abbreviations Definitions Consumer research ACORN Advertising data Abbreviations Executive Summary The incoming Charities Bill Emergency appeals dominate the headlines Market reaching saturation point Wealth concentrated amongst the big players Further mergers on the cards Above-the-line investment on the rise More consumers reach for their wallets The future - innovation and consolidation Market Background New bill redefines ‘charity’ A curb on cash collections Self-regulation - a new code of practice Delivering public services and VAT reform Market Drivers International disasters galvanise donors into action PDI - how much can or will consumers give? Figure 1: PDI and consumer expenditure, at constant 2000 prices, 2000-09 The generation, gender and wealth gap Figure 2: Trends and projections in UK adult population, by age within gender, 2000-09 Figure 3: Trends in UK adult population, by socio-economic group, 2000-09 Direct marketing bandwagon hits rocky ground Too many cooks spoil the broth The National Lottery Figure 4: Breakdown of National Lottery revenue, 2003 and 2005 Figure 5: National Lottery turnover, 1994/95-2004/05 The issue of transparency The impact of CRM Market Size and Trends Number of registered charities Figure 6: Number of registered charities in England and Wales, 1996-2004 Consolidation vs. diversity Mergers offer numerous benefits… …but may result in loss of initiative Average income steadily rising Figure 7: Total combined income of registered charities in England and Wales, 2000-04 Voluntary income demonstrates slower growth Figure 8: Charitable donations, 2000-04/05 Figure 9: Average monthly donation, 2000-04/05 Market Segmentation Size of charity Figure 10: Segmentation of main charities on the Charity Commission register, by income band, 2002-05 Type of charitable cause Figure 11: The top 500 charities, by type, 1997-2004 Types of revenue Figure 12: Sources of voluntary income received by the top 500 charities, 1999/2000-2003/04 Legacy income and planning for the future Charity shops - profiting from professionalism Tax-efficient giving Covenants Gift Aid Figure 13: Gift aid and covenants to charity (gross amounts) plus tax repayments, 1990/91-2004/05 Payroll giving schemes Figure 14: Development of payroll deduction schemes, 1990/91-2004/05 The Supply Structure A fragmented market The DEC The major UK charities Figure 15: Leading charities active in main sectors, by voluntary income, 2001/02 and 2003/04 Leading charities Cancer Research UK (£306.4 million) Raising breast cancer awareness Engaging the population The advantages of consolidation The National Trust (£143.8 million) Developing corporate partnerships The National Trust MasterCard Oxfam (£133.9 million) Raising the profile of poverty Maximising profits British Heart Foundation (£119.4 million) The London to Brighton Bike Ride The Royal National Lifeboat Institution (£91.3 million) The Salvation Army (£90.9 million) RSPCA (£76 million) Save the Children UK People’s Dispensary for Sick Animals (£58.3 million) RNIB Major charity events Advertising and Promotion Figure 16: Main monitored media advertising expenditure by charities, 1999-2005* Leading advertisers Figure 17: Top ten advertising charities, 2003-05* International aid on the agenda High-profile campaigns prove effective Direct mail saturation Figure 18: Direct mail expenditure by charities, 1999-2005* New postal charging scheme will hit direct mail The Consumer More donors giving larger amounts Figure 19: Adults who have donated more than £5 to charity and amount denoted in the last 12 months, 2001-05 ABs, women and the retired are the most likely donors Monies diverted to international relief Figure 20: Types of charities donated to, 2001-05 Consumers look for ‘fashionable’ causes Methods of giving to charity Figure 21: Methods of giving to charity, August 2005 Emergency appeals and Christmas cards top the agenda Street collections losing popularity Charity merchandising proving effective Engaging younger consumers Targeting by media The Consumer - Detailed Demographics Figure 22: Adults who have donated more than £5 to charity in the last 12 months, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005 Figure 23: Most popular methods of giving money to charity, by gender, age, socio-economic group, region, marital status, working status and presence of children, August 2005 Figure 24: Most popular methods of giving money to charity, by lifestage, Mintel’s Special Groups, media usage, household size, ACORN category, commercial TV viewing and supermarket usage, August 2005 Figure 25: Further methods of giving money to charity, by gender, age, socio-economic group, region, marital status, working status and presence of children, August 2005 Figure 26: Further methods of giving money to charity, by lifestage, Mintel’s Special Groups, media usage, household size, ACORN category, commercial TV viewing and supermarket usage, August 2005 The Future The future of legislation Public sector services offer a new revenue stream Consolidation is inevitable Engaging the target audience AbstractAbout the market:Some may say that charity begins at home but overseas aid has been the byword in the sector since the Boxing Day Tsunami of 2004 hit and as the world has been rocked by earthquakes, hurricanes and man-made disasters such as war and terrorism. These events played out in the world’s media have served to increase the number of UK adults giving to charity in 2005. But for those outside the Disasters Emergency Committee membership not engaged in international relief efforts but promoting other good causes this generosity has eaten into their share of income. Despite the enormous efforts of voluntary organisations to foster loyalty, for many people giving to charity is a spontaneous gesture. Charities are competing for a slice of disposable income in a crowded market place and like commercial organisations face the challenge of attracting supporters in a mass market swamped with marketing messages. New definitions on charity in law, regulations on fundraising practice, control of cash collections, a new system of postal charges and the continuing campaign over VAT reform present the sector with lots more challenges. The traditional core supporter base of charities i.e. women, ABs and those aged 65+ is growing numerically but failure to engage with younger people is storing up severe problems for the future. Mintel believes that much of the innovation in evidence in the fundraising and retailing activities of the leading charities is in fact defensive, guarding against competitors, rather than gaining competitive advantage. The highly fragmented nature of the supply structure which has lead to high levels of duplication between individual charities is a barrier to real progress. Get Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||