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Corporate Social Responsibility Monitor 2005 - BrazilPublished by: Market Analysis Brasil Published: Feb. 2, 2006 - 49 Pages Table of ContentsINTRODUCTION MAIN FINDINGS DEFINING CSR IN BRAZIL AND IN THE WORLD WHAT IS EXPECTED OF COMPANIES OPERATIONAL VS. CITIZENSHIP RESPONSIBILITIES: WHICH CHANGES HAVE TAKEN PLACE AND WHICH CAN BE EXPECTED? MINIMAL AND MAXIMAL CRITERIA OF SOCIAL RESPONSIBILITY INTERNATIONAL PERSPECTIVE EVOLUTION IN BRAZIL SINCE 2001 CSR COMMUNICATION RECEPTIVENESS REGARDING COMMUNICATION: INTEREST VS. CREDIBILITY UNDERSTANDING THE GAPS IN CREDIBILITY THE POSITION OF BRAZIL IN THE WORLD A CLOSER LOOK INTO CSR VIEWS THE ROLE OF THE STATE A NATIONALIST VIEW CONSCIOUS CONSUMERISM SOCIAL RESPONSIBILITY AND THE SHAREHOLDERS EVALUATING THE COMPANIES TYPES OF CORPORATIONS THAT OUGHT TO IMPROVE IN REGARDS TO SOCIAL AND ENVIRONMENTAL RESPONSIBILITY PERFORMANCE BY SECTOR PERFORMANCE OF SPECIFIC COMPANIES CORPORATE ACTIONS AND REPUTATION PLACING PRIORITY ON ACTIONS OF CSR: ENHANCING THE REPUTATION PARTNERSHIPS AND THE EFFECTS ON REPUTATION SEGMENTS OF CONSUMERS IN TERMS OF CSR CONCLUSIONS IMPLICATIONS METHODOLOGY AbstractAnnual report tracking public opinion in Brazil on the role of companies and the influence of CSR issues among consumers. The report is based on face-to-face surveys taken between November-December 2004 in the 8 largest cities of Brazil and explores concepts of CSR, assessments of companies and industries performance and CSR communication efforts, expectations about corporate role, and attitudes toward ethical consumption. The report compares key Brazilian data with similar information from neighboring countries.Get Full Details About This Report >> |
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