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Marketing to Emerging Majorities

Published by: EPM Communications Inc

Published: May. 1, 2008 - 8 Pages


Table of Contents


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Abstract

The monthly newsletter offers the complete picture of what's really going on in African American, Hispanic, Asian-American and other racial/ethnic markets. Coverage focuses on: micro-marketing angles; media use; ethnic groups and the family budget; attitudes toward mainstream advertising; immigration and mobility; attitudes toward designer labels; doubts about minority research; purchase decisions; real populations; entrepreneurs; car buying habits and more.

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