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Global Energy Drinks 2005Published by: Zenith International Published: Oct. 1, 2005 - 86 Pages Table of ContentsReport note MARKET ANALYSIS SECTION 1 - GLOBAL ENERGY DRINKS Commentary and analysis Global market analysis Global forecasts Charts Global Energy Drinks Market, 1999-2004 Global Energy Drinks Volume by Region, 1999-2004 Global Energy Drinks Volume Share by Region, 2004 Global Energy Drinks Consumption per Person, 1999-2004 Global Energy Drinks Market, 2004-2009 Global Energy Drinks Volume by Region, 2004-2009 Global Energy Drinks Volume Share by Region, 2009 Global Energy Drinks Consumption per Person, 2004-2009 Market tables Historic Energy Drinks Consumption by Region, 1999-2004 Energy Drinks Consumption Change by Region, 2000-2004 Energy Drinks Consumption per Person by Region, 1999-2004 Energy Drinks Consumption per Person Change by Region, 2000-2004 Forecast Energy Drinks Consumption by Region, 2004-2009 Energy Drinks Consumption Change by Region, 2004-2009 Energy Drinks Consumption per Person by Region, 2004-2009 Energy Drinks Consumption per Person Change by Region, 2004-2009 Energy Drinks Consumption ranking, 1999-2009 Energy Drinks Consumption per Person ranking, 1999-2009 SECTION 2 - NORTH AMERICA ENERGY DRINKS Commentary and analysis North America market summary Regional market analysis Regional forecasts North America energy drinks market chronology Market tables Historic Energy Drinks Consumption by Country, 1999-2004 Energy Drinks Consumption Change by Country, 2000-2004 Energy Drinks Consumption per Person by Country, 1999-2004 Energy Drinks Consumption per Person Change by Country, 2000-2004 Forecast Energy Drinks Consumption by Country, 2004-2009 Energy Drinks Consumption Change by Country, 2004-2009 Energy Drinks Consumption per Person by Country, 2004-2009 Energy Drinks Consumption per Person Change by Country, 2004-2009 Energy Drinks Consumption ranking, 1999-2009 SECTION 3 - WEST EUROPE ENERGY DRINKS Commentary and analysis West Europe market summary Regional market analysis Regional forecasts West Europe Energy Drinks market chronology Market tables Historic Energy Drinks Consumption by Country, 1999-2004 Energy Drinks Consumption Change by Country, 2000-2004 Energy Drinks Consumption per Person by Country, 1999-2004 Energy Drinks Consumption per Person Change by Country, 2000-2004 Forecast Energy Drinks Consumption by Country, 2004-2009 Energy Drinks Consumption Change by Country, 2004-2009 Energy Drinks Consumption per Person by Country, 2004-2009 Energy Drinks Consumption per Person Change by Country, 2004-2009 Energy Drinks Consumption ranking, 1999-2009 SECTION 4 - EAST EUROPE ENERGY DRINKS Commentary and analysis East Europe market summary Regional market analysis Regional forecasts East Europe Energy Drinks market chronology Market tables Historic Energy Drinks Consumption by Country, 1999-2004 Energy Drinks Consumption Change by Country, 2000-2004 Energy Drinks Consumption per Person by Country, 1999-2004 Energy Drinks Consumption per Person Change by Country, 2000-2004 Forecast Energy Drinks Consumption by Country, 2004-2009 Energy Drinks Consumption Change by Country, 2004-2009 Zenith Report - Global Energy Drinks Contents Energy Drinks Consumption per Person by Country, 2004-2009 Energy Drinks Consumption per Person Change by Country, 2004-2009 Energy Drinks Consumption ranking, 1999-2009 SECTION 5 - LATIN AMERICA ENERGY DRINKS Commentary and analysis Latin America market summary Regional market analysis Regional forecasts Latin America Energy Drinks market chronology Market tables Historic Energy Drinks Consumption by Country, 1999-2004 Energy Drinks Consumption Change by Country, 2000-2004 Energy Drinks Consumption per Person by Country, 1999-2004 Energy Drinks Consumption per Person Change by Country, 2000-2004 Forecast Energy Drinks Consumption by Country, 2004-2009 Energy Drinks Consumption Change by Country, 2004-2009 Energy Drinks Consumption per Person by Country, 2004-2009 Energy Drinks Consumption per Person Change by Country, 2004-2009 Energy Drinks Consumption ranking, 1999-2009 SECTION 6 - ASIA PACIFIC ENERGY DRINKS Commentary and analysis Asia Pacific market summary Regional market analysis Regional forecasts Asia Pacific Energy Drinks market chronology Market tables Historic Energy Drinks Consumption by Country, 1999-2004 Energy Drinks Consumption Change by Country, 2000-2004 Energy Drinks Consumption per Person by Country, 1999-2004 Energy Drinks Consumption per Person Change by Country, 2000-2004 Forecast Energy Drinks Consumption by Country, 2004-2009 Energy Drinks Consumption Change by Country, 2004-2009 Energy Drinks Consumption per Person by Country, 2004-2009 Energy Drinks Consumption per Person Change by Country, 2004-2009 Energy Drinks Consumption ranking, 1999-2009 Zenith Report - Global Energy Drinks Contents SECTION 7 - AUSTRALASIA ENERGY DRINKS Commentary and analysis Australasia market summary Regional market analysis Regional forecasts Market tables Historic Energy Drinks Consumption by Country, 1999-2004 Energy Drinks Consumption Change by Country, 2000-2004 Energy Drinks Consumption per Person by Country, 1999-2004 Energy Drinks Consumption per Person Change by Country, 2000-2004 Forecast Energy Drinks Consumption by Country, 2004-2009 Energy Drinks Consumption Change by Country, 2004-2009 Energy Drinks Consumption per Person by Country, 2004-2009 Energy Drinks Consumption per Person Change by Country, 2004-2009 Energy Drinks Consumption ranking, 1999-2009 SECTION 8 - MIDDLE EAST ENERGY DRINKS Commentary and analysis Middle East market summary Regional market analysis Regional forecasts Middle East Energy Drinks market chronology Market tables Historic Energy Drinks Consumption by Country, 1999-2004 Energy Drinks Consumption Change by Country, 2000-2004 Energy Drinks Consumption per Person by Country, 1999-2004 Energy Drinks Consumption per Person Change by Country, 2000-2004 Forecast Energy Drinks Consumption by Country, 2004-2009 Energy Drinks Consumption Change by Country, 2004-2009 Energy Drinks Consumption per Person by Country, 2004-2009 Energy Drinks Consumption per Person Change by Country, 2004-2009 Energy Drinks Consumption ranking, 1999-2009 SECTION 9 - APPENDIX Energy Drinks market definition Glossary of terms and symbols AbstractThe global energy drinks market saw double-digit growth in 2004, up 17.8%. Growth was driven by new energising concepts, strong marketing and product positioning, and a push into emergent markets.The concept of caffeine based 'body and mind stimulating' energy drinks originates from Japan and Thailand. Although Asia Pacific remained the leading region with a 58.1% share of global volume in 2004, its market share is expected to gradually decline as other markets evolve. The North American region holds the next largest share - 14.7% - and has seen impressive volume gains. The United States is expected to become the largest country market by 2009. Although energy drinks remain niche within the broader soft drinks category, it is one of the most dynamic soft drink segments and its sustained growth rates are testament to the energy drink concept’s staying power. Red Bull is the undisputed global market leader, but a broadening of the category and proliferation of brands means that gradually its share is being eroded. Red Bull remains the archetypal energy drink, but other energy drinks companies are formulating products using an array of other energy boosting ingredients such as green tea, yerba maté, and ginkgo biloba, and revitalising ingredients such as vitamin C, schizandra, açaí, ginger and cranberry extracts. ‘Energising’ beverage formulations that feature many of these ingredients are also encroaching on other drinks segments, such as smoothies, carbonated soft drinks and iced teas. Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players. Zenith’s Global Energy Drinks 2005 report is meticulously researched and is divided into eight main sections - a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Middle East, Asia Pacific, Australia. Get Full Details About This Report >> |
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