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Clustered and Oxygen Enriched Waters 2005Published by: Zenith International Published: Jan. 1, 2005 - 57 Pages Table of ContentsSection 1 - clustered and oxygen enriched water background Introduction About this Zenith Strategic Review Definition Scope of research Clustered and oxygen enriched water chronology Section 2 - market trends Market commentary International analysis Chart - international clustered and oxygen enriched water market, million litres, 2002-2004 Table - clustered and oxygen enriched water by country, million litres and penetration of bottled water, 2002-2004 Promotion and marketing Target groups Distribution Packaging Flavouring and other oxygenated product Regional analysis North America analysis North American clustered and oxygen enriched water brand ranking, 2004 West Europe analysis Japan analysis Clustered and oxygen enriched water forecast to 2008 Chart - international clustered and oxygen enriched water market, million litres, 2004-2008 Table - clustered and oxygen enriched water by country compound annual growth rate, 2004-2008 Table - clustered and oxygen enriched water by country, million litres and penetration of bottled water, 2004-2008 Tables/charts North America clustered and oxygen enriched water market analysis by country, million litres, percentage change, percentage share and litres per person, 2002-2008 West Europe and Japan clustered and oxygen enriched water market analysis, million litres, percentage change and litres per person, 2002-2008 Section 3 - oxygen issues Clustered and oxygen enriched water SWOT analysis 23 Oxygen in humans 28 Zenith Strategic Review - Clustered and Oxygen Enriched Research note The importance of oxygen Antioxidants Oxygen enriched water and antioxidants Oxygen requirements Clustered and Oxygen Enriched water Introduction Oxygen in water Added oxygen, company examples Claimed benefits of oxygen enriched water Studies on oxygen enriched water Section 4 - company/product profile summaries North America Aqua Viva Inc Avani International Marketing Corp Bio-Hydration Research Lab Inc/Penta Water Clearly Canadian Beverage Corp Essentially Yours Industries Inc/Oxy-Up Fibremann/IceWater hiOsilver Inc Neways International O2Canada Water Inc Oxy-Tech North America Oxygen Rain Fresh Bottled Water SkinCola Inc Sound Energy Research Tropical Beverage Inc Xtreme Technologies West Europe Adelholzener Alpenquellen GmbH Bad Wildunger Heilquellen Artur Tilenius GmbH Embury Lloyd Ltd Giessener Brauhaus und Spiritusfabrik A & W Denninghoff Govannon Ltd Heidiland Water Limited Herrnbräu Brauerei HipEau HMB Vertriebs GmbH OXY Trading GesmbH OXYVITA Limited The O-Company NV Vilsa-Brunnen O Rodekohr GmbH & Co KG Wieninger MC Privatbrauerei GmbH & Co KG Zenith Strategic Review - Clustered and Oxygen Enriched World Wide Oxygen Water KGaA Japan Avani International Marketing Corp 50 IceWater Nihon Shokken Co Ltd I & OC of Japan Co, Ltd/Penta Section 5 - conclusion Concluding remarks 51 Section 6 - appendix Symbols and abbreviations 52 AbstractZenith International’s Strategic Review Reports highlight and focus upon niche and emerging beverage products. In its exploration of the niche clustered and oxygenated water industry, Zenith focuses on three key markets: North America, West Europe and Japan.Oxygen enriched water is water that is treated, combined or infused with oxygen. Clustered water is water that has been molecularly restructured in order to create smaller clusters of water molecules. The ‘enhanced water’ products featured in Zenith’s report may rely on these ‘water modification’ technologies. Oxygenated water has for some years strived to move towards being more of a mainstream offering. The relatively new phenomenon of clustered water has gained increased exposure. With many products focusing on the claimed benefit of optimised hydration, clustered waters are making in-roads as ‘sports waters’ for a variety of fitness and sports associated consumption occasions. Zenith’s report explores the history of oxygenated water to the more recent clustered product offerings - from the early pioneers to today’s industry players. A section on market trends addresses market volume evolution and briefly discusses issues such as distribution, packaging, target markets and leading players. Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players. The Clustered and Oxygen Enriched Waters Strategic Review Report 2005 is broken down into 6 sections: 1. A background into oxygenated water provides a definition, the scope of Zenith’s research and a chronology of key events. 2. A full analysis of market trends looks closely at international and regional developments for clustered and oxygenated water, covering North America, West Europe and Japan. Tables and charts explore market developments and forecasts to 2008. 3. A section on oxygen issues sets out the relative strengths, weaknesses, opportunities and threats for today’s oxygenated water industry. The importance of oxygen for the human body is then discussed, as are the relative claims made for and against oxygenated water. 4. Snapshot profiles of more than 30 clustered and oxygenated water players cover contact details, product range and packaging formats. 5. A short section with concluding remarks draws together the major themes and issues that are set to shape oxygenated water in future. 6. And finally, an appendix of symbols and abbreviations. Get Full Details About This Report >> |
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