Profiles of Age 18-29 Mobile Data and Multimedia Users : Market Research Report

Profiles of Age 18-29 Mobile Data and Multimedia Users

Published by: In-Stat

Published: Dec. 28, 2005 - 21 Pages

Executive Summary

Introduction
- Youth Market
  Trends

Expenditures
& Usage
- Expenditures
  - Business
    vs. Personal
  - Types of
    Applications Adopted
  - Applications
    Purchased
- Wireless Phone
  Features
  - Current
    Handset
  - Next Handset

Conclusion

Methodology
- Questions Presented
  from 2005 Consumer Mobility

List
of Tables

Table 1. 2005 Billing
and Monthly Spending for Total and Data Wireless Services (Wireless
Spending Base: Currently Use Data Services and Pay By Monthly Bill)

Table 2. 2004 Billing
and Monthly Spending for Total and Data Wireless Services (Wireless
Spending Base: Currently Use Data Services and Pay By Monthly Bill)

Table 3. 2005 Adoption
of Wireless Services (Multiple Responses Accepted)

Table 4. 2004 Adoption
of Wireless Services (Multiple Responses Accepted)

Table 5. Percent
of Respondents Having Paid for Services in the Past 12 Months (Base:
Pay for Individual Application)

Table 6. Average
Amount Paid for Service (Base: Currently Use Data Services and Pay for
Individual Application)

Table 7. Current
Wireless Phone Features

Table 8. Willingness
to Spend for Wireless Phone Features (Base: Planning to Purchase Next
Wireless Phone Within Two Years)

List
of Figures

Figure 1. 2004–2005
ARPU and Percentage of Data Application Spending

Figure 2. Roadmap
to In-Stat’s Consumer Wireless Voice & Data Report Segmentation

Figure 3. Mean
Earnings of Year-Round Full Time Workers Aged 18 to 29 Years

Figure 4. 2004–2005
ARPU and Percentage of Data Application Spending

Figure 5. Percent
Wireless Data Usage for Personal Purposes (Base: Use Wireless for Personal
and Business Purposes and Currently Use Data Services)

Abstract

Wireless carriers, handset vendors, and application developers have built large businesses around several assumptions:

Voice revenues will steadily deteriorate as voice becomes a commodity among wireless carriers
Mobile applications such as music, video, and picture messaging will shore up those sagging revenues
3G networks represent the best method for delivering those applications
Handsets must provide ever-increasing capabilities to support those 3G applications
Those 3G handsets will become all-in-one entertainment consoles described as the “fourth screen” (behind movies, TV, and personal computers)

Some of those assumptions are correct, some are not, and most appear to exist somewhere between fact and fantasy.

This series of reports provides snapshots of specific groups of wireless users and reveals their usage of voice minutes, spending on voice and data communications, spending on current and future handsets, and how the wireless carriers fill each segment’s diverse needs.

This is one of nine reports in this series. All are based on a survey of 1,100 wireless users that was completed in August 2005. The intention is to clarify the assumptions now driving the wireless industry with real data on the attitudes, usage, and spending habits of particular groups of users.

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Profiles of Age 18-29 Mobile Data and Multimedia Users

Table of Contents

Abstract