Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption : Market Research Report

Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption

Published by: In-Stat

Published: Dec. 9, 2005 - 42 Pages

Table
of Contents

Executive Summary

Methodology
- Technology
  Adoption Panel (TAP) Survey

Digital Audio
Broadcasting
- HD Radio
  - International
    Expansion
- Eureka 147
- ISDB-T
- S-DARS
- DMB

Advanced Digital
Radio Features
- Telematics
- EPG
- Multichannel
  Sound
- Tomorrow Radio

Digital Radio
in Europe
- Dynamics by
  Country
  - UK
  - Germany
  - Denmark
  - Others
    - Belgium
    - Switzerland
    - Spain
- Forecast

Digital Radio
in Asia
- Dynamics by
  Country
  - Singapore
  - Korea
  - Japan
  - China
  - Others
- WorldSpace
- Forecast

Digital Radio
in the America
- Dynamics by
  Country
  - Canada
  - Satellite
  - Terrestrial
- US
  - Satellite
  - Terrestrial
- Brazil
- Digital Radio
  Feature Comparison
  - Signal
  - Cost
  - Programming
- Forecast

US Consumer
Survey Results
- Radio Listening
  Environment, Home vs. Car
- Digital Radio
  Familiarity
- Reasons for
  Owning or Not Owning a Satellite Radio Receiver
- Interest in
  Digital Radio Features
- Purchase Influencers

Digital Radio
ICs
- Integration
  Trends
- IC Suppliers
  - Frontier
    Silicon
  - Philips
  - Silicon
    Labs
  - STMicroelectronics
  - Texas Instruments
  - Others

List
of Tables

Table 1. Digital
Radio Market in Europe

Table 2. Digital
Radio Market in Asia 20

Table 3. Satellite
Radio Provider and Car Manufacturer Relationships . 23

Table 4. US Markets
with the Most Digital Radio Stations 24

Table 5. US Satellite
Radio Subscribers (in Thousands)

Table 6. Digital
Radio Market in the Americas

Table 7. Reasons
for Purchasing a Satellite Radio (Multiple Responses Allowed)

Table 8. Reasons
for Not Owning a Satellite Radio (Multiple Responses Allowed)

Table 9. Interest
in Digital Radio Features (Multiple Responses Allowed)

Table 10. Eureka
147 DAB Radio Bill of Materials

Table 11. iBiquity
HD Radio Bill of Materials

List
of Figures

Figure 1. Worldwide
Digital Radio Market (Units in Thousands)

Figure 2. Hours
of Radio Listening per Week

Figure 3. Familiarity
with Digital Radio

Figure 4. Interest
in Buying a Digital Radio

Figure 5. Amount
Willing to Pay for a Digital Radio

Figure 6. Satellite
Radio Influence Over Car Purchase

Figure 7. Price
Willing to Pay for Digital Radio as a Car Option

Figure 8. AM Stations
Broadcasting Digitally Before Paying for a Digital Radio

Figure 9. Public
Radio Listeners

Figure 10. Willingness
to Buy an HD Radio If You Could Receive More Channels of Public Radio
Than Available on FM Today

Abstract

Digital radio is the general term for audio services that are broadcasted in a digital format on either a satellite platform, or a terrestrial platform, such as Digital Audio Broadcasting (DAB).

The growth in satellite radio adoption is driving digital radio shipments in the US. In other regions, most notably in the UK, the growth in terrestrial DAB adoption is driving digital radio shipments. The launch of Digital Multimedia Broadcast (DMB) services in Japan and Korea, along with increased promotional activity in Singapore, Australia and Taiwan, will drive digital radio shipments in Asia.

In-Stat’s latest report, "Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption" contains five-year unit shipments, ASP, and revenue forecasts for digital terrestrial and digital satellite radios (including DMB receivers that are not integrated into mobile phones). The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast and digital radio Bill of Materials are also included.

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Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption

Table of Contents

Abstract