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Global Market Review of The Whole, Natural, Organic and Ethical Food Markets - Forecasts to 2012Published by: just-food Published: Jan. 31, 2006 - 77 Pages Table of ContentsExecutive summary Chapter 1 Reducing the risk factor Chapter 2 The 15 global drivers behind growth in the whole, natural, organic and ethical food markets Introductio6 Market-led development of the health megatrend Cash-rich, time-poor adult generation Return to childhood eating habits for baby boomers who want to live forever The rise in publicised food scares Media scrutiny of nutrition, obesity and health Over-spending on healthcare Surge in ‘cool’ ethical consumerism Government campaigns increasing awareness of ‘sensible’ nutrition guidelines Negative image associated with overweight people - intolerance of imperfection Healthy food doesn’t have to taste awful Awareness and acceptance of other cultures and cuisines through more adventurous travelling Allergies Insight into a day in the life of a typical consumer - the United States Anti-supermarkets and large corporations Child-friendly foods Credits and debits Chapter 3 The evolution of retailers seeking healthier profits Introduction Sainsbury’s SO Organic Hurdles for retailers - the return of farmers’ markets From supermarkets to farmers’ markets Opportunities for retailers to boost ‘whole, natural and organic’ profile Chapter 4 Profiles of the leading whole, natural and organic food retailers Whole Foods Market: the global market leader History of the global leader Ten success strategies for Whole Foods Market Future forecasts for Whole Foods Market to 2012 How will the UK and the rest of the world react to the evolution of food retailing? Trader Joe's Wild Oats 2004: a mixed year for the third largest ‘whole store’ Future forecast New US store - Sunflower Market ‘Whole stores’ outside of the United States Alnatura - leading German whole store Chapter 5 The whole and natural market What is the whole and natural market? Drivers behind the surge in whole and natural products Lack of appreciation that good food costs money Responding to food scares Appearance of the mainstream health-conscious consumer Move away from niche categories to mainstream market appeal Influence of the celebrity chef and media obsession with food and diet Are smaller, independents pushing the barriers in the whole and natural market, more than the large multinationals? Lessons from Australia How big is the whole and natural market now - and what are the forecasts to 2012? Who will buy whole and natural in 2012? What are the trends within the whole and natural market? Wholegrains: the next big trend in whole and natural food The health benefits are widely researched but consumers are still not eating enough wholegrains Consumers are confused by the flood of health communications The need for a global definition The future for wholegrains Chapter 6 The organic market How big is the organic market? How big will the organic market be in 2012? What do consumers think of organic? Who buys organic and why? Germany: a leading organic country German organic exports to Asia and rest of Europe The German organic market to 2012 Who will buy organic in 2012? Should I include an organic product(s) in my range? What are the most popular organic categories? What does the future hold for organic? The conversion to organic farming methods is not easy Increasing the usage and occasions for organic food and drink products Promoting the positives rather than the negatives Chapter 7 The fairtrade market How big is the fairtrade market? Switzerland - a promising fairtrade market How big will the fairtrade market be in 2012? What do consumers think of fairtrade? Who buys fairtrade and why? Who will buy fairtrade in 2012? Should I include a fairtrade product(s) in my range? What are the trends within the fairtrade market? The multinationals are jumping on-board the bandwagon What are the most popular fairtrade categories? What does the future hold for fairtrade? Chapter 8 Notes for action and next steps for companies to take Consumer confusion is restricting sales Target seniors as well as ‘young foodies’ Build trust Keep your finger on the pulse: what do consumers really want? Action points to consider Online sources of information Free email newsletters Other research reports Global news and feature articles Search the web Your feedback List of tables Table 1: Food-related books in Amazon UK's top 100 Table 2: Food-related books in Amazon US' top 100 Table 3: Organic price cuts at Sainsbury's UK Table 4: Whole Foods Market's financial highlights Table 5: Whole Foods Market’s Q3 2005 statistics (12-week quarter ending July 3, 2005) Table 6: Whole Foods Market's total openings, forecasted 2005 to 2012 Table 7: Whole Foods Market's sales forecast, 2003 to 2012, US$bn Table 8: Wild Oats' financial highlights, 2002 to 2004, US$'000s Table 9: Estimated percentage of food and drinks consumers regularly purchasing whole and natural food and drink products in Europe and the United States, 2004 to 2012 Table 10: Fibre content of popular wholegrains Table 11: Organic food and drinks' market value 2003 to 2012, US$bn Table 12: Organic farm land in Germany, 1996 to 2004 Table 13: Organic farm holdings in Germany, 1996 to 2004 Table 14: German organic market value 2004 to 2012, EURbn Table 15: Six arguments for and against including an organic product in your range Table 16: Organic food categories purchased regularly by organic shoppers in order of popularity..57 Table 17: Average spend per consumer on fairtrade labelled products, 2004, by country, EUR..63 Table 18: Global fairtrade market value 2004 to 2012, US$bn* Table 19: Six arguments for and against including a fairtrade product in your range Table 20: Popular fairtrade food and drink categories Table 21: Retail value of UK fairtrade market (GBPm)*, 1999-2004 Table 22: When shopping, if you saw any of the following words on the packaging would they appeal to you and encourage you to purchase? Table 23: Do you agree with any of the following statements? Table 24: Please indicate which of the following statements are most relevant to you List of figures Figure 1: Would you shop in a store like Whole Foods Market if there was one located within five miles of your home? Figure 2: Do you think whole, organic and natural foods are too expensive? Figure 3: Which of the following statements most closely matches your household shopping habits? AbstractWhole foods should do exactly what they say on the tin - nothing is added, nothing is taken out and they remain chemical and pesticide-free. Whole foods range from vegetables to brown rice and porridge oats. They are intrinsically linked to the term ‘natural’.The challenge for the food industry is to avoid flippancy with the employment of the terms ‘whole’, ‘natural’ and ‘organic’, an issue that this report addresses in detail. In Spain, a new government campaign has been launched (November 7, 2005) to tackle the rising obesity levels, which now stand at 14.5% of the adult population, (the number of overweight people has grown to 38.5%). Over the years, food has been made artificially tastier with the addition of salt, fats, oils and refined carbohydrates such as sugar and flour. This has led to whole and natural food being labelled as ‘boring’ and ‘tasteless’ by some consumers, in comparison to the processed products such as pizzas, burgers and lasagnes they are more accustomed to. According to the book ‘Eat to Live’ by Dr. Fuhrman , artificial products comprise a staggering 93% of the typical American diet. The ‘free-from’ market is growing to meet consumer demands. More and more people are discovering they suffer from a food allergy, from peanuts to cheese to wheat. The free-from market in the UK was valued at more than GBP70m in 2004. Get Full Details About This Report >> |
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