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Commercial Weight Loss Programs - USPublished by: Mintel International Group Ltd. Published: Nov. 1, 2005 - 58 Pages Table of ContentsIntroduction and Abbreviations Introduction Other relevant reports Definition Abbreviations and terms Abbreviations Terms Executive Summary Obesity in America continues to increase Women feel the pressure A highly competitive marketplace Time, money an issue Fear of failure The market continues to grow Online services gaining Different business models, different business successes Women are primary consumers Widely ranging consumer awareness about programs Future growth dependent on attracting reticent consumer segments Market Drivers Percentage of Americans who are overweight/obese continues to rise Figure 1: Age-adjusted prevalence of overweight* and obesity** among U.S. adults, 1976-80; 1988-94; and 1999-2002 Figure 2: Age-adjusted prevalence of overweight and obesity among U.S. adults, by demographic characteristics, 1988-94 and 1999-2002 Weight issues especially troubling for women Self-management—Ephedra’s back Consumer confidence, income and cost Exercising and gym participation Privacy issues and increased Internet choices Dieting without assistance or support proves unsuccessful Concern over long-term success Figure 3: Attitudes towards commercial weight loss programs, October 2005 Market Size and Trends Figure 4: Total U.S. sales of commercial weight loss programs, at current and constant prices, 2000-05 Figure 5: Graph: Total U.S. sales of commercial weight loss programs, at current and constant prices, 2000-05 Market Segmentation A shifting marketplace Figure 6: Sales of commercial weight loss programs, segmented by center and Internet companies, 2003 and 2005 Center-based programs Figure 7: Total U.S. sales of center-based weight loss programs, at current and constant prices, 2000-05 Internet-based programs Figure 8: Total U.S. sales of Internet-based weight loss programs, at current and constant prices, 2000-05 Supply Structure Companies and Brands Figure 9: Leading provider sales of commercial weight loss programs in the U.S., 2003 and 2005 Weight Watchers LA Weight Loss Centers Jenny Craig Inc. eDiets NutriSystem Inc. Advertising and Promotion Weight Watchers Jenny Craig eDiets The Consumer Introduction Interest in losing weight Figure 10: Currently dieting to lose weight, October 2005 Figure 11: Currently dieting to lose weight, by gender, October 2005 Figure 12: Currently dieting to lose weight, by age, October 2005 Figure 13: Currently dieting to lose weight, by race/ethnicity, October 2005 Figure 14: Currently dieting to lose weight, by employment status, October 2005 Participation in commercial weight loss programs Figure 15: Participation in commercial weight loss programs, May 2004-May 2005 Figure 16: Participation in commercial weight loss programs, by gender, May 2004-May 2005 Figure 17: Participation in commercial weight loss programs, by race/ethnicity, May 2004-May 2005 Figure 18: Participation in commercial weight loss programs, by marital status, May 2004-May 2005 Awareness of commercial programs Figure 19: Awareness of commercial weight loss programs, by main programs, October 2005 Figure 20: Consumer awareness of commercial weight loss programs, by gender, October 2005 Figure 21: Consumer awareness of commercial weight loss programs, by age, October 2005 Attitudes towards commercial weight loss programs Figure 22: Attitudes towards commercial weight loss programs, October 2005 Figure 23: Attitudes towards commercial weight loss programs, by gender, October 2005 Figure 24: Attitudes towards commercial weight loss programs, by age, October 2005 Summary Future and Forecast Future trends Continued aging Figure 25: U.S. population, by age, 2000-10 Attracting more men into programs Appealing to Hispanics Capturing failed dieters Meal assembly centers Market Forecast Commercial weight loss programs Figure 26: Forecast of total U.S. sales of commercial weight loss programs, at current and constant prices, 2005-10 Center-based commercial weight loss programs Figure 27: Forecast of U.S. sales of center-based commercial weight loss programs, at current and constant prices, 2005-10 Internet-based commercial weight loss programs Figure 28: Forecast of U.S. sales of Internet-based commercial weight loss programs, at current and constant prices, 2005-10 Forecast factors Appendix: Trade Associations Appendix: Research Methodology Consumer Research Greenfield Online Presentation & Definitions ICR Surveys EXCEL Simmons National Consumer Surveys Technometrica TechnoExpresssm Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts Appendix: What is Mintel? Mintel Group Mintel Reports Mintel Premier Mintel GNPD Mintel Menu Insights Mintel Comperemedia Mintel Custom Solutions AbstractThe commercial weight loss program market faces pressure from a variety of sources. Fad diets, like the low-carb craze, took a toll on the market. The softened economy of 2001 and 2002 had an impact on pricier weight loss programs, as consumers avoided financial commitments and dieted on their own. Newer online models growing faster than center-based models.Women and Baby Boomers are the primary consumer of commercial weight loss programs. However, men and Hispanics also have weight issues that need to be addressed, creating an opportunity for commercial weight loss programs to develop tailored programs for these groups. Hispanics will prefer programs in Spanish and with awareness of Hispanic culture and cuisine. To be successful at attracting a male market, weight loss programs should be designed with men’s unique weight loss needs and concerns in mind. In general, commercial weight loss programs need to innovate their programs and reinvent themselves in order to be viewed as fresh and interesting to a public overloaded with dieting options. This report focuses on companies that provide supervised weight loss consulting and services for members, in both traditional and online settings. These services typically include counseling, support meetings or check-ins, and for some, daily shelf-stable meals and snacks. This report covers only those services where weight-loss assistance is the primary service. Excluded from this report are prescription medications, food purchased from groceries or mass merchandisers, meal delivery services, and meal preparation centers such as Let’s Dish or Dream Dinners. Get Full Details About This Report >> |
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