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Innovation in the USA: New Product Launches, Key Trends and Leading Companies in FMCG for 2005

Published by: Business Insights

Published: Jun. 1, 2005 - 167 Pages


Table of Contents


Table of Contents



Innovation In The USA

Executive summary 12

Introduction 12

Consumer Packaged Goods overview 12

Innovation in Food 13

Innovation in Beverages 14

Innovation in Health and Beauty Aids 14

Innovation in Household products 15

Innovation in Pet Products 16

Innovation in Miscellaneous Products 16

Chapter 1 Introduction 18

What is this report about? 18

Who is the target reader? 18

Research methodology 18

Report structure 19

Chapter 2 Consumer Packaged Goods

overview 22

Summary 22

Top trends for 2005 22

'All things healthy' 22

Whole grains take center stage 23

Get ready for aluminum bottles 23

A Splenda nation 23

Disposables cash in 24

Getting cultured 24

Dissolving strips expand to new territories 24

Biker chic catches on 25

Energy drinks expand into alcohol beverages 25

Allergy-free foods catch fire 25

Indulgence - for pets 26

New product introductions 26

New product reports 27

New product SKUs 27

Innovation ratings by sector 30

Industry packaging claims 31

Chapter 3 Innovation in Food 34

Summary 34

Introduction 34

New product overview 36

New product reports 36

New Stock Keeping Units 37

Relative change in Stock Keeping Units 39

Innovation ratings 41

Packaging claims 42

Category reviews 44

Baby foods 44

Breads & bakery products 45

Cereals 46

Condiments & sauces 48

Confectionery 50

Cookies & crackers 53

Dairy products 54

Desserts 56

Fruits and vegetables 57

Ice cream, novelties & frozen yogurt 59

Jams, jellies, nut butters, sweet toppings & syrups 60

Meal replacements & special diet foods 61

Meals & entrees 61

Meat, fish, poultry 64

Mixes & frostings 67

Pasta & rice 68

Salad dressings, toppings & dips 70

Snacks 71

Soup 74

Staples & seasonings 75

Chapter 4 Innovation in Beverages 80

Summary 80

Introduction 80

New product overview 81

New product reports 81

New Product Stock Keeping Units 82

Relative change in stock keeping units 82

Innovation ratings 83

Packaging claims 84

Category reviews 86

Alcohol & alcohol beverage substitutes 86

Bottled waters 88

Coffee and tea 89

Fruit and vegetable beverages 90

Milk & non-dairy milk, yogurt drinks 92

Miscellaneous beverages 94

Soft drinks & energy beverages 96

Chapter 5 Innovation in Health & Beauty

Aids 100

Summary 100

Introduction 101

New product overview 102

New product reports 102

New product stock keeping units 103

Relative change in Stock Keeping Units 104

Innovation ratings 106

Packaging claims 107

Category reviews 108

Baby products 108

Cosmetics 109

Deodorants & anti-perspirants 111

Dieting aids & sports aids 112

First aid 113

Foot & eye care 114

Fragrances 115

Hair care 116

Medications 118

Miscellaneous health & beauty aids 120

Oral hygiene 121

Sanitary & incontinence products 123

Shaving Products 124

Skin care & sun care 125

Soap & bath products 127

Vitamins & supplements 128

Chapter 6 Innovation in Household Products 132

Summary 132

Introduction 132

New product overview 133

New product reports 133

New product Stock Keeping Units 134

Relative change in Stock Keeping Units 135

Innovation ratings 136

Packaging claims 137

Category reviews 138

Air fresheners 138

Cleaners & polishes 139

Insecticides & pesticides 140

Laundry & fabric aids 141

Miscellaneous household 142

Other soaps & cleaning accessories 142

Paper, plastic & foil 143

Chapter 7 Innovation in Pet Products 146

Summary 146

Introduction 146

New product overview 147

New product reports 147

New Product Stock Keeping Units 147

Relative change in Stock Keeping Units 148

Innovation ratings 149

Packaging claims 150

Category reviews 151

Pet foods 151

Pet non-foods 152

Chapter 8 Innovation in Miscellaneous

Products 156

Summary 156

Introduction 156

New product overview 157

New product reports 157

New Product Stock Keeping Units 157

Relative change in Stock Keeping Units 158

Innovation ratings 159

Category reviews 160

Automotive 160

Miscellaneous 160

Smoking related 161

Chapter 9 Company overview 164

Leading new product companies, 2004 164

Leading new product companies, by sector 166





List of Figures



Figure 2.1: Trends in innovation ratings by sector, 1999-2004 30

Figure 3.2: Trends in food innovation ratings 1999-2004 41

Figure 3.3: Package tag counts of food, by selected claims and positioning, 2002-2004 43

Figure 4.4: Beverage innovation ratings, by innovation type, 1999-2004 84

Figure 4.5: Package tag counts of Beverages, by selected claims and positioning, 2002-2004 86

Figure 5.6: Health and Beauty Aid innovation ratings, by innovation type, 1999-2004 106

Figure 5.7: Package tag counts of Health & Beauty Aids, by selected claims and positioning,

2002-2004 108

Figure 6.8: Household Product innovation ratings, by innovation type, 1999-2004 136

Figure 6.9: Package tag counts of Household Products, by selected claims and positioning, 2002-

2004 137

Figure 7.10: Pet Product innovation ratings, by innovation type, 1999-2004 149

Figure 7.11: Package tag counts of Pet Products, by selected claims and positioning, 2002-2004151

Figure 8.12: Miscellaneous Product innovation ratings, by innovation type, 1999-2004 159



List of Tables



Table 2.1: New product reports by sector, 1989-2004 27

Table 2.2: New product SKUs by sector, 1989-2004 27

Table 2.3: Absolute change in SKUs of top 30 categories, gainers by category, 2003-2004 28

Table 2.4: Absolute change in SKUs of top 30 categories, Decliners by category, 2003-2004 29

Table 2.5: Trends in innovation ratings by sector, 1999-2004 30

Table 2.6: Package tag counts of new product introductions, by category and selected claims and

positioning, 2002-2004 31

Table 3.7: New food reports by category, 1999-2004 36

Table 3.8: New food reports by category, 1999-2004 (continued) 37

Table 3.9: New food SKUs by category, 1999-2004 37

Table 3.10: New food SKUs by category, 1999-2004 38

Table 3.11: Above average relative change in food SKUs, 2003-2004 39

Table 3.12: Below average relative change in food SKUs, 2003-2004 40

Table 3.13: Trends in food innovation ratings 1999-2004 41

Table 3.14: Package tag counts of food, by selected claims and positioning, 2002-2004 42

Table 3.15: Package tag counts of food, by selected claims and positioning, 2002-2004 (continued)

43

Table 4.16: New Beverage reports by category, 1999-2004 81

Table 4.17: New Beverage SKUs by Category, 1999-2004 82

Table 4.18: Above average relative change in SKUs, Beverages, 2003-2004 82

Table 4.19: Below average relative change in SKUs, Beverages, 2003-2004 83

Table 4.20: Beverage innovation ratings, by innovation type, 1999-2004 83

Table 4.21: Package tag counts of Beverages, by selected claims and positioning, 2002-2004 84

Table 4.22: Package tag counts of Beverages, by selected claims and positioning, 2002-2004

(continued) 85

Table 5.23: New HBA reports by category, 1999-2004 102

Table 5.24: New HBA SKUs by category, 1999-2004 103

Table 5.25: Above average relative change in SKUs, Health & Beauty, 2003-2004 104

Table 5.26: Below average relative change in SKUs, Health & Beauty, 2003-2004 105

Table 5.27: Health and Beauty Aid innovation ratings, by innovation type, 1999-2004 106

Table 5.28: Package tag counts of Health & Beauty Aids, by selected claims and positioning,

2002-2004 107

Table 6.29: New Household reports by category, 1999-2004 133

Table 6.30: New Household SKUs by category, 1999-2004 134

Table 6.31: Above average relative change in SKUs, Household Products, 2003-2004 135

Table 6.32: Below average relative change in SKUs, Household Products, 2003-2004 135

Table 6.33: Household Product innovation ratings, by innovation type, 1999-2004 136

Table 6.34: Package tag counts of Household Products, by selected claims and positioning, 2002-

2004 137

Table 7.35: New Pet reports by category, 1999-2004 147

Table 7.36: New Pet SKUs by category, 1999-2004 147

Table 7.37: Above average relative change in SKUs, Pet Products, 2003-2004 148

Table 7.38: Below average relative change in SKUs, Pet Products, 2003-2004 148

Table 7.39: Pet Product innovation ratings, by innovation type, 1999-2004 149

Table 7.40: Package tag counts of Pet Products, by selected claims and positioning, 2002-2004150

Table 8.41: New Miscellaneous Product reports by category, 1999-2004 157

Table 8.42: New Miscellaneous Product SKUs by category, 1999-2004 157

Table 8.43: Above average relative change in SKUs, Miscellaneous Products, 2003-2004 158

Table 8.44: Below average relative change in SKUs, Miscellaneous Products, 2003-2004 158

Table 8.45: Miscellaneous Product innovation ratings, by innovation type, 1999-2004 159

Table 9.46: Leading new product companies, by SKU count, all sectors 2004 164

Table 9.47: New product introductions by select companies, by SKU count, by sector, 2004 165

Table 9.48: Leading 20 new Food and Beverage product companies, by SKU count, 2004 166

Table 9.49: Leading 10 new Health and Beauty Aid product companies, by SKU count, 2004 167

Table 9.50: Leading 10 new Household Product companies, by SKU count, 2004 167

Abstract

Each year thousands of new products in the packaged goods industry are launched by manufacturers hoping to gain consumers interest with innovative developments. This report is a category-by-category summary of new packaged products introduced into the food, drink and retail industries over the last couple of years and provides an in-depth look into the new and emerging trends of the packaged goods industry. Included in this report are tables for each category investigating the trends in innovation and number of new product reports and stock keeping units introduced. Strategic Directors, Product Managers and Marketing Executives of manufacturers will use this report to gain insight into new product and market trends in their own and competing industries.


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