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Australian loyalty scheme case study: Reassessing loyalty schemes post interchange reforms

Published by: Datamonitor

Published: Nov. 30, 2005 - 13 Pages


Table of Contents


TABLE OF CONTENTS

ABOUT DATAMONITOR 2

WHAT IS THIS REPORT ABOUT? 3

INTRODUCTION 6

CASE STUDY 7

National Australia Bank's Gold Card 7

Coles Myer Source MasterCard 8

The Coles Myer Source MasterCard offers card holders larger savings at the petrol pump 8

The Coles Myer Source MasterCard will become a more widely held card during the second half of 2005 9

Virgin Mates Rate Scheme 9

CONCLUSIONS 10

RESEARCH METHODOLOGY 11

RELATED RESEARCH 12





LIST OF FIGURES

Figure 1: National Australia Bank's Gold Card 8

Figure 1: Coles Myer Source MasterCard 9

Figure 3: Virgin Credit Card 10





Abstract

This report on Australian loyalty schemes forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.


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