Executive Summary:U.S. Market for Breakfast Foods and Beverages

Published by: Packaged Facts Executive Summaries

Published: Mar. 1, 2005 - 19 Pages

Table of Contents

Abstract

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is U.S. Market for Breakfast Foods and Beverages, and the full study abstract is as follows:

This Packaged Facts report examines the U.S. market for breakfast foods sold to consumers at retail, through outlets including supermarkets and other food stores, mass merchandisers, drugstores, warehouse clubs, convenience stores, and vending. Packaged Facts organizes the market into five categories:

• Cereal and Breakfast Bars: This category consists of three segments: cold cereal, hot cereal/oatmeal, and breakfast/cereal/snack bars. All of these products are shelf-stable (SS).
• Breakfast Meats: This category contains four segments: refrigerated bacon (including turkey bacon), refrigerated breakfast sausage/ham, frozen sausage, and refrigerated breakfast entrees.
• Eggs and Egg Substitutes: Refrigerated fresh eggs and refrigerated egg substitutes are the main segments of this category. Egg substitutes in frozen or shelf-stable forms make up small additional segments.
• Other Breakfast Foods and Beverages: The main components of this category are frozen waffles, shelf-stable toaster pastries/tarts, maple/pancake and waffle syrup, yogurt drinks, and pancake/French toast/waffle mixes. Two miscellaneous segments are included here as well: frozen other breakfast food, which encompasses a mix of bread, meat, and dairy items, including entrees and multi-component meals; and all other breakfast food, consisting of instant breakfasts, wheat germ, ready-to-drink breakfast meals and yogurt drinks, and dried breakfast food.
• Breakfast Breads: This category consists of bagels/bialys in fresh, frozen, or refrigerated forms; fresh or refrigerated English muffins; and fresh, frozen, or refrigerated other muffins.

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