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Public Alert Interest and Awareness StudyPublished by: Consumer Electronics Association Published: Oct. 1, 2004 Table of ContentsFIRST, GENERALLY SPEAKING, HOW CONCERNED OR NOT CONCERNED ARE YOU WITH EACH OF THE FOLLOWING: THAT A HOUSE-FIRE WILL DAMAGE OR DESTROY YOUR HOME? FIRST, GENERALLY SPEAKING, HOW CONCERNED OR NOT CONCERNED ARE YOU WITH EACH OF THE FOLLOWING: THAT SEVERE WEATHER, SUCH AS LIGHTNING, TORNADOS, HURRICANES, FLOODS, ETC., WILL AFFECT YOU OR YOUR HOME? FIRST, GENERALLY SPEAKING, HOW CONCERNED OR NOT CONCERNED ARE YOU WITH EACH OF THE FOLLOWING: THAT NATURAL DISASTERS, SUCH AS AN EARTHQUAKE, FOREST FIRE, VOLCANIC ACTIVITY, ETC., WILL AFFECT YOU OR YOUR HOME? FIRST, GENERALLY SPEAKING, HOW CONCERNED OR NOT CONCERNED ARE YOU WITH EACH OF THE FOLLOWING: THAT A HAZARDOUS MATERIALS LEAK WILL AFFECT YOU OR YOUR HOME? FIRST, GENERALLY SPEAKING, HOW CONCERNED OR NOT CONCERNED ARE YOU WITH EACH OF THE FOLLOWING: THAT A TERRORIST ATTACK WILL AFFECT YOU OR YOUR HOME? THINKING ABOUT THE TYPES OF SITUATIONS THAT COULD AFFECT YOU AND YOUR HOME, SUCH AS THOSE MENTIONED IN THE PREVIOUS QUESTION, WHICH OF THE FOLLOWING SOURCES WOULD YOU CONSIDER YOUR PRIMARY SOURCE OF INFORMATION? THINKING ABOUT THE TYPES OF SITUATIONS THAT COULD AFFECT YOU AND YOUR HOME, SUCH AS THOSE MENTIONED IN THE PREVIOUS QUESTION, WHICH OF THE FOLLOWING SOURCES WOULD YOU CONSIDER YOUR TOTAL SOURCES OF INFORMATION? WHICH OF THE FOLLOWING CONSUMER ELECTRONICS PRODUCTS, IF ANY, HAVE YOU PERSONALLY PURCHASED WITHIN THE PAST 12 MONTHS? IT IS NOW POSSIBLE TO EQUIP ELECTRONICS DEVICES WITH THE CAPABILITY OF AUTOMATICALLY RECEIVING PUBLIC ALERTS ISSUED BY LOCAL, REGIONAL OR NATIONAL AUTHORITIES. PRIOR TO THIS SURVEY WERE YOU AWARE OR UNAWARE OF THE PUBLIC ALERT CAPABILITY? HOW IMPORTANT OR NOT IMPORTANT DO YOU FEEL IT IS FOR ELECTRONICS DEVICES SUCH AS TVS, CAR ENTERTAINMENT SYSTEMS, RADIOS, CELL PHONES, AND OTHER ELECTRONICS DEVICES MENTIONED PREVIOUSLY, TO HAVE THIS PUBLIC ALERT CAPABILITY? WOULD YOU SAY... IMPORTANCE OF ADDITIONAL PUBLIC ALERT FEATURES: BATTERY BACK-UP. IMPORTANCE OF ADDITIONAL PUBLIC ALERT FEATURES: HAVING A "SLEEP MODE" SO THAT THE DEVICE WILL AUTOMATICALLY TURN ITSELF ON WHEN IT RECEIVES AN ALERT. IMPORTANCE OF ADDITIONAL PUBLIC ALERT FEATURES: HAVING A VARIETY OF WAYS IT CAN ALERT THE OWNER, SUCH AS VISIBLE LIGHTS, TEXT MESSAGES, VOICE INFORMATION, SIRENS, OR A MEANS TO ACTIVATE A CONNECTED DEVICE. IMPORTANCE OF ADDITIONAL PUBLIC ALERT FEATURES: HAVING A MEANS TO ALERT INDIVIDUALS WHO HAVE HEARING AND VISUAL IMPAIRMENTS. IMPORTANCE OF ADDITIONAL PUBLIC ALERT FEATURES: COMMERCIAL-FREE, LOCAL WEATHER INFORMATION THAT IS BROADCAST 24-HOURS A DAY. IMPORTANCE OF ADDITIONAL PUBLIC ALERT FEATURES: ABILITY TO SEND ALERTS TO THE SPECIFIC LOCAL AREAS THAT ARE AFFECTED, RATHER THAN THE ENTIRE REGION OR STATE. HOW INTERESTED OR NOT INTERESTED ARE YOU IN HAVING AN ELECTRONICS DEVICE, SUCH AS A TV, CAR ENTERTAINMENT SYSTEM, RADIO, CELL PHONE, OR OTHER DEVICE, THAT IS CAPABLE OF RECEIVING PUBLIC ALERTS ABOUT IMPENDING DANGERS? WOULD YOU SAY... NOW THINKING ABOUT SPECIFIC DEVICES, HOW INTERESTED OR NOT INTERESTED ARE YOU IN HAVING ANY TYPE OF RADIO, THAT IS CAPABLE OF RECEIVING PUBLIC ALERTS ABOUT IMPENDING DANGERS? NOW THINKING ABOUT SPECIFIC DEVICES, HOW INTERESTED OR NOT INTERESTED ARE YOU IN HAVING A CELL PHONE, SMARTPHONE OR PORTABLE WIRELESS DEVICE THAT IS CAPABLE OF RECEIVING PUBLIC ALERTS ABOUT IMPENDING DANGERS? NOW THINKING ABOUT SPECIFIC DEVICES, HOW INTERESTED OR NOT INTERESTED ARE YOU IN HAVING A TV THAT IS CAPABLE OF RECEIVING PUBLIC ALERTS ABOUT IMPENDING DANGERS? NOW THINKING ABOUT SPECIFIC DEVICES, HOW INTERESTED OR NOT INTERESTED ARE YOU IN HAVING A CAR AUDIO SYSTEM THAT IS CAPABLE OF RECEIVING PUBLIC ALERTS ABOUT IMPENDING DANGERS? WHICH OF THE FOLLOWING, IF ANY, BEST DESCRIBE THE TYPES OF STORES WHERE YOU WOULD MOST LIKELY PURCHASE AN ELECTRONICS DEVICE CAPABLE OF RECEIVING PUBLIC ALERTS? ASSUME YOU WERE GOING TO BUY AN ELECTRONICS DEVICE, SUCH AS A TV, RADIO, CELL PHONE, OR OTHER DEVICE, TODAY. IF YOU HAD A CHOICE BETWEEN A DEVICE THAT WAS NOT CAPABLE OF RECEIVING PUBLIC ALERTS AND A DEVICE THAT WAS, WHICH ONE WOULD YOU CHOOSE? PRIOR TO THIS SURVEY, WERE YOU AWARE OR UNAWARE THAT PUBLIC ALERT OR ALL HAZARD RADIOS EXISTED? DO YOU, OR DOES ANYONE IN YOUR HOUSEHOLD, OWN A PUBLIC ALERT OR ALL HAZARD RADIO OR ANY OTHER DEVICE CAPABLE OF RECEIVING WEATHER AND NON-WEATHER RELATED ALERTS? ARE YOU THE MALE/FEMALE HEAD OF THIS HOUSEHOLD? ARE YOU CURRENTLY . . .? WHAT IS YOUR OCCUPATION? WHAT IS YOUR CURRENT MARITAL STATUS?ARE YOU . . . ? ARE YOU A DUAL-INCOME HOUSEHOLD, WHERE BOTH THE MALE AND FEMALE HEADS OF THE HOUSEHOLD WORK AND CONTRIBUTE TO TOTAL HOUSEHOLD INCOME? DO YOU OWN OR RENT THE DWELLING IN WHICH YOU LIVE? ALTOGETHER, INCLUDING YOU AND ANY OTHERS, HOW MANY PEOPLE REGULARLY LIVE IN THIS HOUSEHOLD? ARE THERE CHILDREN UNDER 6 YEARS OF AGE LIVING IN THE HOUSEHOLD? ARE THERE CHILDREN AGES 6 THROUGH 11 LIVING IN THE HOUSEHOLD? ARE THERE CHILDREN UNDER 12 YEARS OF AGE LIVING IN THE HOUSEHOLD? ARE THERE CHILDREN AGES 12 THROUGH 17 LIVING IN THE HOUSEHOLD? ARE THERE CHILDREN AGES 6 THROUGH 17 LIVING IN THE HOUSEHOLD? ARE THERE CHILDREN UNDER 18 YEARS OF AGE LIVING IN THE HOUSEHOLD? WHAT WAS THE LAST GRADE IN SCHOOL YOU COMPLETED? WHAT IS YOUR AGE? ARE YOU HISPANIC? THAT IS, FROM A SPANISH SPEAKING COUNTRY, OR THE DESCENDENT OF SOMEONE FROM A SPANISH SPEAKING COUNTRY. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR RACE? WAS YOUR TOTAL HOUSEHOLD INCOME BEFORE TAXES FOR 2003 LESS THAN $40,000 OR $40,000 OR MORE? I WOULD LIKE TO ASK WHERE YOU, PERSONALLY, USE THE INTERNET.IF YOU DON'T USE THE INTERNET AT ALL, PLEASE TELL ME. DO YOU USE THE INTERNET FROM… DOES YOUR HOUSEHOLD CURRENTLY SUBSCRIBE TO CABLE TELEVISION OR USE A SATELLITE DISH OR HAVE BOTH CABLE TELEVISION AND A SATELLITE DISH? ARE YOU MALE OR FEMALE? WHAT RESIDENTIAL ARE DO YOU LIVE IN: METRO/NON-METRO? WHERE DO YOU LIVE? HOW MANY TOTAL TELEPHONE NUMBERS DOES YOUR HOUSEHOLD HAVE? PLEASE DO NOT INCLUDE EXTENSION PHONES, JUST DIFFERENT TELEPHONE NUMBERS. AbstractCEA defines Public Alert as a consumer electronics product providing direct access to government emergency information 24-hours-a-day, with the ability to automatically prompt users with various types of audio and visual cues. The products are sophisticated enough to recognize specific alerts for specific geographic regions, while monitoring emergency conditions at the state and national levels. All CEA-2009 certified Public Alert devices meet the CEA standard for compatibility and certification, and receive free public broadcasts from NOAA Weather Radio network and Environment Canada’s Meteorological Service of Canada Weatheradio network. The purpose of this study is to support the efforts of all interested parties in integrating and deploying Public Alert capable devices throughout the United States.Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Get Full Details About This Report >> |
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