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2005 Audio Consumption Study

Published by: Consumer Electronics Association

Published: Mar. 1, 2005 - 684 Pages


Table of Contents


GENDER


AGE


RACE


HISPANIC


TYPES OF CONTENT LISTENED TO


TYPES OF CONTENT LISTENED TO MOST OFTEN


AMOUNT SPENT ON AUDIO CONTENT


HOURS SPENT LISTENING TO: BROADCAST RADIO


HOURS SPENT LISTENING TO: CDS


HOURS SPENT LISTENING TO: MP3S


HOURS SPENT LISTENING TO: SATELLITE RADIO


HOURS SPENT LISTENING TO: DVD-AUDIO


HOURS SPENT LISTENING TO: RECORDS (VINYL)


HOURS SPENT LISTENING TO: CASSETTE TAPES


HOURS SPENT LISTENING TO: TELEVISION


HOURS SPENT LISTENING TO: SUPERAUDIOCDS (SACDS)


HOURS SPENT LISTENING TO: ONLINE BROADCASTS


HOURS SPENT LISTENING TO: MUSIC PLAYED THROUGH A GYM


LISTENING LOCATION


LISTENING LOCATION MOST OFTEN


LISTENING IN 2004 MORE OR LESS THAN 2003


LISTENING IN 2005 MORE OR LESS THAN 2004


HOURS SPENT LISTENING TO AT HOME: BROADCAST RADIO


HOURS SPENT LISTENING TO AT HOME: CDS


HOURS SPENT LISTENING TO AT HOME: MP3S


HOURS SPENT LISTENING TO AT HOME: SATELLITE RADIO


HOURS SPENT LISTENING TO AT HOME: DVD-AUDIO


HOURS SPENT LISTENING TO AT HOME: RECORDS (VINYL)


HOURS SPENT LISTENING TO AT HOME: CASSETTE TAPES


HOURS SPENT LISTENING TO AT HOME: TELEVISION


HOURS SPENT LISTENING TO AT HOME: SUPERAUDIOCDS (SACDS)


HOURS SPENT LISTENING TO AT HOME: ONLINE BROADCASTS


CE PRODUCTS USED FOR LISTENING AT HOME


LOCATION OF CE PRODUCTS USED FOR LISTENING


ROOM WHERE YOU LISTEN TO AUDIO CONTENT


SATISFACTION WITH AUDIO LISTENING ROOM


LISTENING ROOM ALSO A TV ROOM


OWN A HOME THEATER IN LISTENING ROOM


ELECTRONICS USED TO LISTEN TO MUSIC IN LISTENING ROOM


OTHER TYPES OF ELECTRONICS IN LISTENING ROOM


ELECTRONICS USED MOST OFTEN TO LISTEN IN LISTENING ROOM


AMOUNT SPENT ON ELECTRONICS IN LISTENING ROOM


PURCHASE PLACE OF ELECTRONICS IN LISTENING ROOM


DEMONSTRATION OF ELECTRONICS IN LISTENING ROOM


FREQUENCY OF LISTENING TO AUDIO IN HOME: YOURSELF


FREQUENCY OF LISTENING TO AUDIO IN HOME: SPOUSE/PARTNER


FREQUENCY OF LISTENING TO AUDIO IN HOME: CHILDREN


FREQUENCY OF LISTENING TO AUDIO IN HOME: FAMILY NOT LIVING IN HOME


FREQUENCY OF LISTENING TO AUDIO IN HOME: FRIENDS


FREQUENCY OF ACTIVITY IN LISTENING ROOM: WATCH TV


FREQUENCY OF ACTIVITY IN LISTENING ROOM: WATCH DVDS


FREQUENCY OF ACTIVITY IN LISTENING ROOM: WATCH VHS TAPES


FREQUENCY OF ACTIVITY IN LISTENING ROOM: LISTEN TO CDS


FREQUENCY OF ACTIVITY IN LISTENING ROOM: LISTEN TO RECORDS (VINYL)


FREQUENCY OF ACTIVITY IN LISTENING ROOM: LISTEN TO CASSETTE TAPES


FREQUENCY OF ACTIVITY IN LISTENING ROOM: LISTEN TO MP3S ON A PORTABLE PLAYER


FREQUENCY OF ACTIVITY IN LISTENING ROOM: LISTEN TO MP3S ON A COMPUTER


FREQUENCY OF ACTIVITY IN LISTENING ROOM: LISTEN TO BROADCAST RADIO


FREQUENCY OF ACTIVITY IN LISTENING ROOM: LISTEN TO SATELLITE RADIO


FREQUENCY OF ACTIVITY IN LISTENING ROOM: PLAY VIDEO GAMES


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: NUMBER OF WIRES


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: VISIBILITY OF WIRES


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: FITS WITH HOME DÉCOR


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: EASE OF USE


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: SOUND QUALITY


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: NUMBER OF THINGS TO TURN ON


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: AMOUNT OF SPACE REQUIRED


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: VOLUME RANGE


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: NUMBER OF REMOTES


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: NUMBER OF WIRES


SATISFACTION WITH ASPECTS OF HOME THEATER SYSTEM: ABILITY TO USE MUSIC ON A PC


WOULD LIKE TO HAVE ONE REMOTE


WANT AUDIO SYSTEM THAT ONLY PLAYS PREFERRED MUSIC


WANT AUDIO SYSTEM THAT RECOGNIZES VOICE COMMANDS


WANT AUDIO SYSTEM TO TURN ON AUTOMATICALLY


WANT TO HEAR AUDIO CONTENT THROUGHOUT HOUSE


WANT TO CONTROL AUDIO SYSTEM THROUGHOUT HOUSE


WANT A COMPLETELY WIRELESS AUDIO SYSTEM


WANT TO PLAY MUSIC ON COMPUTER THROUGH AUDIO SYSTEM


ASPECTS OF LISTENING ROOM TO IMPROVE


INFORMATION SOURCES


ELECTRONICS PRODUCTS PLANNED FOR PURCHASE


AMOUNT PLANNED TO SPEND ON ELECTRONICS FOR LISTENING ROOM


IMPORTANCE OF: PRODUCT DESIGN


IMPORTANCE OF: PRODUCT COLOR


IMPORTANCE OF: PRICE


IMPORTANCE OF: PRODUCT QUALITY


IMPORTANCE OF: PRODUCT SIZE


IMPORTANCE OF: VISIBILITY IN ROOM


IMPORTANCE OF: BRAND REPUTATION


IMPORTANCE OF: MANUFACTURER'S REPUTATION


IMPORTANCE OF: MANUFACTURER'S WARRANTY


IMPORTANCE OF: PRODUCT DEMONSTRATION


PLAN TO PURCHASE CE AT: A GENERAL ELECTRONICS STORE


PLAN TO PURCHASE CE AT: A HIGH-END ELECTRONICS STORE


PLAN TO PURCHASE CE AT: A SPECIALTY ELECTRONICS STORE


PLAN TO PURCHASE CE AT: A LOCAL STORE


PLAN TO PURCHASE CE AT: AN AUTOMOTIVE ELECTRONICS STORE


PLAN TO PURCHASE CE AT: A COMPUTER STORE


PLAN TO PURCHASE CE AT: A MASS MERCHANT


PLAN TO PURCHASE CE AT: A WAREHOUSE CLUB


PLAN TO PURCHASE CE AT: AN OFFICE SUPPLY STORE


PLAN TO PURCHASE CE AT: A DEPARTMENT STORE


PLAN TO PURCHASE CE AT: A HOME STORE


PLAN TO PURCHASE CE AT: AN ONLINE RETAILER


INTEREST IN: PROFESSIONAL CONSULTATION BEFORE PURCHASE


INTEREST IN: SUPPORT AFTER A SALE


INTEREST IN: AUDIO EQUIPMENT ADJUSTMENT


INTEREST IN: AUDIO ENHANCEMENTS FOR A ROOM


INTEREST IN: PRODUCT INSTALLATION


INTEREST IN: INTERIOR DESIGN


INTEREST IN: LAYOUT ASSISTENCE


LIKELIHOOD TO: HIRE A PROFESSIONAL INSTALLER


LIKELIHOOD TO: RESEARCH CUSTOM INSTALLATION


AWARENESS OF CUSTOM INSTALLATION COMPANIES


AGREE WITH: ALWAYS LISTENING TO SOME SORT OF AUDIO CONTENT AT HOME


AGREE WITH: GREAT SOUNDING AUDIO IS IMPORTANT


AGREE WITH: HOME AUDIO EXPERIENCE IS NOT IMPORTANT


AGREE WITH: WOULD PAY FOR CUSTOM INSTALLATION


AGREE WITH: DON'T HAVE HIGH QUALITY AUDIO DEVICES


AGREE WITH: ENJOY SILENCE AT HOME


AGREE WITH: GET FRUSTRATED SETTING UP HOME ELECTRONICS


AGREE WITH: WOULD BUILD A HOME THEATER IN HOME


AGREE WITH: WANT HOME AUDIO PRODUCTS TO WORK RIGHT OUT OF BOX


AGREE WITH: CONSIDER YOURSELF A DO-IT-YOURSELFER REGARDING ELECTRONICS


AGREE WITH: HAPPY WITH CURRENT HOME AUDIO ELECTRONICS


AGREE WITH: MOST HOME AUDIO TIME IS SPENT LISTENING TO A TV


AGREE WITH: QUALITY IS MORE IMPORTANT THAN COST IN HOME AUDIO ELECTRONICS


AGREE WITH: COST IS VERY IMPORTANT REGARDING HOM AUDIO ELECTRONICS


AMOUNT EXPECTED TO SPEND ON AUDIO IN THE NEXT 6 MONTHS


CONSUMER TYPE


DWELLING TYPE


OWN OR RENT


MARITAL STATUS


INTERNET CONNECTION


REGION


EDUCATION


INCOME


CLUSTER MEMBERSHIP

Abstract

Where has the audiophile gone? The audio industry is in a state of flux; caught between the traditions of the past and promise and possibilities today’s digital technologies enable. The 2005 Audio Consumption Study measures consumers’ usage and spending on home audio products and content to assess how consumption patterns in this area are evolving. In addition, a segmentation analysis condenses consumers into discrete audio consumption personas - each with their own distinct attitudes and approaches to home audio. The analysis reveals the audiophile has never left us after all - they have only shifted their consumption of audio in a decidedly digital direction.

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