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Understanding Specialty, High-end Electronics Store ShoppersPublished by: Consumer Electronics Association Published: May. 1, 2005 Table of ContentsLIKELINESS TO SHOP AT: AUTOMOTIVE ELECTRONICS STORES LIKELINESS TO SHOP AT: COMPUTER STORE LIKELINESS TO SHOP AT: MASS MERCHANT LIKELINESS TO SHOP AT: WAREHOUSE CLUB LIKELINESS TO SHOP AT: OFFICE SUPPLY STORE LIKELINESS TO SHOP AT: DEPARTMENT STORE LIKELINESS TO SHOP AT: HOME STORE LIKELINESS TO SHOP AT: ONLINE RETAILER LIKELINESS TO SHOP AT: OTHER PLANNED SPENDING ON CE OVER THE NEXT YEAR INCREASE LIKELINESS TO SHOP: A WEEKLY CIRCULAR IN THE MAIL INCREASE LIKELINESS TO SHOP: AN INVITATION TO A STORE SALE INCREASE LIKELINESS TO SHOP: AN INVITATION TO EDUCATIONAL SESSIONS - AUDIO INCREASE LIKELINESS TO SHOP: AN INVITATION TO EDUCATIONAL SESSIONS - VIDEO INCREASE LIKELINESS TO SHOP: AN INVITATION TO ATTEND A NEW STORE OPENING INCREASE LIKELINESS TO SHOP: AN INVITATION FOR A FREE ONE-ON-ONECONSULTATION INCREASE LIKELINESS TO SHOP: A WEEKLY CIRCULAR IN THE MAIL INCREASE LIKELINESS TO SHOP: AN INVITATION TO A STORE SALE INCREASE LIKELINESS TO SHOP: AN INVITATION TO EDUCATIONAL SESSIONS - AUDIO INCREASE LIKELINESS TO SHOP: AN INVITATION TO EDUCATIONAL SESSIONS - VIDEO INCREASE LIKELINESS TO SHOP: AN INVITATION TO ATTEND A NEW STORE OPENING INCREASE LIKELINESS TO SHOP: AN INVITATION FOR A FREE ONE-ON-ONECONSULTATION AGREE WITH: YOU ARE CONFUSED BY NEW TECHNOLOGIES AGREE WITH: YOU LIKE HAVING THE LATEST HOME AUDIO AND VIDEO CONSUMER ELECTRONICS PRODUCTS AGREE WITH: YOU WANT HOME AUDIO AND VIDEO CONSUMER ELECTRONICS DEVICES TO WORK RIGHT OUT OF THE BOX AGREE WITH: YOU BELIEVE THAT QUALITY IS MORE IMPORTANT THAN COST AGREE WITH: COST IS VERY IMPORTANT AGREE WITH: YOU TEND TO SHOP AROUND AGREE WITH: YOU ALWAYS BUY HIGH-QUALITY CE AGREE WITH: YOU DEPEND ON SALES STAFF TO EDUCATE YOU AGREE WITH: TEND TO SHOP FOR CE AT CONVENIENT STORES AGREE WITH: OFTEN IMPULSE BUY CE PRODUCTS AGREE WITH: TRY TO FIND THE LOWEST PRICE ON CE GENDER AGE RACE HISPANIC ADOPTION DWELLING TYPE RENT OR OWN MARITAL STATUS INTERNET CONNECTION REGION EDUCATION INCOME CLUSTER CE OWNERSHIP WHAT IS CONSIDERED A SPECIALTY HIGH-END STORE CHARACTERISTICS OF SPECIALTY HIGH-END STORE AWARENESS OF SPECIALTY HIGH-END STORES SEEN OR HEARD ABOUT SPECIALTY HIGH-END STORES AGREE WITH: SPECIALTY HIGH-END STORES HAVE HIGHER PRICES AGREE WITH: SPECIALTY HIGH-END STORES ARE A GOOD PLACE TO LEARN ABOUT CE AGREE WITH: SHOPPERS AT SPECIALTY HIGH-END STORES SPEND A LOT ON CE AGREE WITH: SPECIALTY HIGH-END STORES HAVE BETTER PRODUCT DISPLAYS AGREE WITH: SPECIALTY HIGH-END STORES CATER TO BIG SPENDERS AGREE WITH: SPECIALTY HIGH-END STORES CARRY LATEST CE TYPES OF STORES SHOPPED FOR CE TYPES OF STORES BOUGHT CE REASONS FOR NOT SHOPPING AT A SPECIALTY HIGH-END STORE AMOUNT SPENT ON CE AMOUNT SPENT AT SPECIALTY HIGH-END STORES PRIMARY SHOPPING LOCATION REASONS FOR SHOPPING AT PRIMARY LOCATION CE PRODUCTS MOST RECENTLY SHOPPED FOR REASON FOR CHOOSING TO SHOP AT STORE RATE MOST RECENT SHOPPING EXPERIENCE SATISFACTION WITH: PRODUCT PRICING SATISFACTION WITH: VARIETY OF PRODUCT SATISFACTION WITH: QUALITY OF PRODUCTS SATISFACTION WITH: AVAILABILITY OF PRODUCTS SATISFACTION WITH: AVAILABILITY OF SALES STAFF SATISFACTION WITH: FRIENDLINESS OF SALES STAFF SATISFACTION WITH: KNOWLEDGE OF SALES STAFF SATISFACTION WITH: LEVEL OF CUSTOMER SERVICE SATISFACTION WITH: AVAILABILITY OF IN-STORE DEMONSTRATIONS SATISFACTION WITH: QUALITY OF IN-STORE DEMONSTRATIONS SATISFACTION WITH: APPEALING STORE DISPLAYS SATISFACTION WITH: INFORMATION PROVIDED ABOUT PRODUCTS PURCHASE DURING MOST RECENT SHOPPING TRIP REASON FOR NOT MAKING A PURCHASE COULD THE STORE HAVE INCREASED THE CHANCES OF A PURCHASE TYPE OF NON-CE STORE SHOPPED AT REASON FOR SHOPPING AT A NON-SPECIALTY HIGH-END STORE PRODUCTS PURCHASED AT NON-SPECIALTY HIGH-END STORE RATE PRODUCTS PURCAHSED AT A NON-SPECIALITY HIGH-END STORE SATISFACTION WITH: STORE DISPLAYS SATISFACTION WITH: IN-STORE DEMONSTRATIONS LIKELINESS TO SHOP AT: GENERAL ELECTRONICS STORE LIKELINESS TO SHOP AT: SPECIALTY, HIGH-END ELECTRONICS STORE LIKELINESS TO SHOP AT: LOCAL INDEPENDENT ELECTRONICS STORE AbstractThis comprehensive CEA study examines the specialty, high-end electronics (SPHE) store channel from a consumer perspective. It tackles the following questions and more: why do consumers shop for home audio and video consumer electronics products at specialty, high-end electronics stores; what can specialty, high-end electronics stores do to attract consumers; what are consumer’s perceptions of this type of retail store; who are the consumers that are shopping at specialty, high-end electronics stores. T analysis also reveals the six discrete market segments in relation to home audio and video shoppers. Two of these six segments are ripe target markets for the specialty channel, and the good news is that they represent 36% of all U.S. households.Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Get Full Details About This Report >> |
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