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Handheld Content: Measuring Usage and Subscription Service OpportunitiesPublished by: Consumer Electronics Association Published: Sep. 1, 2005 Table of ContentsPlease Note: Due to the brevity and/or nature of the content posted, there is no Table of Contents available for this report. AbstractGiven the amount of money and time consumers are devoting to handheld content (such as digital music) the market opportunities may seem clear. Yet, the answers are obscured by the overwhelming supply of devices, content, and media available to consumers. What content are consumers most interested in? What devices will they use to access it and what media do they prefer? How much are they willing to spend for the content they want? Are consumers interested in only buying content or are they interested in services providing access to (but not ownership of) content (like Netflix or Yahoo! Music Unlimited)? This study tackles these questions and more!Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Get Full Details About This Report >> |
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