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Multi Room Audio Video Market: An In-Depth Look at Homebuilders and Dealers

Published by: Consumer Electronics Association

Published: Sep. 1, 2005


Table of Contents


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Abstract

What do builders think about installing multi-room audio and video (MRAV) systems? Do they have established relationships with installers? How important are these systems to their business and to selling new homes? On the flip side, what do installers think about MRAV systems? How do they describe their relationships with builders? And most importantly, what can each side do to increase the sales of MRAV systems in new homes? This study delves more deeply into the builder / dealer relationship than any research done previously by the Consumer Electronics Association.

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