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Global Market Review of Children's Modern Eating Trends - Forecasts to 2010 - 1st EditionPublished by: just-food Published: Sep. 30, 2005 - 67 Pages Table of ContentsChapter Introduction Chapter New product development Food scares rock the NPD process The most expensive product recall in British retailing history: Sudan The essential ingredient in current NPD: omega Getting it right and avoiding consumer confusion Re-inventing a mainstream product with kid appeal The genuine article More unusual appliances of omega-3 in food production around the world The Australian perspective Best-practice case study: character licensing with a positive message Omega-3 technology Scientific research and legislative approval Treating educational/behavioural problems Are you ready for an oil change? Packaging developments: portioning Flavour innovation Chapter 3 Tackling the controversy: health and nutrition Hitting the headlines - all talk and no action? So who or what is really to blame? Opportunities for the media and the food industry to work together Are diet products for children a realistic proposition in today’s marketplace? Missing a trick Birds Eye: best-practice case study The product development process at Birds Eye Case study: targeting busy mums with a genuinely healthy meal solution Childhood nutrition now recognised as a priority around the world China makes the bold step to tackle poor nutrition head-on Chapter The ultimate kids’ sector: confectionery trends and forecasts to Overall children’s food market value to Confectionery: the childhood accessory Diet The impact of cereal bars on confectionery market sales Global confectionery market to The UK market Cadbury Schweppes profile Chapter Consumption occasion: school dinners, the lunchbox market and vending machines Targeting the back-to-school season Lessons from the leading lunchbox juice drink in the UK Profit opportunities in the 'no added sugar' market Vending machines Brand extension versus the creation of a whole new concept The future of vending to children Chapter 6 Advertising and marketing to children Targeting mums AND children Accessing the 'kidspace' Advertising and marketing fears should not detract from the long-term profit opportunities Brand Is a total ban on junk food advertising on the horizon? The Children's Food Bill Television advertising: the Scandinavian model The industry reaction Chapter 7 The next big thing in children’s food and drink Product reformulation and range reviews Identifying the next 'big thing' Conclusion: the four key areas to consider when positioning food and drink brands for children Chapter 8 Appendix List of tables Table 1: Product reformulation, McCain Foodservice Table 2: Do you think overweight children should be encouraged by parents to follow a diet (e.g. limit fat/calories/carbs generally or follow a stricter eating plan) to help them lose weight? Table 3: Percentage of children under 15 years in 15 major markets, Table 4: Children's food and drinks’ major market values, 2001 to 2010 (US$bn) Table 5: Western Europe children's confectionery (chocolate and sugar confectionery) market value, 2001 to 2010 (US$bn) Table 6: Top ten multi-channel food and beverage growth categories in US, year ending 22/02/2004 versus year ending 30/12/ Table 7: Global confectionery market value and volume, 2001 to Table 8: Overall confectionery market values in major Asian versus Western markets, 2001 to 2010 (US$bn) Table 9: Major Western Europe markets for chocolate, value sales, 2004 to 2010 (US$m) Table 10: UK biscuit and confectionery market, volume sales, 2003 to 2010 (000 tonnes) Table 11: UK biscuit and confectionery market, value sales, 2003 to 2010 (US$m) Table 12: Cadbury Schweppes H1 2005 versus H1 2004 results overview Table 13: Cadbury Schweppes' position in top five confectionery companies by global market share Table 14: Leading UK soft drinks companies, 2004, by take-home volume (million litres) Table 15: Leading US carbonated soft drinks brands, % market share Table 16: What were your favourite foods/brands as a child? Table 17: Do you think advertising junk food to children should be banned? Table 18: Which of the following categories do you think will be the next 'big thing' in the children's food industry? Table 19: Locations of respondents AbstractFood manufacturers and marketers are in the firing line as consumer campaigners and governments point the finger at the industry for rising childhood obesity levels and overly tempting marketing campaigns.The children's food and drink market has obvious potential yet, despite the long-term profit opportunities, food manufacturers are overlooking this market - which is valued at around €14-15bn in Western Europe and around US$10bn in the United States. This exclusive report from just-food assists in streamlining product development and increasing knowledge of the major issues and controversy facing this ever-changing market today. Chapter one gives an introduction to the market and recognises how the sector has developed. Chapter two looks at new product development, pin-pointing recent marketing campaigns and the major hurdles facing manufacturers. We look in detail at the expensive product recall caused by the Sudan 1 dye earlier in the year. Other issues tackled include packaging development, behavioural problems, scientific research, technology and how to re-invent a mainstream product that appeals to kids. Discover essential ingredients for new product development and how you can get it right. Chapter three focuses on the headline-making issue of health and nutrition. We look at the impact of this media attention and how the media can work together with the food industry. Other areas of discussion include product re-formulation, childhood diets and how the problem of nutrition is being recognised around the world. A case study is offered for frozen food giant Birdseye. Chapter four offers confectionery trends and forecasts to 2010, including major market value and volume, consumption patterns, product innovation, diet confectionary, category growth and a profile of Cadbury Schweppes. Chapter five examines consumption out of the home - school dinners, lunchboxes and vending machines. The effect of Jamie Oliver's campaign is discussed along with the back-to-school season, leading soft drink companies, brand extension and the future of vending to children. Chapter six looks at advertising and marketing in more detail. How can both children and mums be targeted? We recognise fears and constraints, analyse consumer favourites and look at the effect of junk-food advertising, along with the reaction of the industry. Chapter seven identifies the 'next big thing' in children's food and drink. This section includes product re-formulation and reviews, a consumer survey and recognises the key areas to consider when promoting food and drink brands to children. 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